OAT Agrio

Name

OAT Agrio

Legal name

OAT Agrio Co., Ltd.

Website

https://oat-agrio.co.jp

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Chemicals

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

akta.pro secondary industries

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), OMRI-Listed Crop Protection (Botanical & Mineral Pesticides) (AFABAKAA), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Crop protection products
• Agricultural fertilizers
• Biostimulant solutions
• Hydroponic cultivation
• Pest control chemicals

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Chemical Sales: Manufacturing and sales of pesticides including insecticides, fungicides, herbicides, miticides, and plant growth regulators for commercial agriculture and home gardening.
2. Fertilizer Sales: Sales of hydroponic fertilizers, foliar fertilizers, phosphorous acid fertilizers, and calcium supplements for nutrient solution cultivation and soil-based growing.
3. Biostimulant Sales: Sales of biostimulant products that enhance crop immune response against environmental stress and pests.
4. Cultivation System Sales: Complete nutrient solution cultivation systems including equipment and ongoing product supply for hydroponic growing operations.
5. Home Garden Products: Gardening products for home use through e-commerce and retail channels under the Garden Hospital brand.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OAT Agrio develops, manufactures, and sells crop protection products (insecticides, miticides, fungicides, plant growth regulators), hydroponic and foliar fertilizers, and biostimulants. Its portfolio is organized around three agritechnology pillars — pest control (防除技術), fertilization and irrigation (施肥灌水技術), and biostimulants — and includes complete nutrient solution cultivation systems integrating fertilizers with irrigation equipment and protocols. The company also markets a home gardening line (Gardening Hospital / Agrio Shop) for retail consumers.

Product overview

OAT Agrio is an agricultural technology company offering a diversified portfolio of crop protection products, fertilizers, and biostimulants. The core product lines include: the Oncor Series (carbamate insecticides, long-selling since 1986), Danisaraba (new acaricide with cyflumetofen), and Suffoil Emulsion (physical-action miticide using edible plant oils) within pesticides; the OAT House Fertilizer Series (10+ formulations for hydroponics and rockwool cultivation) and Tank Mix Series (concentrated liquid fertilizers for greenhouse fertigation) for fertilizers; and biostimulants including Atonik (plant growth regulator), Potatol (photosynthesis promoter), Samppi/Kemppi (nutrient uptake enhancer), and Misaki (cut flower preservative). The company also offers dedicated products for Japanese organic agriculture (JAS certified).

Differentiator

Problem solved

Functional benefit

Brands

• OAT Agrio: Agricultural technology company focused on food production enhancement through plant protection products, fertilizers, drip irrigation, and biostimulants.
• Tank Mix Series
• Marutoku Liquid Fertilizer Series
• OAT House Fertilizer Series
• Agrio Shop
• Gardening Hospital

Products and services

• Oncor Series (オンコルシリーズ) Carbamate insecticide series for commercial agriculture, including the flagship Oncor Granule 5 and follow-on high-concentration and fungicide-mixed formulations. Targets insect pests in commercial crop production.
• Danisaraba / Cyflumetofen (ダニサラバフロアブル) New acaricide based on Cyflumetofen that controls all life stages of tetranychid mites (eggs, larvae, nymphs, adults) in nurseries, vegetables, fruit trees, and ornamentals, with knockdown effect, long residual activity, and excellent plant safety.
• Suffoil Emulsion (サフオイル乳剤) Miticide and insecticide formulated with blended edible plant oils (97% safflower and cottonseed oils) that controls spider mites and whiteflies through a physical suffocation mode of action with no resistance-development risk. Suitable for IPM and organic production (JAS-compliant).
• Kaligreen (カリグリーン) Fungicide based on highly selected potassium bicarbonate controlling powdery mildew, downy mildew, rust, and leaf mold in fruits, vegetables, and flowers. Registered as both pesticide and fertilizer in Japan and suitable for organic production (OMRI and JAS certified).
• Flutianil (フルチアニル) Powdery mildew control product with specific activity against fungal pathogens at low dosage, translaminar movement for protection of both leaf surfaces, and no known cross-resistance to other chemical classes, making it valuable for resistance management.
• Atonik (アトニック) Plant growth regulator and biostimulant that positively affects enzyme metabolism, regulates flowering, fruit set, and growth, increases auxin production, and stimulates cytoplasmic streaming to promote higher yields and better-quality crops. Registered in many countries.
• Potatol (ポタトル) Photosynthesis-promoting technology product for root crops and other plants. Patented technology helps farmers facing harsh weather such as low sunshine and drought, with positive effects on yield and quality for potatoes, sweet potatoes, and carrots.
• Samppi / Kemppi (サンピ / ケンピ) Biostimulant combining nutrients, organic acids, and sugars for faster and more effective uptake and distribution in plants. Organic acids and sugars stimulate biochemical processes while water-soluble phosphorus and calcium strengthen plant cells; effective under drought and difficult conditions.
• Misaki (ミサキ) Cut flower freshness product that allows flowers to fully open and maintain freshness longer after being detached from the plant by replacing lost nutrients and water.
• OAT House Fertilizer Series (OATハウス肥料シリーズ) Complete line of hydroponic fertilizers including OAT House 1–10, Amino House 1/S1, and specialized A, SA, C, SC, and B prescriptions, widely used across Japan for hydroponic and rockwool cultivation with balanced nutrient absorption and chelated iron to prevent deficiency.
• Tank Mix Series (タンクミックスシリーズ) Concentrated liquid fertilizer system for greenhouse cultivation (isolated and elevated bench cultivation). Four variants — Tank Mix A&B for fruits/flowers, SA&B for summer cultivation, F&B for strawberry elevated benches, and B as a supplement — optimized for drip fertigation with superior mixing stability.
• Marutoku Liquid Fertilizer Series (まるとく液肥シリーズ) Liquid fertilizer series with nitrogen, sugar, amino acid, and phosphorous acid formulations. Three products — Megumi (nitrogen types), Minori (phosphorus/potassium/sugar), and Nagomi (nitrogen/amino acid/phosphorous acid) — designed for yield increase, quality improvement, and lodging prevention in rice.
• Gardening Hospital (ガーデンホスピタル) Home gardening materials product line offering easy-to-use pest control, plant nutrition, and care products for non-professional home gardeners, distributed via the Agrio Shop e-commerce storefront.
• Nutrient Solution Cultivation Systems (養液土耕栽培システム) Complete hydroponic/soilless cultivation systems bundling nutrient solution fertilizers, irrigation equipment, and cultivation protocols for soilless culture operations.

Quantifiable outcome

• Achieved 10a yield of 6t with strawberry variety 'Sachinka' using Tank Mix F&B system
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ICL Group: Global specialty fertilizers and plant nutrition company. Comparable in the hydroponic/specialty fertilizer segment where OAT holds Japan leadership, though ICL operates at vastly larger scale.
• Mitsui Chemicals: Diversified Japanese chemical manufacturer with agrochemical inputs (including biostimulants and crop protection) within a larger specialty chemicals portfolio. Competes at the broad-category level rather than OAT's specialization.
• Sumitomo Chemical: Large Japanese chemical conglomerate with a substantial agrochemicals division. Offers overlapping crop protection and plant nutrition products but as part of a much broader chemicals portfolio.
• UPL Limited: India-based global agrochemical major with broad crop protection, biostimulant and seed treatment portfolio. Highly relevant for benchmarking India-market expansion strategy given OAT's India R&D footprint.

Emerging players

• Valagro (UPL subsidiary): Biostimulant specialist now part of UPL, focused on plant stress tolerance and yield enhancement products. Direct comparison point for OAT's biostimulant portfolio including Atonik and Samppi.
• Rostel (Rota Chemical / specialty fertilizer peers): Note: Rotta/Haifa Group and similar hydroponic/soilless fertilizer specialists operate in adjacent niche. Haifa Group is a recognized specialty fertilizer player comparable on hydroponic nutrient solutions side of OAT's portfolio.

Direct peers

• Nihon Nohyaku: Japan's oldest agrochemical manufacturer, offering crop protection products (insecticides, fungicides, herbicides) with global registrations. Closely comparable in product portfolio and Japanese-market focus to OAT Agrio.
• Kumiai Chemical Industry: Japanese agrochemical manufacturer specializing in fungicides, insecticides and herbicides with comparable distribution model through agricultural cooperatives. Similar scale and Japanese-market focus.
• Hokko Chemical Industry: Japanese specialty agrochemical company focused on crop protection chemicals including insecticides and fungicides. Comparable in size and product mix, with similar B2B sales motion to Japanese agricultural producers.
• Nissan Chemical Corporation: Japanese agrochemical and chemical manufacturer with overlapping crop protection (insecticides, fungicides, miticides) and specialty fertilizer portfolios. Direct competitor in the Japanese agricultural input market and fellow TSE-listed mid-cap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OAT_Agrio
• Facebookfacebook.com/oat.agrio
• Instagraminstagram.com/oat_agrio
• LinkedInlinkedin.com/company/oat-agrio-co-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAT Agrio