Fairmont Jasper Park Lodge

What Fairmont Jasper Park Lodge does

Fairmont Jasper Park Lodge is a historic luxury mountain resort located within Jasper National Park, a UNESCO World Heritage Site in the Canadian Rockies, founded in 1921. The property spans 700 acres of wilderness and operates 330+ renovated guest rooms, a championship golf course that has held the #1 ranking in Canada for two decades, multiple dining venues, a full-service spa, and meeting and event facilities. It is owned by Oxford Properties, the real estate arm of OMERS (Ontario Municipal Employees Retirement System), and operated by Accor SA under the Fairmont brand, which provides access to a global luxury distribution and loyalty infrastructure.

The resort generates revenue across five streams: accommodations, food and beverage, golf, spa, and meetings and events, with pricing varying by service tier, season, and experience. It serves a diversified customer base of leisure couples and families, golfers, wellness travelers, wedding parties, and corporate and group clients. The underlying technology stack consists of standard hospitality platforms, including property management, point-of-sale, spa booking, and golf reservations, with no disclosed proprietary AI/ML capability. Distribution flows both through direct booking and through Accor's global channels, supplemented by weddings, group sales, and travel trade partners.

A CAD $100 million property transformation completed in June 2026 refreshed the guest rooms and introduced three new dining venues, an expanded spa and wellness offering, and a curated Indigenous experiences program developed with advisor Lauren Moberly. The capital program was executed with design partner HBA and reflects a strategic repositioning of the asset toward higher-rate leisure, wellness, and group business within the luxury Rockies segment, supported by Oxford/OMERS's broader multi-billion Canadian dollar investment commitment.

Name

Fairmont Jasper Park Lodge

Legal name

Fairmont Jasper Park Lodge

Website

https://jasper-park-lodge.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fairmont Jasper Park Lodge is a historic luxury mountain resort in Jasper National Park (UNESCO World Heritage Site) operating 330+ renovated rooms, championship golf, spa, and dining venues, serving leisure travelers, golfers, wedding parties, and corporate groups since 1921.

Ownership category

akta.pro rank

Product category

Luxury Mountain Resort Hospitality

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

akta.pro secondary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Luxury mountain resort
• Hotel accommodations
• Resort golf course
• Spa and wellness
• Meetings and events

Headquarters

HQ city

Jasper

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodations: Room nights from guest rooms, suites, and signature cabins ranging from standard lodge rooms to luxury lakefront suites and heritage cabins sleeping 2-16 guests. Primary revenue driver.
2. Food & Beverage: Multiple dining venues including Elderwood restaurant, The Barbicon steakhouse, Orso Trattoria, Lume bar, Thompson's Terrace, Embark Outpost & Provisions, in-room dining, and private dining/catering for events.
3. Golf: Championship Stanley Thompson-designed golf course with green fees starting from $280 CAD, pro shop, golf simulator, and driving range. Ranked Canada's top resort golf course for 20 consecutive years.
4. Spa & Wellness: Fairmont Spa offering massage, facials, body treatments, nail services, and wellness experiences. Award-winning spa recognized as Top 100 Spas in America and Top Spas in Canada.
5. Meetings & Events: Venues for corporate meetings, conferences, weddings, social events, and group activities. Over 3,177 sqm of indoor event space and 3,250 sqm of outdoor space with capacity for up to 600 attendees.
6. Ancillary Services: Resort fees, activity rentals (boats, bikes, equipment), adventure experiences, wellness classes, and retail/gift shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Fairmont Jasper Park Lodge is a luxury alpine resort operating within Jasper National Park, a UNESCO World Heritage Site. It provides accommodations (guest rooms, suites, and heritage signature cabins), multiple dining venues, a championship Stanley Thompson-designed golf course, a full-service spa, and extensive meeting, wedding, and event facilities across 700 acres of wilderness on the shores of Lac Beauvert.

Differentiator

Problem solved

Functional benefit

Brands

• Fairmont Spa: Full-service spa offering massages, facials, body treatments, and wellness services at the resort.
• Fairmont Jasper Park Lodge Golf Club
• The Barbicon
• Elderwood
• Lume
• Orso Trattoria
• Embark Outpost & Provisions

