Première Moisson
Première Moisson is a Quebec-based artisan bakery chain and subsidiary of Metro Inc., operating 30+ retail storefronts across Greater Montreal with traditional French baking methods, complemented by wholesale distribution, catering services, and e-commerce channels serving both consumers and foodservice operators.
- Company typePrivate
- Founded1992
- HeadquartersVaudreuil-dorion, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Première Moisson does
Première Moisson, legally Groupe Première Moisson inc., is a Canadian artisan bakery chain and wholly-owned subsidiary of Metro Inc. founded in 1992 and headquartered in Vaudreuil-Dorion, Quebec. The company operates more than 30 retail bakery storefronts across the Greater Montreal area, complemented by an e-commerce platform that supports online ordering with home delivery and in-store pickup. Its product portfolio spans seven core categories: artisan bakery (breads, sourdough, ciabatta, baguette), pastries, viennoiseries, charcuteries and cheese, ready-to-eat dishes and salads, frozen products for wholesale, and a Gourmet Specialties & Gift Ideas line that includes chocolates, jams, specialty oils, gift sets, teas, and coffee. The underlying production approach is based on traditional French artisan bakery methods, with manufacturing historically anchored at Metro's Baie-D'Urfé facility and, as of July 2026, transitioned to a manufacturing and distribution partnership with FGF Brands.
The company's revenue model rests on four streams: retail bakery sales across owned storefronts; wholesale distribution of frozen, fresh, and ready-to-eat items to hotels, restaurants, and institutions under private-label arrangements; corporate catering services with tiered platter offerings; and e-commerce transactions via the company-owned website. Pricing is transactional and unit-based, with all listed prices in Canadian dollars and variation possible across branches, the transactional site, and the designated fulfillment branch. Customer segments are split between individual consumers (primary) and B2B wholesale/HRI accounts (secondary), with the retail footprint heavily concentrated in Quebec but operating geographies also extending to Ontario and New Brunswick through Metro's grocery distribution network. Marketing is executed through the company website, blog and recipes content, email newsletter, organic social media, seasonal product promotions, and integration with Metro's Programme Moi loyalty program.
Strategically, the most significant recent move is the July 2026 agreement under which FGF Brands acquired Metro's Baie-D'Urfé production facility for C$90 million (US$64.2 million) and assumed manufacturing and distribution of Première Moisson products, while Metro retained ownership of the brand and its Quebec retail bakeries. This transaction reframes Première Moisson as a brand-and-retail platform rather than a vertically integrated bakery manufacturer, with FGF providing production capacity to enable expanded grocery distribution. The company also maintains a roster of brand partnerships with Quebec-based gourmet suppliers (La Belle Excuse, Brûleries Faro, Kanel, Signé Caméline, Pots de folie, Nutrinor, Gutsy Kombucha) and sub-brand extensions (Les Cafés Sur-le-champs in-store cafés; The Notebooks by Josée Fiset culinary content) that deepen customer engagement.
Première Moisson firmographics
Firmographics- Name
- Première Moisson
- Legal name
- Groupe Première Moisson inc.
- Website
- https://premieremoisson.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Première Moisson is a Quebec-based artisan bakery chain and subsidiary of Metro Inc., operating 30+ retail storefronts across Greater Montreal with traditional French baking methods, complemented by wholesale distribution, catering services, and e-commerce channels serving both consumers and foodservice operators.
- Ownership category
- akta.pro rank
Première Moisson industry classification
Industry- Product category
- Retail Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812), Retail-Food Stores (5400)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Patisseries & Dessert Boutiques (CRAHAGAB), Bread & Pastry Specialty Stores (CRAHAGAC), Online Bakery & Desserts Delivery (CRAHAIAK), Premium/Artisanal Bakery Wholesale (AFAIAFAG)
Keywords
Where Première Moisson is headquartered
LocationHeadquarters
- HQ city
- Vaudreuil-dorion
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Première Moisson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail bakery sales: Direct sales of freshly baked goods, pastries, charcuteries, ready-to-eat dishes, and beverages through owned retail bakery locations across the Greater Montreal area.
- Wholesale distribution: Bulk supply of frozen products, fresh products, and ready-to-eat items to retailers and foodservice operators under private label arrangements.
- Catering services: Corporate and event catering with platters including sandwiches, gourmet mornings, salads, canapés, and pastries for meetings and gatherings.
- E-commerce / Online ordering: Online ordering platform with home delivery and in-store pickup from participating branches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sandwich platters - various bread options |
| Unit Pricing | Pay-as-you-go | Gourmet morning platters |
| Unit Pricing | Pay-as-you-go | Deli and cheese platters |
| Unit Pricing | Pay-as-you-go | Gourmet specialties and gift items |
| Unit Pricing | Pay-as-you-go | Ready-to-eat sandwiches and salads |
| Unit Pricing | Pay-as-you-go | Fine chocolates and confectionery |
| Unit Pricing | Pay-as-you-go | Reusable bags and accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Première Moisson product offering
Product offeringCore offering
Première Moisson operates a retail artisan bakery chain selling freshly baked breads, pastries, viennoiseries, charcuteries, cheeses, ready-to-eat dishes, sandwiches, salads, beverages and gourmet specialty gift items through 30+ bakery locations in Greater Montreal. The company also provides catering services for events and corporate meetings, a wholesale/HRI division supplying frozen and fresh bakery products to foodservice operators, and an online ordering platform offering home delivery and in-store pickup.
Product overview
Première Moisson is a Canadian artisan bakery and café chain operating under Groupe Première Moisson inc., a subsidiary of Metro Inc. The company operates as a unified bakery-retail platform offering a broad portfolio of products centered on freshly baked goods and prepared foods, sold through a network of retail bakery locations in Greater Montréal and through wholesale distribution channels. The core product line spans Bakery (assorted breads, sourdough), Pastries (classic cakes, l'Alternative dietary pastries, macarons), Viennoiseries (croissants), Ready-To-Eat Dishes (soups, salads, sandwiches), Ready-to-Eat & Beverages (sandwiches, cold beverages, specialty coffees), Frozen Products (frozen pastries for wholesale), and a distinctive Gourmet Specialties & Gift Ideas line (chocolates, jams, specialty oils, teas, coffees, and curated gift sets). Complementing the retail offering is a Catering Services division for event catering and a Wholesale / Grande Distribution division supplying frozen, fresh, and ready-to-eat products to business customers. Customers can also order online for delivery or in-store pickup across 26+ bakery locations. The brand notably partnered with FGF Brands for manufacturing and distribution of its grocery products, while Metro retains ownership of the brand and its retail bakeries in Québec.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery Products Artisan baked goods including assorted breads, sourdough loaves, white breads, ciabatta, baguettes, milk bread and specialty breads sold through Première Moisson retail bakery locations.
- Pastries Sweet and savory pastries including classic cakes (cheesecake, royal), the l'Alternative line made with non-traditional flours for dietary needs, and assorted macarons.
- Viennoiseries French-style Viennese pastries including all-butter croissants and other classic morning pastries sold through retail bakery locations.
- Charcuteries & Cheese Curated selection of charcuterie meats and fine cheeses sold through retail bakery locations.
- Ready-To-Eat Dishes Prepared meals and soups including the Pots de folie line with rice soup, onion and noodle soup, orzo soup, barley soup and lentil soup.
- Frozen Products Frozen pastries and baked goods including frozen assorted mignons and other frozen items available for retail and wholesale distribution.
- Gourmet Specialties & Gift Ideas Fine food products and gift items including chocolates, jams and spreads, specialty oils, salts and seasonings, gift sets, teas and coffee.
- Ready-to-Eat & Beverages Ready-to-eat sandwiches, salads, and cold beverages including specialty coffees, kombucha, juices and seasonal iced drinks sold through retail bakery locations.
- Catering Services Full-service catering division offering gourmet morning platters, sandwich platters, salads, canapés and appetizers, platters, salad boxes, sandwich boxes, fine pastries and beverages for events and gatherings.
- Wholesale / Grande Distribution Business-to-business wholesale division supplying frozen products, fresh products and ready-to-eat items to retailers and foodservice operators, including private label options with dedicated wholesale contact and account management.
- Online Ordering E-commerce platform enabling customers to browse the full product catalog, place orders online, and select home delivery or in-store pickup from participating bakery branches across the Greater Montreal area.
- Les Cafés Sur-le-Champs In-store café sub-brand offering coffee and beverage service at Première Moisson bakery locations.
Companies that use Première Moisson
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Première Moisson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Première Moisson partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FGF BrandscoreFGF Brands has agreed to acquire Metro's production facility in Baie-D'Urfé for C$90 million (US$64.2 million). Under the agreement, FGF will manufacture and distribute Première Moisson products while Metro retains ownership of the brand and its retail bakeries in Québec. This enables Metro to focus on core food and pharmaceutical retail while FGF leverages manufacturing capabilities to support the brand's grocery expansion.
- Metro Inc.coreMetro Inc. owns the Première Moisson brand and operates retail bakeries throughout Québec. Metro's grocery store network distributes Première Moisson products in their retail locations.
- La Belle ExcuseminorLa Belle Excuse olive oil products are sold through Première Moisson locations as gourmet specialty items. Gift sets include La Belle Excuse green olive oil, balsamic glaze, and related products.
- KanelminorKanel spice blends (Stockholm Lemon & Dill, Butcher's Block, A Sprinkle of Sunshine, Quebec Maple Smoked Salt) are sold as gourmet specialty products through Première Moisson locations.
- Signé CamélineminorSigné Caméline camelina oil and honey products are sold through Première Moisson locations. Gift sets include camelina oil and camelina honey. Discovery giftbox priced at $22.50.
- Pots de folieminorPots de folie soups (rice, onion and noodle, orzo, barley, lentil), cookies, and giant chocolate chip cookies sold as gourmet specialty items through Première Moisson locations.
- NutrinorminorNutrinor Nordic 2% Milk sold as ready-to-eat beverage. Rich and smooth taste, excellent source of vitamin D and calcium. 500ml at $2.70 plus deposit.
- Gutsy KombuchaminorGutsy Kombucha beverages (Ginger No Sugar, Raspberry-Mint and Astragalus, Ginger and Raspberry Bush) sold as cold beverages in Première Moisson stores. Prices range from $4.10.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Première Moisson competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Première Moisson social profiles
Digital presencePremière Moisson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Première Moisson leadership team
Management profileNumber of profiles
Première Moisson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Première Moisson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Première Moisson
What does Première Moisson do?
Première Moisson operates a retail artisan bakery chain selling freshly baked breads, pastries, viennoiseries, charcuteries, cheeses, ready-to-eat dishes, sandwiches, salads, beverages and gourmet specialty gift items through 30+ bakery locations in Greater Montreal. The company also provides catering services for events and corporate meetings, a wholesale/HRI division supplying frozen and fresh bakery products to foodservice operators, and an online ordering platform offering home delivery and in-store pickup.
Is Première Moisson a public or private company?
Première Moisson is a private company. It is classified as corporate owned and is currently operating.
When was Première Moisson founded?
Première Moisson was founded in 1992. It employs 1,001 to 5,000 people.
Where is Première Moisson based?
Première Moisson is headquartered in Vaudreuil-dorion, Canada, in the North America region.
How does Première Moisson make money?
Four revenue lines are on record. Retail bakery sales are the primary driver. The others are wholesale distribution, catering services and E-commerce / Online ordering.
Does Première Moisson have an API?
No public API is recorded for Première Moisson.
What industry is Première Moisson in?
Première Moisson's product category is Retail Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 311811 and its SIC code is 2050.