What Kisoji does

Kisoji Co., Ltd. (株式会社木曽路) is a publicly traded Japanese restaurant management company headquartered in Nagoya, Aichi Prefecture, listed on the Tokyo Stock Exchange (tyo:8160) and founded in 1974. The group operates an eight-brand restaurant portfolio under a multi-brand strategy: Kisoji (shabu-shabu and Japanese cuisine flagship), Daishogun (premium Kuroge wagyu yakiniku), Kuidon (domestic beef yakiniku with all-you-can-eat courses), Suzunoren (washoku Japanese cuisine), Torikaku (chicken specialty), Daiana (retro izakaya with conger eel), Karashige (karaage fried chicken), and Tokusendo (online specialty food shop at kisojishop.com). Operations span the Kanto region (Chiba, Tokyo, Saitama, Kanagawa) and Chubu region (Aichi, Mie) of Japan, with all restaurants directly owned and operated by the company and over 30+ physical locations currently active.

The revenue model is primarily transaction-based across dine-in, takeout, third-party delivery (Uber Eats, Demae-can), and direct e-commerce. Pricing is tiered and brand-specific — Kuidon offers three all-you-can-eat courses at ¥3,580 (Casual), ¥5,280 (Standard), and ¥7,980 (Premium) for 100-minute sessions; Daishogun provides premium course menus; Suzunoren offers lunch and banquet tiers; and Daiana runs a ¥200 stamp loyalty program. The company operates mobile loyalty applications for Kuidon and Daishogun under the Family Club umbrella, with a point expiration change from 24 to 13 months effective September 2026, and maintains dedicated Instagram, Facebook, and brand-website channels per concept.

With 1001-5000 employees, Kisoji differentiates through proprietary preparation methods (hand-cut Kuroge wagyu at Daishogun, secret tare sauces, hand-ground tsukune and individually skewered yakitori at Torikaku), banquet and private room formats for celebrations (birthdays, anniversaries, coming-of-age ceremonies, seasonal events), and a portfolio strategy that captures dining occasions from casual everyday meals to premium family occasions. Recent activity shows active portfolio rationalization — multiple Kuidon store closures in 2025-2026 alongside selective new openings and digital modernization — and the company publishes a corporate real-estate solicitation page signaling continued intent to expand the physical footprint.

Name

Kisoji

Legal name

株式会社木曽路

Website

https://kisoji.co.jp

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kisoji Co., Ltd. is a publicly traded Japanese restaurant group operating eight branded dining concepts — shabu-shabu, premium and casual yakiniku, washoku, chicken, izakaya, karaage, and an online food shop — across the Kanto and Chubu regions of Japan, serving general consumers through directly-owned locations, delivery, and e-commerce.

Ownership category

akta.pro rank

Product category

Japanese Restaurant Chain

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Japanese restaurant chain
• Shabu-shabu dining
• Yakiniku restaurant
• Multi-brand restaurant group
• Karaage specialty stores

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices436 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant dine-in sales: Primary revenue stream from customers dining at restaurant locations across 8 brand concepts including shabu-shabu, yakiniku, Japanese cuisine, chicken izakaya, and karaage specialty restaurants.
2. Delivery and takeout: Revenue from delivery orders via third-party platforms (Uber Eats, Demae-can) and takeout services offered at restaurant locations.
3. E-commerce / Online shop: Revenue from the official online shop '日本美味百景 木曽路特撰堂' (kisojishop.com) selling products related to the restaurant group's brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kisoji Co., Ltd. operates a multi-brand portfolio of Japanese restaurants including shabu-shabu/Japanese cuisine (Kisoji), premium Kuroge wagyu yakiniku (Daishogun), domestic beef yakiniku with all-you-can-eat options (Kuidon), washoku (Suzunoren), chicken specialty (Torikaku), izakaya (Daiana), and fried chicken (Karashige), plus a branded online shop for specialty foods. The group runs owned-and-operated dine-in, takeout, delivery, and e-commerce channels across Kanto and Chubu regions of Japan.

