Whims
Whims is a beta-stage mobile app company building a social platform for sharing spontaneous small activities with friends, family, and groups. The pre-revenue, privately-held firm in Marietta, United States targets general consumers seeking low-barrier ways to create collective positive social impact.
- Company typePrivate
- Founded-
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Whims firmographics
Firmographics- Name
- Whims
- Website
- https://whimsapp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whims is a beta-stage mobile app company building a social platform for sharing spontaneous small activities with friends, family, and groups. The pre-revenue, privately-held firm in Marietta, United States targets general consumers seeking low-barrier ways to create collective positive social impact.
- Ownership category
- akta.pro rank
Where Whims is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Markets served
Whims business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pre-revenue / Not Disclosed: The company is currently in beta stage. Revenue model has not been disclosed publicly. The app appears to be free during beta testing.
Go-to-market motion1 record
Distribution channels1 record
Whims product offering
Product offeringCore offering
Whims is a mobile application that lets users create and share small, spontaneous activities (called "Whims") with friends, family, or groups. Activities can be as simple as high-fiving a stranger, doing ten jumping jacks, or skipping to work, and are meant for in-the-moment participation designed to create a "ripple effect" of positive social impact. The app is currently in beta, distributed via app stores and a waitlist signup.
Differentiator
Problem solved
Functional benefit
Products and services
- Whims App A mobile application for individual consumers that lets them create, request, browse, complete, and share small spontaneous activities (called "Whims") with friends, family, or groups, such as high-fiving a stranger, doing jumping jacks, or skipping to work.
Companies that use Whims
Customer profileSegments1 record
Ideal customer profiles1 record
Whims technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Whims competitors and assessment
Company assessmentDirect peers
- Dispo: Dispo (originally David Dobrik's 'Dispo' / previously 'Dispo') is a social photo app built around shared, real-life moments with delayed posting. It shares Whims' emphasis on capturing real-world experiences with friends vs. polished social media.
- BeReal: BeReal pioneered the 'in-the-moment, unfiltered' social sharing concept with a daily dual-camera prompt. Whims is highly comparable in its emphasis on real-time, spontaneous sharing rather than curated posts, though Whims adds an offline-action component.
Others
- Strava: Strava is a fitness activity sharing platform with strong social mechanics. While activity-domain-different (athletic vs. whim-based), Strava shows the validated model of social sharing around real-world actions and provides a benchmark for monetizing activity-based social engagement.
- Meetup: Meetup is a group activity platform that connects people around shared real-world experiences. It is comparable to Whims as an adjacent activity-orchestration platform, though built around scheduled events rather than spontaneous, in-the-moment actions.
- Houseparty (now defunct, revived by Epic): Houseparty was a group video chat app emphasizing real-time social interaction among friends. Although originally distinct, it represents the category of 'real-time friend group social apps' that Whims targets, and its rise/fall is illustrative of the challenges in this space.
Emerging players
- IRL: IRL was a social discovery app that closed in 2023 but is historically relevant as a peer for group-based social event discovery. Comparable to Whims in its goal of converting online connection into real-world action, though it struggled with retention and is a cautionary case.
- Yubo: Yubo is a social discovery platform for Gen Z focused on live group interactions and real-world meetups. Like Whims, it targets the gap between digital interaction and offline activity, with a similar consumer demographic.
- Marco Polo: Marco Polo is a video messaging app built around asynchronous, group-based sharing among close friends and family. It overlaps with Whims' group/connection-first positioning and the focus on durable social engagement rather than public broadcasting.
- Locket Widget: Locket Widget delivers live photos directly to friends' home screens, focusing on intimate, real-time sharing within a small social graph. Comparable to Whims in its small-group, in-the-moment social premise.
- Gas (Polaris): Gas is a polling-based social app for teens that emphasizes positive, low-pressure interactions among friends. While mechanic-different, it shares Whims' thesis that there is consumer demand for fun, low-stakes social engagement beyond mainstream feeds.
Market position
Customer concentration
Whims social profiles
Digital presenceWhims financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whims leadership team
Management profileNumber of profiles
Whims funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whims M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whims
What does Whims do?
Whims is a mobile application that lets users create and share small, spontaneous activities (called "Whims") with friends, family, or groups. Activities can be as simple as high-fiving a stranger, doing ten jumping jacks, or skipping to work, and are meant for in-the-moment participation designed to create a "ripple effect" of positive social impact. The app is currently in beta, distributed via app stores and a waitlist signup.
When was Whims founded?
Whims was founded in -1. It employs 1 to 10 people.
Where is Whims based?
Whims is headquartered in Marietta, United States, in the North America region.
How does Whims make money?
One revenue line is on record: pre-revenue / Not Disclosed.
Who are Whims's main competitors?
Direct peers on record are Dispo and BeReal. Others are Strava, Meetup and Houseparty (now defunct, revived by Epic). Emerging players are IRL, Yubo, Marco Polo, Locket Widget and Gas (Polaris).
Does Whims have an API?
No public API is recorded for Whims.