SportPesa Tanzania

What SportPesa Tanzania does

SportPesa Tanzania, legally SPORTPESA LTD. (registered as NEXIS GLOBAL LIMITED in some references, registration number 123072), is a privately held online sports betting and gaming operator licensed by the Gaming Board of Tanzania under licence SBI000000027, issued 03/10/2022. The company offers a mobile-first, direct-to-consumer platform to adult Tanzanian consumers, covering pre-match and in-play sports betting across global leagues (Premier League, La Liga, Bundesliga, Serie A, UEFA Champions League, World Cup, and major US sports), alongside casino games, virtual sports (Bunifu), jackpot products (Supa Jackpot, Mid-week Jackpot), Lucky Numbers, and the Aviator crash game. Distribution is concentrated in a single country with geographic restrictions excluding the United States, United Kingdom, France, and the Netherlands.

The platform is delivered through a responsive website (sportpesa.co.tz), three native mobile applications (Sports App, Casino App, SP Score App), and an SMS-based service via shortcode 15888, with S-Pesa (Vodacom Tanzania) mobile money integrated for deposits, withdrawals, and registration. Live scores and match data are sourced from SportRadar. The company operates from headquarters at Peninsula House, Toure Drive 251, Oysterbay, Dar es Salaam, with 51–100 employees, and markets itself through major sports sponsorships — including Young Africans Tanzania, Simba SC, and the SportPesa Super Cup — plus an active social media presence across Instagram, Facebook, X, TikTok, YouTube, and LinkedIn.

The business model is a take-rate on customer wagers across sportsbook, casino, virtuals, and numbers-based games, with no subscription or membership fees. There is no public disclosure of revenue, GGR, or customer count. The Tanzanian entity sits within a broader SportPesa brand ecosystem that also operates in Kenya and South Africa, but no parent ownership, investor base, or funding history is publicly disclosed for the Tanzanian company.

Name

SportPesa Tanzania

Legal name

SPORTPESA LTD.

Website

https://sportpesa.co.tz/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

SportPesa Tanzania is a privately held, mobile-first online sports betting and gaming platform licensed by the Gaming Board of Tanzania, serving adult Tanzanian consumers with sportsbook, casino, virtual sports, jackpots, and numbers-based gaming via web, mobile apps, and SMS.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Online sports betting
• Mobile betting platform
• Casino gaming
• Virtual sports betting
• Jackpot betting

Headquarters

HQ city

Masaki

HQ country

Tanzania

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Sports Betting Wagers: Revenue generated from betting stakes placed on sporting events, jackpots, casino games, virtual sports, and lucky numbers. The platform offers pre-match and live betting options across multiple sports including football, basketball, tennis, cricket, MMA, boxing, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SportPesa Tanzania operates an online sports betting and gaming platform serving Tanzanian consumers. The platform offers pre-match and live (in-play) sports betting across global and local leagues including football, basketball, tennis, and cricket, alongside complementary casino games (such as the Aviator crash game), virtual sports via Bunifu, jackpot products (Supa Jackpot, Mid-week Jackpot), and lucky numbers. Distribution is mobile-first through dedicated iOS/Android apps, a responsive website, and an SMS-based betting service using shortcode 15888, with deposits and withdrawals handled through S-Pesa mobile money integration.

Product overview

SportPesa Tanzania operates as a comprehensive online sports betting and gaming platform, offering a multi-product portfolio centered around its core sports betting platform alongside complementary casino, virtual sports, and numbers-based gaming products. The core offering includes live and pre-match sports betting across major international leagues, supported by dedicated mobile applications (Sports App, Casino App, SP Score App). The platform differentiates through specialized betting features like Goal Rush (in-play betting), multiple jackpot products (Supa Jackpot, Mid-week Jackpot), virtual sports via Bunifu, and casino games including the Aviator crash game. Additional services include SMS-based betting functionality and promotional campaigns tied to major sporting events.

