Alliance

What Alliance does

Alliance BV is a Dutch agricultural input distributor and agronomic advisory firm headquartered in Nieuwkuijk with a secondary site in Gronsveld, serving arable, fruit, livestock, contractor, ornamental horticulture, and green-space customers across Gelderland, Zuid-Holland, Brabant, Limburg, Zeeland, and Noordoostpolder. The company sells crop protection products, fertilizers, seeds, silage films, safety equipment, and fruit-cultivation machinery, paired with on-farm technical advice from field representatives, the Spuitwijzer seasonal newsletter, and accredited spray-license training.

The product portfolio combines commodity crop inputs with a curated set of differentiated specialties: BlueN (biological nitrogen fixation via Methylobacterium symbioticum SB23), Penergetic (electromagnetic biostimulation), CheckMate Puffer (automated pheromone confusion for fruit moths), Smartfogging (electric hot-nebulization sprout control for potato storage following the chlorpropham ban), FruitSmart 1-MCP (ethylene blocker for apple and pear storage, now self-application approved for pears), Heliopolis (pine-terpene sun protection for onions), Haspargit Kali (chloride-low 3-in-1 fertilizer), and the LBS nature-inclusive pear psylla protocol. Alliance holds GMP+ Feed Safety Assurance and CDG certifications, is part of Holland Fyto Groep (top 5 in Dutch crop protection trade) and Groeipartners, and operates its own logistics fleet with same-day delivery for orders placed before 9:30 AM.

The business model is a regional direct-distribution operation monetizing one-time product sales (crop protection, fertilizers, seeds, machinery, films, safety gear), with technical advisory embedded into every sale, plus a small but growing services layer (Smartfogging execution, FruitSmart storage approvals, spray-license training). Alliance is a privately held subsidiary of Arvesta, the largest agricultural supplier in Belgium and the Netherlands, and is therefore a core operating entity within a larger BeNe ag-supply group rather than a standalone investment-grade platform.

Name

Alliance

Legal name

Alliance BV

Website

https://alliancegroep.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance BV is a Dutch agricultural input distributor selling crop protection products, fertilizers, seeds, and specialty noviteiten, paired with on-farm agronomic advice and same-day delivery, to arable, fruit, livestock, contractor, ornamental, and green-space customers across the southern Netherlands.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro industry

PRIMARYAFACABAL

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

SECONDARYAFABAEAO

Biologicals Regulatory, Testing & Quality Assurance Services

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Biologicals & Biopesticides (Microbials, Botanicals, Beneficial Insects)

SECONDARYBPADAMAI

Value Chain Development & Supplier Upgrading

Business & Public Services/International Organizations & Development/International Trade & Economic Development

Keywords

• Crop protection products
• Agricultural fertilizers
• Agricultural seed supply
• Agronomic advisory services
• Farm input distribution

Headquarters

HQ city

Nieuwkuijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Crop Protection Products: Sale of chemical and integrated crop protection products to arable farmers, fruit growers, livestock farmers, contractors, and horticulturists
2. Fertilizers and Seeds: Sale of fertilizers, seeds, grass mixtures, and agricultural inputs
3. Technical Advisory Services: Professional advice on cultivation, crop protection, fertilizers, and farm management included with product sales
4. Fruit Machinery Sales and Service: Sales, maintenance and repair of machinery for fruit cultivation from Gronsveld location

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alliance BV is a Dutch agricultural supplier distributing crop protection products, fertilizers, and seeds to arable farmers, fruit growers, livestock farmers, contractors, and horticulturists across the southern Netherlands. The company also sells fruit cultivation machinery, safety and hygiene products, silage films, and provides specialized services such as Smartfogging for potato storage, precision agriculture tools, and technical agronomic advisory bundled with product sales.

Product overview

Alliance is an agricultural supplier offering a comprehensive portfolio of crop protection products, fertilizers, and seeds across multiple agricultural sectors (arable farming, fruit cultivation, livestock farming, horticulture, and contracting). The product range includes core inputs like conventional crop protection chemicals and fertilizers, along with specialized noviteiten and innovative products such as FruitSmart 1-MCP for fruit preservation, Smartfogging for potato storage, BlueN biological nitrogen fertilizer, and Penergetic electromagnetic biostimulation. The company also provides advisory services through its Spuitwijzer newsletter, precision agriculture tools like AgroExact weather stations, and physical products including safety equipment, silage films, and fruit cultivation machinery. Alliance distinguishes itself through product quality, stability, reliability, and professional advice integrated with product sales.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Fruitteelt: Alliance's fruit cultivation division providing specialized products and advice for fruit growers.
• Alliance Akkerbouw
• Alliance Veehouderij

Products and services

• Crop Protection Products (Gewasbeschermingsmiddelen) Full range of chemical and integrated crop protection products for arable farming, fruit cultivation, horticulture, and ornamental cultivation sectors, supplied to Dutch farmers through Alliance's own logistics.
• Fertilizers (Meststoffen) Comprehensive fertilizer product range including bulk fertilizers, powder fertilizers, starter fertilizers, and row fertilization products supplied to agricultural sectors.
• Seeds (Zaaizaden) Broad assortment of seeds including grain, grass seed mixtures, cover crops, green manures, and potato seed stock for arable, livestock, and green space applications.
• FruitSmart 1-MCP Ethylene blocker (1-MCP) product that temporarily delays ripening of apples and pears, maintaining firmness, freshness and quality during extended storage. Approved for self-application by growers.
• Heliopolis Natural sun protection for onion cultivation made from pine tree terpenes and beta-carotene. Forms protective film on leaves that absorbs UV radiation and helps retain moisture during heat stress.
• Haspargit Kali Chlorine-low 3-in-1 fertilizer combining potassium, calcium and sulfur. Supports soil structure, root development and crop resilience, suitable for salt-sensitive crops like onions, potatoes and vegetables.
• BlueN Biological foliar fertilizer based on nitrogen-fixing bacterium Methylobacterium symbioticum SB23. Converts atmospheric nitrogen into plant-available ammonium nitrogen, reducing artificial fertilizer by 40-60 kg per hectare.
• Penergetic Electromagnetic biostimulation technology using natural frequencies of elements applied via molasses carrier. Penergetic B for soil and Penergetic P for plants improve soil health and plant vitality.
• Smartfogging Service All-in fogging service for potato storage using electric hot nebulization technology. Professional sprout control following chlorpropham ban, with complete guidance before, during and after treatment.
• CheckMate Puffer Automated pheromone dispenser for fruit moth control. Uses confusion technique with only 2 dispensers per hectare, releasing pheromones from 5 PM to 5 AM every 15 minutes throughout the season.
• PredaSect House Insect hotel made of tonkin sticks to stimulate beneficial predator insect populations in fruit orchards. Provides shelter and overwintering places for earwigs, spiders, ladybugs, predatory bugs and lacewings.
• ActiBosca Phytogenic biostimulant from 100% natural plant extracts containing polyphenols. Strengthens fruit set, reduces oxidative stress and improves tree vitality in grapes, apples and pears.
• Intra Hydropure Fertigation system cleaning product based on hydrogen peroxide with silver chelate. Removes biofilm, iron deposits and biological contamination from drip irrigation systems without aggressive acids.
• Invito Protect Wildflower mixture with high proportion of yarrow for fruit orchards. Attracts and retains beneficial insects like lacewings and predatory bugs to control pear psylla. Low growth suitable for alleyways.
• Grass Seed Mixtures (Weidemengsels) GPSeeds grass seed mixtures for grazing, mowing, dairy production and cover crops. Composed of highest-rated varieties from the Recommended Varieties List 2026, available in PERFECT and SELECT lines.
• AgroExact Weather stations and soil moisture sensors for precision irrigation management. Information provided about possibilities for customized irrigation based on moisture conditions in plots.
• Safety and Hygiene Products (Veiligheid en Hygiëne) Personal protective equipment including respiratory protection, safety footwear, hand protection, hygiene products, head and face protection, hearing protection and all-weather clothing.
• Fruit Cultivation Machinery (Fruitteelt Machines) Fruit cultivation machines available from Gronsveld location, including new and used machine sales, maintenance and repair services.
• Silage Films and Wraps (Folie Producten) Complete range of silage films, tarpaulins, wall films, underlay films, sand sluries and straps for wrapping and preserving valuable roughage.
• Spray License Training (Spuitlicentie Training) Accredited knowledge sessions and training meetings for spray license renewal across arable farming, livestock, fruit growing, and green space sectors, addressing regulatory pesticide application requirements.

Quantifiable outcome

• BlueN can reduce artificial fertilizer use by 40-60 kg pure nitrogen per hectare
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and major.

• ArvestacoreOthersArvesta is the parent company of Alliance BV. Arvesta is the largest agricultural supplier in Belgium and the Netherlands. Within the Arvesta group, a data protection officer oversees the protection of personal data.
• Holland Fyto GroepcoreStrategic or Co-development PartnerAlliance is part of Holland Fyto Groep, a collaboration of private Dutch crop protection traders specialized in supplying crop protection products, liquid foliar fertilizers and adjuvants. Together they form a top 5 player in Dutch crop protection trade serving all sectors of the agricultural market.
• GroeipartnersmajorStrategic or Co-development PartnerAlliance is part of Groeipartners, one of the largest players in seeds and silage products for Dutch agriculture. Founded in 2006 as a collaboration of 4 progressive agricultural suppliers. Active in Netherlands and Belgium.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CZAV: CZAV is a cooperative agricultural supplier in the South-West Netherlands offering crop protection, fertilizers and agronomic advice to arable farmers. Overlapping customer profile, similar advisory-led GTM and similar product breadth make it a directly comparable regional distributor.
• Agruniek Rijnvallei: Agruniek Rijnvallei is a Dutch agricultural cooperative supplying crop protection, fertilizers and seeds to arable farmers in the central and southern Netherlands. Comparable product mix, customer base and field-sales-driven model position it as a direct peer to Alliance.
• Groeipartners: Groeipartners is a collaboration of four Dutch agricultural suppliers focused on seeds and silage products. Alliance is itself a member, and Groeipartners therefore shares Alliance's product portfolio and SMB farmer customer profile across the Netherlands and Belgium.
• Agrifirm: Royal Agrifirm Group is the largest Dutch agricultural cooperative, supplying crop protection, fertilizers, seeds and feed with strong advisory services. It competes head-to-head with Alliance for the same arable, livestock and horticulture farmer base across the Netherlands.

Broad incumbents

• BayWa AG: BayWa is a major European agricultural input and commodity distributor operating across Germany, Austria and the Netherlands. It offers overlapping crop protection, fertilizer and seed portfolios to a similar farmer customer base at significantly greater scale than Alliance.
• Arvesta: Arvesta is the parent company of Alliance and the largest agricultural supplier in Belgium and the Netherlands, with a broad portfolio spanning crop protection, seeds, animal nutrition and machinery. It is the natural broad-incumbent benchmark and the corporate parent setting Alliance's strategic direction.
• AGRAVIS Raiffeisen: AGRAVIS is a leading German agricultural cooperative distributing crop protection, fertilizers, seeds and feed with strong advisory services. Comparable business model and product offering, but at substantially larger scale across Northern Germany and beyond.
• Royal Cosun: Royal Cosun is a Dutch agricultural cooperative of sugar beet, potato and specialty crop growers with growing inputs and agronomy operations. It overlaps with Alliance in the Dutch arable farming segment and represents a broad cooperative benchmark.

Emerging players

• Belchim Crop Protection: Belchim is a Belgium-based specialty crop protection company with a focused portfolio of differentiated and biological products sold across European markets. Comparable to Alliance's curated specialty crop protection positioning and biology-led product strategy.
• Timac Agro: Timac Agro is a European fertilizer and biostimulant specialist with a portfolio addressing soil health, nutrient efficiency and plant nutrition. Overlaps directly with Alliance's BlueN biological fertilizer, Penergetic and Haspargit positioning in the specialty fertilizer and biostimulant niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alliance_vgg
• YouTubeyoutube.com/alliancenieuwkuijk
• Facebookfacebook.com/alliancefruitteelt
• Instagraminstagram.com/alliancefruit
• LinkedInlinkedin.com/company/alliance-b.v.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance