di Rosa

What di Rosa does

di Rosa Center for Contemporary Art is a 501(c)(3) nonprofit art museum headquartered on a 217-acre campus at 5200 Sonoma Highway in Napa, California, with two additional locations in San Francisco (di Rosa SF at Minnesota Street Project) and downtown Napa (di Rosa Downtown). Founded by collectors Rene and Veronica di Rosa and formally opened to the public in 1997, the institution maintains the world's foremost collection of Northern California contemporary art — over 1,600 works by more than 900 artists including Robert Arneson, Joan Brown, Jay DeFeo, Roy De Forest, and William T. Wiley. The campus combines indoor galleries, nearly 80 outdoor sculptures, a 35-acre Winery Lake, and vineyard-lined trails, presenting both a permanent collection and rotating exhibitions such as The Dome Show, Dream Scape, and Mitch Temple: The Sea Inside.

The organization serves multiple customer segments: art and culture enthusiasts visiting the Napa and SF campuses, K–12 and university school groups, families enrolling children in Camp di Rosa: Art + Nature summer programs, members and Patron Circle donors (tiers from $75 Individual to $50,000 President's Circle), and event hosts renting the Napa grounds for weddings and corporate functions. General admission is $25 at Napa and $10 at di Rosa SF, with guided public tours, private tours ($35/person), school tours ($3/student), and Art + Nature Hikes as ancillary programs. Marketing is conducted through a website, email newsletter, Facebook/YouTube/Instagram channels, press releases (Yelp Top Family Destinations 2024, USA Today 10Best Sculpture Parks 2021), and earned media coverage.

Revenue is generated through admissions, a tiered annual membership/Patron Circle subscription program, event rentals, summer camp fees, and donations/grants — supported by third-party commerce infrastructure (Salesforce, Patron Manager, Greater Giving) and philanthropic partners including the Napa Valley Community Foundation and Warhol Foundation. The institution is governed by a Board of Directors led by Interim President Neal Harrison and Treasurer Gordon Huether, with day-to-day operations under Executive Director and Chief Curator Kate Eilertsen. There is no significant proprietary technology platform; the operating model is event-driven and sales-led via memberships, on-site programming, and direct event sales.

Name

di Rosa

Legal name

di Rosa Center for Contemporary Art

Website

https://dirosaart.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

di Rosa Center for Contemporary Art is a 501(c)(3) nonprofit art museum in Napa, California, preserving and exhibiting the world's foremost collection of Northern California contemporary art — 1,600+ works by 900+ artists — across a 217-acre campus and satellite galleries in San Francisco and downtown Napa, serving visitors, members, school groups, and event hosts.

Ownership category

akta.pro rank

Product category

Art Museum / Cultural Institution

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Cultural Centers & Community Cultural Organizations (BPAGAHAD), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Contemporary art museum
• Art education programs
• Sculpture park venue
• Nonprofit cultural institution
• Exhibition and events

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Admission and Visitor Revenue: di Rosa generates revenue through paid admission to its Napa and San Francisco locations. General admission is $25, with discounts for seniors, students, military, and minors. Members receive free admission.
2. Membership Program: Annual memberships ranging from $75 (Individual) to $1,000-$50,000 (Patron Circle), providing free admission, member-only events, and discounts on programs and retail.
3. Event Rentals: di Rosa generates revenue by renting its facilities for weddings, private events, and corporate meetings, leveraging the scenic 217-acre Napa campus.
4. Summer Camp Programs: Camp di Rosa: Art + Nature offers week-long summer camps for youth ages 6-14 at $500 per week, with leadership programs for ages 12-14.
5. Donations and Sponsorships: As a 501(c)(3) nonprofit, di Rosa relies on charitable donations, patron circle contributions, and corporate sponsorships to support operations and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

di Rosa Center for Contemporary Art is a nonprofit 501(c)(3) art museum that preserves, exhibits, and provides public access to a permanent collection of more than 1,600 works by over 900 Northern California artists. It operates a 217-acre main campus in Napa's Carneros region featuring indoor galleries, nearly 80 outdoor sculptures, and a 35-acre lake, plus a San Francisco gallery and a downtown Napa gallery. Earned and contributed revenue comes from admissions, annual memberships, Patron Circle giving, school and college education programs, Camp di Rosa youth summer camp, guided and private tours, and venue rentals for weddings and private events.

Product overview

di Rosa Center for Contemporary Art is a nonprofit art museum operating as a single unified cultural institution across three physical locations: the 217-acre main campus in Napa (di Rosa Napa), a gallery in San Francisco (di Rosa SF), and a downtown Napa gallery (di Rosa Downtown). The institution's core offering is its permanent collection of over 1,600 works by Northern California artists, presented through rotating exhibitions in indoor galleries and nearly 80 outdoor sculptures on its grounds. Supplementary programs include educational offerings (school tours, college programs, summer camp), guided tour experiences (public tours, private tours, art and nature hikes), and membership/patron benefits. The institution also generates revenue through venue rentals for events and a tiered membership program. The three locations function as an integrated institution under one mission to cultivate Northern California art past, present, and future.

Differentiator

Problem solved

Functional benefit

Brands

• Camp di Rosa: Art + Nature: Outdoor summer day camp for youth ages 6-14 featuring art activities and nature exploration at the Napa campus.
• di Rosa Napa
• di Rosa SF

Products and services

• di Rosa Napa (Main Campus) 217-acre main campus in Napa's Carneros region featuring indoor galleries, nearly 80 outdoor sculptures, a 35-acre lake (Winery Lake), vineyard-lined trails, and picnic areas; houses the permanent collection of over 1,600 works by Northern California artists. Open Friday–Sunday 11 a.m.–4 p.m.; $25 general admission.
• di Rosa SF (San Francisco Gallery) Intimate gallery space at Minnesota Street Project in San Francisco offering focused encounters with the collection and rotating contemporary exhibitions. Summer hours Thursday–Saturday 11 a.m.–6 p.m. at 1150 25th Street; $10 general admission, $5 seniors/students/military/minors.
• di Rosa Downtown Gallery A third di Rosa gallery space in downtown Napa that expands the institution's presence beyond the main Carneros campus, featuring rotating exhibitions focused on regional art and community engagement.
• Permanent Collection The world's foremost collection of Northern California contemporary art, with more than 1,600 works by over 900 artists including Robert Arneson, Joan Brown, Jay DeFeo, Roy De Forest, and William T. Wiley; organized across Mixed Media (17 items), Paintings (54), Photography (26), Sculptures (131), and Works on Paper (67).
• Rotating Exhibitions Program Continuously rotating contemporary art exhibitions across di Rosa's three locations, including site-specific, solo, and thematic shows featuring Northern California and contemporary artists.
• School Group Tours Guided educational visits for K-12 students featuring conversational, active-learning experiences with art. Options include @ di Rosa, Our Contemporary Moment, and Art + Nature Hikes. Priced at $3 per student; free for schools with demonstrated financial need.
• College and University Programs Custom-designed educational experiences for higher education that contextualize curriculum concepts with original works of art using active learning strategies and visual literacy. Priced at $3 per student; faculty admitted free.
• Guided Public Tours 90-minute guided tours of galleries, outdoor sculpture collection, and grounds offered once daily Thursday through Sunday at 11 a.m., included with admission.
• Private Tours Customized tours for groups of 6–15 guests available Tuesday and Wednesday by appointment; minimum two weeks advance notice required. $35 per person during public hours.
• Art + Nature Hikes Outdoor guided hiking experiences through the Sculpture Meadow (~2 miles, moderate incline) with sweeping vistas, learning about artworks, nature, and wildlife; offered on Second Sundays.
• Camp di Rosa: Art + Nature Summer day camp for youth ages 6-14 at the Napa campus combining art activities (sculpting, painting, printmaking, botanical sketches) with nature activities (hiking, archery, fishing, bird watching). Four week-long sessions in July at $500 per week, with a Leader in Training program for ages 12–14.
• Annual Membership Program Tiered annual membership providing free admission to both Napa and San Francisco locations plus benefits: Individual $75, Enthusiast $125 (with NARM reciprocal access to 1,200+ museums), Dual/Family $150, Supporter $250 (with Mod/Co and ROAM benefits), and Advocate $500 (with Patron Circle event access and 15% discounts).
• Patron Circle Elite annual donor program ($1,000–$50,000) with tiers Artist Circle $1,500, Benefactor Circle $5,000, Curator's Circle $10,000, Director's Circle $25,000, and President's Circle $50,000. Benefits include private curated collection tours, behind-the-scenes newsletters, opening reception invitations with artists, annual Patron Circle events, and donor wall listings in Napa and San Francisco.
• Event Rentals (Weddings and Private Events) Venue rental services for weddings, elopements, corporate meetings, and private events on the 217-acre Napa campus, featured as a preferred vendor on The Knot wedding platform.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Land Trust of Napa CountycoreStrategic or Co-development PartnerPartnership for progressive land management incorporating cattle grazing and future prescribed burns aimed at reducing wildfire threat and restoring biodiversity across di Rosa's 217-acre property.
• Tauzer ApiariesminorStrategic or Co-development PartnerApiary program supporting local pollinators and increasing biodiversity onsite at the di Rosa campus.
• California Indian Museum and Cultural CentercoreStrategic or Co-development PartnerPartnership for the ongoing curatorial project 'Towards an Archaeology of the Future,' engaging contemporary artists with the fire crisis and related justice issues. Funded by the Warhol Foundation for the Arts.
• Yerba Buena Center for the ArtsminorGTM or Marketing PartnerFunding partner for Art + Ecology convenings that invite local artists to explore and be trained in the use of sustainable artmaking materials.
• Minnesota Street ProjectcoreChannel Partner/ Reseller/ Distributordi Rosa SF gallery located at Minnesota Street Project, San Francisco's arts hub, providing a satellite space for intimate encounters with the collection and rotating contemporary exhibitions.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Headlands Center for the Arts: A Bay Area nonprofit providing artist residencies and public programs in Marin County. Comparable to di Rosa in Northern California contemporary-art mission, nonprofit funding model, and education/community engagement focus, but with a residency rather than collection-based model.

