What Deelstra en de Jong does

Deelstra en de Jong (legal entity: D&dJ communicatie bv) is a Dutch creative communication bureau founded in 1998 by Bert de Jong and Thom Deelstra and headquartered in Houten, with a mailing address in Montfoort, Netherlands. The firm operates as a private limited company (bv) with a team in the 11-50 employee range and serves three primary segments: ideële (mission-driven) non-profits, schools (including Christian schools), and cultural/health organizations. Customer logos include World Vision, MAF Nederland, Wycliffe Bijbelvertalers, GZB, Nederlands Bijbelgenootschap, HGJB, Stichting Bijbelkiosk, Driestar College, Echnaton, CGK, Corrie ten Boomhuis, and De Goudse Waarden, indicating a heavy concentration in Dutch Christian and mission-driven organizations.

The agency's service portfolio spans the full communications value chain: branding and identity design, school communication and student recruitment, fundraising strategy and execution (direct mail, loyalty programs, social media campaigns), website development with donation integration, magazine design and production, and an in-house print and fulfilment operation that handles production coordination, quality control, and shipping. A recently launched "AI-team" service line positions the firm to apply AI tools (donor data analysis, personalized messaging, chatbots, predictive analytics) to client fundraising and marketing. Partnerships with Dutch donation platforms Geef.nl and Actie24 enable integrated online giving.

The business model is professional services with project-based, quote-driven pricing on multi-year contracts, delivered through dedicated account managers coordinating specialist teams. Distribution is domestic (Netherlands only) and direct-sales-led, with marketing supported by educational blogs, LinkedIn, Instagram, and a newsletter. The agency has no external investment, no parent company, and no disclosed M&A activity. Its defensibility rests on long-tenured domain expertise in Dutch non-profit and mission-driven communication, an integrated print-and-creative offering, and a deep portfolio of recurring clients in the Christian non-profit segment.

Name

Deelstra en de Jong

Legal name

D&dJ communicatie bv

Website

https://deelstraendejong.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Deelstra en de Jong is a Dutch creative communication bureau (founded 1998, Houten/Montfoort) that provides branding, fundraising, school communication, print, and fulfilment services primarily to Christian non-profits, mission organizations, and schools in the Netherlands.

Ownership category

akta.pro rank

Product category

Creative Communications Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Nonprofit communications agency
• Fundraising campaign services
• School marketing services
• Branding identity services
• Print fulfilment services

Headquarters

HQ city

Montfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Communication Services: Full-service creative communication agency providing branding, fundraising, school communication, magazines, and print & fulfilment services to mission-driven organizations
2. Fundraising Campaign Development: Strategic fundraising campaign development including loyalty programs, direct mail campaigns, and social media marketing for non-profit organizations
3. Print and Fulfilment: Complete print production and fulfilment services including independent advice, production coordination, quality control, and professional shipping coordination

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Deelstra en de Jong is a creative communication bureau providing branding, fundraising strategy and execution, school communication, magazine production, social media campaigns, website development, and print and fulfilment services. It primarily serves non-profits, charitable causes, schools, and ideële (mission-driven) organizations in the Netherlands. Projects are scoped through dedicated account managers and project leads who coordinate specialist teams, studios, and online experts from concept through production and delivery.

