SELFA

What SELFA does

SELFA is a private supplier of electrical and IT network infrastructure equipment headquartered in Casablanca, Morocco. Founded in 1992, the company has operated for more than three decades and reports a headcount in the 101–250 range. Its operating website (selfa.ma) is active, although the captured source material from that site consists only of a loader/verification page and yields no product, catalog, or commercial detail.

The company's core business is supplying electrical and IT network infrastructure equipment. The firmographic record positions SELFA in the infrastructure equipment distribution/supply vertical, but the available source material does not enumerate specific product lines (e.g., cabling, switchgear, transformers, structured cabling, data center hardware), OEM or vendor partnerships, or technical specifications. No revenue model, pricing structure, distribution channel mix, or customer segment breakdown is disclosed in the inputs captured.

SELFA is a for-profit private Moroccan company. Source material contains no information on ownership, investors, founders, parent entities, funding history, management team, regulatory actions, mergers and acquisitions, or strategic transactions. Given the absence of documented strategic, financial, or operational signals beyond the founding year, headcount band, sector classification, and active website, the evidence base for any forward-looking analytical claim is thin and several dimensions are explicitly flagged as data gaps in the output below.

Name

SELFA

Website

https://selfa.ma

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

SELFA is a Casablanca, Morocco-based private supplier of electrical and IT network infrastructure equipment, founded in 1992 with 101–250 employees serving infrastructure customers in the Moroccan market.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

SELFA is a supplier of electrical and IT network infrastructure equipment. The company provides physical infrastructure hardware used by businesses to build and maintain electrical systems and IT networks. Its headquarters are located in Casablanca, Morocco.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical and IT Network Infrastructure Equipment Supply Supply of electrical and IT network infrastructure equipment to business customers in Morocco who need physical hardware components for electrical and IT network installations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Schneider Electric Maroc: Schneider Electric's Moroccan subsidiary offers electrical distribution, industrial automation, and IT infrastructure equipment directly overlapping SELFA's product categories, but at much greater scale and with global brand and technology backing.
• Legrand Maroc: Legrand's Moroccan operations supply electrical and digital building infrastructure products — wiring devices, distribution boards, and structured cabling — closely matching SELFA's combined electrical and IT network infrastructure portfolio.
• ABB Morocco: ABB supplies electrification, motion, and industrial automation products in Morocco, including switchgear and network infrastructure components that directly overlap SELFA's electrical infrastructure offering.
• Eaton Morocco: Eaton's electrical components and power management products (including switchgear and power distribution) are sold into Morocco and North Africa, competing with SELFA in the electrical infrastructure equipment category.
• Siemens Morocco: Siemens supplies electrification, automation, and digital infrastructure products in Morocco, with broad overlap to SELFA's electrical and IT network infrastructure portfolio, though from a global-integrated vendor position.

Direct peers

• Hager Maroc: Hager is a European specialist in electrical installation systems — distribution boards, cable management, and building infrastructure — with a Morocco presence; comparable to SELFA as a focused electrical infrastructure supplier in the same regional market.
• Rexel Maroc: Rexel is a global electrical, lighting, security, and energy management distributor with operations in Morocco, directly comparable to SELFA as a multi-brand electrical and infrastructure equipment distributor serving similar contractor and installer customers.
• Sonepar Maroc: Sonepar operates one of the world's largest B2B electrical equipment distribution networks, with Moroccan operations that overlap directly with SELFA's role as a supplier of electrical products to professional installers and industrial customers.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/selfamaroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELFA