Proxitech

What Proxitech does

Proxitech is an independent French B2B distributor and exclusive importer of automotive aftermarket consumables, headquartered in Bussy-Saint-Georges near Paris and operating as an SAS with €1.5M share capital. Founded in 1990 by Antoine Aliberti (still Président) as Promauto and rebranded to Proxitech in 2015, the company sources and distributes a comprehensive range of vehicle consumables — batteries, lubricants and fluids, wiper blades, filtration, tire repair, adhesives, workshop protection, PPE, clamps, cleaning products and accessories — under both proprietary brands (PROXIVOLT, FIXECO, TECHPOWER, TECHMAX, TECHOIL) and exclusive French import agreements with international principals including TRICO, TECH, FIAMM, CHAMPION, WIX, ARMOR ALL, ACE, and (via SBD) FACOM.

The company's operational backbone is an integrated 7,500 m² logistics platform in Bussy-Saint-Georges with 6,000 pallet locations, 15,000 picking capacity, and 24/48/72-hour delivery service to professional customers across France. It operates the Proxivolt network of relay points and franchises (launched 2011) covering VL, PL, motorcycle, marine and industrial battery and energy-product distribution, and runs an authenticated B2B portal (Espace Pro) for registered automotive professionals. Distribution is exclusively B2B: independent aftermarket networks, automotive after-sales services and Proxivolt partners; the company does not sell to end consumers.

Proxitech's revenue model is wholesale distribution of branded automotive consumables, supplemented by its Proxivolt franchise/relay-point network. Pricing is not publicly disclosed and is handled through the professional portal with monthly billing cadence. The business has grown organically and via two acquisitions (NISSEN Group France in 2001, DG Distribution in 2002), alongside successive exclusive brand wins; the company is privately held with no external funding rounds disclosed.

Name

Proxitech

Legal name

PROXITECH

Website

https://proxitech.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Proxitech is an independent French B2B distributor and exclusive importer of automotive aftermarket consumables — batteries, lubricants, filtration, wiper blades, tire repair and PPE — serving independent repair networks and after-sales professionals across France via a 7,500 m² integrated logistics platform and the Proxivolt relay-point network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bussy-saint-georges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Automotive Consumables: Proxitech generates revenue by importing and distributing automotive consumables and accessories to professional networks. They serve independent repair shops and automotive after-sales services across France through exclusive distribution agreements with major brands.
2. Proxivolt Network: Proxitech operates the Proxivolt network, a franchise/relay point network for battery and related product distribution, launched in 2011.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Proxitech is an independent French distributor and exclusive importer of automotive aftermarket consumables. It supplies professional automotive repair networks and after-sales services across France with batteries, wiper blades, lubricants, filtration, tire repair products, adhesives, clamps, cleaning products, workshop protection, safety equipment, and accessories from over 30 international brands. Distribution is supported by a 7,500 m² integrated logistics platform and the PROXIVOLT relay-point network.

