Juurlink+Geluk

What Juurlink+Geluk does

Juurlink+Geluk is a Dutch professional design office specializing in urban design and landscape architecture, founded in 1995 by principals Huub Juurlink and Cor Geluk — both registered urban designers and landscape architects. The firm operates a core multi-disciplinary team of urban designers, landscape architects, and architects, and assembles project-specific teams that combine in-house staff with external consultants across architecture, ecology, environment, civil works, cost analysis, and engineering. Service lines span urban design, landscape architecture, masterplanning, public space design, campus planning, residential housing projects, and park design, delivered to municipalities, educational institutions, healthcare facilities, corporate and technology campuses, and private developers.

The business is a privately held partnership operating through two Dutch BV entities — Juurlink [+] Geluk BNSP Amsterdam BV (headquarters, Ertskade 105, Amsterdam) and Juurlink [+] Geluk BNSP Rotterdam BV (Karl Weisbardstraat 7, Rotterdam). Revenue is generated exclusively through project-based professional services fees; pricing is not publicly disclosed and depends on scope, complexity, and client requirements. The firm has no public funding, no institutional ownership, no API or productized software offering, and no AI-enabled technology stack. Its 30-year project portfolio includes the Rijnenburg masterplan (City of Utrecht, 7,000 homes), Erasmus University Rotterdam Campus Woudestein, Breda University of Applied Sciences, Erasmus Medical Centre Rotterdam, High Tech Campus Eindhoven, Efteling Bosrijk, and the European Space Agency site in Noordwijk.

For international masterplanning, the firm is a partner in CULD (Complex Urban Landscape Design), a European joint venture established in 2008 with Jaakko van 't Spijker, with offices in Amsterdam and Rotterdam. Through CULD and direct commissions, Juurlink+Geluk has delivered projects in Taiwan (Kaohsiung waterfront), UAE (Shahama Abu Dhabi), and Croatia, supplementing a Netherlands-anchored client base. Distribution is direct — sales-led engagement with enterprise and institutional buyers — with portfolio-based marketing via the company website (jeng.nl) and LinkedIn. Awards include the 2014 European Green Capital / Greenest City in Europe Prize linked to the Amstelveen Bridge of Trees project.

Name

Juurlink+Geluk

Legal name

Juurlink [+] Geluk BNSP Amsterdam BV

Website

https://jeng.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Juurlink+Geluk is a Dutch design firm founded in 1995, specializing in urban design and landscape architecture. It serves municipalities, universities, healthcare facilities, and corporate clients across the Netherlands and internationally in Taiwan, UAE, and Croatia.

Ownership category

akta.pro rank

Product category

Landscape Architecture & Urban Design Services

NAICS

Architectural, Engineering, and Related Services (5413), Landscape Architectural Services (54132)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Urban design services
• Landscape architecture
• Masterplanning services
• Public space design
• Campus planning

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Design Services: Professional design services for urban design, landscape architecture, and masterplanning projects. Revenue generated through project-based engagements with public and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Juurlink+Geluk is a Dutch design office that provides professional urban design and landscape architecture services. Founded in 1995 by Huub Juurlink and Cor Geluk, the firm assembles multi-disciplinary teams (urban designers, landscape architects, architects, and external consultants) to deliver masterplanning, campus design, residential housing design, park and public space design, and waterfront projects for public and private sector clients in the Netherlands and internationally.

Product overview

Juurlink+Geluk is a professional design office specializing in urban design and landscape architecture. Founded in 1995 by Huub Juurlink and Cor Geluk, the firm operates as a core multi-disciplinary team supplemented by external consultants for specific projects. Their services include urban design, landscape architecture, masterplanning, and public space design. They are also a partner in CULD (Complex Urban Landscape Design), a European joint venture with Jaakko van 't Spijker. Their project portfolio spans campus design, residential housing, parks, masterplans, gardens, and squares/streets across the Netherlands and internationally (Taiwan, UAE, Croatia).