Products and services

• Guest Rooms Standard lodge guest rooms offering luxury mountain accommodations for individual travelers, couples, and families at Fairmont Jasper Park Lodge. Rooms were part of the property-wide transformation completed in June 2026.
• Suites Premium suite accommodations including junior suites with fireplaces, offering upgraded luxury lodging for guests seeking additional space and amenities within the resort.
• Signature Cabins
• Resort Restaurants (Elderwood, The Barbicon, Orso Trattoria, Lume) Multiple on-site restaurants offering diverse dining from casual to fine dining, including Elderwood (all-day dining), The Barbicon (steakhouse), Orso Trattoria (modern Italian with lake views), and Lume (bar and gathering place).
• In-Room Dining Online-ordered in-room dining service delivering meals and beverages directly to guest rooms, with a separate $6 delivery charge, taxes, and 18% service charge. Menu includes breakfast, dinner, and beverage options.
• Fairmont Jasper Park Lodge Golf Club Stanley Thompson-designed championship 18-hole golf course with peak season green fees starting from $280 CAD and off-season from $200 CAD, including a pro shop, golf simulator, and driving range, with a wildlife corridor running through the course.
• Fairmont Spa Full-service spa offering massages (from $219), facials (from $219), body treatments, nail services, and spa packages (e.g., Jasper Indulgence 120 min from $419), ranked #23 of Top 100 Spas in America and #1 in Alberta.
• Meetings & Corporate Events Corporate meetings, conferences, board meetings, and team-building events with over 3,177 sqm of indoor event space and 3,250 sqm of outdoor space, accommodating up to 600 attendees across 30 unique venues.
• Weddings Destination weddings, elopements, and bridal party celebrations in iconic mountain settings, including signature cabin weddings and lakeside ceremonies, supported by a dedicated wedding sales team and banquet menus.
• Social Events Social event hosting including banquets, private dining/catering, and group activities across the resort's indoor and outdoor venues for celebrations and gatherings.
• Embark Outpost & Provisions (Adventure Centre) Adventure centre and café providing coffee, provisions, and adventure equipment rentals including Devinci mountain bikes, boats, and equipment for outdoor activities.
• Resort Pool & Health Club Resort pool and health club facility offering adult and child day passes, 6-day punch passes, and full memberships (1 month to 1 year) with access to pool, hot tub, steam room, sauna, gym, and fitness classes.
• Fitness & Movement Centre Fitness and movement centre with Peloton bikes, gym equipment, and fitness classes for hotel guests and health club members.
• Signature Events and Holiday Experiences Signature on-property events including Symphony Under the Stars, Christmas in November, New Year's Eve, and seasonal celebrations open to resort guests.

Quantifiable outcome

• Ranked #1 in Canada for resort golf course for 20 consecutive years by SCOREGolf magazine
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HBA (Hirsch Bedner Associates)coreStrategic or Co-development PartnerDesign partner for the landmark CAD $100 million property transformation. Led the reimagining of the Main Lodge, guest rooms, and public spaces with interior design and architecture services.
• Accor SAcoreChannel Partner/ Reseller/ DistributorParent company of Fairmont Hotels & Resorts. Provides global distribution platform, ALL loyalty program with millions of members, booking technology, and marketing support. Fairmont brand operates under Accor's luxury portfolio.
• Lauren Moberly (Indigenous Knowledge Keeper)minorStrategic or Co-development PartnerIndigenous Knowledge Keeper who co-created the exclusive 'Foraging Flight' signature experience - a full-day adventure tracing path from sky to soil to plate, celebrating Indigenous connection to the land.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Amangiri: Ultra-luxury wilderness resort in the US Southwest serving a comparable high-net-worth guest seeking design-led, nature-immersive luxury with spa and wellness programming.

Direct peers

• Clayoquot Wilderness Lodge: Canadian luxury wilderness lodge on Vancouver Island offering similar high-end, nature-immersive accommodations, adventure programming, and premium pricing for affluent travelers.
• Post Hotel & Spa: Boutique Relais & Châteaux luxury mountain resort in Lake Louise offering comparable high-end accommodations, fine dining, and spa to affluent travelers in the Canadian Rockies.
• Emerald Lake Lodge: Wilderness lodge in Yoho National Park (BC) offering comparable cabin-style luxury accommodations and nature-immersive experiences to similar guest personas.
• Fogo Island Inn: Remote luxury wilderness inn in Newfoundland with comparable design-led, nature-immersive luxury positioning and high-end dining and guest experiences.
• Rimrock Resort Hotel: Banff-based luxury mountain resort targeting similar high-end leisure, wellness, and corporate travelers with comparable accommodations, F&B, and spa offerings.
• Fairmont Banff Springs: Sister Fairmont property in Banff National Park offering a comparable Canadian Rockies luxury resort experience with similar accommodations, F&B, spa, golf, and MICE capabilities under the same Accor/Fairmont brand.
• Fairmont Chateau Lake Louise: Another Fairmont-operated national park luxury resort in the Canadian Rockies with overlapping guest segments (couples, families, weddings, corporate) and similar wilderness-luxury positioning.

Regional players

• The Lodge at Banff (Pomeroy Kananaskis Mountain Lodge): Alberta-based luxury mountain lodge in Kananaskis Country offering comparable accommodations, golf, spa, and MICE facilities for similar Canadian Rockies leisure and corporate guests.
• Brentwood Bay Resort & Spa: British Columbia luxury waterfront resort offering comparable upscale accommodations, spa, and dining for couples, weddings, and wellness travelers in Western Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FairmontJasperParkLodge
• LinkedInlinkedin.com/company/the-fairmont-jasper-park-lodge
• Instagraminstagram.com/fairmontjasperparklodge
• Xx.com/FairmontJPL

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairmont Jasper Park Lodge