Rugby Club Groningen

What Rugby Club Groningen does

Rugby Club Groningen (RCG) is an amateur rugby club (rugbyvereniging) founded in 1967 and based at Sportpark Esserberg in Haren, between Haren and Groningen in the Northern Netherlands. It operates a full rugby pathway from youth (U8 Turven through U18 Colts) to senior competition, fielding four men's teams (Heren 1-4), one women's team (Lady Bears competing in the Tweede Klasse), and a dedicated intake stream for international players requiring Rugby Union clearance. The first men's team competes in the Eerste Klasse, the second-highest level of Dutch amateur rugby, and the club describes itself as the largest and highest-playing amateur club in Northern Netherlands within a 150+ km radius.

Revenue is generated through five streams: annual membership subscriptions (ranging from €41 supporter to €342 senior competitive, collected via direct debit); recurring sponsorship (advertising boards €350-€600/year, Club van 100 at €100/year, team kit and headline sponsors such as Medisupport for the Lady Bears); tournament entry fees for the annual Groningen 10's (€25/participant); paid school and corporate rugby clinics (€50/hour); and one-time introductory course fees (€25 for five sessions). The club is member-owned, governed by a volunteer board and committees (sponsor, bar, technical, communication), with no parent company or institutional investment structure identified. Approximately 175 senior male members anchor the membership base, and the organisation is run primarily through volunteer labour supplemented by a small paid coaching staff.

RCG is structurally integrated with Rugby Nederland for league competition and coaching certification, and with Rugby Academy NoordOost (RANO) for elite youth development, a pipeline that has produced eight Oranje national youth selections. Other ecosystem partners include Rugby Spirit (school-holiday rugby camps at the RCG venue), Sport- en Cultuurhopper (subsidised youth sport discovery), and Macron via Rugbymagazijn.nl (kit supply). Distribution is local and direct: members register through the club's allunited platform; clinics are delivered on-site at schools and businesses; and the annual Groningen 10's tournament draws teams nationally and internationally. There is no disclosed AI, proprietary technology, or external funding; RCG operates as a community-anchored amateur sports organisation whose competitive position rests on geographic monopoly, multi-tier retention, and institutional affiliations rather than technology differentiation.

Name

Rugby Club Groningen

Legal name

Rugby Club Groningen

Website

https://rugbyclubgroningen.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Rugby Club Groningen is an amateur rugby club founded in 1967 in Haren, Netherlands, operating a full youth-to-senior pathway (U8 through Heren 1) with four men's teams, a women's team (Lady Bears), and ~175 senior members. It earns revenue from membership subscriptions, sponsorships, clinics, and the annual Groningen 10's tournament.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYHSADAEAF

Team & Club Coaching (seasonal team coaching)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Amateur rugby club
• Rugby training
• Sports membership
• Recreational rugby
• Grassroots rugby

Headquarters

HQ city

Haren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Subscriptions: Annual membership fees from playing members across senior and youth categories, including bond fees. Fees range from €41 (supporter) to €342 (senior competitive). Collected via direct debit in installments for the 2026-2027 season.
2. Sponsorships: Sponsorship revenue from advertising boards (€350/year single, €600/year for two), website listing (€100/season), team kit sponsorship, and the Club van 100 program (€100/year). Active sponsors include Medisupport (Lady Bears headline sponsor) and others.
3. Tournament Entry Fees: Groningen 10's tournament entry fees: €25 per person including dinner, camping at €10 including breakfast.
4. Rugby Clinics: Revenue from school rugby clinics: €50/hour for groups under 20 children with 1 supervisor, custom pricing for larger groups.
5. Introductory Course Fees: One-time introductory course fee of €25 for 5 training sessions plus 4 weeks of regular training participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Rugby Club Groningen is an amateur rugby club. No additional verifiable details about specific products, services, training programs, or memberships were provided in the source material.