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Design Services Professional urban design services including masterplanning, spatial analysis, and integrated design for complex urban landscape projects combining architecture, ecology, environment, civil works, cost analysis, and engineering. Targeted at municipalities, developers, and institutional clients.
• Landscape Architecture Services Landscape architecture services covering urban landscapes, parks, gardens, campuses, and public spaces, including detailed site research, ecological improvement, recreational design, and green structure integration for public and private clients.
• Masterplanning Services Large-scale urban and regional masterplanning services including projects such as Kaohsiung waterfront (Taiwan), Rijnsweerd Utrecht, Renovation Shahama (Abu Dhabi), High Tech Campus Eindhoven, and Waterrijk residential masterplan, designed for governmental and institutional clients.
• Campus Design Services Comprehensive campus design services for educational and corporate clients, including projects such as High Tech Campus Eindhoven, Erasmus University Rotterdam Campus Woudestein, Breda University of Applied Sciences, HSO Campus Veenendaal, and Campus Holland Spoor Den Haag.
• Park and Public Space Design Design services for parks, gardens, waterfronts, and public spaces, including Dommelpark Eindhoven, Genneperparken Eindhoven, Coolhavenpark Rotterdam, Park Overbos Prinsenbeek, and ESA Noordwijk, intended for municipal and public-sector clients.
• Residential Housing Design Residential development design covering housing typologies, residential quarters, and mixed-use urban developments such as Little C Rotterdam, Componistenbuurt Maassluis, Rijnenburg Utrecht, and Waterrijk Eindhoven, targeted at municipalities and private developers.
• CULD (Complex Urban Landscape Design) International partnership offering integrated masterplanning and complex urban landscape design services. Operates through offices in Amsterdam and Rotterdam and serves clients across Europe, the Middle East, and Asia.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CULD (Complex Urban Landscape Design)coreStrategic or Co-development PartnerCULD is a leading international partnership operating in the broad field of integrated masterplanning and landscape design. CULD is a European joint venture between Juurlink [+] Geluk and Jaakko van 't Spijker, led by partners Huub Juurlink, Cor Geluk, and Jaakko van't Spijker, with offices in Amsterdam and Rotterdam. Buildings and masterplans around the world exemplify CULD's new and creative integrated approach to Complex Urban Landscape Design.
• Jaakko van 't SpijkercoreStrategic or Co-development PartnerCo-founder of CULD partnership alongside Huub Juurlink and Cor Geluk. Joint venture partner for international complex urban landscape design projects.

Scale indicators2 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• OLIN: Landscape architecture, urban design, and planning studio with strong campus and public-space portfolio. Direct peer to J+G, particularly on campus and institutional projects.
• DELVA Landscape Architecture / Urbanism: Amsterdam-based landscape architecture and urbanism firm with comparable scale and project typologies (public space, climate adaptation, urban development). Direct peer to J+G in the Dutch boutique landscape architecture market.
• H+N+S Landschapsarchitecten: Dutch landscape architecture firm with strong focus on water, climate adaptation, and large-scale public landscape projects. Direct peer to J+G with comparable Dutch client base and similar public-realm and climate-resilient design capabilities.
• James Corner Field Operations: New York-based landscape architecture and urban design firm known for large-scale public landscapes and waterfronts. Direct peer to J+G on the international stage, with comparable typology focus (parks, waterfronts, campus-scale public realm).
• OKRA Landschapsarchitecten: Dutch landscape architecture firm with deep public-sector and waterfront portfolio. Direct peer to J+G in the Netherlands, frequently competing for the same municipal and public-realm commissions.
• West 8 Urban Design & Landscape Architecture: Internationally renowned Dutch urban design and landscape architecture firm founded in 1987 in Rotterdam. Direct peer to Juurlink+Geluk — both firms are Dutch, share the same urban design + landscape architecture focus, and both founders of J+G previously worked at West 8.

Broad incumbents

• SWA Group: Internationally established landscape architecture, planning, and urban design firm with deep campus, park, and waterfront portfolios. Broader incumbent peer to J+G in masterplanning and public-realm commissions globally.
• MVRDV: Major Dutch architecture and urbanism firm that competes for large Dutch and international masterplans. Broader incumbent peer to J+G, often on the same RFPs for large urban / mixed-use developments.
• Sasaki Associates: Integrated design practice spanning architecture, landscape, planning, and urban design. Broad incumbent peer to J+G on complex masterplans for universities, healthcare, and corporate campuses.
• Mecanoo: Large Dutch architecture firm that also integrates landscape, urban design, and masterplanning into its practice. Broader incumbent peer to J+G with overlapping capabilities (notably on residential and campus masterplans) but a wider portfolio including full architectural design.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/juurlinkengeluk
• LinkedInlinkedin.com/company/juurlink---geluk-urbanism-and-landscape-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juurlink+Geluk