Product overview

Deelstra en de Jong is a creative communication bureau offering a comprehensive suite of marketing and communication services. Their core offerings include AI consulting (AI-team), fundraising strategy and execution (fondsenwerving), school communication (scholencommunicatie), branding and identity design (branding), magazine production (magazines), and complete printing and fulfillment services (drukwerk en fulfilment). The agency specializes in serving non-profit organizations, charitable causes, and educational institutions, providing both strategic counsel and creative execution across digital and print channels. Their integrated approach combines social media campaigns, direct mail, website development, and print materials to help clients achieve their communication and fundraising objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-team Advisory service helping non-profit and mission-driven clients apply AI tools and strategies for marketing and communication, including donor data analysis, personalized messaging, chatbots, and predictive analytics.
• Fondsenwerving (Fundraising) Fundraising strategy and execution for charitable organizations, including campaign development, direct mail, loyalty programs, and social media marketing to acquire and retain donors.
• Scholencommunicatie (School Communication) Communication services for educational institutions including student recruitment campaigns, school guides, websites, open day marketing, and enrollment communications.
• Branding Brand identity development including logo design, visual identity systems, brand strategy, and positioning for organizations.
• Magazines Magazine design, production, and distribution services including editorial support, layout design, printing coordination, and fulfilment for periodic publications.
• Drukwerk en fulfilment (Print and Fulfilment) Complete printing and fulfilment services including independent printing advice, production coordination, quality control, and professional shipping and handling for direct mails, magazines, and promotional materials.
• Website-ontwikkeling (Website Development) Website design and development focused on modern design, clear messaging, and donation functionality integration for non-profit organizations.
• Social media campagnes (Social Media Campaigns) Social media campaign development and execution across Facebook, Instagram, TikTok, and LinkedIn for brand awareness and donor engagement.

Quantifiable outcome

• 140% higher revenue compared to previous December mailing for VBOK/Siriz
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Geef.nlminorOthersIntegration for campaign and sponsorship platforms enabling online donations for fundraising campaigns
• Actie24minorOthersCampaign platform for fundraising activities enabling organizations to set up donation campaigns

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP plc: WPP is a global marketing-services holding company with Dutch agencies (including Ogilvy, VMLY&R, GroupM) covering advertising, media, PR, and brand consulting. It is comparable as the broadest incumbent in the same industry but does not specialize in the Dutch ideële-organisaties niche.
• TBWA\NEBOKO: TBWA\NEBOKO is the Dutch hub of TBWA Worldwide, providing brand strategy, advertising, and cultural-engineering services to major Dutch advertisers. It is comparable because it operates in the same Dutch creative-services market but as a network incumbent with significantly broader portfolio capabilities.
• DDB Amsterdam: DDB Amsterdam is the Dutch office of the DDB global creative network, offering advertising, brand strategy, and integrated campaigns at scale. It is comparable because it serves Dutch clients with overlapping capabilities but as a broader incumbent with resources Deelstra en de Jong cannot match on large accounts.
• Havas Netherlands: Havas operates a Dutch creative and media network serving brands with integrated advertising, content, and communications. It is comparable as a broad incumbent competing for Dutch creative briefs but not specializing in the non-profit niche Deelstra en de Jong dominates.

Others

• Geef.nl: Geef.nl is the Dutch online donation and fundraising platform operated by the Oranje Fonds, providing technical infrastructure for charity campaigns. It is comparable as an ecosystem partner (listed in Deelstra en de Jong's alliances) rather than a competitor, enabling online donations that complement the agency's fundraising campaigns.

Emerging players

• Maxlead: Maxlead is a Dutch digital marketing agency specializing in performance marketing, SEO, and data-driven campaigns. It is comparable because it addresses similar mid-market Dutch clients on digital campaign execution and overlaps on the online-marketing element of Deelstra en de Jong's service mix.
• Etcetera Public Relations: Etcetera is a Dutch PR and communications consultancy serving corporates, governments, and non-profits. It is comparable because it competes for communications budgets from Dutch non-profit and public-sector clients, with overlapping offerings in messaging, campaigns, and stakeholder communications.

Direct peers

• ACE (Amsterdam Creative Exchange): ACE is a Dutch independent creative agency offering strategy, branding, and campaign development for mid-market clients. It is comparable because it competes head-to-head with Deelstra en de Jong for Dutch mid-market brand and campaign work with a similar full-service positioning.
• N=5: N=5 is a Dutch independent creative agency with integrated brand, campaign, and content capabilities. It is comparable because it is a similar-sized Dutch independent competing in the same creative-services category and frequently pitching on the same brand-building assignments.
• Vrijdag: Vrijdag is a Dutch full-service creative agency serving consumer and public-interest brands across advertising, content, and digital. It is comparable because it operates in the same Dutch creative-agency market with overlapping service lines (branding, campaigns, content production) and competes for similar mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deelstraendejong
• Instagraminstagram.com/deelstraendejong
• Facebookfacebook.com/Deelstraendejong

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deelstra en de Jong