Hotels.Ng
- Company typePrivate
- Founded2012
- HeadquartersYaba, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Hotels.Ng firmographics
Firmographics- Name
- Hotels.Ng
- Legal name
- Hotel Booking Limited
- Website
- https://hotels.ng
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hotels.Ng industry classification
Industry- Product category
- Online Travel Agency
- akta.pro primary industry
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
- akta.pro secondary industry
- Lodging & Vacation Rental Booking Platforms (BPAMAIAC)
Keywords
Where Hotels.Ng is headquartered
LocationHeadquarters
- HQ city
- Yaba
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Hotels.Ng business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hotel Booking Commission: Hotels.ng earns commission from hotels for each booking completed through the platform. Hotel partners list their properties on the platform to reach travelers booking accommodations.
- Featured Hotel Listings: Hotels can pay for premium placement and featured positioning on the platform to increase visibility among travelers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer hotel bookings - prices set by individual hotels |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hotels.Ng product offering
Product offeringCore offering
Hotels.ng operates an online hotel booking marketplace that lets travelers search, compare, and reserve accommodations across Nigeria. The platform aggregates 13,850 hotels in 1,483 cities and towns across all 36 Nigerian states, with booking access via web, Android, iOS, WhatsApp, and phone support. Hotel managers can list and manage their properties on the platform through a dedicated hotel-manager portal.
Product overview
Hotels.ng operates as a hotel booking platform that offers a comprehensive portfolio of products and services. The core offering is the Hotels.ng Platform, a unified online booking system for searching and booking hotels across Nigeria, available via web and mobile applications (Android and iOS). Hotel managers can use the Hotels.ng for Hotel Managers tool to list and manage their properties. The company also has a related enterprise product, TripDesk, launched by its founder Mark Essien in 2025 as an AI-driven corporate travel management solution targeting large corporations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotels.ng Platform Online hotel booking platform enabling travelers in Nigeria to search, compare, and reserve accommodations. Aggregates 13,850 hotels in 1,483 cities and towns across all 36 Nigerian states, with search filters by amenities, price range, and location, plus user reviews and ratings.
- Hotels.ng Mobile App (Android) Native Android application for instant hotel booking on mobile devices. Available for download on the Google Play Store.
- Hotels.ng Mobile App (iOS) Native iOS application for instant hotel booking on iPhone and iPad. Available for download on the Apple App Store.
- Hotels.ng Hotel Manager Portal Self-service listing portal that lets hotel managers add and manage their properties on the Hotels.ng platform, with over 13,137 hotel managers using it to reach travelers. Includes access to optional featured/premium placement for increased visibility.
Quantifiable outcome
- 13,850 hotels listed across Nigeria's 36 states and 1,483 cities/towns
- +2 more outcomes
Companies that use Hotels.Ng
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Hotels.Ng technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Hotels.Ng partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NANTA (National Association of Nigeria Travel Agencies)coreHotels.ng is certified by NANTA, Nigeria's primary travel agency association. This certification establishes the platform as a legitimate travel booking service operating within Nigerian tourism regulations and industry standards.
- NTDC (Nigerian Tourism Development Corporation)coreHotels.ng holds certification from the NTDC, the Nigerian government body responsible for tourism development. This partnership signifies government recognition of the platform's legitimacy and compliance with tourism standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Hotels.Ng competitors and assessment
Company assessmentDirect peers
- Travelstart: Africa's largest online travel agency, founded in South Africa and operating across multiple African markets including Nigeria. Closest direct competitor to Hotels.ng in the pan-African OTA space, with overlapping inventory and target travelers.
- Jovago (Jumia Travel): African-focused OTA launched by Jumia (Rocket Internet), operating in multiple African markets including Nigeria. Direct competitor with a similar value proposition — online hotel booking across African cities.
- Wakanow: Nigerian-headquartered online travel agency offering flights, hotels, and visa services across Africa. Directly competes with Hotels.ng in the domestic Nigerian OTA market for both leisure and corporate travelers.
Regional players
- Lodge Booker / SafariBookings: African travel booking platform specializing in safari and lodge accommodation across Eastern/Southern Africa. Comparable as an Africa-focused accommodation OTA, though more regionally concentrated and segment-specialized.
Broad incumbents
- Agoda: Asia-Pacific-rooted global OTA (Booking Holdings) with growing African presence including Nigeria. Same core OTA category — accommodation-focused booking — but as part of a broader multi-region portfolio.
- Expedia: Global OTA serving Nigeria via Hotels.com and Expedia brands. Operates in the same hotel-booking space with broader category coverage (flights, cars, packages), competing for the same Nigerian traveler wallet.
- Trip.com (Ctrip): Global OTA expanding into Africa. Comparable as an accommodation-focused booking platform with multi-currency and multi-language capabilities similar to Hotels.ng's international traveler support.
- Booking.com: Global OTA incumbent with significant Nigerian hotel inventory. Competes in the same hotel booking category but operates at vastly greater scale, with global loyalty programs, payment infrastructure, and marketing budgets.
Emerging players
- HotelsCombined: Hotel metasearch engine that aggregates OTA and direct-hotel rates. Competes for Nigerian traveler attention in the price-comparison layer rather than as an OTA, but occupies adjacent funnel real estate to Hotels.ng.
- TripDesk: Founded in 2025 by Hotels.ng's founder Mark Essien as an AI-driven corporate travel platform. Adjacent peer sharing founder DNA and Nigerian travel-tech expertise but targeting the enterprise segment Hotels.ng has under-served.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hotels.Ng social profiles
Digital presenceHotels.Ng compliance and trust
Trust signalCompliance2 records
Hotels.Ng financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotels.Ng leadership team
Management profileNumber of profiles
Profiles5 records
Hotels.Ng funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotels.Ng M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotels.Ng
What does Hotels.Ng do?
Hotels.ng operates an online hotel booking marketplace that lets travelers search, compare, and reserve accommodations across Nigeria. The platform aggregates 13,850 hotels in 1,483 cities and towns across all 36 Nigerian states, with booking access via web, Android, iOS, WhatsApp, and phone support. Hotel managers can list and manage their properties on the platform through a dedicated hotel-manager portal.
Is Hotels.Ng a public or private company?
Hotels.Ng is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hotels.Ng founded?
Hotels.Ng was founded in 2012. It employs 11 to 50 people.
Where is Hotels.Ng based?
Hotels.Ng is headquartered in Yaba, Nigeria, in the Africa region.
How does Hotels.Ng make money?
Two revenue lines are on record. Hotel Booking Commission is the primary driver. The others are featured Hotel Listings.
Who are Hotels.Ng's main competitors?
Direct peers on record are Travelstart, Jovago (Jumia Travel) and Wakanow. Lodge Booker / SafariBookings is listed as a regional player. Broad incumbents are Agoda, Expedia, Trip.com (Ctrip) and Booking.com. Emerging players are HotelsCombined and TripDesk.
Does Hotels.Ng have an API?
No public API is recorded for Hotels.Ng.
What industry is Hotels.Ng in?
Hotels.Ng's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays), with a secondary code of BPAMAIAC, Lodging & Vacation Rental Booking Platforms.