What BeStar does

BeStar (汉得利, legal entity 汉得利（常州）电子股份有限公司) is a privately held Chinese electronic components manufacturer founded in 2002 and headquartered in Changzhou, Jiangsu Province. The company designs and manufactures acoustic components (piezoelectric and electromagnetic buzzers, speakers, speaker modules, directional speakers, alarms, microphones), sensing components (ultrasonic sensors, sensing chips, piezoelectric ceramic modules), micro active thermal management systems (piezoelectric cooling fans, micro liquid pumps, micro air pumps, liquid cooling modules), and haptic feedback actuators (linear motors). Its underlying technology stack centers on piezoelectric ceramics, electromagnetic transduction, ultrasonic sensing, and micro active thermal management — including a proprietary low-temperature co-firing process that the company states enables sintering below 900°C with up to 100-layer stacking, a capability it describes as previously monopolized by German and Japanese manufacturers. BeStar also drafted China's national AVAS standard (GB/T 37153-2018) for electric vehicle low-speed warning sounds.

The company operates a 22,000 sq meter (expanded to 25,000 sq m by 2004) production base in Changzhou and a CNAS-accredited testing laboratory, with wholly-owned subsidiaries in Shenzhen (microphones), Xiangxi/Hunan (audio and sensor modules), St. Charles, Illinois (BESTAR Technologies), and Hamburg, Germany (Grewus GmbH), plus sales offices in South Korea and Japan. Products carry automotive-grade certifications including ISO/TS16949, ISO13485 (medical), ISO14001, CNAS, E-Mark, and EU regulatory compliance for AVAS. The customer base spans automotive electronics (parking assist, intelligent cockpit, AVAS, steering wheel haptics), consumer electronics (smartphones, laptops, AR/VR, wearables), and industrial/medical/IoT applications, with exports to 30+ countries. Revenue is generated through direct enterprise sales with custom/OEM configurations; pricing is not publicly disclosed and all product inquiries route through direct sales contact and a sample procurement platform.

In 2024-2025 BeStar was recognized as a National Specialized 'Little Giant' enterprise (upgraded to specialized key Little Giant in 2025), a National Intellectual Property Advantage Enterprise, and a Jiangsu Green Factory. Its thermal management division was rebranded as COOLTIST in 2026 to pursue data center and AI/AR/VR device cooling adjacencies, and the company co-developed the liquid cooling system for the Nubia Red Magic Gaming Tablet 5 Pro. R&D personnel represent 26.8% of the workforce, and the company maintains postdoctoral workstation, provincial engineering research center, and joint laboratory relationships with Tianjin University, NUAA, and Hohai University.

Name

BeStar

Legal name

汉得利（常州）电子股份有限公司

Website

https://be-star.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BeStar is a privately held Chinese manufacturer of acoustic, ultrasonic sensing, and micro active thermal management components — including buzzers, speakers, AVAS, haptic actuators, and piezoelectric cooling pumps — serving automotive, consumer electronics, and industrial/medical/IoT OEMs globally through wholly-owned subsidiaries in China, the US, Germany, South Korea, and Japan.

Ownership category

akta.pro rank

Product category

Electronic Components

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industries

Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Piezoelectric components
• Acoustic components
• Ultrasonic sensors
• Thermal management solutions
• Automotive electronics

Headquarters

HQ city

Jintan

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Acoustic Components Sales: Sale of acoustic components including piezoelectric buzzers, electromagnetic buzzers, speakers, speaker modules, directional speakers, alarms, and microphones for automotive, consumer electronics, and industrial applications.
2. Sensing Components and Modules: Sale of ultrasonic sensors, sensing chips, and piezoelectric ceramic modules for parking assist, gesture sensing, and industrial measurement applications.
3. Micro Active Thermal Management Systems: Sale of piezoelectric cooling fans, micro liquid pumps, air pumps, and liquid cooling modules for smartphones, laptops, data centers, AI chips, and AR/VR devices.
4. Haptic Feedback Components: Sale of linear motors and haptic actuators for automotive steering wheels, consumer electronics, industrial control panels, and wearable devices.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BeStar designs, manufactures, and sells piezoelectric and electromagnetic acoustic components (buzzers, speakers, receivers), ultrasonic sensors, micro active thermal management solutions (micro liquid pumps and piezoelectric cooling fans under the COOLTIST brand), haptic feedback actuators, and AVAS (Acoustic Vehicle Alerting Systems) for electric vehicles. Its products serve automotive OEMs, consumer electronics manufacturers, and industrial/medical/IoT customers globally, with wholly-owned subsidiaries and direct sales offices in the US, Germany, Korea, and Japan.

Product overview

BeStar (Bestar/汉得利) is a leading Chinese technology company specializing in acoustic, sensing, and micro active thermal management components and solutions. The company offers a comprehensive portfolio of hardware products organized into distinct categories: (1) Piezoelectric Cooling Systems including liquid pumps (MMP07, MMP10), micro air pumps (BPP30A), and piezoelectric cooling fans for thermal management in electronics; (2) AVAS (Acoustic Vehicle Alerting Systems) for electric vehicles meeting GB/T 37153 Chinese and EU standards; (3) Directional Speakers using ultrasonic beamforming technology (Boozu, BDS series); (4) Haptic Feedback actuators including linear motors and magnetic vibrators; (5) Electromagnetic and Piezoelectric Buzzers for automotive and consumer applications; (6) Ultrasonic Sensors for parking assist and industrial applications; (7) various Speakers and Speaker Modules for automotive and consumer electronics; (8) Alarms and (9) Microphones. The company operates under the HanDeLi (常州) Electronics parent entity and serves automotive, consumer electronics, industrial/medical, and IoT sectors globally. The thermal management division was recently rebranded as COOLTIST.

Differentiator

Problem solved

Functional benefit

Brands

• COOLTIST: 汉得利热管理事业部的独立品牌，聚焦高效、智能、定制化热管理解决方案（液冷模组、压电风扇、鼓风机/微型气泵），应用于数据中心、消费电子、工业自动化、智能终端、AI/AR/VR设备等领域。

Products and services

• Piezoelectric and electromagnetic acoustic components Buzzers, speakers, and receivers based on piezoelectric and electromagnetic actuation, supplied to OEMs in automotive, consumer electronics, and industrial markets.
• Ultrasonic sensors Ultrasonic sensing components for distance and flow measurement applications, sold to OEMs in automotive, industrial, medical, and IoT markets.
• COOLTIST micro active thermal management solutions Micro-scale thermal management products including micro liquid pumps and piezoelectric cooling fans marketed under the COOLTIST brand, designed to provide localized cooling in compact electronic systems.
• Haptic feedback actuators Piezoelectric haptic feedback actuators that deliver tactile feedback in consumer electronics devices such as smartphones and wearables.
• AVAS (Acoustic Vehicle Alerting Systems) Acoustic vehicle alerting systems for electric and hybrid vehicles to generate pedestrian-warning sounds, sold to automotive OEMs to meet regulatory requirements.

Quantifiable outcome

• Piezoelectric micropump liquid cooling can remove over 1kW per sq cm of heat flux
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nubia Red Magic Gaming Tablet 5 ProcoreStrategic or Co-development Partner · 1 January 2026BeStar participated in the R&D of the Red Magic Gaming Tablet 5 Pro liquid cooling system, providing advanced thermal management technology for high-performance terminal innovation.
• Hohai UniversityminorStrategic or Co-development Partner · 1 January 2020Joint establishment of graduate internship base in 2020, providing practical training opportunities and collaborative research in fluid dynamics and thermal management.
• Changzhou Intellectual Property Protection CentercoreStrategic or Co-development Partner · 1 January 2020Utilizes the fast-track patent pre-examination channel of Changzhou IP Protection Center to significantly shorten core technology authorization cycles and accelerate commercialization of research outcomes.
• Nanjing University of Aeronautics and Astronautics (NUAA)coreStrategic or Co-development Partner · 1 January 2012Joint establishment of Jiangsu Province Enterprise Graduate Workstation, combining academic research with industrial application for aerospace-grade piezoelectric and acoustic technologies.
• Tianjin University — Key Laboratory of Advanced Ceramics and Processing Technology, Ministry of EducationcoreStrategic or Co-development Partner · 1 January 2010Partnership for joint development of ceramic patch components. Leverages university's academic research capabilities combined with BeStar's manufacturing expertise in piezoelectric technology.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Knowles Corporation: US-based supplier of MEMS microphones, audio components, and hearing-health solutions. Overlaps with BeStar's microphone and speaker module categories for consumer, automotive, and industrial customers, but with a much broader product portfolio and global customer base.
• GoerTek: Major Chinese electronics manufacturer with MEMS microphones, speakers, and audio components for consumer and AR/VR applications. Comparable in acoustic and micro-component categories but serves as a much larger, vertically integrated contract manufacturer.
• TDK Corporation: Japanese electronic components conglomerate with significant piezoelectric, sensor, and actuator product lines serving automotive and industrial customers globally. Comparable technology portfolio but much broader scope and deeper R&D resources than BeStar.
• AAC Technologies: Large Chinese supplier of acoustic components (MEMS microphones, speakers), haptic actuators, and precision mechanics to smartphone and consumer-electronics OEMs. Comparable in MEMS microphones, speakers, and haptic product categories but operates at much larger scale across consumer electronics.
• Murata Manufacturing: Japanese global leader in ceramic-based electronic components including piezoelectric sensors, filters, and modules. Overlapping in piezoelectric ceramic materials, sensors, and embedded electronic modules but at substantially greater scale.

Direct peers

• CTS Corporation: US-based manufacturer of piezoelectric sensors, actuators, and electronic components serving automotive, industrial, and medical markets. Directly comparable in piezoelectric actuators, haptic feedback components, and automotive-grade sensor modules.
• Stack Electronics: Chinese manufacturer of piezoelectric buzzers, ultrasonic sensors, and acoustic components. Direct domestic competitor in low-cost piezo components for automotive, security, and consumer-electronics applications.
• Audiowell: Chinese ultrasonic sensor and piezoelectric component manufacturer with comparable exposure to automotive parking-assist, flow metering, and industrial sensing — a direct domestic competitor in similar product categories and customer segments.
• Sonitron: Belgian specialist in piezoelectric buzzers, alarms, and acoustic transducers. Comparable as a niche piezoelectric acoustic-component manufacturer serving automotive, industrial, and security-alarm applications globally.
• Soberton: Manufacturer of piezoelectric buzzers, electromagnetic buzzers, speakers, and microphones with overlapping product lines for automotive, medical, and industrial customers. Directly comparable as a specialized acoustic component supplier competing in similar design-in cycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeStar