NTT System
NTT System is Poland's largest desktop computer manufacturer, producing and distributing branded gaming and business PCs (NTT Game, NTT Office, HIRO), servers, laptops, and peripherals across B2B partners, public sector, education, and direct-to-consumer e-commerce channels.
- Company typePublic
- Founded1986
- HeadquartersPlock, Poland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NTT System does
NTT System S.A. is a Polish desktop computer manufacturer and IT distributor founded in the mid-1980s and headquartered in Warsaw-Wesoła. Listed on the Warsaw Stock Exchange under ticker NTT since April 2007, the company operates dual-branded product lines: NTT Game and NTT Office for mainstream business and gaming desktops, and the premium HIRO line for high-performance gaming computers, laptops, and peripherals. It also assembles NTT servers, all-in-one PCs, and offers computer rental, IT support, and virtualization services. The company is described as the largest Polish desktop computer manufacturer and additionally produces under commissioned brands (marki zlecone) for other vendors.
NTT System generates revenue predominantly through hardware sales across both direct-to-consumer e-commerce (sklep.ntt.pl) and a B2B partner platform (online.ntt.pl) with XML integration and dedicated account managers. Pricing is publicly listed for consumer SKUs (gaming PCs from 3,549 PLN to 15,889 PLN) and individually negotiated for B2B partners, with extended payment terms for registered resellers. Distribution is multi-channel: own e-commerce, registered partner network, public procurement, and logistics via DHL, FedEx, and Poczta Polska. Customer segments span gaming consumers, business/enterprise, education, and public sector, with the education vertical served through a dedicated online.ntt.pl/edukacja platform.
NTT System is also an authorized Lenovo service provider and holds a distinctive certification stack (TCO Certified, ISO 9001/14001/45001/27001/50001, SA8000, EPEAT) that supports eligibility for public-sector and enterprise tenders. Recent strategic activity includes expansion of the HIRO sub-brand into peripherals and laptops, the launch of the Blue Bolt smart home brand, and international market visibility at GITEX GLOBAL 2024. Headcount is reported at 140+ employees, and FY2022 net profit margin was 1%, consistent with a thin-margin hardware distribution model.
NTT System firmographics
Firmographics- Name
- NTT System
- Legal name
- NTT System S.A.
- Website
- https://ntt.pl
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NTT System is Poland's largest desktop computer manufacturer, producing and distributing branded gaming and business PCs (NTT Game, NTT Office, HIRO), servers, laptops, and peripherals across B2B partners, public sector, education, and direct-to-consumer e-commerce channels.
- Ownership category
- akta.pro rank
NTT System industry classification
Industry- Product category
- Desktop Computer Manufacturing
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Electronics and Appliance Retailers (44921)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- PC Gaming Computers & Peripherals Retail (CRACABAI)
- akta.pro secondary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
Keywords
Where NTT System is headquartered
LocationHeadquarters
- HQ city
- Plock
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
NTT System business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Desktop Computer Sales: Sale of branded desktop computers under NTT Game, NTT Office, and HIRO brands, as well as computers under commissioned brands (marki zlecone)
- Laptop Sales: Sale of branded laptops including HIRO gaming laptops and business laptops from partners like Acer
- Server Sales: Sale of NTT branded servers with personalized configurations for business and enterprise customers
- Accessories and Peripherals: Distribution of accessories including monitors, keyboards, mice, headphones, microphones, cables, powerbanks, printers, and smartwatches
- B2B Distribution: Wholesale distribution of components, accessories, and peripheral devices to business partners across Poland
- Service and Support: Warranty and post-warranty service including central service, on-site service, and authorized service for Lenovo products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HIRO Gaming Computers - Premium tier with prices from 8,599 PLN to 13,229 PLN |
| One time/ perpetual license | Pay-as-you-go | HIRO Gaming Computers - Mainstream gaming from 3,549 PLN |
| Transaction based/ take rate | Multi-year contract | B2B Partner Pricing - Individual pricing through account managers |
| Other | Pay-as-you-go | Delivery and Payment Options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
NTT System product offering
Product offeringCore offering
NTT System manufactures, assembles, and sells desktop computers, laptops, servers, and computer peripherals under its own brands (HIRO, NTT Game, NTT Office, Blue Bolt) and under contract for third-party brands. The company operates two main sales channels: a consumer e-commerce platform (sklep.ntt.pl) and a B2B partner platform (online.ntt.pl) with dedicated account managers, partner registration, and individually negotiated pricing. The HIRO line features premium gaming configurations with liquid cooling and 24-hour testing, while NTT Office targets cost-effective business and education deployments.
Product overview
NTT System is Poland's largest desktop computer manufacturer, operating since the mid-1980s and listed on the Warsaw Stock Exchange since 2007. The company operates dual-branded product lines: HIRO (premium gaming) and NTT Game/NTT Office (mainstream gaming and business). Its portfolio spans gaming desktops (HIRO AirFrame, Aurora, Gamer, Hellcat, Wildcat, Wingman), business computers (NTT Office including All-in-One), laptops, enterprise servers, gaming peripherals, smart home solutions (Blue Bolt), and smartphone/wearable resale. The B2B channel includes an online ordering platform (online.ntt.pl) with XML integration for partners. The company also offers IT rental, virtualization, and support services.
Differentiator
Problem solved
Functional benefit
Brands
- NTT Game: Gaming computers line offering versatile gaming PCs for virtual entertainment and streaming, configured for ideal performance-to-price ratio.
- NTT Office
- HIRO
- Blue Bolt
- HIRO Gaming
Products and services
- HIRO Gaming Computers Premium gaming desktop computers for gaming enthusiasts and high-performance users, featuring top-tier components, advanced cooling systems, RGB lighting, and 24-hour testing before shipping.
- NTT Game Gaming Computers Mid-range gaming desktop computers optimized for price-to-performance ratio, featuring Intel Core and AMD Ryzen processors with NVIDIA GTX and RTX graphics for mainstream gamers.
- NTT Office Computers Business desktop computers configured for office and educational use, offering cost-effective solutions for equipping entire offices or classrooms. Includes All-in-One models.
- NTT All-in-One Computers Space-saving desktop computers with built-in display units, available in various screen sizes with different panel types, combining computing power with monitor in a single compact chassis.
- HIRO Laptops High-performance laptops for gaming and professional use, featuring Intel Core processors, NVIDIA GeForce RTX graphics, mechanical keyboards, and miniDisplayPort for external monitor connectivity with metal chassis construction.
- NTT Servers Enterprise-grade server solutions utilizing latest IT technologies with high-quality components. Customizable configurations for both personal use and large enterprise server room deployments.
- HIRO Gaming Peripherals Gaming accessories including mechanical and membrane keyboards with RGB lighting, gaming mice in various grip styles, mousepads, headphones, microphones, and portable speakers.
- Blue Bolt Smart Home Smart home technology solutions for the real estate market, offered under the Blue Bolt brand.
- Computer Rental Services IT equipment rental services for businesses requiring temporary computing resources.
- IT Support Services Comprehensive IT support services including warranty and post-warranty maintenance for computer equipment, central service, on-site service, and authorized service for Lenovo products.
- Virtualization Services Virtualization technology services for enterprise infrastructure optimization.
- NTT Online B2B Platform Internet-based B2B sales platform for NTT System partners, providing real-time pricing, order placement, order tracking, inventory availability, and service request capabilities with XML data integration for offer synchronization.
- Smartphones and Smartwatches Distribution Distribution of smartphones from brands including Infinix, Oppo, and realme, alongside smartwatches and related accessories such as headphones.
Quantifiable outcome
- 30-day return policy for desktop computers and laptops
- +3 more outcomes
Companies that use NTT System
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
NTT System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
NTT System partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and supporting.
- LenovocoreLenovo is a strategic partner for server products and NTT System is an authorized service provider for Lenovo products including Think series and Idea series
- IntelcoreIntel provides processors (Core, Core Ultra) for NTT and HIRO gaming computers
- AMDcoreAMD provides Ryzen processors and Radeon graphics cards for gaming computers
- NVIDIAcoreNVIDIA provides GeForce RTX graphics cards for gaming computers
- MicrosoftcoreMicrosoft partnership includes Windows operating systems pre-installed on computers and recognition at Microsoft Channel Connect events
- AcermajorAcer business laptops distributed through NTT System
- DynabookmajorDynabook laptops distributed through NTT System
- Samsung ElectronicssupportingSamsung components and displays used in products
- GigabytesupportingGigabyte components used in computer configurations
- MSIsupportingMSI components used in gaming computer configurations
- AsussupportingAsus components used in product configurations
- MotorolasupportingMotorola smartphones distributed through NTT
- Hewlett-Packard (HP)majorHP products distributed through NTT System
- Samsung Electronics, HGST, LG, GoodramsupportingStorage components and memory products from these suppliers used in product configurations
- KingstonsupportingMemory products and storage solutions
- SUPERMICROsupportingServer components and solutions
- Open-EsupportingStorage software solutions for servers
- OPPO, VIVO, OnePlus, REALME, Amazfit, InfinixsupportingSmartphones and wearable devices distributed through NTT
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
NTT System competitors and assessment
Company assessmentBroad incumbents
- HP: Global PC and printing OEM; distributed through NTT's Polish channel while competing in the same enterprise and consumer categories. Holds the same TCO certification globally.
- Lenovo: Global PC OEM that is both a partner (NTT is an authorized service provider) and a competitor. Lenovo competes directly with NTT in business desktops, gaming (Legion) and workstations in the Polish market.
- Acer: Global PC OEM whose business laptops NTT distributes in Poland. Competes against NTT in consumer and education desktop/laptop categories and also holds TCO certification.
- ASUS: Global PC and component OEM whose ROG line competes in premium gaming PCs; ASUS motherboards and components are also integrated into NTT/HIRO builds, making it both a supplier and an indirect competitor.
- Dell: Global PC OEM with Dell, Alienware and Inspiron lines. Holds TCO certification alongside NTT and competes for Polish enterprise and gaming customers with vastly greater scale.
Direct peers
- x-kom: Leading Polish omnichannel electronics and PC retailer with strong gaming-PC positioning (x-kom G4M3R series). Competes head-to-head with NTT in Polish consumer gaming PC sales.
- MSI: Taiwan-based gaming PC and component OEM whose motherboards, GPUs and gaming systems overlap with NTT's HIRO gaming line, both sourcing from similar component ecosystems.
- Komputronik: Poland-based IT retailer and PC assembler offering own-brand desktop and laptop systems alongside third-party distribution. Most direct domestic competitor to NTT in Polish gaming and business PC categories.
Emerging players
- Razer: Premium gaming hardware brand (laptops, peripherals) competing for the same enthusiast customer base as NTT's HIRO brand, though focused on peripherals and laptops rather than custom desktops.
Regional players
- Action S.A. Polish IT distributor and reseller serving SMB and consumer markets across Poland. Overlaps with NTT in wholesale distribution of components, peripherals and laptops through Polish channel partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NTT System social profiles
Digital presenceNTT System compliance and trust
Trust signalCompliance8 records
NTT System financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTT System leadership team
Management profileNumber of profiles
NTT System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTT System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTT System
What does NTT System do?
NTT System manufactures, assembles, and sells desktop computers, laptops, servers, and computer peripherals under its own brands (HIRO, NTT Game, NTT Office, Blue Bolt) and under contract for third-party brands. The company operates two main sales channels: a consumer e-commerce platform (sklep.ntt.pl) and a B2B partner platform (online.ntt.pl) with dedicated account managers, partner registration, and individually negotiated pricing. The HIRO line features premium gaming configurations with liquid cooling and 24-hour testing, while NTT Office targets cost-effective business and education deployments.
Is NTT System a public or private company?
NTT System is a public company. It is classified as public and is currently operating.
When was NTT System founded?
NTT System was founded in 1986. It employs 101 to 250 people.
Where is NTT System based?
NTT System is headquartered in Plock, Poland, in the Europe region.
How does NTT System make money?
Six revenue lines are on record. Desktop Computer Sales are the primary driver. The others are laptop Sales, server Sales, accessories and Peripherals, B2B Distribution and service and Support.
Who are NTT System's main competitors?
Broad incumbents on record are HP, Lenovo, Acer, ASUS and Dell. Direct peers are x-kom, MSI and Komputronik. Razer is listed as an emerging player. Action S.A. is listed as a regional player.
Does NTT System have an API?
No public API is recorded for NTT System.
What industry is NTT System in?
NTT System's product category is Desktop Computer Manufacturing. Its primary akta.pro industry code is CRACABAI, PC Gaming Computers & Peripherals Retail, with a secondary code of CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS). Its NAICS code is 33411 and its SIC code is 5045.