OAT Agrio
- Company typePublic
- Founded2010
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
OAT Agrio firmographics
Firmographics- Name
- OAT Agrio
- Legal name
- OAT Agrio Co., Ltd.
- Website
- https://oat-agrio.co.jp
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
OAT Agrio industry classification
Industry- Product category
- Agricultural Chemicals
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)
- akta.pro secondary industries
- Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), OMRI-Listed Crop Protection (Botanical & Mineral Pesticides) (AFABAKAA), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)
Keywords
Where OAT Agrio is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
OAT Agrio business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Chemical Sales: Manufacturing and sales of pesticides including insecticides, fungicides, herbicides, miticides, and plant growth regulators for commercial agriculture and home gardening.
- Fertilizer Sales: Sales of hydroponic fertilizers, foliar fertilizers, phosphorous acid fertilizers, and calcium supplements for nutrient solution cultivation and soil-based growing.
- Biostimulant Sales: Sales of biostimulant products that enhance crop immune response against environmental stress and pests.
- Cultivation System Sales: Complete nutrient solution cultivation systems including equipment and ongoing product supply for hydroponic growing operations.
- Home Garden Products: Gardening products for home use through e-commerce and retail channels under the Garden Hospital brand.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
OAT Agrio product offering
Product offeringCore offering
OAT Agrio develops, manufactures, and sells crop protection products (insecticides, miticides, fungicides, plant growth regulators), hydroponic and foliar fertilizers, and biostimulants. Its portfolio is organized around three agritechnology pillars — pest control (防除技術), fertilization and irrigation (施肥灌水技術), and biostimulants — and includes complete nutrient solution cultivation systems integrating fertilizers with irrigation equipment and protocols. The company also markets a home gardening line (Gardening Hospital / Agrio Shop) for retail consumers.
Product overview
OAT Agrio is an agricultural technology company offering a diversified portfolio of crop protection products, fertilizers, and biostimulants. The core product lines include: the Oncor Series (carbamate insecticides, long-selling since 1986), Danisaraba (new acaricide with cyflumetofen), and Suffoil Emulsion (physical-action miticide using edible plant oils) within pesticides; the OAT House Fertilizer Series (10+ formulations for hydroponics and rockwool cultivation) and Tank Mix Series (concentrated liquid fertilizers for greenhouse fertigation) for fertilizers; and biostimulants including Atonik (plant growth regulator), Potatol (photosynthesis promoter), Samppi/Kemppi (nutrient uptake enhancer), and Misaki (cut flower preservative). The company also offers dedicated products for Japanese organic agriculture (JAS certified).
Differentiator
Problem solved
Functional benefit
Brands
- OAT Agrio: Agricultural technology company focused on food production enhancement through plant protection products, fertilizers, drip irrigation, and biostimulants.
- Tank Mix Series
- Marutoku Liquid Fertilizer Series
- OAT House Fertilizer Series
- Agrio Shop
- Gardening Hospital
Products and services
- Oncor Series (オンコルシリーズ) Carbamate insecticide series for commercial agriculture, including the flagship Oncor Granule 5 and follow-on high-concentration and fungicide-mixed formulations. Targets insect pests in commercial crop production.
- Danisaraba / Cyflumetofen (ダニサラバフロアブル) New acaricide based on Cyflumetofen that controls all life stages of tetranychid mites (eggs, larvae, nymphs, adults) in nurseries, vegetables, fruit trees, and ornamentals, with knockdown effect, long residual activity, and excellent plant safety.
- Suffoil Emulsion (サフオイル乳剤) Miticide and insecticide formulated with blended edible plant oils (97% safflower and cottonseed oils) that controls spider mites and whiteflies through a physical suffocation mode of action with no resistance-development risk. Suitable for IPM and organic production (JAS-compliant).
- Kaligreen (カリグリーン) Fungicide based on highly selected potassium bicarbonate controlling powdery mildew, downy mildew, rust, and leaf mold in fruits, vegetables, and flowers. Registered as both pesticide and fertilizer in Japan and suitable for organic production (OMRI and JAS certified).
- Flutianil (フルチアニル) Powdery mildew control product with specific activity against fungal pathogens at low dosage, translaminar movement for protection of both leaf surfaces, and no known cross-resistance to other chemical classes, making it valuable for resistance management.
- Atonik (アトニック) Plant growth regulator and biostimulant that positively affects enzyme metabolism, regulates flowering, fruit set, and growth, increases auxin production, and stimulates cytoplasmic streaming to promote higher yields and better-quality crops. Registered in many countries.
- Potatol (ポタトル) Photosynthesis-promoting technology product for root crops and other plants. Patented technology helps farmers facing harsh weather such as low sunshine and drought, with positive effects on yield and quality for potatoes, sweet potatoes, and carrots.
- Samppi / Kemppi (サンピ / ケンピ) Biostimulant combining nutrients, organic acids, and sugars for faster and more effective uptake and distribution in plants. Organic acids and sugars stimulate biochemical processes while water-soluble phosphorus and calcium strengthen plant cells; effective under drought and difficult conditions.
- Misaki (ミサキ) Cut flower freshness product that allows flowers to fully open and maintain freshness longer after being detached from the plant by replacing lost nutrients and water.
- OAT House Fertilizer Series (OATハウス肥料シリーズ) Complete line of hydroponic fertilizers including OAT House 1–10, Amino House 1/S1, and specialized A, SA, C, SC, and B prescriptions, widely used across Japan for hydroponic and rockwool cultivation with balanced nutrient absorption and chelated iron to prevent deficiency.
- Tank Mix Series (タンクミックスシリーズ) Concentrated liquid fertilizer system for greenhouse cultivation (isolated and elevated bench cultivation). Four variants — Tank Mix A&B for fruits/flowers, SA&B for summer cultivation, F&B for strawberry elevated benches, and B as a supplement — optimized for drip fertigation with superior mixing stability.
- Marutoku Liquid Fertilizer Series (まるとく液肥シリーズ) Liquid fertilizer series with nitrogen, sugar, amino acid, and phosphorous acid formulations. Three products — Megumi (nitrogen types), Minori (phosphorus/potassium/sugar), and Nagomi (nitrogen/amino acid/phosphorous acid) — designed for yield increase, quality improvement, and lodging prevention in rice.
- Gardening Hospital (ガーデンホスピタル) Home gardening materials product line offering easy-to-use pest control, plant nutrition, and care products for non-professional home gardeners, distributed via the Agrio Shop e-commerce storefront.
- Nutrient Solution Cultivation Systems (養液土耕栽培システム) Complete hydroponic/soilless cultivation systems bundling nutrient solution fertilizers, irrigation equipment, and cultivation protocols for soilless culture operations.
Quantifiable outcome
- Achieved 10a yield of 6t with strawberry variety 'Sachinka' using Tank Mix F&B system
- +1 more outcomes
Companies that use OAT Agrio
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
OAT Agrio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OAT Agrio partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
OAT Agrio competitors and assessment
Company assessmentBroad incumbents
- ICL Group: Global specialty fertilizers and plant nutrition company. Comparable in the hydroponic/specialty fertilizer segment where OAT holds Japan leadership, though ICL operates at vastly larger scale.
- Mitsui Chemicals: Diversified Japanese chemical manufacturer with agrochemical inputs (including biostimulants and crop protection) within a larger specialty chemicals portfolio. Competes at the broad-category level rather than OAT's specialization.
- Sumitomo Chemical: Large Japanese chemical conglomerate with a substantial agrochemicals division. Offers overlapping crop protection and plant nutrition products but as part of a much broader chemicals portfolio.
- UPL Limited: India-based global agrochemical major with broad crop protection, biostimulant and seed treatment portfolio. Highly relevant for benchmarking India-market expansion strategy given OAT's India R&D footprint.
Emerging players
- Valagro (UPL subsidiary): Biostimulant specialist now part of UPL, focused on plant stress tolerance and yield enhancement products. Direct comparison point for OAT's biostimulant portfolio including Atonik and Samppi.
- Rostel (Rota Chemical / specialty fertilizer peers): Note: Rotta/Haifa Group and similar hydroponic/soilless fertilizer specialists operate in adjacent niche. Haifa Group is a recognized specialty fertilizer player comparable on hydroponic nutrient solutions side of OAT's portfolio.
Direct peers
- Nihon Nohyaku: Japan's oldest agrochemical manufacturer, offering crop protection products (insecticides, fungicides, herbicides) with global registrations. Closely comparable in product portfolio and Japanese-market focus to OAT Agrio.
- Kumiai Chemical Industry: Japanese agrochemical manufacturer specializing in fungicides, insecticides and herbicides with comparable distribution model through agricultural cooperatives. Similar scale and Japanese-market focus.
- Hokko Chemical Industry: Japanese specialty agrochemical company focused on crop protection chemicals including insecticides and fungicides. Comparable in size and product mix, with similar B2B sales motion to Japanese agricultural producers.
- Nissan Chemical Corporation: Japanese agrochemical and chemical manufacturer with overlapping crop protection (insecticides, fungicides, miticides) and specialty fertilizer portfolios. Direct competitor in the Japanese agricultural input market and fellow TSE-listed mid-cap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OAT Agrio social profiles
Digital presenceOAT Agrio compliance and trust
Trust signalCompliance2 records
OAT Agrio financial estimates
Financial estimateRevenue estimate
Valuation estimate
OAT Agrio leadership team
Management profileNumber of profiles
OAT Agrio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OAT Agrio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OAT Agrio
What does OAT Agrio do?
OAT Agrio develops, manufactures, and sells crop protection products (insecticides, miticides, fungicides, plant growth regulators), hydroponic and foliar fertilizers, and biostimulants. Its portfolio is organized around three agritechnology pillars — pest control (防除技術), fertilization and irrigation (施肥灌水技術), and biostimulants — and includes complete nutrient solution cultivation systems integrating fertilizers with irrigation equipment and protocols. The company also markets a home gardening line (Gardening Hospital / Agrio Shop) for retail consumers.
Is OAT Agrio a public or private company?
OAT Agrio is a public company. It is classified as public and is currently operating.
When was OAT Agrio founded?
OAT Agrio was founded in 2010. It employs 101 to 250 people.
Where is OAT Agrio based?
OAT Agrio is headquartered in Tokyo, Japan, in the Asia region.
How does OAT Agrio make money?
Five revenue lines are on record. Agricultural Chemical Sales are the primary driver. The others are fertilizer Sales, biostimulant Sales, cultivation System Sales and home Garden Products.
Who are OAT Agrio's main competitors?
Broad incumbents on record are ICL Group, Mitsui Chemicals, Sumitomo Chemical and UPL Limited. Emerging players are Valagro (UPL subsidiary) and Rostel (Rota Chemical / specialty fertilizer peers). Direct peers are Nihon Nohyaku, Kumiai Chemical Industry, Hokko Chemical Industry and Nissan Chemical Corporation.
Does OAT Agrio have an API?
No public API is recorded for OAT Agrio.
What industry is OAT Agrio in?
OAT Agrio's product category is Agricultural Chemicals. Its primary akta.pro industry code is AFABAIAA, Crop Protection Formulations (EC, SC, WG, WP, SL), with a secondary code of AFABACAL, Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery). Its NAICS code is 325320 and its SIC code is 2870.