Product overview

Proxitech is an independent French distributor and exclusive importer of automotive aftermarket products, operating a B2B model serving independent repair networks and automotive aftermarket professionals. The company offers a diversified portfolio organized around core consumable categories: batteries (VL, VUL, PL, motorcycle, industrial) under proprietary PROXIVOLT brand and partner brands FIAMM, BAREN, TECHPOWER; wiper blades under TRICO (BEG) brand; tire repair under TECH brand; filtration under WIX brand; lubricants under CHAMPION and TECHOIL brands; workshop consumables under FIXECO brand; adhesives and sealants under HPX/Permatex brand; cleaning and maintenance under ARMOR ALL and ABNET brands; safety equipment under JALLATTE (footwear) and ANSELL (gloves) brands; clamps under ACE brand; and tools under FACOM brand (via Stanley Black&Decker partnership). The company operates its own logistics platform with 7,500 m2 storage capacity and 24/48/72h delivery service, with its PROXIVOLT network of relay points for battery distribution. Proxitech is not a software/technology company and does not offer APIs, AI capabilities, or digital integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Batteries (Energie) Complete range of vehicle batteries including passenger cars (VL), light commercial vehicles (VUL), heavy goods vehicles (PL), motorcycles, and industrial batteries with AGM, EFB, lead-acid and gel technologies. Distributed under partner brands FIAMM, BAREN, TAB, ENERGIZER and proprietary TECHPOWER.
• Wiper Blades (Balais d'essuie-glace) Full range of windshield wiper blades including flat, hybrid, conventional, and heavy-duty types for cars and commercial vehicles. Proxitech holds exclusive import rights for TRICO (BEG), the market leader in wiper blade technology.
• Additives & Specific Treatments Chemical additives and specialized treatment products for vehicle maintenance and performance enhancement, distributed under FACOM-branded aerosols (via Stanley Black & Decker partnership).
• Adhesives & Sealants Technical adhesives, sealants, labels, sanding products and maintenance specialties for workshop applications, distributed under HPX/PERMATEX and PERMATEX brands.
• Clamps (Colliers de serrage) Complete range of clamping solutions including libre service, standard clamps, W1 and W4 series, ear clamps, tourillons, miniclamp, and nylon ties. ACE has been Proxitech's exclusive import brand since 2006.
• Cleaning & Maintenance Interior and exterior vehicle cleaning products, professional cleaning solutions and washing equipment including washers and sprayers, distributed under ARMOR ALL, ABNET, WONDER, CALIFORNIA SCENTS, DREUMEX and ALCANTE brands.
• Lubricants & Fluids Complete range of lubricants, AdBlue, screen wash, grease, coolant and other automotive fluids for all vehicle types. Proxitech is the exclusive importer of CHAMPION lubricants, also distributing TECHOIL and MANNOL brands.
• Tire Repair Tire repair equipment including balancing weights, vulcanizing products, TPMS sensors (HAMATON), valve products and puncture repair kits. Proxitech is the exclusive importer of TECH, the world leader in tire repair.
• FIXECO Workshop Consumables Proxitech's own FIXECO brand offering a complete range of workshop consumables including clips, fasteners, rivets, drainage plugs, hardware, wiring connectors and fuses.
• License Plates Vehicle registration plates for cars and motorcycles, including Vestaprint systems, transfer characters and plate accessories — Proxitech's founding product line from 1990.
• Workshop Protection Workshop protection products including seat covers, floor mats, steering wheel covers, dispensers, absorbent materials and cleaning sets — inherited from the NISSEN Group France acquisition.
• Safety, Hygiene & Protection (PSH) Personal protective equipment including safety shoes (JALLATTE, AIMONT), gloves (ANSELL), coveralls, hygiene products and specialized equipment for hybrid and electric vehicle servicing.
• Universal Bellows Universal bellows in various types (2000, 3000, 3001, 4000) for automotive applications, sourced from the 2002 DG Distribution acquisition.
• Filtration Complete filtration product range including air filters, cabin filters, oil filters and fuel filters under the WIX brand (launched 2018).
• Accessories Various automotive accessories including boosters, cables, battery chargers (VICTRON Energy), battery testers, terminals, odorizers and anti-puncture kits.

Quantifiable outcome

• 75% of European automotive fleet coverage with only 2 TPMS sensor references
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• SBD (Stanley Black&Decker)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Proxitech signed an agreement with SBD (Stanley Black&Decker) to distribute FACOM branded additives, aerosols, and wiper blades in the French automotive aftermarket. FACOM is a renowned professional tool brand.
• ACEcoreChannel Partner/ Reseller/ Distributor · 1 January 2006Exclusive importer of ACE brand clamp collars. ACE is a specialist in clamp collar products.
• TRICO (BEG)coreChannel Partner/ Reseller/ DistributorExclusive importer of TRICO (BEG) wiper blades, the market leader in wiper blade technology.
• TECHcoreChannel Partner/ Reseller/ DistributorExclusive importer of TECH brand tire repair products. TECH is the world leader in tire repair.
• FIAMMcoreChannel Partner/ Reseller/ DistributorExclusive importer of FIAMM batteries in France.
• CHAMPIONcoreChannel Partner/ Reseller/ DistributorExclusive importer of CHAMPION lubricants.
• WIXcoreChannel Partner/ Reseller/ DistributorExclusive importer of WIX filtration products, launched in 2018.
• ARMOR ALLcoreChannel Partner/ Reseller/ DistributorExclusive importer of ARMOR ALL vehicle maintenance products.
• ABNETcoreChannel Partner/ Reseller/ DistributorExclusive importer of ABNET vehicle maintenance products.
• Victron EnergyminorChannel Partner/ Reseller/ DistributorProxitech distributes Victron Energy battery chargers for motorcycle and VL/PL vehicles. Victron is known for technical innovation, reliability and build quality in energy products.
• JALLATTEminorChannel Partner/ Reseller/ DistributorExclusive distributor of JALLATTE safety shoes for workshop professionals.
• ANSELLminorChannel Partner/ Reseller/ DistributorExclusive distributor of ANSELL protective gloves.
• FIXECOminorChannel Partner/ Reseller/ DistributorOwn brand of workshop consumables including clips, connectors, rivets, drain plugs, and fasteners.
• HPX/PERMATEXminorChannel Partner/ Reseller/ DistributorDistributor of HPX/PERMATEX technical adhesives and sealants.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Temot International: Global automotive aftermarket network/distributor coordinating multi-brand parts supply across national partners. Comparable to Proxitech in operating model — coordinating multi-brand supply to independent aftermarket networks — though at much larger international scale.
• Oscaro (Parts Holding Europe): Leading French online automotive parts retailer (owned by Parts Holding Europe) selling consumables and parts. Comparable to Proxitech as a French multi-category aftermarket parts supplier, though Oscaro is digital-first/B2C-leaning while Proxitech is logistics-led/B2B.
• Autodoc: Europe's largest online auto parts retailer, with a growing professional/B2B offering. Comparable as a multi-brand aftermarket consumables distributor competing for the same customer wallet, though primarily via e-commerce rather than warehouse-led distribution.
• ID Rechange: French independent automotive aftermarket parts distribution network serving repairers with multi-brand consumables. Comparable to Proxitech in customer segment (independent French repair networks) and category mix.
• Alliance Automotive Group: Pan-European automotive aftermarket distributor (subsidiary of Genuine Parts Company) with material French presence. Directly comparable to Proxitech as a multi-brand B2B distributor serving independent repair networks across overlapping product categories (batteries, filtration, lubricants, wiper blades).
• Group Auto: French automotive aftermarket distribution network serving independent repairers with multi-brand consumables. Highly comparable to Proxitech in customer base (independent French garages) and breadth of automotive consumables supplied.

Broad incumbents

• Schaeffler: Global automotive and industrial supplier (INA, FAG, LuK, Ruville brands) with a significant aftermarket business. Comparable to Proxitech as a multi-brand supplier to the European independent aftermarket, though Schaeffler is an OE-component manufacturer with broader industrial exposure.
• Valeo Service: Aftermarket division of Valeo, a major global automotive supplier. Comparable as a French-headquartered supplier with significant aftermarket presence in consumables categories (filtration, wiper blades, lighting) that overlap with Proxitech's portfolio, though as an OE-supplier-owned brand rather than an independent distributor.
• HELLA: German automotive lighting and electronics supplier with a substantial aftermarket parts business. Comparable as a European premium aftermarket brand distributed through professional channels; overlaps with Proxitech's lighting (NEOLUX) and electronics accessories portfolio, but is manufacturer-owned rather than distributor-led.
• Febi Bilstein: German aftermarket parts brand/distributor (owned by Bilstein group) covering a broad portfolio of consumables and replacement parts. Comparable to Proxitech in supplying multi-category aftermarket parts to professional workshops across Europe, though at much larger scale and as brand-owner rather than pure distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Proxitech1
• LinkedInlinkedin.com/company/promauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxitech