Sehatokart

What Sehatokart does

Sehatokart, operated by Sehatokart Ventures Private Limited, is a privately held direct-to-consumer e-commerce platform headquartered in Mohali, Punjab, India. The company sells a curated portfolio of Ayurvedic, wellness, skincare, haircare, and personal-care products to Indian consumers through its Shopify-based storefront at sehatokart.com, with pan-India delivery, Cash on Delivery, and standard payment integrations (UPI, PhonePe, netbanking, Visa, Mastercard).

The catalog spans roughly 102 SKUs organized under multiple in-house sub-brands—Gumyum (gummy supplements including Shilajit, Relax, Chawanprash, Biotin, PMS, and Calcium+Vit D variants), Just Awe (skincare), TAS Derma (dermatological skincare and haircare), PCHPL Wellness (Ayurvedic supplements), Smilekey (natural honey), Kyracare Remedies, and Psychocare—alongside products sourced from a network of ISO/GMP-certified contract manufacturers across India. Notable launches include VitaSlush Mango Ayurvedic Drink (2024), Mintasense Plus Hair Serum (2024), Monsoon Wellness Combo (2025), Tasnodent Toothpaste (2025), and a 2026 line of mouth-melt sachets, indicating active category extension into beverages, oral care, and novel nutraceutical formats.

The business model is asset-light one-time unit-based retail with ASPs ranging from roughly Rs. 135 to Rs. 2,320, marketed through SEO, content (blog), and social channels (Facebook, Instagram, YouTube, X), with no subscription, no app, and no marketplace presence. The company operates as a sub-scale private venture with 11–50 employees, undisclosed funding, undisclosed revenue, and a founder-led structure under director and founder Supreet Singh, with brand visibility and customer reviews (via Judge.me) as primary trust signals.

Name

Sehatokart

Legal name

Sehatokart Ventures Private Limited

Website

https://sehatokart.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ayurvedic Wellness E-commerce

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

akta.pro secondary industries

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Ayurvedic supplements
• Wellness ecommerce
• Skincare products
• Haircare products
• Nutraceutical retail

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce retail of health, wellness, Ayurvedic, skincare, and haircare products to consumers in India. One-time transaction model with per-product pricing. Revenue generated through product margins on sales across multiple categories including supplements, gummies, topical products, and wellness drinks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sehatokart operates a direct-to-consumer online storefront that retails Ayurvedic herbal supplements, gummy nutraceuticals, skincare, haircare, and natural wellness products under its own sub-brands (Gumyum, Just Awe, Smilekey, PCHPL Wellness, TAS Derma, Kyracare Remedies) and partner-manufactured lines. Products are sourced from certified Indian manufacturers (ISO/GMP/FSSAI facilities) and shipped pan-India with prepaid and Cash on Delivery payment options.

Product overview

Sehatokart is an e-commerce platform specializing in Ayurvedic, wellness, skincare, and haircare products. The platform offers a curated portfolio of health supplements and personal care items across multiple sub-brands and partner brands including PCHPL Wellness, Gumyum (gummy supplements), TAS Derma/The Aesthetic Sense (skincare/haircare), Just Awe (skincare), Smilekey (natural honey), and Kyracare Remedies. Key product lines include ready-to-drink Ayurvedic beverages (VitaSlush Mango Drink), coconut water hydration products (Cocoboost), immunity boosters (Corocare Plus, Shilajit Gummies), hair growth treatments (Mintasense Plus), sunscreens (Tanosense), pain relief (Kyrortho range), digestive care (Gasobhaag), diabetes support (Diabobooti), and various wellness supplements in gummy, capsule, syrup, and sachet formats. The platform positions itself as a destination for premium, quality-focused Ayurvedic and wellness products targeting health-conscious Indian consumers seeking natural alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Gumyum: Gummy supplements brand offering sleep gummies, Shilajit gummies, immunity gummies, and various wellness gummy products.
• Just Awe
• TAS Derma
• PCHPL Wellness
• Smilekey
• Kyracare Remedies

