What Swivellink does

Swivellink is a private U.S. industrial hardware manufacturer, operating as a brand under parent company APT Manufacturing, that designs and produces modular mounting systems, robot accessories, OSHA/ANSI-compliant perimeter guarding, and light-to-medium-duty conveyors for industrial automation applications. The company's core technology is a proprietary modular mounting architecture (Swivel Mounts) with three weight ratings — XS (1-3 lbs), Standard (4-30 lbs), and Heavy Duty (31-70 lbs) — offered in both Imperial and Metric configurations, with hollow link arms for cable management and an extensive "Brand Match" catalog validated against cameras, sensors, and lights from major vision manufacturers. The product line also includes Stronguard modular perimeter guarding certified to EN ISO 14120:2015 and ANSI RIA 15.06, V-guided belt conveyors, and a growing robot accessories portfolio (pedestals, mobile bases, mobile carts, parts feeders, EOAT kits, cable dressout kits, and Quadpod mobile cobot assembly kits) designed for Universal Robots, FANUC CRX, and Omron TM series collaborative robots.

The company sells exclusively through a B2B channel-partner model, with no direct end-customer sales. Distribution is handled by 250+ authorized distributors operating 900+ locations across 35+ countries and 6 continents, including global distributors Mouser Electronics and McMaster-Carr. Pricing is per-unit across 687+ SKUs, ranging from sub-$10 individual components (plates, brackets) to $5,068 for large mobile cobot assembly kits; basic mounting kits run $88-$400, robot pedestals $556-$1,924, and complete conveyor beds $2,511-$3,707. Customer segments are industrial automation and machine vision integrators, robotics integrators and end users, and manufacturing-safety buyers, all served through distributors rather than direct sales. Marketing is primarily digital (website with CAD downloads and product configurators, YouTube tutorials, LinkedIn) and channel-driven (PDF catalogs, distributor co-marketing). The business is described as actively operating with all products manufactured in the USA.

Name

Swivellink

Legal name

Swivellink

Website

https://swivellink.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Swivellink is a U.S. private industrial hardware manufacturer, operating under APT Manufacturing, that designs modular mounting systems, robot accessories, OSHA/ANSI-compliant perimeter guarding, and conveyors for industrial automation integrators and manufacturers, sold exclusively through 250+ authorized distributors across 35+ countries.

Ownership category

akta.pro rank

Product category

Industrial Automation Mounting Hardware

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Industrial mounting solutions
• Modular robot accessories
• Machine vision mounts
• Safety perimeter guarding
• Industrial conveyor systems

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of physical products including mounting arms, bases, knuckles, links, plates, robot accessories, guarding systems, and conveyors. Products sold through distributor channel at varying price points from under $10 to over $5,000.
2. Basic Kits and Bundles: Pre-configured mounting solution kits combining multiple components (arms, knuckles, plates) for common applications. Higher average order value through bundling.
3. Complete Conveyor Systems: Full conveyor beds with motors and legs sold as complete units or build-your-own approach with separate components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Swivellink designs and manufactures modular mounting systems, robot accessories, modular perimeter guarding (Stronguard), and light-to-medium duty industrial conveyors for automation, machine vision, and robotics applications. Products are available in Imperial and Metric configurations and sold through a global authorized distributor network.

Product overview

Swivellink is an industrial hardware manufacturer specializing in mounting solutions, robot accessories, modular guarding, and conveyors for automation applications. The company offers a modular product architecture comprising Swivel Mounts (adjustable mounting arms with bases, knuckles, links, plates, and sensor mounts available in XS, Standard, and Heavy Duty sizes), Robot Accessories (standard and cobot pedestals, mobile bases and carts, parts feeders, teach pendant holders, cable dressout kits, and EOAT kits), Stronguard Modular Guarding (OSHA/ANSI compliant perimeter guarding with panels, posts, door kits, and accessories), and Conveyors (modular conveyor systems with beds, drive kits, and accessories). Products are available in both Imperial and Metric configurations and are sold through a global network of 250+ distributors across 35+ countries. The company is headquartered in the USA with all products manufactured domestically.

Differentiator

Problem solved

Functional benefit

Brands

• Stronguard®: OSHA/ANSI compliant modular perimeter guarding system with stackable panels in various heights and widths, available in 1" mesh, 2" mesh, or clear polycarbonate options.

