Sandenburg-DST
Sandenburg-DST (rebranding to Sandenburg Experiences) is an Amsterdam-based, 25-year-old concept development and experiential design agency that creates customer experience concepts for brands in retail, food, leisure, and service sectors.
- Company typePrivate
- Founded2000
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Sandenburg-DST firmographics
Firmographics- Name
- Sandenburg-DST
- Legal name
- Sandenburg
- Website
- https://sandenburg-dst.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sandenburg-DST (rebranding to Sandenburg Experiences) is an Amsterdam-based, 25-year-old concept development and experiential design agency that creates customer experience concepts for brands in retail, food, leisure, and service sectors.
- Ownership category
- akta.pro rank
Sandenburg-DST industry classification
Industry- Product category
- Brand Experience and Experiential Design Services
- NAICS
- Management Consulting Services (54161), Specialized Design Services (5414)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
Keywords
Where Sandenburg-DST is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sandenburg-DST business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels5 records
Sandenburg-DST product offering
Product offeringCore offering
Sandenburg-DST develops, designs, and realizes activating concepts for brand experience, leisure, and (food) retail sectors. The firm operates an integrated three-discipline service model combining strategy consulting, concept development, and experiential design to create memorable customer experiences for enterprise clients such as HEMA, Tony's Chocolonely, VodafoneZiggo, and PLUS.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Experience Strategy, Concept & Design Services Integrated service offering combining three disciplines for enterprise brand clients: Strategie (strategic consulting that connects cross-disciplinary insights to identify growth opportunities), Concept (development of activating ideas and concepts designed to engage and inspire target audiences), and Design (translation of concepts into tangible physical and visual experiences that connect people and brands). Delivered through bespoke project-based engagements to enterprise clients in retail, food retail, leisure, telecommunications, consumer goods, and energy sectors.
Companies that use Sandenburg-DST
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles1 record
Sandenburg-DST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sandenburg-DST partnerships and signals
Strategic signalScale indicators1 record
Sandenburg-DST competitors and assessment
Company assessmentBroad incumbents
- FutureBrand: Global brand consultancy with a dedicated experience practice serving retail and consumer brands — broader incumbent competing for brand activation briefs.
- Lippincott: Global brand strategy and design firm offering identity, experience and retail concept work to large enterprises — broader incumbent overlapping on strategy and concept development.
- Dept: Large Amsterdam-headquartered digital and creative agency serving many of the same enterprise clients (including HEMA and Tony's Chocolonely) — a broader incumbent that competes for retail and brand experience briefs.
- Landor & Fitch: Global brand consultancy with experience design capability serving FMCG, retail and corporate clients — broader incumbent that competes for enterprise brand experience mandates.
Direct peers
- Total Design: Long-standing Amsterdam design agency offering brand, spatial and experience design for Dutch and international enterprises — comparable concept-to-realization scope and heritage.
- Studio Dumbar: Amsterdam-based design studio delivering brand identity and experiential design for major Dutch and European brands — comparable in boutique specialist positioning and enterprise client quality.
- Edenspiekermann: Brand strategy and design consultancy with Amsterdam roots serving global enterprise clients on identity, retail experience, and digital product — comparable in offering and target client base.
- VBAT: Amsterdam-based creative agency specializing in brand strategy, concept development, and design for retail, FMCG and leisure clients — the closest Dutch competitor and most directly comparable peer.
Regional players
- Mirabeau: Amsterdam-based digital and creative agency (part of Merkle) serving Dutch enterprise brands — adjacent Dutch competitor for digital and experience work with overlapping enterprise clients.
Emerging players
- Chute Gerdeman: US-based retail experience design agency focused on store concept, food retail and shopper experience — strong functional overlap in food retail concept work for enterprise clients.
Market position
Customer concentration
Sandenburg-DST social profiles
Digital presenceSandenburg-DST financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandenburg-DST leadership team
Management profileNumber of profiles
Sandenburg-DST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandenburg-DST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandenburg-DST
What does Sandenburg-DST do?
Sandenburg-DST develops, designs, and realizes activating concepts for brand experience, leisure, and (food) retail sectors. The firm operates an integrated three-discipline service model combining strategy consulting, concept development, and experiential design to create memorable customer experiences for enterprise clients such as HEMA, Tony's Chocolonely, VodafoneZiggo, and PLUS.
Is Sandenburg-DST a public or private company?
Sandenburg-DST is a private company. It is classified as unknown and is currently operating.
When was Sandenburg-DST founded?
Sandenburg-DST was founded in 2000. It employs 11 to 50 people.
Where is Sandenburg-DST based?
Sandenburg-DST is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Sandenburg-DST's main competitors?
Broad incumbents on record are FutureBrand, Lippincott, Dept and Landor & Fitch. Direct peers are Total Design, Studio Dumbar, Edenspiekermann and VBAT. Mirabeau is listed as a regional player. Chute Gerdeman is listed as an emerging player.
Does Sandenburg-DST have an API?
No public API is recorded for Sandenburg-DST.
What industry is Sandenburg-DST in?
Sandenburg-DST's product category is Brand Experience and Experiential Design Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning. Its NAICS code is 54161 and its SIC code is 8741.