Atsugi
Atsugi Co., Ltd. (ticker 3529) is a publicly traded Japanese textile manufacturer founded in 1947 that designs, produces, and sells legwear (stockings, tights, socks) and innerwear through a multi-brand portfolio spanning mass-market to luxury, distributed via department stores, GMS chains, own retail, and e-commerce across Japan.
- Company typePublic
- Founded1947
- HeadquartersEbina, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Atsugi does
Atsugi Co., Ltd. (アツギ株式会社, ticker 3529) is a publicly traded Japanese textile manufacturer founded in 1947 and headquartered in Ebina, Kanagawa. The company specializes in legwear (stockings, tights, socks) and innerwear, operating a portfolio of consumer-facing brands spanning price tiers: ASTIGU (mainstream), Sugosto (high-strength transparent legwear), AZGI (luxury men's innerwear), Atsugi COLORS (fashion-forward), Clear Beauty ACTIVE (sports), NUDE Make (invisible innerwear), Hijuni (junior), and Atsugi Medical (compression/healthcare). Core technical competencies include proprietary Covering Yarn fiber technology (1979), seamless knitting, compression engineering, UV protection, and moisture management. Atsugi also sells Femtech-adjacent products (1WEEK SANITARY+, Shefree sanitary napkins) and operates the FemSapo women's health initiative.
The business is organized around seven wholly-owned subsidiaries, including Renown Inx (men's innerwear and licensed Aquascutum/Brooks Brothers brands, FY2024 sales of ¥7,407M), Atsugi Tohoku and Atsugi Sasebo (manufacturing/logistics in Japan), Atsugi Care (eldercare group homes), Kanagawa Staff (staffing), Yantai Azhiyi and Atsugi Shanghai (offshore production). The revenue model is one-time unit sales of branded physical apparel across wholesale (department stores including Mitsukoshi Isetan, Takashimaya, Hankyu Hanshin; GMS chains including Shimamura, Ito-Yokado, Daiei), 6 company-operated retail stores, bazaar events, and D2C e-commerce (atsugi-styleup.jp plus Rakuten, Yahoo Shopping, Qoo10). Geographic focus is Japan; no overseas consumer markets are served beyond the China manufacturing footprint.
Atsugi firmographics
Firmographics- Name
- Atsugi
- Legal name
- Atsugi Co., Ltd. (アツギ株式会社)
- Website
- https://atsugi.co.jp
- Company type
- Public
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Atsugi Co., Ltd. (ticker 3529) is a publicly traded Japanese textile manufacturer founded in 1947 that designs, produces, and sells legwear (stockings, tights, socks) and innerwear through a multi-brand portfolio spanning mass-market to luxury, distributed via department stores, GMS chains, own retail, and e-commerce across Japan.
- Ownership category
- akta.pro rank
Atsugi industry classification
Industry- Product category
- Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Underwear, Lingerie & Hosiery Cut & Sew (IMAOAEAG)
- akta.pro secondary industries
- Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG), Compression, Base Layers & Thermals (CRAAAEAH), Athleisure & Performance Apparel Retail (CRAAABAE)
Keywords
Where Atsugi is headquartered
LocationHeadquarters
- HQ city
- Ebina
- HQ country
- Japan
- HQ region
- Asia
Offices6 records
Markets served
Atsugi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Legwear and Innerwear Products: Atsugi generates revenue through manufacturing and selling stockings, tights, and innerwear products through retail and wholesale channels. The company also operates D2C through owned online and physical stores.
- Renown Inx Subsidiary Revenue: Subsidiary Renown Inx generates revenue from men's innerwear and legwear products, with 2024 December sales of 7,407 million yen
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ASTIGU Brand - Mid-range legwear and innerwear |
| Unit Pricing | Pay-as-you-go | Atsugi Medical - Premium medical/compression products |
| Unit Pricing | Pay-as-you-go | Renown Inx Premium Brands - Aquascutum, Brooks Brothers |
| Unit Pricing | Pay-as-you-go | AZGI Luxury Brand |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Atsugi product offering
Product offeringCore offering
Atsugi Co., Ltd. manufactures and sells women's legwear (stockings, tights, pantyhose, socks) and innerwear (underwear, sleepwear) under multiple brands including ASTIGU, AZGI, SUGOST, and Atsugi Medical. The company also produces medical and compression hosiery through its Atsugi Medical line, and operates men's innerwear via subsidiary Renown Inx. Products are distributed through company-owned retail stores, department stores, general merchandise stores, and an online shop.
Product overview
Atsugi Co., Ltd. is a Japanese textile manufacturer established in 1947 specializing in legwear (stockings, tights, socks) and innerwear. The company operates a multi-brand portfolio strategy under its main brands: ASTIGU (fashion legwear with functional features), AZGI (luxury men's underwear), スゴスト (Sugosto - strong yet transparent legwear), Atsugi Medical (healthcare compression products), Atsugi COLORS (colorful fashion legwear), Clear Beauty ACTIVE (sports innerwear), NUDE Make (invisible innerwear), and Hijuni (junior innerwear). The portfolio also includes wellness-focused products, sanitary products (1WEEK SANITARY+, Shefree), and licensed brands such as Nanafit (Korean brand under exclusive distribution) and PEANUTS collaboration. The company sells directly through its online shop (atsugi-styleup.jp) and physical retail stores in Japan.
Differentiator
Problem solved
Functional benefit
Brands
- ASTIGU (アスティーグ): Main brand focused on comfort and daily wear, with message 'Be free and go.' Products include stockings, tights, and innerwear.
- AZGI (アツギ)
- SUGOST (スゴスト)
- Atsugi Medical (アツギメロディカル)
- Atsugi COLORS
- Clear Beauty ACTIVE
- NUDE Make (ヌードメイク)
- Hijuni (ヒジュニ)
- Atsugi SPORTS (アツギスポーツ)
- Atsugi Golf (アツギゴル)
- IL REGALO (イルレガロ)
- ATSUGI CLINICAL
- Shefree (シーフリー)
- 快眠ing (Kaimingu)
- 100年健康美人
- FemSapo (フェムサポ)
- ATSUGI FACTORY OUTLET
Products and services
- ASTIGU Main lifestyle legwear and innerwear brand offering stockings, tights, socks, and underwear with functional features including UV protection, cooling, and compression.
- AZGI Luxury Brand World strategy luxury brand featuring high-quality Japanese-made men's innerwear using premium materials.
- SUGOST (Sugosto) New dimension legwear brand combining the strength of tights with the transparency of stockings, featuring Atsugi's strongest tear-resistant technology.
- Atsugi Medical Medical and beauty healthcare category including compression stockings, high socks, and medical legwear for health support.
- Atsugi COLORS Colorful legwear brand featuring rich color variations and patterns for fashion-forward consumers.
- Clear Beauty ACTIVE Sports innerwear brand with functionality and comfort for both athletic and everyday wear.
- NUDE Make Innerwear designed to be less visible through outer clothing, featuring skin-tone options that resist showing through.
- Hijuni Junior innerwear brand with selectable lineup for growing children.
- 1WEEK SANITARY+ Absorbent sanitary shorts with approximately 20ml water absorption capacity, designed to be used with sanitary napkins.
- Shefree Fabric sanitary napkins and sanitary products with 100% cotton surface and gentle yet absorbent properties.
- Kaimingu Sleepwear Sleepwear and socks focused on sleep quality improvement with comfortable materials and design.
- Renown Inx Men's Innerwear (Aquascutum, Brooks Brothers licensed brands) Men's underwear, undershirts, socks, and loungewear marketed under licensed brands including Aquascutum and Brooks Brothers through Renown Inx subsidiary. Premium undershirts ¥2,970-¥5,960, boxers ¥3,630-¥4,620.
- ATSUGI WELLNESS Wellness-focused legwear and innerwear products for year-round warmth and health.
- Nanafit (Korean brand exclusive distribution) Korean brand (1.5 million pairs sold domestically) for which Atsugi holds exclusive Japanese distribution rights.
- PEANUTS Collaboration Products Snoopy/PEANUTS character collaboration featuring half tops, capri pants, and seto-co for home relaxation.
Quantifiable outcome
- Japan's first seamless stockings (1955), first panty stockings (1968), first full-support stockings (1979)
- +1 more outcomes
Companies that use Atsugi
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Atsugi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Atsugi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Kao (花王)minorPartnership for workplace sanitary product initiative. Kao's 'Workplace Laurier' products were test-installed in Atsugi's Ebina headquarters women's restrooms as part of female employee wellness support, demonstrating Atsugi's commitment to female employee welfare.
- Fukusei (福助株式会社)minorPartial business collaboration between Renown Inx (Atsugi subsidiary) and Fukusei for certain product categories in the innerwear and legwear market.
- Renown Inx (株式会社レナウンインクス)coreRenown Inx is a wholly-owned subsidiary (100%) of Atsugi, specializing in men's innerwear and legwear. It operates independently with headquarters in Tokyo and sales of 7,407 million yen (2024). The subsidiary manages premium licensed brands including Aquascutum and Brooks Brothers innerwear for the Japanese market.
- AddElm (アドエルム)minorPartnership for sports apparel development. AddElm partnered with Atsugi to develop and launch sports apparel products, with Atsugi handling sales through its retail channels.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Atsugi competitors and assessment
Company assessmentDirect peers
- Pierre Mantoux: Italian premium hosiery and legwear brand with fashion-forward positioning. Comparable as a stocking and tights specialist with premium department store distribution.
- Falke: German premium hosiery and legwear manufacturer known for technical knitting and fashion-driven stockings and tights. Comparable in proprietary knitting technology, premium positioning, and B2B distribution through department stores.
- Gunze: Japanese manufacturer of innerwear, legwear, and functional textiles including hosiery. Comparable as a Japanese apparel company with overlapping stocking and innerwear categories sold through similar retail channels.
- Wacoal Holdings: Leading Japanese women's innerwear manufacturer specializing in bras, underwear, and body-shaping garments. Comparable in core women's innerwear manufacturing, Japanese retail distribution, and focus on women's comfort and health.
- Calzedonia: Italian hosiery, swimwear, and legwear brand with extensive own-retail footprint globally. Comparable as a vertically integrated legwear brand operating own retail and wholesale channels across multiple geographies.
- Wolford: Austrian premium hosiery, legwear, and bodywear manufacturer with global distribution. Comparable as a legwear specialist with focus on technical knitting, premium pricing, and integration with luxury fashion retail.
- Golden Lady: Italian hosiery manufacturer with multiple brands including Philippe Matignon and Cinderella. Comparable as a multi-brand legwear company serving mass-market through premium price tiers.
- CSP International (Philippe Matignon): Italian hosiery manufacturer producing stockings, tights, and socks under proprietary and licensed brands. Comparable as a legwear-focused manufacturer with brand portfolio strategy across price points.
Emerging players
- Trasparenze: Italian hosiery and legwear brand focused on fashion-driven tights and stockings. Comparable as a niche legwear brand competing in fashion-conscious consumer segments similar to Atsugi's Sugosto and ASTIGU COLORS.
Others
- Renown: Japanese apparel company historically associated with the Renown Inx subsidiary now owned by Atsugi. Comparable through prior corporate relationship and overlapping menswear and innerwear distribution channels in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atsugi social profiles
Digital presenceAtsugi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atsugi leadership team
Management profileNumber of profiles
Profiles2 records
Atsugi subsidiaries and ownership
Company hierarchySubsidiaries7 records
Atsugi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atsugi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atsugi
What does Atsugi do?
Atsugi Co., Ltd. manufactures and sells women's legwear (stockings, tights, pantyhose, socks) and innerwear (underwear, sleepwear) under multiple brands including ASTIGU, AZGI, SUGOST, and Atsugi Medical. The company also produces medical and compression hosiery through its Atsugi Medical line, and operates men's innerwear via subsidiary Renown Inx. Products are distributed through company-owned retail stores, department stores, general merchandise stores, and an online shop.
Is Atsugi a public or private company?
Atsugi is a public company. It is classified as public and is currently operating.
When was Atsugi founded?
Atsugi was founded in 1947. It employs 1,001 to 5,000 people.
Where is Atsugi based?
Atsugi is headquartered in Ebina, Japan, in the Asia region.
How does Atsugi make money?
Two revenue lines are on record. Legwear and Innerwear Products are the primary driver. The others are renown Inx Subsidiary Revenue.
Who are Atsugi's main competitors?
Direct peers on record are Pierre Mantoux, Falke, Gunze, Wacoal Holdings, Calzedonia, Wolford, Golden Lady and CSP International (Philippe Matignon). Trasparenze is listed as an emerging player. Renown is listed as an others.
Does Atsugi have an API?
No public API is recorded for Atsugi.
What industry is Atsugi in?
Atsugi's product category is Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAG, Underwear, Lingerie & Hosiery Cut & Sew, with a secondary code of CRAOADAG, Intimates, Hosiery & Sleepwear Wholesale. Its NAICS code is 315 and its SIC code is 2340.