Product overview

Rugby Club Groningen operates as a multi-faceted sports organization offering a comprehensive rugby ecosystem. The core offering centers on youth rugby programs (Turven U8 through Colts U18) and senior teams (Heren 1-4, Lady Bears, and international players). Supporting services include the RCG ClubApp for member management, rugby clinics for schools and corporate clients, introductory courses for new adult players, and the annual Groningen 10's Tournament. The club generates revenue through membership fees, sponsorship programs (including the Club van 100), merchandise sales, and clinic services. The organization is connected to Rugby Academy NoordOost for elite youth development and participates in national competitions organized by Rugby Nederland.

Differentiator

Problem solved

Functional benefit

Brands

• Lady Bears: The women's team of Rugby Club Groningen, competing in the Tweede Klasse (second division).

Quantifiable outcome

• 8 youth players selected for national Oranje youth selections
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rugby Academy NoordOost (RANO)coreStrategic or Co-development PartnerRCG is connected to Rugby Academy NoordOost as part of the region's elite player pathway. RANO identifies and develops youth talent in U16-U18 age groups through Regio Rugby Dagen and Girls Rugby Festivals. The partnership enables player progression from regional to national youth selections, with 8 RCG youth players reaching Oranje youth selections.
• Rugby NederlandcoreStrategic or Co-development PartnerNational rugby federation governing competitive leagues, coaching certifications (World Rugby Level 1-3), and youth development programs. RCG competes in Rugby Nederland leagues and coaches obtain qualifications through the federation.
• Rugby Club DrachtenminorChannel Partner/ Reseller/ DistributorOpportunity for RCG coaches to also serve as head coach at Rugby Club Drachten, which is seeking promotion to the 3rd division. Allows coaches to develop experience across multiple clubs.
• MedisupportminorGTM or Marketing PartnerFysiotherapie Medisupport is the headline sponsor of the Lady Bears women's team. Provides sports physiotherapy services including rehabilitation and training support for (top) athletes and recreational players.
• Rugby SpiritminorChannel Partner/ Reseller/ DistributorExternal organization organizing rugby camps and clinics at RCG during school holidays (autumn and May). RCG provides venue while Rugby Spirit supplies coaching staff including national team players. Camps target children ages 6-17.
• Club van 100minorGTM or Marketing PartnerInternal sponsorship program where members and supporters pay €100/year to financially support the club. Members receive name plates and event communications. Managed by the Sponsor Committee.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Hague Rugby Club: Amateur rugby club in The Hague competing in Rugby Nederland senior and youth divisions. Comparable to RCG in member-based structure, multi-team format, and community-driven operations.
• Rugby Club 't Gooi: Amateur rugby club based in the Hilversum/Gooi region running senior and youth teams in Rugby Nederland leagues. Directly comparable in operating model, volunteer governance, and Dutch amateur rugby positioning.
• Tilburg Rugby Club: Amateur rugby club in Tilburg fielding senior and youth teams across multiple divisions. Directly comparable in club scale, member-fee revenue model, and dependency on volunteer coaching.
• Rotterdamse Rugby Club: Historic Dutch amateur rugby club fielding multiple senior and youth teams in national leagues. Closely comparable in club size, sponsorship model, and competitive tier involvement.
• Castricum Rugby Club: Long-established Dutch amateur rugby club north of Amsterdam fielding senior and youth teams. Directly comparable in size, club-membership model, and participation in Rugby Nederland competitions.
• Utrechtse Rugby Club (RC Utrecht): Student-city rugby club competing across senior and youth divisions within Rugby Nederland. Comparable to RCG in serving a university catchment and operating a multi-team amateur structure.
• Rugby Club Amsterdam: One of the larger established rugby clubs in the Netherlands, offering a comparable full youth-to-senior pathway and competing in the upper tiers of Dutch amateur rugby. Closely comparable to RCG in mission, structure, and competition level.
• Rugby Club Breda: Southern-Netherlands amateur rugby club running a full pathway from youth to senior teams in national competitions. Comparable in governance, recreational-to-competitive mix, and revenue from memberships and sponsorships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rcgroningen
• Instagraminstagram.com/degroningen10s
• Xx.com/RCGroningen
• LinkedInlinkedin.com/company/rugby-club-groningen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugby Club Groningen