Differentiator

Problem solved

Functional benefit

Brands

• SportPesa Super Jackpot: Major jackpot betting product offered by SportPesa Tanzania
• SportPesa Mid-week Jackpot
• Goal Rush
• Aviator
• Lucky Numbers
• Bunifu

Products and services

• SportPesa Sports Betting Platform Online sports betting platform enabling customers to place pre-match and live (in-play) bets on global and local sporting events including football, basketball, tennis, cricket, MMA, boxing, American football, ice hockey, baseball, volleyball, handball, rugby, table tennis, and virtual sports. Accessible via web and mobile.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and unclear.

• Gaming Board of TanzaniacoreOthers · 3 October 2022Regulatory licensing partnership with the Gaming Board of Tanzania. SportPesa Tanzania holds Gaming Board of Tanzania Licence Number SBI000000027, issued on 03/10/2022. All correspondence is directed to the Director General at 27th Floor, PSPF Towers, Mission Street, Dar es Salaam.
• S-Pesa (Vodacom Tanzania)coreTechnology or IntegrationS-Pesa mobile money integration enables customers to deposit and withdraw funds via their mobile phones. Registration is completed by sending 'ACCEPT' to 15888. Customers receive Paybill number for transactions through their mobile operator.
• SportRadarcoreTechnology or IntegrationLive scores and match data provided through SportRadar integration. SportPesa provides real-time betting odds and live score updates via ls.sir.sportradar.com/sportpesa integration.
• Young Africans TanzaniamajorGTM or Marketing PartnerOfficial sponsor of Young Africans Tanzania football club. The club is featured prominently on the SportPesa platform with dedicated branding and promotional content at https://www.sportpesa.co.tz/Yanga.
• Simba SCmajorGTM or Marketing PartnerSportPesa Super Cup tournament featuring Simba SC and Young Africans Tanzania rivalry. The annual SportPesa CUP showcases local football with international visibility.
• Kentech S.L.U.unclearTechnology or IntegrationTechnology infrastructure provider referenced in copyright notice. Copyright © 2026 Kentech S.L.U. – All rights reserved ®. Version 4.2.0.9 2026-05-27.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• BetKing: Pan-African sportsbook originating in Nigeria, expanding into East Africa. Comparable mobile-first sportsbook model with emerging presence in similar markets.

Regional players

• SportPesa South Africa (Ithotho): SportPesa brand operating in South Africa under Ithotho (Pty) Ltd's KwaZulu-Natal totalisator licence. Same brand but different geography, product format, and regulatory regime.

Direct peers

• SportPesa Kenya: Same SportPesa brand operating the Kenya sportsbook market. Directly comparable product (sports, casino, jackpots) and mobile-money-led distribution model, just in the neighboring Kenyan market.
• Betway Tanzania: Global sportsbook with a Tanzania-specific site, offering sports betting, casino, and mobile-money deposits. Head-to-head competitor for the same adult consumer wagering wallet.
• Betika: East African-focused sportsbook (originated in Kenya) with active Tanzanian operations. Competes on similar product set — sports betting, jackpots, virtuals — and mobile-money payments.
• MozzartBet: Pan-African sportsbook with a Tanzania site offering sports betting, casino, and virtual games. Direct competitor on the same SportPesa-style multi-product wagering proposition.
• Premier Bet: Africa-focused sportsbook with established Tanzania presence, offering sports, casino, and virtuals. Comparable in product breadth and target customer.
• 1xBet: Global online sportsbook and casino operator with a localized Tanzania site. Competes on odds depth, casino breadth, and aggressive promotional spend.

Broad incumbents

• Flutter Entertainment: Global online sports betting and gaming group (Betfair, Paddy Power, FanDuel). Larger, publicly-listed incumbent with broader portfolio and far deeper technology and risk-management capabilities.
• Entain: Global digital gambling group (Bet365-adjacent B2C brands like bwin, Ladbrokes, Coral). Established multi-jurisdiction sportsbook operator with materially larger scale and proprietary tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tzsportpesa
• YouTubeyoutube.com/@SportPesaTanzania
• Facebookfacebook.com/SportpesaTZ
• LinkedInlinkedin.com/company/sportpesa
• Instagraminstagram.com/tzsportpesa
• TikToktiktok.com/@tzsportpesa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportPesa Tanzania