The Milkshake Agency

What The Milkshake Agency does

The Milkshake Agency is a privately held, Prague-based creative marketing agency delivering integrated brand campaigns from strategy through production. Its service portfolio comprises five core offerings — Strategy (brand development and identity building), Creative Studio, Growth Marketing, UX/UI Design, and Production — unified by a customer-journey methodology that maps messaging from awareness through advocacy. The Production line is differentiated by a direct relationship with Prague Studios, enabling Hollywood-quality video and advertising output at CEE-region cost.

The firm is led by co-founders Ryan Shaw (25-year career at Grey Global HQ spearheading global product launches) and Rachel Bragg-Lore (former CMO of tech startups and Fortune 100 creative leader), combining agency-side and brand-side perspectives. The team of 11–50 is international (American, Ukrainian, Czech, French, Colombian) with 45+ years of combined experience. Revenue is generated through project-based fees and retainers across enterprise clients (Samsung, Škoda Automotive, Vodafone, Business Lease), entertainment and media (LP, Milk & Honey Productions), and nonprofit/community (Bobr/Prague Pride). Go-to-market is direct, sales-led, and portfolio-driven, with a 24-hour inquiry response SLA via [email protected] and visibility at industry events such as Cannes Lions and Prague Pride. The agency has no proprietary technology platform, no external funding, and is not publicly listed.

Name

The Milkshake Agency

Legal name

The Milkshake Agency

Website

https://www.themilkshakeagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Milkshake Agency is a Prague-based creative marketing agency offering strategy, creative, growth marketing, UX/UI design, and production services to enterprise brands including Samsung, Škoda, and Vodafone, with differentiated access to Prague Studios for Hollywood-quality video output.

Ownership category

akta.pro rank

Headquarters

HQ city

Mala Strana

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Marketing Services: The agency generates revenue through project-based creative and marketing engagements, including brand strategy, campaign development, creative production, and digital marketing services. Revenue is derived from client retainers and project fees for work spanning brand development, campaign production, UX/UI design, and content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Milkshake Agency is a marketing and creative agency that delivers integrated brand marketing campaigns from strategy through production. Its core service lines are Strategy (brand development and identity building), Creative Studio (concept and design), Growth Marketing (trend research, data, channel strategy, and campaigns), UX/UI Design (customer experience design), and Production (digital and advertising content connected to Prague Studios). Work spans brand launches, digital campaigns, event activations, music video production, livestream commerce, and documentary filmmaking for enterprise clients across Central Europe.

Product overview

The Milkshake Agency is a marketing and creative agency offering a unified suite of brand marketing campaign services. The core offering consists of Strategy (brand development and brand identity building), Creative Studio, Growth Marketing, UX/UI Design, and Production services connected to Prague Studios. These services work together to deliver customer journey-focused campaigns from branding through awareness to trial and advocacy. The agency also delivers specific campaign services across digital marketing, event activations, brand development projects, music video production, livestream commerce, and documentary filmmaking, as demonstrated through case studies with clients including Samsung, Vodafone, Škoda, Milk & Honey Productions, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic planning and consulting services that start from client objectives and data to uncover insights driving audiences toward brand loyalty. Includes brand development and brand identity building for enterprise clients.
• Creative Studio Creative concept development and design services aligned with customer journeys, delivering ideas and designs intended to ignite audience action for enterprise brands.
• Growth Marketing Cross-collaborative marketing services combining trend research, data analysis, channel strategy, and creative campaigns to expand brand reach while maintaining brand sentiment and interaction at every stage of the customer journey.
• UX/UI Design Customer experience design services that evaluate client ecosystems and apply experience design over every audience choice to achieve measurable results.
• Production Digital and advertising content production services connected to Prague Studios, offering Hollywood-quality video and ad production at scalable costs for enterprise clients.

Quantifiable outcome

• Samsung Gen Z campaign achieved 270,000 views in one week and 10x expected reach; adopted as global best practice by Samsung HQ
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Prague StudioscoreStrategic or Co-development PartnerThe agency has a direct connection to Prague Studios and its production teams, enabling them to deliver Hollywood-quality video and ad content at scalable costs. This partnership allows end-to-end production capabilities for digital and advertising content.
• BMG RecordsminorStrategic or Co-development PartnerBMG Records was a key stakeholder in the LP 'Dayglow' music video project, aligning with Milkshake and Vodafone on campaign objectives and the unified call to action around marriage equality.
• Shots.netminorStrategic or Co-development PartnerMilkshake partnered with Shots.net to execute a standout beach rave activation for Milk & Honey Productions at Cannes Lions, featuring a custom DJ visualization and branded giveaways. The activation became a cornerstone of M&H's yearly marketing strategy.
• Print Media Partners (Cannes Lions)minorMarketing PartnerMilkshake secured key print media partnerships at Cannes Lions, placing Milk & Honey branding in every major magazine and program insert covering the 3-day event.
• Influencer Network (SamsungFutureStore)minorMarketing PartnerMilkshake coordinated with influencers including Miss Slovakia Karolína Chomisteková, musician Emma Drobna, and Czech YouTuber Jakub Destro for SamsungFutureStore livestreams to drive audience engagement and sales.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent, founder-led creative agency offering integrated brand strategy, advertising, and content production for enterprise clients. Comparable in size, structure, and full-spectrum service offering.
• 72andSunny: Independent creative agency known for high-profile work with Samsung and other global brands, combining brand strategy, campaign production, and cultural insight — closely aligned with Milkshake's enterprise brand-marketing positioning.
• Mother: Independent creative agency with integrated strategy, creative, and production services for major brands. Comparable independent agency structure and customer-journey-oriented campaign philosophy.
• R/GA: Global creative agency combining brand, experience design, and production for enterprise clients. Comparable full-funnel service model spanning strategy, UX/UI, creative, and content.
• BETC Paris: Independent creative agency in Paris known for integrated brand campaigns and content production for global brands. Comparable full-service model and creative pedigree.

Regional players

• Jung von Matt: Leading independent European creative network headquartered in the DACH region. Comparable in combining creative, production, and digital services for major European brands across multiple markets.
• Kollektiv: Independent creative agency in Berlin offering strategy, creative, and production services. Comparable independent positioning with multi-market European ambitions.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with integrated brand, digital, and production capabilities. Comparable full-service offering at significantly larger scale.
• Ogilvy: Global advertising network with a Prague office offering brand strategy, creative, and integrated marketing. Comparable in targeting the same enterprise brand clients in Central Europe, but at materially greater scale and resource depth.

Others

• Radical Media: Global production company specializing in film, branded content, and documentary-style campaigns such as the Škoda Himalayan Challenge. Comparable on the production-services side of Milkshake's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/milkshakeagency
• LinkedInlinkedin.com/company/themilkshakeagency
• Instagraminstagram.com/the_milkshake_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Milkshake Agency