Product overview

Kisoji Group operates a portfolio of Japanese restaurant brands under a multi-brand strategy. The core offerings include shabu-shabu/Japanese cuisine (木曽路), premium wagyu yakiniku (大将軍), domestic beef yakiniku with all-you-can-eat options (くいどん), traditional washoku dining (鈴のれん), chicken specialty (とりかく), izakaya/sakaba (大穴/ダイアナ), and fried chicken (からしげ). Additionally, an online shopping brand (木曽路特撰堂) sells specialty food products. The brands target different dining occasions from casual to premium, with locations across Kanto (Chiba, Kanagawa, Saitama, Tokyo) and Chubu (Aichi, Mie) regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kisoji (木曽路) Shabu-Shabu & Japanese Cuisine Flagship brand offering traditional Japanese shabu-shabu (hot pot) and multi-course Japanese dining experiences for families, celebrations, and banquet occasions.
• Daishogun (大将軍) Premium Wagyu Yakiniku Premium yakiniku restaurant specializing in high-quality Kuroge Washugyu beef, hand-cut meat, secret tare marinades, and premium course dining.
• Kuidon (くいどん) Domestic Beef Yakiniku Value-oriented domestic beef yakiniku restaurant offering all-you-can-eat courses (Casual, Standard, Premium) with original marinating and dipping sauces.
• Suzunoren (鈴のれん) Washoku Japanese Cuisine Washoku restaurant offering seasonal Japanese dishes, lunch sets, banquet courses, and takeout menu options.
• Torikaku (とりかく) Chicken Specialty Chicken dishes specialty restaurant offering yakitori, hot pot, fried chicken, and banquet courses featuring Date chicken, with hand-ground tsukune and hand-skewered yakitori.
• Daiana (大穴/ダイアナ) Izakaya Retro-style sakaba izakaya specializing in conger eel dishes, sushi, and oden, with stamp-based loyalty program.
• Karashige (からしげ) Karaage Specialty Fried chicken (karaage) specialty restaurant offering juicy fried chicken for dine-in, takeout, and delivery via mobile order, Uber Eats, and Demae-can.
• Kisojishop / Tokusendo (木曽路特撰堂) Online Shop Official online shop for the Kisoji Group, selling specialty foods and gift items related to the restaurant group's brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skylark Holdings: Japan's largest multi-brand family restaurant operator (Gusto, Bamiyan, Jonathan's). Most direct comparable on multi-brand strategy, dine-in focus, and Japanese casual-dining customer base.
• Ichiran Co., Ltd. Specialty tonkotsu ramen chain with strong brand differentiation and craftsmanship positioning. Comparable to Karashige and Torikaku as a Japanese cuisine QSR/specialist with focused single-dish identity.
• Watami Co., Ltd. Major Japanese izakaya chain operator. Directly comparable to Kisoji's Daiana brand and broader casual Japanese dining model targeting group/family occasions.
• Colowide Co., Ltd. Multi-brand Japanese restaurant operator including steak houses and casual concepts. Comparable as a domestic restaurant group with similar multi-concept portfolio and store-level operations in Japan.

Broad incumbents

• Zensho Holdings: Operates Sukiya (gyudon), Coco's, and other chains across casual dining, QSR, and family restaurants. Comparable in scale and channel breadth, including beef-bowl competition to Kuidon.
• Toridoll Holdings: Operates Marugame Seimen udon and other casual dining chains globally. Comparable multi-brand restaurant operator with similar casual Japanese cuisine positioning.
• Yoshinoya Holdings: Beef-bowl (gyudon) QSR leader in Japan with international footprint. Comparable on beef-dish specialization and QSR economics overlapping with Kuidon's value-positioned yakiniku model.
• Saizeriya Co., Ltd. Italian family-restaurant chain with strong value positioning and dine-in focus in Japan. Comparable in casual family-dining model and shared customer occasions (family meals, celebrations).
• McDonald's Holdings Japan: Largest QSR operator in Japan across dine-in, takeout, and delivery. Comparable in channel breadth (delivery platforms, loyalty via app) and exposure to casual-dining consumer shifts.

Others

• Hotto Motto: Bento/takeout-focused food brand under the Plenus group. Comparable as an adjacent operator in the Japanese takeout and home-meal-replacement category relevant to Kisoji's Karashige and Suzunoren takeout offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/daisyogun.official
• Instagraminstagram.com/daisyogun_official
• LinkedInlinkedin.com/company/kisoji-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kisoji