XSport

What XSport does

XSport is a privately held US consumer sports-medicine company that designs, manufactures, and sells custom-fit athletic mouthguards. Its core technology is a patented carbon fiber layer, marketed as 6-7X stronger than titanium, integrated into a triple-layer construction (carbon fiber, TPE, ABS/EVA) that is produced in an ISO 9000 certified, US-based lab. The flagship product line, XSport ONE™, is offered in two fulfillment modes: a $149 at-home impression kit and a dental-office 3D scan variant, with both modes supported by an in-house design and a Micron-Precision Fit promise. The company positions its offering as superior to plastic boil-and-bite alternatives on impact absorption, weight (0.5 oz / 15g), and comfort, with HSA/FSA eligibility, a 1-year warranty, and 100% satisfaction guarantee.

XSport operates a multi-channel go-to-market. The primary channel is a Shopify-based DTC storefront shipping to all 50 US states and 26+ international markets, supplemented by a Team Orders program for bulk sales to leagues, schools, and organizations. A Dental Provider Advocate Program recruits general dentists and orthodontists (e.g., CalDental) as referral and scanning partners, and a brand ambassador program pays 5-10% commissions via an affiliate platform. The company is led by CEO Aaron Boggs, has 1-10 employees, and is privately held with no disclosed institutional investors or funding rounds. Recent strategic moves include CES 2025 partnerships with Dianyx Sensors (smart sensor / AI integration) and Tiki Barber (official spokesperson), positioning the brand as a credible player in athletic protection and, prospectively, smart sports equipment.

Name

XSport

Legal name

XSport Mouthguards

Website

https://xsportguards.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

XSport is a US-based, privately held company that designs, manufactures, and sells custom-fit carbon fiber athletic mouthguards to individual athletes, teams, schools, and dental-provider partners via DTC e-commerce, bulk team orders, and an ambassador program.

Ownership category

akta.pro rank

Product category

Athletic Mouthguards

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industries

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom athletic mouthguards
• Carbon fiber mouthguards
• Sports protective equipment
• Custom-fit dental guards
• Concussion prevention gear

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Custom Mouthguard Sales: Direct-to-consumer sales of custom-fit carbon fiber mouthguards through e-commerce. Products include XSport ONE Impression Kit ($149) and XSport ONE Scan versions. One-time purchase model with optional dental provider scanning for fit optimization.
2. Team and Bulk Orders: B2B sales of mouthguards in bulk for teams, leagues, schools, and organizations. Offers competitive pricing for large orders with flexible shipping options for domestic and international delivery.
3. Affiliate and Ambassador Program: Brand ambassadors and affiliates earn 5-10% commission on referral sales through unique tracking links. Dental advocates can also earn through optional scanning services for teams in their area.
4. Merchandise Sales: Sale of branded apparel including hoodies, windbreakers, beanies, trucker caps, and gift cards. Products sold via print-on-demand model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

XSport designs, manufactures, and sells custom-fit athletic mouthguards under the XSport ONE™ sub-brand, built around a patented carbon fiber layer that the company claims is 6–7X stronger than titanium. The flagship product is offered in two fitting modes — an at-home Impression Kit and a dental-office 3D Scan version — both manufactured in an ISO 9000 certified US facility with triple-layer construction and shock-absorption technology aimed at reducing concussion and dental injury risk. The company also sells branded apparel merchandise via a print-on-demand model and operates dedicated B2B channels for team bulk orders, a dental provider advocate program, and an ambassador/affiliate distribution network.

