What Berries Pride does

Berries Pride B.V. is a De Lier, Netherlands-based importer and distributor of soft fruit, founded 1 July 2020 as a spin-off from Nature's Pride to focus exclusively on the berry category. The company supplies seven berry types — strawberries, blueberries, raspberries, blackberries, redcurrants, strassberries, and pineberries — to Northern European retailers on a year-round basis, sourcing from a global grower network spanning at least 11 countries across Europe, Africa, and the Americas. Its core technology centers on supply chain coordination, field-based quality management, and proprietary packaging innovation, including a patent-protected square cardboard punnet (co-developed with Bama Packaging) and an EAT ME cardboard topseal system delivering 94% plastic reduction and 49% CO2 reduction per tonne.

The company sells primarily B2B via dedicated account managers to major Northern European retail chains, with a secondary wholesale channel reaching smaller retail and foodservice operators, and monetizes through transactional product sales and branded packaging solutions under the registered EAT ME premium consumer brand. Revenue model is quote-based wholesale pricing with no public disclosure. Berries Pride holds IFS Food, IFS Broker, GLOBALG.A.P. Chain of Custody, SKAL organic, and On the way to PlanetProof certifications, and is the first berry importer worldwide with Science Based Targets-validated chain-wide CO2 reduction goals covering Scope 1, 2, 3, and FLAG emissions. The business operates with approximately 35 employees and remains wholly owned within the Nature's Pride group, with no external institutional capital disclosed.

Name

Berries Pride

Legal name

Berries Pride

Website

https://berriespride.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Berries Pride is a Netherlands-based B2B importer and distributor that supplies seven types of premium berries year-round to Northern European retailers from a global grower network, operating under the EAT ME consumer brand with leading sustainability certifications.

Ownership category

akta.pro rank

Product category

Fresh Berry Distribution

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Fresh berry distribution
• Soft fruit supply
• Wholesale produce
• Berry import services
• Sustainable packaging solutions

Headquarters

HQ city

De Lier

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Berry Product Sales: B2B sales of premium soft fruits (strawberries, blueberries, raspberries, blackberries, redcurrants, strassberries, pineberries) to Northern European retail market year-round from global growing regions.
2. EAT ME Branded Packaging Solutions: Sale of branded EAT ME packaging solutions to retailers, including standard and custom packaging options for optimal product-market fit.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Berries Pride supplies premium soft fruits — strawberries, blueberries, raspberries, blackberries, redcurrants, strassberries, and pineberries — year-round to Northern European retailers through a global grower network. The company sells these berries under its proprietary EAT ME consumer brand across multiple sustainable packaging formats, including cardboard topseal and recycled punnets, and offers customised packaging solutions for retailer partners.

Product overview

Berries Pride is a berry supplier offering a complete range of seven high-quality berry types (strawberries, blueberries, raspberries, blackberries, redcurrants, strassberries, and pineberries) sourced year-round from growers worldwide. The company operates under the 'Better Together' philosophy, providing its premium EAT ME brand across diverse packaging solutions including sustainable cardboard topseal, recycled plastic punnets, and recloseable cartons in various sizes. Berries Pride focuses on sustainable and transparent cooperation with supply chain partners to maximize sales potential.

Differentiator

Problem solved

Functional benefit

Brands

• EAT ME: Premium consumer-facing brand for berries supplied by Berries Pride. Available in a wide range of packaging options including cardboard topseal, mono-cardboard, recycled punnets, and recloseable cartons. The EAT ME brand covers strawberries, blueberries, raspberries, blackberries, redcurrants, strassberries, and pineberries.

Products and services

• Strawberries Fresh strawberries sourced year-round from Mediterranean countries and Dutch greenhouse cultivation, hand-picked for premium quality and supplied to Northern European retailers.
• Blueberries Premium sweet and juicy blueberries with a firm bite, sourced year-round from multiple continents including Morocco, Peru, Chile, Spain, Portugal, South Africa, Poland, and Eastern Europe.
• Raspberries Juicy red-rose coloured raspberries with a velvety texture and a range from tart to sweet flavour, sourced from Spain, Morocco, Portugal, Netherlands, and South Africa.
• Blackberries Juicy purple-black berries with a firm bite, increasingly popular for fresh consumption, sourced from Netherlands, Mexico, Spain, Portugal, and Morocco.
• Redcurrants Glossy red berries presented in clusters with an intense fresh-tart flavour and crunchy bite, sourced from Netherlands, Chile, and Portugal.
• Strassberries An exclusive strawberry-raspberry hybrid with dark red colour and deep-lying seeds, delivering the known sweet strawberry taste as a natural cross between two strawberry varieties.
• Pineberries Unique white to pale pink strawberries with red seeds and a surprisingly sweet, fresh flavour reminiscent of pineapple, decorative and suited to culinary creations.
• EAT ME Premium Berry Brand Premium consumer-facing brand for berries supplied by Berries Pride, available in a wide range of packaging options including cardboard topseal, mono-cardboard, recycled punnets, and recloseable cartons, covering strawberries, blueberries, raspberries, blackberries, redcurrants, strassberries, and pineberries.
• EAT ME Cardboard Topseal Packaging Sustainable packaging format combining a cardboard tray with a lightweight topseal film, delivering 94% less plastic use than previous packaging and a 49% CO2 reduction per tonne, suitable for year-round supply of multiple berry categories.
• Sustainable Blueberry Cardboard Packaging Patent-protected square cardboard punnet for blueberries with shaker opening, recloseable design, washable in-punnet bottom with drainage holes, enabling 65% more weight per euro pallet to reduce transport CO2 emissions.
• EAT ME Topseal Packaging Topseal packaging using topseal instead of a plastic lid, saving 40% plastic per punnet, with a 100% recyclable punnet and foil and a perforated topseal for optimal shelf life across multiple berry SKUs.