Products and services

• VitaSlush Mango Healthy Drink Ready-to-drink Ayurvedic mango health drink made with real mango pulp, Mandukaparni (Centella asiatica), and Haridra (Turmeric) for daily immunity and wellness support.
• Cocoboost Coconut Water Powder Sachet Instant coconut water powder sachets made from tender coconut water concentrate for quick hydration during office, travel, or post-workout use.
• Mintasense Plus Hair Serum Hair growth serum formulated with Procapil, Biochanin A, and Acetyl Tetrapeptide-3 to strengthen hair follicles, reduce hair thinning, and improve scalp health.
• Tanosense Sun Expert SPF 50+ Sunscreen Broad-spectrum UVA and UVB protection sunscreen enriched with Vitamin E, Octinoxate, and Avobenzone for all-season sun protection.
• Corocare Plus Immunity Booster Tablets Effervescent immunity booster tablets combining Acerola, Ascorbic Acid (Vitamin C), and Zinc Citrate to support immune system function and energy levels.
• Shilajit Gummies Gummy supplements infused with Himalayan Shilajit extract rich in fulvic acid for natural energy boost, stamina, and vitality support.
• Gumyum Gummies Range Range of gummy supplements covering sleep, energy, stamina, glow, hormonal balance, calcium, immunity, eye care, appetite, urinary tract, Chawanprash, testosterone, vitamin D, and biotin variants for Indian consumers.
• Paw-Paw Syrup (Carica Papaya Leaf Extract) Syrup with Carica Papaya Leaf Extract, Goat Milk Powder, and Tinospora Cordifolia for immunity boosting, platelet production support, and digestive health.
• Kyrortho Pain Relief Oil Roll-On Ayurvedic pain relief roll-on oil with Haritaki, Amalaki, Bibhitaka, Nirgundi, Ashwagandha, Gokshura, and essential oils for joint and muscle discomfort.
• Diabobooti Capsules Ayurvedic diabetic care capsules with Daruharidra, Vijaysar, Karela, Gudmar, Methi Beej, and Shilajit to support blood sugar balance and insulin sensitivity.
• Trishglow Medicated Soap Medicated soap with Aloe Vera extracts, Vitamin E, Tea Tree Oil, and Allantoin for deep cleansing, hydration, and skin healing.
• Carnivive Sachets Premium nutraceutical powder sachets with L-Carnitine L-Tartrate, Co-enzyme Q10, Zinc, Lycopene, Astaxanthin, and Folic Acid for daily nutritional support.
• Power Bliss Sachets Multivitamin energy booster sachets with amino acids, caffeine, ginseng extract, and zinc in orange flavor for convenient daily nutritional support.
• Monsoon Wellness Combo Seasonal combo including Cocoboost Coconut Water Powder, Tanosense SPF 50+ Sunscreen, VitaSlush Healthy Drink, Just Awe Face Wash, and Gumyum Calcium + Vitamin D Gummies for monsoon wellness.
• Just Awe Skincare Range Skincare line including Glutathione Face Wash, SPF 50+ Sunscreen, 5-in-1 Acne Moisturizer, Vitamin C Serum, Kale Shampoo, Probotox Overnight Cream, Kumkumadi Face Scrub, and Rose Water Toner.
• UltraSense Haircare Range (TAS Derma) Haircare and personal care products including Bioactive Hair Oil, Bhringraj Shampoo, Onion Hair Oil, Onion Shampoo, Cool Hair Oil, and Intimate Hygiene Wash.
• Smilekey Natural Honey Range Natural honey range including Jamun Honey, Tulsi Honey, and Ajwain Honey sourced for purity and wellness benefits.
• Ashwagandha Capsules Ayurvedic stress relief capsules made with Ashwagandha for stress reduction and immunity boosting.
• Liveredae Plus Liver Detox Syrup Ayurvedic liver detox syrup for liver tonic and herbal liver detoxification support.
• MindPeace Plus Ayurvedic medicine for stress and anxiety management with natural adaptogenic ingredients.
• Kyrortho Gold Pain Relief Syrup Ayurvedic pain relief syrup for comprehensive body pain management.
• Gasobhaag Digestive Products Ayurvedic digestive care range including granules, tablets, and syrup for constipation relief and gastric problems.
• Tasnodent Toothpaste Anti-cavity toothpaste formulated for sensitive teeth under the TAS Derma brand.
• Carbi Cluta Glutathione Mouth Melt Sachet Sugar-free glutathione mouth melt supplement in sachet format for nutritional supplementation and skin brightening support.
• Peakbalance Mouth Melt Sachet Mouth melt supplement with PEA, Uridine, and Astaxanthin for urinary and kidney support.
• Citramelt Mouth Melt Sachet Mouth melt supplement with Cranberry and D-Mannose for urinary tract support.