Product overview

XSport is a custom-fit mouthguard company with a primary product line centered on carbon fiber technology. The core offerings include the XSport ONE™ Mouthguard Impression Kit (at-home impression fitting) and XSport ONE™ Mouthguard Scan (dental office 3D scanning). Both utilize patented carbon fiber layering (6-7X stronger than titanium), triple-layer construction with TPE and ABS/EVA, and are ISO 9000 certified. The mouthguards are designed for all contact sports with claims of concussion reduction and dental injury prevention. Merchandise includes branded apparel (hoodies, windbreakers, caps, beanies) extending the brand. HSA/FSA eligible with a 100% satisfaction guarantee and 1-year warranty. Made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• XSport ONE™: Custom-fitted carbon fiber mouthguard line featuring advanced shock absorption technology for athletes

Quantifiable outcome

• Carbon fiber material measures 6-7X stronger than any material including titanium
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Tiki BarbercoreGTM or Marketing Partner · 9 January 2025Former NFL star Tiki Barber, two-time Pro Bowl running back and Super Bowl champion, named official brand spokesman. Barber brings his passion for sports and wellness to XSport's mission of promoting safety and performance. He participates in promotional campaigns, social media outreach, community events, and product launches while sharing insights from his professional career.
• Dianyx SensorscoreTechnology or Integration · 8 January 2025XSport partnered with Dianyx Sensors to integrate advanced data and AI capabilities into mouthguards. This collaboration was unveiled at CES 2025 and aims to enable real-time data collection on athlete performance and health metrics, transforming mouthguards from protective gear into smart devices. The partnership represents a significant step in combining technology and sports safety.
• CalDental OfficessupportingChannel Partner/ Reseller/ DistributorPartnership with CalDental offices in California enables patients to receive digital 3D scanning for XSport custom mouthguards. This streamlines the custom-fit process by eliminating uncomfortable physical impressions, improving accuracy, and enhancing patient comfort. The digital scan is sent directly to XSport for manufacturing.
• Aaron Boggs (CEO)supportingOthersAaron Boggs serves as CEO of XSport Guards and facilitated the partnership with Tiki Barber, expressing alignment between Barber's dedication to health, safety, and performance with XSport brand values.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Under Armour: Under Armour is a global athletic brand that has offered branded mouthguards within its broader performance sports portfolio. A broad incumbent providing scale and shelf competition rather than direct custom-fit specialization.

Direct peers

• OPRO Mouthguards: OPRO is a UK-based custom-fit mouthguard brand with self-fit and dentist-fit tiers, plus bulk team/club distribution. Closely comparable to XSport's dual impression-kit / dental-scan model and team order program.
• Battle Sports: Battle Sports is an MMA/contact-sports protective brand selling mouthguards alongside gloves and headgear. Overlaps with XSport on MMA/endurance athlete customer base and custom mouthguard SKU.
• SISU Mouthguards: SISU is a direct-to-consumer athletic mouthguard brand known for its thin, custom-fit guards. Like XSport, it sells DTC and competes on comfort and protection claims rather than institutional distribution.
• Shock Doctor: Shock Doctor is the leading mass-market athletic mouthguard brand, selling boil-and-bite and custom guards across sporting goods retail. It is XSport's most direct competitor in protective mouthguards for contact sports.
• Mueller Sports Medicine: Mueller is an established sports medicine and protective gear maker with a meaningful mouthguard line sold through sporting-goods retail. A broader-line incumbent competing for the same team and athlete customers.
• Gladiator Mouthguards: Gladiator makes custom-fit mouthguards for contact sports with similar custom vs. boil-and-bite positioning. Direct competitor in the premium custom-mouthguard segment.

Emerging players

• Prevent Biometrics: Prevent Biometrics builds a smart, sensor-equipped mouthguard that measures head-impact exposure for athletes. Most directly comparable to XSport's Dianyx Sensors partnership, which adds data/health-monitoring capabilities to its guard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xsportguards
• YouTubeyoutube.com/channel/UCjBPG3G6BpX8lyGtrJlvC-A
• Facebookfacebook.com/xsportguards
• Instagraminstagram.com/xsportguards
• TikToktiktok.com/@xsportguards
• LinkedInlinkedin.com/company/xsportguards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XSport