What PhoneSoap does

PhoneSoap LLC is a privately held consumer-electronics company that designs, manufactures, and sells UV-C sanitization products for personal devices and household items. Founded in 2012 by cousins Wes LaPorte and Dan Barnes in Provo, Utah (originating from a Brigham Young University research project that demonstrated phones carry roughly 18 times more bacteria than a public toilet seat), the company pioneered the consumer phone-sanitization category. Its core technology relies on hospital-grade UV-C light at the 253.7nm germicidal wavelength inside a patented 360-degree chamber that suspends items between dual UV-C bulbs on a quartz plate, eliminating 99.99% of tested pathogens (Salmonella, E. coli, MRSA, H1N1, Coronavirus 229E, Staphylococcus, Rhinovirus, Rotavirus) without heat, liquid, or chemicals. The company has sold over 4 million units cumulatively and built a portfolio spanning phone sanitizers (Basic, 3, Pro, Go, Wireless), the HomeSoap large-capacity household sanitizer, PhoneSoap Baby (bottle sanitizer/dryer), a UV toothbrush sanitizer, the Luma UV water bottle, the AirSoap filterless air purifier line (using licensed TPA technology from Airdog), and the ExpressPro rapid commercial sanitizer for shared devices.

The business is primarily direct-to-consumer via a Shopify-powered website (phonesoap.com) and Amazon marketplace, supplemented by wholesale and bulk ordering for healthcare facilities, hospitality, and corporate clients. Pricing ranges from $39.95 (UV toothbrush sanitizer) to $1,500 (ExpressPro commercial), with phone sanitizers priced between $69.95 and $129.95 and accessories (antimicrobial cables, PhoneSoap Shine screen cleaner, UV reusable straws, WashClock) attached to drive attachment sales; an optional extended warranty adds a recurring component. Distribution leverage includes extensive earned media (CNN, Forbes, WSJ, Good Morning America, Oprah Magazine, and 20+ other outlets), Shark Tank exposure, and QVC television shopping through a 2015 partnership with Lori Greiner, who invested $300,000 for 10% equity. Customer segments span health-conscious consumers, healthcare workers and facilities, parents with infants, families, and corporate/B2B buyers seeking custom-branded gifts or bulk purchases.

PhoneSoap remains founder-led more than a decade after founding, with no disclosed institutional or private-equity investment beyond Lori Greiner's stake and a $63,000 Kickstarter raise in 2012. The company employs 11-50 staff, ships globally through its e-commerce storefront, and has progressively expanded UV-C sanitization from a single phone-sanitizer concept into a multi-category hygiene platform covering bottles, toothbrushes, water, baby gear, household items, indoor air, and commercial shared-device disinfection.

Name

PhoneSoap

Legal name

PhoneSoap LLC

Website

https://phonesoap.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PhoneSoap designs and sells UV-C sanitization devices for phones, personal items, baby gear, and air purification, serving health-conscious consumers, healthcare facilities, parents, and corporate buyers via DTC e-commerce, Amazon, and wholesale channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics (UV Sanitization Devices)

NAICS

Irradiation Apparatus Manufacturing (334517), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)

Keywords

• UV phone sanitizers
• UV-C sanitization devices
• Filterless air purifiers
• Baby bottle sterilizers
• Household UV sanitizers

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time purchase of UV sanitizers (PhoneSoap Basic, 3, Pro, Go, Wireless, HomeSoap, Baby) and air purifiers (AirSoap X3, X5). Products sold at fixed retail prices with periodic sales and discounts. No subscription required for core functionality.
2. Accessories: Sale of complementary accessories including PhoneSoap Shine screen spray, antimicrobial charging cables, UV water bottles, UV toothbrush sanitizers, and UV reusable straws.
3. Extended Warranty Plan: Optional extended warranty plan offered at checkout to extend coverage by an additional year (from 1 year to 2 years total).
4. Wholesale and Bulk Orders: Volume-based wholesale pricing for businesses, healthcare facilities, hospitality, and bulk corporate gifting through sales team.
5. Custom Branded Products: Custom-branded PhoneSoap units with company logos sold as corporate gifts for clients, employees, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

PhoneSoap designs, manufactures, and sells UV-C sanitization hardware that disinfects phones, household items, baby products, toothbrushes, and water using hospital-grade germicidal light at 253.7nm. The company also sells a line of filterless air purifiers (AirSoap X3 and X5) using TPA technology. Core products include the PhoneSoap 3, PhoneSoap Pro, PhoneSoap Go, PhoneSoap Wireless, HomeSoap, PhoneSoap Baby, UV Toothbrush Sanitizer, Luma UV Water Bottle, and ExpressPro rapid commercial sanitizer, distributed primarily through phonesoap.com, Amazon, QVC, and wholesale/custom-branded channels.

Product overview

PhoneSoap is a health-focused consumer electronics company offering UV-C sanitizing products and filterless air purifiers. The core portfolio centers on UV-C phone sanitizers (PhoneSoap Basic, PhoneSoap 3, PhoneSoap Pro, PhoneSoap Go, PhoneSoap Wireless) that disinfect phones and small items using hospital-grade UV-C light at 253.7 nm. The product line extends to the large-capacity HomeSoap for household items and tablets, the PhoneSoap Baby bottle sanitizer/dryer, and the UV Toothbrush Sanitizer. Water solutions include the Luma UV Water Bottle and UV Reusable Straw. The AirSoap line (X3 and X5) offers filterless air purifiers using TPA technology. Commercial offerings include the ExpressPro rapid sanitizer for shared devices. Accessories include PhoneSoap Shine screen cleaner and antimicrobial cables. All products use UV-C light technology without heat, liquid, or chemicals, and are backed by 15 independent lab studies and 4+ million units sold.

Differentiator

Problem solved

Functional benefit

Brands

• AirSoap: Filterless air purifiers using TPA technology that capture particles down to 14.6nm — no replacement filters needed. Includes AirSoap X3 (up to 800 sq ft) and AirSoap X5 (for large rooms).

Products and services

• PhoneSoap Basic

Quantifiable outcome

• 99.99% germ elimination in 10 minutes
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Dyson: Dyson is a broad premium consumer electronics incumbent with air purifiers (Purifier line) and growing interest in UV/hygiene features. As a much larger player with R&D depth, it represents both competitive pressure and validation of the air purification category.
• Coway: Coway is a global appliance incumbent with leading air purifier market share in Asia and growing US presence. Direct competitive overlap on AirSoap's category with much larger marketing and retail footprint.
• Clorox: Clorox dominates surface disinfection and cleaning through brands like Lysol and Clorox wipes, representing the chemical-disinfection alternative to PhoneSoap's UV-C approach. Adjacent competitor for the household hygiene wallet share.
• Honeywell: Honeywell is a broad incumbent with consumer air purifiers and personal comfort products. Overlaps with AirSoap in air purification and has institutional distribution that PhoneSoap lacks.

Direct peers

• 59S: 59S is a direct UV sterilization product competitor offering UV phone sanitizers, baby bottle sterilizers, and toothbrush sanitizers with similar LED-based UV-C technology. Sells through Amazon and DTC, overlapping PhoneSoap's core SKUs.
• Levoit: Levoit is a leading DTC air purifier brand and the most direct competitor to PhoneSoap's AirSoap line. Same e-commerce-led go-to-market and overlapping target customer of health-conscious households.
• HoMedics: HoMedics sells personal wellness electronics including UV sanitizers, air purifiers, and massage products through mass retail and DTC. Comparable consumer health electronics positioning with similar price points and gifting angle.
• Lexuma: Lexuma offers XGerm UV phone sanitizers with similar form factor and DTC/Amazon distribution. Direct overlap on flagship product category, particularly in Asian and international markets.
• Mooka: Mooka sells air purifiers and UV sanitizers via Amazon with comparable price points and reviews-driven positioning. Direct overlap in both sanitizer and air purifier categories.

Emerging players

• Pure Enrichment: Pure Enrichment makes personal wellness and air quality products including humidifiers and air purifiers, sold via DTC and mass retail. Comparable mid-sized consumer health electronics company with similar gifting and wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/phonesoap
• YouTubeyoutube.com/user/PhoneSoap
• Facebookfacebook.com/PhoneSoap
• Instagraminstagram.com/phonesoap
• TikToktiktok.com/@phonesoap
• LinkedInlinkedin.com/company/phonesoap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhoneSoap