The Breakfast Revolution
The Breakfast Revolution is a non-profit (under Decimal Foundation) that delivers millet-based nutritious breakfasts, health monitoring, and nutrition literacy to children, TB patients, and women across six Indian states through government, corporate CSR, and NGO partnerships.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Breakfast Revolution does
The Breakfast Revolution is a non-profit organization founded in 2014 and operating as the flagship project of Decimal Foundation in India, with a separate 501c3 registered entity in the United States (headquartered in Boston). Its core product is a daily nutritious breakfast program serving children in public schools and anganwadis (government childcare centers) across six Indian states: Maharashtra, Gujarat, Rajasthan, Karnataka, Odisha, and West Bengal. The organization's differentiator is its use of traditional millet-based formulations (ragi, jowar, bajra) developed in partnership with the Indian Institute of Millet Research (IIMR), combined with a multi-faceted delivery model that integrates food provision, on-site health monitoring, and nutrition literacy education rather than meal delivery alone.
The business model is entirely donation-driven: individual donors contribute at standardized unit prices (₹10/child/day or ₹260/child/month), corporate CSR partners fund program-level sponsorships (notably Kellanova's BrightStart serving 9,100 children monthly, and United Way Mumbai's multi-village program), and the organization benefits from tax-deductible status under India's 80G certification and US 501c3 status. Distribution is exclusively through institutional partnerships, including the Integrated Child Development Service (ICDS) for anganwadi access, Brihanmumbai Municipal Corporation (BMC) schools, the National TB Elimination Program (NTEP) for patient nutrition, and various charitable trusts. Beyond school children, TBR has expanded into nutrition support for TB patients, young cancer fighters, and anemia prevention for women and adolescent girls. The stated strategic target is to reach 1 million people in India by 2030.
The Breakfast Revolution firmographics
Firmographics- Name
- The Breakfast Revolution
- Legal name
- The Breakfast Revolution
- Website
- https://thebreakfastrevolution.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Breakfast Revolution is a non-profit (under Decimal Foundation) that delivers millet-based nutritious breakfasts, health monitoring, and nutrition literacy to children, TB patients, and women across six Indian states through government, corporate CSR, and NGO partnerships.
- Ownership category
- akta.pro rank
The Breakfast Revolution industry classification
Industry- Product category
- Child Nutrition and Hunger Relief Services
- NAICS
- Community Food Services (62421)
- akta.pro primary industry
- School Feeding & Child Nutrition Programs (BPADAJAD)
- akta.pro secondary industry
- Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)
Keywords
Where The Breakfast Revolution is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Breakfast Revolution business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Individual Donations: Individual donors supporting breakfast programs for children. ₹10 feeds a child today, ₹260 provides breakfast for a month.
- Corporate CSR Partnerships: Corporate partners funding breakfast programs as part of CSR initiatives, e.g., Kellanova BrightStart program
- Tax-Exempt Donations: 501c3 certified in the US and 80G certified in India enabling tax-exempt charitable donations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Daily feeding: ₹10 per child per day |
| Unit Pricing | Monthly | Monthly sponsorship: ₹260 per child per month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Breakfast Revolution product offering
Product offeringCore offering
The Breakfast Revolution delivers daily nutrient-dense breakfasts (using traditional millets such as ragi, jowar, and bajra) to children in schools and anganwadis across India, combined with on-site health monitoring checks and nutrition literacy education. The organization runs specialized programs for maternal nutrition (First 1,000 Days), tuberculosis patients, young cancer fighters, and anemia prevention in women and girls, delivered through government, corporate, and NGO partnerships.
Product overview
The Breakfast Revolution is a non-profit organization (flagship project of Decimal Foundation, founded 2014) operating a multi-faceted nutrition program that delivers nutrient-dense breakfasts to children across Indian schools and anganwadis. The core offering combines daily meals, health screenings, and nutrition literacy education. Key programs include The First 1,000 Days (maternal and early childhood nutrition), Breakfast for Every Child (school-based meals), Project Bright Start (partnership with Kellanova), ICDS Support Programs, and specialized initiatives for TB patients, young cancer fighters, and anemia prevention. The organization utilizes millet-based nutrition (ragi, jowar, bajra) and works with government agencies, NGO partners, and corporate partners to scale impact, targeting one million people in India by 2030.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Millions of meals served to children across India
- +3 more outcomes
Companies that use The Breakfast Revolution
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Breakfast Revolution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Breakfast Revolution partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Kellanova (formerly Kelloggs) IndiacoreBrightStart partnership providing breakfast programs to children in Maharashtra and Gujarat. Kellanova donates protein muesli, fortified cornflakes and other breakfast items. Employees volunteer and spend time with beneficiaries. Currently serving 9,100 children monthly.
- United Way MumbaicoreServing vulnerable children in Maharashtra and Andhra Pradesh. From January till April, 1,570 undernourished children in 18 villages across Karjat, 876 children in Malad, and 612 children in Kurnool are receiving healthy breakfast every morning.
- People to People Health Foundation (PPFH)coreCollaboration on Project PRANAA in Bengaluru screening adults for NCDs. TBR serves millet-based breakfast packs to 9,000 beneficiaries being screened. Also serving 5,258 beneficiaries under PRANNA program.
- Mumbai Mobile Creche (MMC)coreDelivers capacity building sessions for ICDS teachers in Taloja on innovative learning tools and techniques. Teachers from about 94 centres participated in workshops.
- Akshaya PatraminorJoint fundraising dinner organized by Share Our Strength for both Akshaya Patra and TBR. Combined support of 4,000 students in 2024-25 school year.
- Integrated Child Development Service (ICDS) MaharashtracorePartnership to support 100 anganwadis in Raigad district with 3-year program including nutrition literacy, nutrient-dense breakfasts daily, and ASHA worker network strengthening.
- Indian Council for Child Welfare (ICCW)minorNutrition program for 250 children in urban slums of Kathputli Nagar, Jaipur, Rajasthan. 78,000 breakfasts served in year with millet-based meals.
- Vitamin AngelsminorCollaboration during Poshan Maah 2024 to share easy-to-make, low-cost recipes using indigenous vegetables and grains to reduce anemia and promote dietary diversity.
- Sri Sathya Sai Annapoorna TrustminorTrial program providing ragi and jaggery drink to 1,000 school children in BMC schools of Mumbai to check feasibility of breakfast options.
- Malvi Educational and Charity Trust (MECT)minorPartnership at Shantaba Vidyalaya in Kukeri, Gujarat supporting tribal children. 120 children from tribal communities receiving daily breakfast.
- Animedh Charitable Trust (ACT)minorWorking to reduce malnutrition in vulnerable tribal communities in Dadra Nagar Haveli. Serving special fortified porridge for 325 families between January and August 2025.
- Poddar and Karunya TrustminorBuilding trial cooked-lunch program for vulnerable children in slums of Deonar, Mumbai to supplement breakfast program.
- Sri Sathya Sai Sanjeevani HospitalminorReferral hospital for severely malnourished (SAM) children from Taloja villages. Initiative has helped 15 children aged 6 months to 3 years.
- MGM Hospital TalojaminorAlternative referral hospital for severely malnourished children from Taloja villages for treatment.
- Indian Institute of Millet Research (IIMR)corePartnered with prestigious IIMR for International Year of Millets 2023 advocacy to promote millets in public distribution systems for nutrition security.
- IIT BombayminorTBR team invited to Poshan Dialogue symposium hosted by IIT Bombay exploring multi-sectoral collaboration for maternal and child nutrition in Maharashtra.
- Dalmia PolyProminorPartnering to repurpose empty breakfast packets and reduce wastage as part of carbon footprint reduction efforts in Mumbai.
- I P Integrated Services Pvt. LtdminorWorking pro bono to strengthen TBR program logistics with insights, training, and electric vehicles for meal transport in Mumbai.
- National TB Elimination Program (NTEP)coreCentral Government program through which TBR was granted permission to support Mumbai. First in city to provide millet-based nutrition to TB patients in two city wards.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
The Breakfast Revolution competitors and assessment
Company assessmentDirect peers
- Rise Against Hunger India: Indian arm of the global hunger-relief NGO that packages and distributes meals and provides school feeding programs across multiple states. Comparable to TBR on the meal-distribution-to-school-children model and multi-state operating footprint.
- Share Our Strength (No Kid Hungry): US-based anti-hunger non-profit running the No Kid Hungry campaign and school meal programs. Already a TBR partner/matched-donor; directly comparable on child-hunger mission, school meal model, and cross-border fundraising approach.
- Feeding India (by Zomato): Tech-enabled Indian food redistribution non-profit now part of the Zomato Foundation, serving meals to underserved children and families. Comparable to TBR on Indian child nutrition focus and donation-driven operating model.
- Smile Foundation: Indian NGO operating nutrition, education, and health programs for underprivileged children across multiple states. Comparable to TBR on multi-state child welfare delivery, donor-funded model, and corporate CSR fundraising.
- Akshaya Patra Foundation: India's largest school meal non-profit, serving midday meals to ~2 million children daily across government and aided schools. Most direct functional and operational peer to TBR's school breakfast program; co-fundraising partner with TBR through Share Our Strength.
- Robin Hood Army: Volunteer-led Indian food redistribution NGO that runs surplus-food collection and distribution drives targeting urban poor and slum communities. Comparable to TBR on community-led food delivery model and Indian non-profit governance.
- Annamrita (ISKCON Food Relief Foundation): ISKCON-affiliated NGO providing mid-day meals to schoolchildren across India using a hub-and-kitchen operating model. Highly comparable to TBR on beneficiary segment (schoolchildren), supply chain, and government-school partnership structure.
Others
- The Global FoodBanking Network: Global network supporting food banks and food rescue organizations in reducing food insecurity. Ecosystem-level peer to TBR's community food service model, sharing a charitable hunger-relief identity though operating through food bank infrastructure rather than school meal programs.
Broad incumbents
- Global Alliance for Improved Nutrition (GAIN): Global foundation working on food system transformation and nutrition, active in India via POSHAN partnerships. Comparable to TBR's nutrition improvement mission, but operates at a policy and systems level rather than last-mile meal delivery.
- Action Against Hunger: Global humanitarian organization focused on hunger and undernutrition, with significant India presence. Comparable to TBR on malnutrition focus and treatment of severe acute malnutrition, but with a much larger international footprint and broader humanitarian scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Breakfast Revolution social profiles
Digital presenceThe Breakfast Revolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Breakfast Revolution leadership team
Management profileNumber of profiles
Profiles15 records
The Breakfast Revolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Breakfast Revolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Breakfast Revolution
What does The Breakfast Revolution do?
The Breakfast Revolution delivers daily nutrient-dense breakfasts (using traditional millets such as ragi, jowar, and bajra) to children in schools and anganwadis across India, combined with on-site health monitoring checks and nutrition literacy education. The organization runs specialized programs for maternal nutrition (First 1,000 Days), tuberculosis patients, young cancer fighters, and anemia prevention in women and girls, delivered through government, corporate, and NGO partnerships.
Is The Breakfast Revolution a public or private company?
The Breakfast Revolution is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Breakfast Revolution founded?
The Breakfast Revolution was founded in 2014. It employs 11 to 50 people.
Where is The Breakfast Revolution based?
The Breakfast Revolution is headquartered in Mumbai, India, in the Asia region.
How does The Breakfast Revolution make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate CSR Partnerships and tax-Exempt Donations.
Who are The Breakfast Revolution's main competitors?
Direct peers on record are Rise Against Hunger India, Share Our Strength (No Kid Hungry), Feeding India (by Zomato), Smile Foundation, Akshaya Patra Foundation, Robin Hood Army and Annamrita (ISKCON Food Relief Foundation). The Global FoodBanking Network is listed as an others. Broad incumbents are Global Alliance for Improved Nutrition (GAIN) and Action Against Hunger.
Does The Breakfast Revolution have an API?
No public API is recorded for The Breakfast Revolution.
What industry is The Breakfast Revolution in?
The Breakfast Revolution's product category is Child Nutrition and Hunger Relief Services. Its primary akta.pro industry code is BPADAJAD, School Feeding & Child Nutrition Programs, with a secondary code of EDACAMAA, Child Nutrition & Meal Programs (CACFP/Snack Programs). Its NAICS code is 62421.