De Limburger
De Limburger is a regional daily newspaper serving all 31 municipalities of Limburg province in the Netherlands, operated by Mediahuis NV and distributing print, e-paper, mobile apps, podcasts, and puzzles to local readers and sports enthusiasts via tiered digital subscriptions and advertising.
- Company typePrivate
- Founded2010
- HeadquartersMaastricht, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What De Limburger does
De Limburger is a regional daily newspaper serving the Limburg province in the Netherlands, covering 31 municipalities from its base in Maastricht. Operated as a brand under the Belgian media group Mediahuis NV, the publication provides local news, regional sports (including Formula 1 coverage of Max Verstappen and local clubs Fortuna Sittard, Roda JC, MVV, and VVV-Venlo), economy, crime reporting, culture, and community events. The product portfolio extends beyond the core newspaper to include the BNDL daily newsletter bundle, the Digitale Krant e-paper, email newsletters (Nieuwsbrieven), an integrated puzzle and games section powered by Keesing/Denksport (Sudoku, crossword, cryptogram, wordsearch), a podcast lineup (De Onderwereld, Het Mysterie van d'Artagnan, Paddock Access, De Fabriek), the Tourspel cycling fantasy game, and the Tip de Redactie reader-tip service via WhatsApp and Publeaks.
The technology stack combines a web platform running on the Mediahuis design system (v7.26.0) with Didomi for GDPR cookie consent, Keesing/KeenSPA for puzzles, and an advertising ecosystem of 165 partners enabling personalized advertising and content measurement. Distribution spans physical newspaper delivery across the Limburg region, the aboshop.limburger.nl subscription portal (iDEAL payment), e-paper access, two mobile apps (news app and newspapers app), plus organic social channels on Facebook, Instagram, LinkedIn, and TikTok.
The business model rests on three revenue streams: recurring print and digital subscriptions, advertising (programmatic and direct via the 165-partner stack), and ancillary commerce. Subscription tiers include Digital at €2.99/week (promo €2.00/week first year) with a €3.00/week monthly-cancelable option, and Digital Extra at €6.08/week (promo €4.50/week first year) bundling the e-paper and additional extras. Premium Plus articles sit behind the paywall, while selected headlines and breaking news remain free. Customer segmentation is concentrated on Limburg residents and regional sports enthusiasts, reached through a vertical segmentation approach.
De Limburger firmographics
Firmographics- Name
- De Limburger
- Legal name
- De Limburger
- Website
- https://limburger.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- De Limburger is a regional daily newspaper serving all 31 municipalities of Limburg province in the Netherlands, operated by Mediahuis NV and distributing print, e-paper, mobile apps, podcasts, and puzzles to local readers and sports enthusiasts via tiered digital subscriptions and advertising.
- Ownership category
- akta.pro rank
De Limburger industry classification
Industry- Product category
- Regional Daily Newspaper
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where De Limburger is headquartered
LocationHeadquarters
- HQ city
- Maastricht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
De Limburger business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Digital Subscription: Monthly and annual digital subscriptions providing access to Plus-artikelen (premium articles), digital newspaper, and additional digital extras.
- Print Newspaper: Physical newspaper delivery service for subscribers in the Limburg region.
- Advertising: The website displays personalized advertisements and uses 165 advertising partners. Cookie data is used for targeted advertising purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital - 1 Year subscription with Plus articles |
| Subscription | Monthly | Digital - 1 Month subscription, cancelable monthly |
| Subscription | Annual | Digital Extra - 1 Year subscription with additional extras |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
De Limburger product offering
Product offeringCore offering
De Limburger is a regional daily newspaper publishing news, sports, and cultural content focused on the Limburg province of the Netherlands. It distributes its journalism through print newspaper home delivery, digital subscriptions with a paywalled website, an e-paper (Digitale Krant), email newsletters, podcasts, online puzzles, and a Tour de France fantasy game.
Product overview
De Limburger is a regional daily newspaper operated by Mediahuis, offering a portfolio of news products centered on its core print and digital newspaper. The portfolio includes the main De Limburger newspaper covering local Limburg news, sports, and regional events; BNDL (a daily newsletter bundle); the Digitale Krant (digital e-paper version); Puzzels (online puzzle games via Denksport); Nieuwsbrieven (email newsletters); Podcasts (audio series including sports and crime content); Tourspel (fantasy cycling game); and Tip de Redactie (reader tip submission via WhatsApp and Publeaks). The products are distributed through web, mobile apps, and email, with premium content behind a paywall (subscription tiers: Digitaal, Digitaal Extra).
Differentiator
Problem solved
Functional benefit
Brands
- BNDL: Digital news bundle product offering daily curated news content
- Digitale krant
- De Limburger Leest
- Paddock Access
Products and services
- De Limburger Daily Newspaper Subscription Regional daily newspaper subscription covering news, sports, economy, culture, and crime reporting for the Limburg province of the Netherlands. Available as print home delivery and digital access with tiered packages (Digital at €2.99/week first year, Digital Extra at €6.08/week first year with additional extras including Digitale Krant).
- Digitale Krant (Digital E-Paper) Digital newspaper reading platform allowing subscribers to read the newspaper in traditional newspaper format online. Included in the Digital Extra subscription tier.
- BNDL Daily News Bundle Daily newsletter bundle combining top news highlights and app updates delivered to subscribers, with an archive of past editions available online.
- De Limburger Podcasts Audio content series including De Onderwereld (crime podcast), Het Mysterie van d'Artagnan, Paddock Access (Formula 1), and De Fabriek, available to subscribers.
- Puzzels (Online Puzzles) Daily online puzzles including Sudoku variants, crosswords, word searches, cryptograms, and logic puzzles, powered by Keesing/Denksport via the KeenSPA platform.
- Tourspel (Tour de France Fantasy Game) Online prediction game where users create pools and predict outcomes of the Tour de France cycling race.
Companies that use De Limburger
Customer profileSegments2 records
Ideal customer profiles2 records
De Limburger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Limburger partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MediahuiscoreMediahuis is the parent company and owner of De Limburger. The cookie notice references Mediahuis as '(wij)' (we), indicating ownership and operational control.
- Mediahuis Advertising Partners (165)minorThe website references 165 advertising partners that serve personalized advertisements and content measurements.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
De Limburger competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Limburger social profiles
Digital presenceDe Limburger financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Limburger leadership team
Management profileNumber of profiles
De Limburger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Limburger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Limburger
What does De Limburger do?
De Limburger is a regional daily newspaper publishing news, sports, and cultural content focused on the Limburg province of the Netherlands. It distributes its journalism through print newspaper home delivery, digital subscriptions with a paywalled website, an e-paper (Digitale Krant), email newsletters, podcasts, online puzzles, and a Tour de France fantasy game.
Is De Limburger a public or private company?
De Limburger is a private company. It is classified as corporate owned and is currently operating.
When was De Limburger founded?
De Limburger was founded in 2010. It employs 101 to 250 people.
Where is De Limburger based?
De Limburger is headquartered in Maastricht, Netherlands, in the Europe region.
How does De Limburger make money?
Three revenue lines are on record. Digital Subscription is the primary driver. The others are print Newspaper and advertising.
Does De Limburger have an API?
No public API is recorded for De Limburger.
What industry is De Limburger in?
De Limburger's product category is Regional Daily Newspaper. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 513110 and its SIC code is 2711.