Quantifiable outcome

• 94% less plastic use through new cardboard packaging
• +7 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• SIFAV (Sustainability Initiative Fruit and Vegetables)flagshipStrategic or Co-development Partner · 1 January 2025SIFAV launched in Netherlands in 2012 under IDH umbrella. Berries Pride and Nature's Pride are proud partners of SIFAV 2025, focusing on reducing environmental footprint across supply chain, improving working conditions, incomes/wages, and strengthening due diligence reporting. SIFAV represents approximately 25% of total fruit and vegetable imports in Europe.
• Roy AgricoreStrategic or Co-development Partner · 1 May 2019Moroccan blueberry supplier partner for sustainable school project. Berries Pride completed 2.5-year project with Roy Agri in Morocco, transforming 7 schools with 4000 students into eco-schools with support from local NGO Sanady.
• IDH (Sustainable Trade Initiative)coreStrategic or Co-development Partner · 1 January 2012International organization that works with businesses, financiers, governments, and civil society to realize sustainable trade in global value chains. IDH brings together over 600 companies and governments and founded SIFAV initiative under which Berries Pride operates.
• Nature's PridecoreOthersParent/sister company. Berries Pride was spun off from Nature's Pride soft fruit activities in July 2020. Nature's Pride supplies over 500 unique fruits and vegetables from more than 70 countries. Berries Pride operates as an independent company while maintaining close ties with Nature's Pride for shared sustainability initiatives and climate targets.
• Bama PackagingcoreStrategic or Co-development PartnerCo-developed the sustainable cardboard packaging solution for blueberries. Bama Packaging provided expertise in creating the square cardboard punnet that reduces plastic use and allows 65% more transport efficiency per euro pallet.
• WWF SpaincoreStrategic or Co-development PartnerPartnership for responsible water management in Southern Spain strawberry growing regions. Berries Pride growers (Tierras del Condado, La Cartuja, AgroMartin) became first berry growers to pass WWF Spain's Water Check verification, demonstrating legal water use in Doñana region.
• Sanady (NGO)minorStrategic or Co-development PartnerLocal Moroccan NGO providing technical support for eco-school transformation project with Berries Pride and Roy Agri.
• HorizontecoreStrategic or Co-development PartnerPeruvian partner for school garden handbook initiative. Co-created with Nature's Pride Foundation to bring nature and healthy eating habits closer to communities through practical step-by-step guides for school vegetable gardens.
• Fundación Niños del Arco IriscoreStrategic or Co-development PartnerPeruvian partner co-creating school garden handbook with Nature's Pride Foundation. Part of food forest and school garden initiative in Peru targeting three schools with Hortifruit, a Berries Pride grower.
• HortifruitcoreStrategic or Co-development PartnerPeruvian Berries Pride grower partner for school garden initiative. Nature's Pride Foundation co-finances vegetable garden implementation in areas of influence of its growers, starting with three schools in Peru.
• Science Based Targets initiative (SBTi)coreOthersPartnership between CDP, UN Global Compact, World Resources Institute, and WWF. Validated and recognized Berries Pride and Nature's Pride CO2 reduction targets, making them first importers of fruit and vegetables worldwide with SBTi-validated chain-wide reduction goals.
• GLOBALG.A.P.coreOthersGlobal agricultural certification organization. Berries Pride holds GLOBALG.A.P. Chain of Custody certification and growers are verified through GLOBALG.A.P. SPRING audit for water management in Spain.
• IFS (International Featured Standards)coreOthersFood safety and quality certification. Berries Pride holds IFS Broker and IFS Food certifications valid until April 2026.
• SKAL BiocontrolminorOthersDutch organic certification organization. Berries Pride holds SKAL organic certification valid until January 2027.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7pobcFhBeEzve2QOOT2KNw
• Facebookfacebook.com/berriesprideEU
• LinkedInlinkedin.com/company/berriespride
• Instagraminstagram.com/BerriesPride
• Xx.com/berriespride

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berries Pride