Quantifiable outcome

• Products show visible results within 21 days according to customer testimonials

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered minor.

• Jagdale Industries Private LimitedminorOthersManufacturer of VitaSlush Mango Healthy Drink. Located in Krishnagiri, Tamil Nadu. Produces the Ayurvedic mango health drink sold on Sehatokart platform.
• Gaiety Skin Care (ISO 9001:2005 GMP Certified)minorOthersISO 9001:2005 GMP Certified manufacturer of Mintasense Hair Growth Serum. Located in Karnal, Haryana. Manufactures TAS Derma hair care products sold through Sehatokart.
• Stelvio Healthcare LLPminorOthersManufacturer of Corocare Plus Immunity Booster Tablets. Located in Ahmedabad, Gujarat. Produces effervescent vitamin supplements sold on Sehatokart.
• Akins Lifecare Private LimitedminorOthersManufacturer of Cocoboost Coconut Water Powder Sachets. Located in Baddi, Solan, Himachal Pradesh. Produces instant coconut water drink products.
• QSD Formulations Pvt. Ltd.minorOthersISO and GMP certified manufacturer of Paw-Paw Syrup. Located in Rai, Haryana. Produces Carica Papaya Leaf Extract syrup for immunity and platelet support.
• Tirupati Medicare Ltd.minorOthersGMP certified manufacturer of Kyrortho Pain Relief Oil Roll-On. Located in Paonta Sahib, Himachal Pradesh. Produces Ayurvedic pain relief products.
• Levanza Food and HerbalsminorOthersISO-GMP certified manufacturer of Diabobooti Ayurvedic Capsules. Located in Dappar, Punjab. Produces diabetic care herbal capsules.
• Akins Lifecare Private LimitedminorOthersManufacturer of Carnivive Sachets with L-Carnitine and CoQ10. Located in Baddi, Solan, Himachal Pradesh. Produces nutritional supplement sachets.
• Ekant AssociatesminorOthersWebsite operator and business entity referenced in privacy policy. Associated with sehatokart.com domain ownership and operational entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HealthKart: India-based online retailer of health supplements, sports nutrition, and wellness products — closely comparable to Sehatokart in product category (Ayurvedic/herbal supplements, gummies) and online D2C model.
• Wellbeing Nutrition: Indian D2C nutrition brand offering melatonin, biotin, and wellness gummies/sachets with modern formats — directly comparable in product format (gummies, melts) and target consumer (urban Indian health-conscious).
• Plum (Plum Naturals): Indian vegan, cruelty-free D2C skincare and wellness brand sold primarily via its own e-commerce storefront — comparable in natural/Ayurvedic positioning and direct-to-consumer model.
• mCaffeine: India-based D2C personal care brand selling caffeinated skincare, haircare, and wellness products online — comparable in niche D2C positioning and Shopify-based online retail model.
• NutriGlow: Indian D2C brand selling natural supplements, Ayurvedic, and skincare products online — comparable in Ayurvedic/herbal positioning and direct e-commerce model, though broader in scope.

Broad incumbents

• WOW Skin Science: Larger Indian D2C brand spanning apple cider vinegar, supplements, skincare, and haircare — overlapping catalog breadth (Apple cider vinegar, biotin, multivitamins, Ayurvedic products) but with significantly greater scale and funding.
• Mamaearth (Honasa Consumer): Leading Indian D2C natural beauty and wellness brand (now public) — comparable in natural/Ayurvedic positioning and online-first go-to-market, but vastly larger scale and product breadth.
• Nykaa (FSN E-Commerce): India's largest beauty and wellness e-commerce platform — overlapping in skincare and wellness retail, but operates as a multi-brand marketplace at massive scale.
• Himalaya Wellness: Established Indian Ayurvedic pharmaceutical and personal care company with both online and offline presence — comparable in Ayurvedic herbal products and pan-India distribution, but at incumbent scale.
• Kama Ayurveda: Premium Ayurvedic beauty and wellness brand with strong D2C e-commerce presence — comparable in authentic Ayurvedic positioning and online-first retail model, but at higher price point and larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Sehatokart2
• YouTubeyoutube.com/@sehatokart
• Facebookfacebook.com/sehatokart
• Instagraminstagram.com/sehatokart_official
• LinkedInlinkedin.com/company/sehatokart

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sehatokart