Sherwood Resorts And Hotels

What Sherwood Resorts And Hotels does

Sherwood Resorts and Hotels is a privately held Turkish hospitality group operating five distinct properties across Antalya's Mediterranean resort corridor: Sherwood Exclusive Kemer (mountain-and-sea luxury), Sherwood Exclusive Lara (beachfront), Sherwood Dreams Resort (family-oriented with aquapark and kids club), Sherwood Premio Hotel (urban business hotel in Antalya city center), and TUI Blue Belek (adult-only, 16+). The group is wholly owned by Ceylan İşletme ve Yatırım A.Ş., a diversified Turkish conglomerate, and has operated in the tourism sector since 1990. Sherwood serves families with children, couples, business travelers, and loyalty-program members across these properties, offering accommodations, multi-venue food and beverage, spa and wellness, entertainment, beach/pool/aquapark recreation, and corporate event spaces.

Revenue is generated from accommodations (rooms, suites, villas across all five properties), food and beverage (main restaurants, à la carte venues, snack outlets, bars, Gilbert patisserie), spa and wellness services, and corporate events and meetings. Pricing is dynamic and season-dependent, managed through the direct booking system rather than publicly disclosed rates. The go-to-market model is direct-to-consumer, with a multi-language responsive website, native iOS and Android applications, and a centralized phone/WhatsApp reservation line (444 88 07), supplemented by a four-language (TR/EN/DE/RU) digital presence and social media across Facebook, Instagram, YouTube, TikTok, LinkedIn, Pinterest, and Spotify. The TUI Blue Belek partnership extends international distribution through TUI Group's tour-operator network. A loyalty program (Sheerwood Loyalty Club, launched July 2024) with Silver, Gold, Platinum, and Diamond tiers, along with a digital pre-check-in system, underpins repeat guest engagement and operational efficiency. No public revenue figures are disclosed.

Name

Sherwood Resorts And Hotels

Legal name

Ceylan İşletme Petrol Turizm Yat. Nak. Gıda İçecek San. ve Tic. A.Ş.

Website

https://sherwoodhotels.com.tr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Luxury Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Luxury resort hotels
• Hospitality services
• All-inclusive vacations
• Spa wellness services
• Family resort hotels

Headquarters

HQ city

Kemer

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Room and suite rentals across five properties: Sherwood Exclusive Kemer, Sherwood Exclusive Lara, Sherwood Dreams Resort, Sherwood Premio Hotel, and TUI Blue Belek. Accommodations range from standard rooms to villas and suites, targeting families, couples, and business travelers.
2. Food and Beverage: Revenue from main restaurants, à la carte dining experiences, snack venues, bars, and patisserie services (Gilbert) across all properties. Culinary offerings include international cuisine, themed dining, and Mediterranean-inspired menus.
3. Spa and Wellness Services: Specialized spa treatments, massages, body therapies, traditional hammam experiences, and skincare services offered at spa facilities across properties.
4. Events and Meetings: Corporate meeting spaces, conference facilities, and event venues at multiple properties, including Sherwood Exclusive Lara, Sherwood Dreams Resort, and Sherwood Exclusive Kemer, with flexible layouts and modern technology.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Sherwood Resorts and Hotels is a Turkish hospitality group operating five distinct hotel properties along the Mediterranean coast of Antalya: Sherwood Exclusive Kemer, Sherwood Exclusive Lara, Sherwood Dreams Resort, Sherwood Premio Hotel, and TUI Blue Belek. The group provides all-inclusive accommodations, dining, spa, recreation, entertainment, children's programming, and meetings/events services targeting leisure travelers, families, couples, and business guests.

Product overview

Sherwood Resorts And Hotels is a Turkish luxury hotel chain operating five distinct properties in Antalya: Sherwood Exclusive Kemer (mountain and sea resort), Sherwood Exclusive Lara (beachfront luxury), Sherwood Dreams Resort (family-focused), Sherwood Premio Hotel (city-center business), and TUI Blue Belek (adult-only). The portfolio includes shared services spanning gastronomy (main restaurants, à la carte venues, Gilbert patisserie), recreation (beaches, pools, aquaparks), spa and wellness, entertainment and activities, and children's programming via Robin's Kids Club. A loyalty program (Sheerwood Loyalty Club) spans all properties, while a digital pre-checkin system facilitates guest arrivals. The properties collectively target leisure travelers, families, couples, and business guests across the Antalya Riviera.

Differentiator

Problem solved

Functional benefit

Brands

• Sherwood Exclusive Kemer: Luxury resort located where Mediterranean waters meet Beydağları Mountains, featuring pine forest surroundings and professional hospitality standards
• Sherwood Exclusive Lara
• Sherwood Dreams Resort
• Sherwood Premio Hotel
• TUI Blue Belek
• Sheerwood Loyalty Club
• Robin's Kids Club
• Indigo
• Gilbert

Products and services

• Sherwood Exclusive Kemer A luxury resort located where the Beydağları Mountains meet the Mediterranean waters, surrounded by pine forests, offering superior rooms, swim-up rooms, family suites, villas, spa, dining, entertainment, kids club, and meeting facilities for leisure travelers and families.
• Sherwood Exclusive Lara A beachfront property on the Lara coast featuring deluxe rooms, family suites, jacuzzi suites, VIP suites, private beach, multiple restaurants, spa, aquapark, kids club, and meeting facilities targeting couples, honeymooners, and families seeking luxury accommodations.
• Sherwood Dreams Resort A family-focused resort in Belek Boğazkent featuring family rooms, accessible rooms, deluxe rooms with jacuzzi, a large water park, Robin's Kids Club, spa, entertainment, and meeting venues, targeted at families with children seeking all-inclusive Mediterranean holidays.
• Sherwood Premio Hotel A city-center hotel in Antalya combining contemporary urban living with comfort, featuring standard rooms, garden suites, sea-view suites, Gilbert patisserie and bar, and corporate accommodations for business and leisure travelers.
• TUI Blue Belek An adult-only (16+) resort on the Mediterranean coast in Belek offering sophisticated vacation experience with standard rooms, deluxe rooms, disabled-accessible rooms, swim-up rooms, lake house rooms, multiple restaurants, spa, meeting rooms, and private beach, targeted at adults and couples.
• Sheerwood Loyalty Club A multi-tiered membership loyalty program with Silver, Gold, Platinum, and Diamond tiers offering escalating benefits including VIP services, discounts on extras and call center reservations, spa treatments, late check-out, and complimentary dining experiences for repeat guests across all five properties.
• Robin's Kids Club A supervised children's activity program organized by age groups (4-6, 7-9, 10-12) featuring creative workshops, group games, mini sports, and safe play areas under professional supervision, offered at Sherwood Dreams Resort, Sherwood Exclusive Lara, and Sherwood Exclusive Kemer.
• Pre-Checkin System Digital pre-arrival check-in system accessible via unique hotel-specific URLs with company and language parameters, allowing guests to complete registration formalities online before reaching the hotel.
• Gastronomy Multi-faceted dining program including main restaurants, à la carte venues, themed cuisines, pool and beach snack stops, signature bars, and Gilbert patisserie featuring pastries and coffee, served across all properties.
• Spa & Wellness Spa facilities offering body treatments, traditional Turkish bath rituals, steam and water therapies, professional skincare treatments, and massages delivered by expert therapists across properties.
• Events and Meetings Corporate meeting spaces, conference facilities, and event venues at multiple properties with flexible layouts and modern technology targeting business travelers and corporate events.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ceylan İşletme ve Yatırım A.Ş.coreOthersSherwood Resorts and Hotels operates as a hospitality brand under the corporate umbrella of Ceylan İşletme ve Yatırım A.Ş. (also referred to as Ceylan İşletme Petrol Turizm Yat. Nak. Gıda İçecek San. ve Tic. A.Ş. in legal/policy documents). The parent company provides the corporate structure and investment framework for the hotel group's operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Titanic Hotels: Titanic Hotels operates several large all-inclusive resorts in Antalya (Titanic Mardan Palace, Titanic Beach Lara), targeting similar family and couple luxury segments as Sherwood's premium properties.
• Delphin Hotels: Delphin Hotels is a Turkish all-inclusive resort chain concentrated in Antalya (Delphin Imperial, Delphin Palace, Delphin Be Grand), serving families and couples with comparable Mediterranean resort offerings to Sherwood.
• TUI Blue (TUI Group Hotels & Resorts): TUI Blue is the international adult-oriented resort brand under which Sherwood operates TUI Blue Belek; it is both a partner/brand licensor and a direct comparable in the European adult-only resort category.
• Rixos Hotels: Rixos is a leading Turkish luxury all-inclusive resort chain with multiple properties across Antalya's Belek and other Mediterranean resort areas, directly competing for the same leisure family and couple segments as Sherwood.
• IC Hotels: IC Hotels is a Turkish resort group operating multiple all-inclusive properties in Antalya (Green Palace, Residence, Imperial, etc.), directly comparable to Sherwood in target market, geography, and full-service resort model.
• Limak Hotels: Limak Hotels is a Turkish resort and city hotel group with significant Antalya presence (Limak Atlantis, Limak Lara Deluxe), comparable to Sherwood in segment mix and Mediterranean resort focus.
• Barut Hotels: Barut Hotels operates multiple luxury all-inclusive resorts in Antalya's Belek and Side regions, competing head-to-head with Sherwood's Sherwood Dreams and Sherwood Exclusive Lara for European family and couple leisure demand.

Broad incumbents

• Hilton Hotels & Resorts (Turkey): Hilton operates multiple resort and city properties across Antalya and broader Turkey under Hilton, Conrad, and DoubleTree brands, competing with Sherwood for both leisure and business travelers from a broader portfolio position.
• Marriott International (Turkey): Marriott operates luxury and premium resorts in Antalya (including Marriott, Renaissance, and Westin properties) as part of its global portfolio, representing broad-incumbent competition to Sherwood's leisure segment.
• Kempinski Hotels: Kempinski operates luxury resorts in Turkey (including Çeşme and Bodrum area properties) and globally; competes with Sherwood's premium tier from a broader luxury portfolio perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChf18uO0K870L5exufU_G0A
• Facebookfacebook.com/SherwoodHotels
• LinkedInlinkedin.com/company/sherwoodhotels
• Instagraminstagram.com/sherwoodresorts
• TikToktiktok.com/@sherwoodhotels
• Pinteresttr.pinterest.com/sherwoodhotels
• Xx.com/sherwoodhotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Resorts And Hotels