THE Aomori BANK

What THE Aomori BANK does

Aomori Michinoku Bank is a regional bank formed on January 1, 2025 through the merger of The Aomori Bank and Michinoku Bank, operating under the newly established holding company Procrea Holdings (プロクレアホールディングス). Headquartered in Aomori City with operations across the Tohoku region and into Hakodate in southern Hokkaido, the combined entity holds total assets exceeding 6 trillion yen, making it the third-largest regional bank in the Tohoku region. The bank's market position within Aomori Prefecture is dominant, capturing 92.3% of deposit share and 66.6% of loan share.

The bank offers a full suite of retail and corporate financial products: deposits (5.3482 trillion yen balance), loans including mortgages, auto, education, and card loans (3.8762 trillion yen balance), insurance, investment trusts, credit cards, and securities distribution through partnerships with SBI Securities. The technology stack is anchored by conventional digital channels including a consumer mobile banking app, internet banking, and the AB-web corporate banking platform, alongside newer offerings such as cloud factoring. Through its subsidiary Aomori Creation Partners (ACP), the bank has expanded into consulting, startup incubation, HR services, and regional revitalization, extending the franchise beyond traditional banking.

Revenue is generated primarily through net interest income on the loan book and securities portfolio, supplemented by fees from payment services, insurance and investment product distribution, credit cards, and the newer consulting/startup incubation businesses. Customer segments span retail consumers across Aomori Prefecture and Hakodate, plus SMEs and corporate borrowers in regional industries including shipbuilding, hospitality, sports, and agriculture. Profitability metrics indicate 45 billion yen in ordinary profit and 33 billion yen in net income on the combined entity, with a capital ratio of 8.22% and an A- credit rating from both JCR and R&I.

Name

THE Aomori BANK

Legal name

株式会社青森みちのく銀行

Website

https://am-bk.co.jp

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aomori Michinoku Bank is a Japanese regional bank formed in January 2025 by merging Aomori Bank and Michinoku Bank under Procrea Holdings. It serves retail and corporate customers in Aomori Prefecture and Hakodate with deposits, loans, insurance, and consulting.

Ownership category

akta.pro rank

Product category

Regional Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

SME, Microfinance & Financial Inclusion Facilities (BPADACAI)

akta.pro secondary industries

Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Regional banking services
• Mortgage lending
• Corporate financing
• Investment trust sales
• Business consulting

Headquarters

HQ city

Aomori

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest income: Core banking revenue from interest rate spread between deposits and loans. Major loan products include mortgages, business loans, agricultural loans (アグリパートナー), startup loans, and sustainable financing.
2. Fee and commission income: Income from various banking services including account management, remittance/transfer services, foreign exchange transactions, investment trust sales, insurance product sales, and credit card services.
3. Investment securities income: Market operations income from securities investments including domestic bonds, with thousands of billions yen in investment assets.
4. Consulting services: Revenue from business consulting services for corporate customers including startup support, M&A advisory, business succession planning, and regional revitalization projects through group company.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Aomori Michinoku Bank provides comprehensive regional banking services including deposit accounts, mortgage and consumer loans, business financing, investment trusts, insurance products, credit cards, foreign exchange, and digital banking platforms for both individual and corporate customers across Aomori Prefecture and Hakodate. Through subsidiary あおもり創生パートナーズ, it extends beyond traditional banking into management consulting, M&A advisory, business succession support, startup studio services, and regional revitalization initiatives.

Product overview

THE Aomori BANK (青森みちのく銀行) offers a comprehensive regional banking platform combining personal and corporate financial services following the January 2025 merger of 青森銀行 and みちのく銀行. The portfolio includes deposit accounts (普通預金, スーパー定期, 貯蓄預金, 積立定期), loan products (住宅ローン, リフォームローン, マイカーローン, 教育ローン, ギンKart贷款), investment services (投資信託, 外貨預金, 国債), insurance products (医療保険, がん保険, 終身保険, 海外旅行保険), and digital banking services (青森みちのくアプリ, つないでネ！ット, AB-web). Corporate offerings include business consulting, startup support financing (スタートアップ), agriculture loans (アグリパートナー), regional revitalization funds, and cloud factoring. The bank also provides specialized services such as Michinoku Card credit cards and 青森みちのくVISAカード for payment services, plus digital transformation support through あおもり創生パートナーズ consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• 青森みちのくVISAカード: Credit card service co-branded with Visa, offering cash back on ATM fees and member benefits.
• つないでネ！ット
• AB-web
• 青森みちのくアプリ
• 青森みちのく デジタル通帳

Products and services

• つないでネ！ネット (Retail Internet Banking) Retail internet banking service for individual customers providing 24/7 account access, transfers, balance inquiries, and various banking transactions online.
• AB-web (Corporate Internet Banking) Corporate internet banking platform enabling business customers to manage accounts, transfers, payroll, and financial operations electronically with transaction authentication token security.
• 青森みちのくアプリ (Mobile Banking App) Mobile banking application for smartphones enabling account access, transfers, balance checks, and various banking services on mobile devices.
• 青森みちのく住宅ローン (Home Mortgage Loan) Home mortgage loan for individual customers purchasing, renovating, or refinancing residential properties in Japan.
• 青森みちのくマイカーローン (Car Loan) Vehicle financing loan available in web-completable and in-branch application types for individual customers purchasing automobiles.
• 青森みちのく教育ローン (Education Loan) Education financing loan available in revolving and certificate-based formats covering tuition and other educational expenses for individuals and families.
• 青森みちのくギンKart貸款 (Revolving Card Loan) Revolving credit line card product offering flexible borrowing up to established limits for individual customers.
• 積立投資信託サービス (Investment Trust Accumulation Service) Systematic investment plan for mutual funds allowing regular monthly or bonus-period purchases with dollar-cost averaging for individual investors.
• 青森みちのくVISAカード (Visa Credit Card) Credit card with Visa branding offering domestic and international purchasing, cash advances, ATM access, and cash-back on ATM fees for individual customers.
• 医療保険・がん保険 (Medical and Cancer Insurance) Medical and cancer insurance products distributed through the bank as an insurance agent for individual health coverage needs.
• 海外旅行保険 (Overseas Travel Insurance) Overseas travel insurance distributed through the bank for individual customers traveling abroad.
• 創業支援融資制度「スタートアップ」 (Startup Support Financing) Startup support loan program for entrepreneurs and new businesses establishing or growing operations in the Aomori region.
• 農業応援ローン「アグリパートナー」 (Agri-Partner Agricultural Loan) Agricultural support loan program for farmers and agricultural business operators in the Aomori region.
• 地方創生ファンド (Regional Revitalization Fund) Regional revitalization fund investment program supporting local economic development and community projects in Aomori Prefecture.
• Bank Pay Digital payment service via Bank Pay app enabling real-time account transfers for shopping and services, part of Japan Electronic Payment Promotion Organization network.
• 青森みちのくデジタル通帳 (Digital Passbook) Individual savings account passbook service for paperless account management and digital delivery of documents.
• あおもり創生パートナーズ株式会社 (Aomori Creation Partners Consulting) Comprehensive consulting subsidiary providing management consulting, business succession advisory, M&A advisory, new business creation studio, HR services (recruitment, HR systems, training), and DX/productivity consulting for corporate customers in Aomori Prefecture.
• 青森みちのくWeb会計サービス (Web Accounting Service) Web-based accounting service for corporate financial management, integrated with corporate internet banking.
• 青森みちのく外為取引サービス (Foreign Exchange Service) Foreign exchange transaction service for international trade, currency exchange, and cross-border payments for corporate customers.
• 青森みちのくでんさいネットサービス (Electronic Commercial Paper Service) Electronic commercial paper (でんさい) service for digital trade receivables management for corporate customers.
• 青森みちのくデータ伝送サービス (AnserDATAPORT Data Transmission) Comprehensive electronic banking data transmission service enabling batch file transfers and corporate operations integration.
• ワイドネットサービス (Wide Area Network Service) Wide area network service for branch connectivity and corporate banking operations supporting multi-branch corporate customers.

Quantifiable outcome

• Achieved cost reduction and revenue improvement through operational consulting at client companies
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and standard.

• あおもり創生パートナーズ株式会社 (Aomori Creation Partners)coreStrategic or Co-development Partner · 1 October 2019Subsidiary company established by the former Aomori Bank in October 2019. Provides regional design, consulting, HR services, and new business creation studio functions. Acquired financial services company authorization and became part of Procrea Holdings group.
• みちのくカード株式会社 (Michinoku Card)coreTechnology or IntegrationCredit card services provider for Michinoku Card credit function. Provides credit card processing, point services, and member benefits for the bank's integrated credit card product.
• SBI証券株式会社 (SBI Securities)standardChannel Partner/ Reseller/ DistributorFinancial product intermediation partnership where the bank introduces customers to SBI Securities for investment services, expanding the range of investment products available to customers.
• OLTA株式会社 (OLTA)standardTechnology or IntegrationCloud factoring service partnership providing invoice factoring services (青森みちのくクラウドファクタリング) for corporate customers to improve cash flow management.
• 青森ねぶた実行プロジェクト (Aomori Nebuta Execution Project)standardStrategic or Co-development PartnerJoint initiative for running and promoting the Aomori Nebuta Festival, contributing to regional culture preservation and tourism promotion. Parent company Procrea Holdings operates this project.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Yamagata Bank (山形銀行): Regional bank headquartered in Yamagata Prefecture. Comparable as a neighboring Tohoku regional bank with similar product mix including mortgages, agricultural loans, and SME support services in a similarly depopulating prefectural market.
• Sendai Bank (仙台銀行): Regional bank headquartered in Sendai, Miyagi Prefecture. Comparable as a Tohoku-region commercial bank competing in similar retail, SME, and corporate banking segments with overlapping geographic and customer overlap.
• Akita Bank (秋田銀行): Regional bank headquartered in Akita Prefecture. Comparable as a Tohoku regional bank serving a similarly depopulating prefectural economy with overlapping retail, SME, and agricultural banking activities.
• 77 Bank (七十七銀行): Largest regional bank in Japan's Tohoku region, headquartered in Miyagi Prefecture. Directly comparable as a Tohoku-based commercial bank serving retail, SME, and corporate customers with similar deposit/loan products and regional revitalization focus.
• Tohoku Bank (東北銀行): Regional bank headquartered in Morioka, Iwate Prefecture, serving the Tohoku region. Comparable as a mid-sized Japanese regional commercial bank with similar SME and agricultural lending exposure in the Tohoku market.
• Kirayaka Bank (きらやか銀行): Regional bank headquartered in Yamagata Prefecture. Comparable as a Japanese regional commercial bank serving retail and SME customers in a depopulating prefectural market with similar product offerings and scale tier.
• Iwate Bank (岩手銀行): Regional bank headquartered in Morioka, Iwate Prefecture. Comparable as a Tohoku regional commercial bank with similar demographic headwinds, agricultural lending, and SME-focused business model in a neighboring prefecture.

Regional players

• Hokuetsu Bank (北越銀行): Regional bank headquartered in Niigata Prefecture. Comparable as a Japanese regional commercial bank of similar size tier operating in a regional economy outside Tohoku but with similar demographic and SME-lending dynamics.

Emerging players

• SBI Sumishin Net Bank (SBI住信ネット銀行): Digital-native Japanese bank. Comparable as an emerging competitor in retail and SME digital banking whose online-only model pressures traditional regional bank deposit franchises and could erode Aomori Michinoku Bank's customer base over time.

Broad incumbents

• Mizuho Bank (みずほ銀行): One of Japan's three megabanks. Comparable as a broad incumbent that competes with regional banks across retail, corporate, and digital banking — representing the competitive threat Aomori Michinoku Bank faces as it expands beyond its home prefecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVAJYnvRAlVM2rJKjyIPP0w
• Facebookfacebook.com/ambk0117
• Instagraminstagram.com/aomori_hike

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE Aomori BANK