Products and services

• Swivel Mounts Adjustable modular mounting arms for vision products, sensors, cameras, and lights. Available in three sizes (XS for 1-3 lbs, Standard for 4-30 lbs, Heavy Duty for 31-70 lbs) and in Imperial (blue) and Metric (gray) configurations. Includes bases, knuckles, links, plates, and sensor mounts.
• Basic Mounting Kits Pre-configured bundled mounting solutions including single arm kits, dual arm kits, sensor kits, operator kits, and demo cases. Price range $88 to $400+ depending on configuration.
• Cobot Pedestals Pedestals designed for collaborative robots including Universal Robots (UR3/5/10/16 and E-series), FANUC CRX-10iA, CRX-10iA/L, and Omron TM5, TM12, TM14. CB200 series ($556-$855) and CB600 series ($1161-$1250) include thru-hole cable routing for clean installation.
• Standard Pedestals Robot pedestals for small fast-moving industrial robots. Available in heights from 24 to 48 inches with optional custom mounting patterns and extrusion kits for accessories. Standard pedestals priced $991-$1924, custom pedestals $1535-$1924.
• Mobile Base Mobile platform with leveling feet and casters for cobots. Includes CB600 series for larger FANUC CRX25iA robot and anchor kits for secure positioning.
• Mobile Carts Welded mobile carts that mount the same robots as CB200 series pedestals. Include four casters and leveling feet. Optional wings expand work area. Designed to fit through standard 36-inch doors.
• Parts Feeders Heavy-duty stainless steel parts feeders with robot calibration touch-off indicators. Diamond pattern settles parts into V for precise location. Multiple template options available.
• Controller Bracket Bracket for mounting robot controllers to mobile bases or pedestals. Model RB-MB-CNTLR-BKT priced at $206.32.
• Teach Pendant Holders Holders for robot teach pendants. Models available for Universal Robots, FANUC CRX, and other cobot brands. Includes both Imperial and Metric versions.
• Mobile Cobot Assembly Kits Complete mobile assembly solutions for cobots including Quadpod systems for FANUC CRX10 and UR10. Price range from $2,520 to $5,068.
• Cable Dressout Kits Cable management kits for robots. Models CDO-01-9-C1 ($1,290) and CDO-02-9-C1 ($1,320) provide organized cable routing and protection.
• EOAT Kits End of Arm Tooling kits for robot applications. Includes vacuum kits and mounting solutions for end effector attachments. Imperial and Metric versions available.
• Stronguard Modular Guarding OSHA/ANSI compliant modular and reusable perimeter guarding system. Panels available in 36 or 48 inch heights and widths up to 8 feet. Three panel types: 1x1 mesh, 2x2 mesh, and clear polycarbonate. Includes posts, tabs, door kits, and accessories for custom configurations.
• Conveyor Beds Complete conveyor assemblies available in lengths from 48 to 96 inches (Imperial) or 1200 to 2400mm (Metric). Multiple width options. V-guided belt design for better tracking. Prices range from $2,511 to $3,707.
• Drive Kits Motor drive kits for conveyor systems. Options include belt-included, belt pulley, and O-ring configurations. Imperial and Metric versions available. Prices range from $747 to $846.
• PLx Safety Devices Safety validation devices for industrial automation. PLx product line includes 9 products for safety monitoring and validation.

Quantifiable outcome

• 250+ authorized distributors worldwide
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• FANUC AmericacoreTechnology or IntegrationFANUC references Swivellink products on their CRX collaborative robot product page for compatible mounting options. Swivellink cobot pedestals are specifically designed for FANUC CRX-10iA and CRX-10iA/L robots. The partnership involves product compatibility validation and co-marketing through FANUC's accessory catalog.
• Universal RobotscoreTechnology or IntegrationCB200 series pedestals are explicitly designed to mount UR3, UR3E, UR5, UR5E, UR10, UR10E, UR16, UR16E collaborative robots. Swivellink teach pendant holders are available in UR-specific variants. Products marketed as compatible Universal Robots accessories.
• Mouser ElectronicsmajorChannel Partner/ Reseller/ DistributorGlobal electronic component distributor with operations across Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Uruguay, Vietnam. Provides global distribution reach for Swivellink products.
• McMaster-CarrmajorChannel Partner/ Reseller/ DistributorMajor industrial supply distributor providing same-day shipping on MRO products. Listed as a key distributor for Swivellink products serving manufacturing and industrial automation customers in the United States.
• OmroncoreTechnology or IntegrationCB200 series pedestals are designed to mount Omron TM5, TM12, and TM14 collaborative robots. Products listed as compatible accessories for Omron cobots.
• APT Manufacturing Solutions (APT MFG)majorChannel Partner/ Reseller/ DistributorParent company and authorized distributor of Swivellink products. Listed in Swivellink's brand portfolio alongside Swivellink and Stronguard.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DESTACO: Manufacturer of clamping, gripping, and robotic tooling accessories used in automated work cells. Directly comparable to Swivellink's robot accessory business, including pedestals and EOAT-related hardware.
• OnRobot: Specialist in collaborative robot end-of-arm tooling, mounts, and integration accessories. Directly comparable to Swivellink in targeting cobot integrators with plug-and-play accessory kits.
• Misumi USA: Configurable components and standard parts catalog including aluminum extrusions, brackets, and mounting hardware for factory automation. Closely comparable to Swivellink in build-to-order configurability and broad SKU coverage.
• Zimmer Group: Manufacturer of industrial gripping, mounting, and damping technology for robotics and automation. Comparable in robot accessory and machine-mounting categories.
• item24 (item Industrievertretungen): Manufacturer of modular aluminum profile and fastening systems for industrial machine frames, work stations, and automation guarding. Highly comparable to Swivellink in its modular, configurable approach to industrial mounting and framing.

Broad incumbents

• Schunk: Provider of gripping systems, tool changing, and robot accessories for industrial and collaborative robots. Comparable to Swivellink as a robot-accessory specialist with deeper installed base and broader engineering resources.
• Bosch Rexroth: Major supplier of aluminum framing systems, linear motion, and assembly technologies used in industrial automation. Overlaps with Swivellink's modular framing/mounting category as part of a much broader automation portfolio.
• Festo: Global pneumatics and automation component manufacturer offering mounting accessories, frames, and pneumatic/electric automation products. Comparable as a broad industrial automation incumbent whose accessory portfolio overlaps Swivellink's robot-mounting category.

Others

• APT Manufacturing Solutions: Listed as Swivellink's parent company and authorized distributor; an Ohio-based automation integrator that manufactures robotic work cells. Comparable as both a corporate parent and a downstream system integrator channel.

Emerging players

• PI (Physik Instrumente): Precision positioning and mounting systems for photonics, machine vision, and semiconductor automation. Overlaps with Swivellink's vision-system mounting segment, particularly camera and sensor positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@swivellink
• LinkedInlinkedin.com/company/swivellink
• Facebookfacebook.com/Swivellink

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swivellink