Safar

What Safar does

Safar operates as a family-owned independent real estate company headquartered at 23-25 rue de Berri, 75008 Paris, providing residential and commercial property sales, rentals, valuation, and ongoing management services across Paris and the petite couronne (Greater Paris area). The firm traces its origins to the 1970s under the Cabinet Safar brand and has operated continuously for more than 50 years, with Patrick Safar referenced as a principal figure. The business is organized as a multi-entity group (GERARD SAFAR SAS as the primary legal entity, alongside GESCOFIM FINORGEST SAS for management and administration), combining wholly-owned subsidiaries — Cadot Beauplet – Safar, Gescofim-Finorgest (Paris and Aulnay), and LRPI — to cover distinct segments of the property lifecycle.

The core product portfolio spans residential sales and rentals (apartments, studios, houses, furnished and unfurnished), commercial real estate (offices, retail boutiques, industrial/logistics premises in Saint-Denis and La Plaine Saint-Denis), and parking/garage subscriptions. Ancillary services include property valuation, financial calculators (loan repayment, borrowing capacity, notary fees), a property alert email system, and a client extranet portal for co-ownership accounting, document storage, and online payments. Technology is described as a standard real estate listing and management platform; no proprietary AI, machine learning, or differentiated technology is evidenced.

The revenue model is transaction-commission-based with regulated French agency fees of 4.97%–6% TTC charged to buyers on residential sales, with additional tenant fees on rentals, layered on top of recurring managed services revenue from syndic (co-ownership administration) and property management contracts. Customer segments are predominantly individual buyers, sellers, renters, and investors (particuliers and family offices), with secondary exposure to business clients seeking commercial premises and to property developers / renovateurs. The go-to-market is sales-led, relying on direct in-person consultations, property viewings, the central Paris agency office, and the safar.fr website distributed across real estate listing portals.

Name

Safar

Legal name

GERARD SAFAR SAS

Website

https://www.safar.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Safar is a family-owned independent Parisian real estate agency offering residential and commercial property sales, rentals, valuation, and management services across Paris and the petite couronne through a group of subsidiaries including Gescofim-Finorgest, Cadot Beauplet, and LRPI.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential property brokerage
• Commercial real estate rentals
• Property management services
• Co-ownership syndicate administration
• Property valuation services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Transaction Commissions: Commissions on property sales and rentals. Transaction fees are charged as a percentage of the property price, typically ranging from 4.97% to 6% for sales to buyers, with rental fees also charged to tenants.
2. Property Management Services: Ongoing property management services for landlords and condominium associations (syndic), including building management, tenant relations, and maintenance coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Safar is a Paris-based real estate agency group that brokers residential and commercial property sales and rentals across Paris and the petite couronne, and provides ongoing property management (gestion) and co-ownership syndicate (syndic) services. The firm earns transaction commissions on sales and leases, plus recurring fees from management and syndicate mandates, and supports clients with valuation, an extranet portal, and listing alerts.

Product overview

Safar operates as a multi-brand real estate platform offering residential and commercial property services through two sub-brands: SAFAR (residential) and SAFAR - Entreprise et Commerce (commercial). The portfolio includes residential sales and rentals (apartments, studios, houses), commercial real estate (offices, retail spaces, industrial/logistics facilities), parking/garage services, property valuation, and building management. Additional services include a client extranet portal for account management, financial calculators, and property alert subscriptions. The company maintains separate agencies including GESCOFIM-FINORGEST and LRPI under the SAFAR group structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Sales Brokerage of residential property sales (apartments, studios, multi-room units, houses) across Paris and surrounding petite couronne suburbs, with transaction commissions of 4.97%-6% TTC charged to the acquirer.
• Residential Real Estate Rentals Rental listings and tenant placement for apartments, studios, rooms, and houses, furnished and unfurnished, in Paris and the petite couronne.
• Commercial Office Rentals Brokerage of office space leases ranging from small units to large commercial premises in Paris and surrounding suburbs, handled under the SAFAR - Entreprise et Commerce brand.
• Commercial Retail Space Rentals Leasing of retail boutiques, storefronts, and commercial spaces for businesses in Paris.
• Parking and Garage Services Rental and sale of parking spaces and garages across Paris and surrounding areas, with monthly rents typically ranging from €80 to €590.
• Industrial and Logistics Space Rentals Leasing of activity premises, warehouses, and logistics facilities in Saint-Denis and La Plaine Saint-Denis areas.
• Property Valuation Services Property evaluation and estimation services provided to sellers to help determine market value and accelerate sale, offered both free and paid.
• Property Management and Syndic Services Building management, co-ownership syndicate administration, tenant relations, and maintenance coordination for landlords and condominium associations.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Cadot Beauplet - SafarminorOthersRelated agency under the Safar Group umbrella, serving the Paris real estate market with residential and commercial property services.
• LRPIminorOthersPart of the Safar Group network of real estate agencies operating in the Paris region.
• Gescofim - Finorgest ParisminorOthersAffiliated agency within the Safar Group structure, providing real estate services in Paris.
• Gescofim - Finorgest AulnayminorOthersAffiliated agency within the Safar Group located in Aulnay-sous-Bois serving the northern suburbs of Paris.
• CEGC (Caisse de Garantie des Cautionnements et Créances)minorOthersFinancial guarantee provider for the agency's professional liability insurance and client fund protection.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gerard-safar-sas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safar