Broad incumbents

• SFMOMA (San Francisco Museum of Modern Art): The flagship modern and contemporary art museum in San Francisco. Overlaps with di Rosa in audience and contemporary art programming, but operates at a much larger scale and with an encyclopedic, globally-curated collection rather than a regional focus.
• de Young Museum (San Francisco): A Fine Arts Museums of San Francisco institution with encyclopedic collections including American art. Comparable to di Rosa in Northern California audience overlap, event-rental programming, and membership-tier structure, but at substantially larger scale.

Direct peers

• Institute of Contemporary Art San Jose: A non-collecting contemporary art institution in San Jose focused on Bay Area and California artists. Comparable to di Rosa in contemporary California art focus, regional scale, and programming-led (rather than collection-led) audience development.
• Crocker Art Museum: The oldest public art museum in the Western US, based in Sacramento. Comparable in mid-sized regional museum profile, California-focused collections, education programming, and event-rental revenue diversification.
• Storm King Art Center: A 500-acre outdoor sculpture park in New York's Hudson Valley. The closest national comparable to di Rosa's large-scale outdoor sculpture experience, with similar sculpture-meets-landscape positioning and destination-event appeal.
• Oakland Museum of California: A mid-sized Bay Area museum focused on California art, history, and natural sciences. Comparable to di Rosa as a regional museum serving Northern California audiences with a California-specific curatorial focus and similar earned-and-contributed revenue model.
• BAMPFA (Berkeley Art Museum and Pacific Film Archive): A University of California, Berkeley-affiliated art museum presenting modern and contemporary art. Closely comparable to di Rosa in Northern California contemporary art programming, organizational scale, and university-adjacent audience engagement.
• Cantor Arts Center (Stanford University): A free-admission university art museum with notable collections including outdoor Rodin sculptures. Comparable to di Rosa in Northern California location, contemporary art holdings, outdoor sculpture experience, and educational outreach model.

Others

• Minnesota Street Project: A San Francisco arts hub hosting multiple galleries and nonprofit art spaces. Directly comparable to di Rosa as an ecosystem participant, and is the physical host of di Rosa SF, making it a channel partner as well as a peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dirosaart
• YouTubeyoutube.com/user/diRosaart
• Facebookfacebook.com/dirosaart
• Instagraminstagram.com/dirosaart
• LinkedInlinkedin.com/company/di-rosa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about di Rosa