Reid and Twiname

What Reid and Twiname does

Reid and Twiname (R&T) is a New Zealand-based B2B specialty trade distributor founded in 1924 and headquartered in Christchurch, with a second office in Auckland. The company distributes over 2,500 product lines spanning motor body hardware, automotive trimmings, marine canvas, outdoor textiles, and industrial hardware to fabricators, tradespeople, and manufacturers across New Zealand. R&T operates three divisions: ITES (Industrial Transport Engineering Supplies) for motor body hardware and transport engineering; Outdoor Concepts for awnings, roof systems, and outdoor living solutions; and Progressive Textiles for marine, automotive, equestrian, horticulture, upholstery, and canvas fabrication sectors.

The product portfolio combines proprietary brands (Boatmaster®, ReClear®, Magic Grip®, ReZip) with distributed international brands including VELCRO®, Webtex®, Toptarp®, Recasens RECacril®, Llaza awning systems, GRAMMER seating, Lenzip zippers, Coats industrial threads, Dunlop foam, and Bostik adhesives. End markets include marine and motor trimming professionals (primary), equestrian outfitters, horticulture and construction trades, transport engineering, and outdoor living/residential installers.

Revenue is generated through wholesale trade distribution on a quote-based pricing model, with customers directed to call or email for orders rather than purchasing at fixed online prices. The company operates an e-commerce storefront at retwine.co.nz alongside direct phone and email trade sales channels, and markets via segmented email newsletters and a Facebook business page. There is no consumer retail channel; all sales are trade B2B to fragmented SMB fabricators.

Name

Reid and Twiname

Legal name

Reid and Twiname

Website

https://www.retwine.co.nz

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Reid and Twiname is a New Zealand-based B2B specialty trade distributor, founded in 1924, supplying over 2,500 lines of motor body hardware, marine canvas, and outdoor textiles across three divisions to trade fabricators throughout New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Specialty Hardware and Textiles: R&T generates revenue through the wholesale distribution of over 2500 product lines spanning motor body hardware, automotive trimmings, marine canvas, outdoor textiles, and industrial hardware. Revenue is derived from trade customers purchasing bulk or per-unit supplies across categories including fasteners, webbing, PVC reinforced materials, seating, and canvas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reid and Twiname (R&T) is a New Zealand-based B2B wholesale distributor supplying over 2,500 product lines of motor body hardware, automotive trimmings, marine canvas, outdoor textiles, fasteners, fittings, webbing, seating, flooring, and accessories. The company operates three divisions — R&T ITES (Industrial Transport Engineering Supplies), R&T Outdoor Concepts, and R&T Progressive Textiles — and acts as the local agent or distributor for numerous international brands (including VELCRO, Webtex, Boatmaster/RECacril, Toptarp, GRAMMER, Lenzip, Coats, Llaza, and Somfy) while also marketing its own in-house product brands.

Product overview

Reid and Twiname (R&T) is a New Zealand-based B2B distributor and supplier of motor body hardware, automotive, marine, and outdoor textiles. The company operates three distinct divisions: R&T ITES (Industrial and Transport Engineering Supplies) for hardware products; R&T Outdoor Concepts for awnings and outdoor living; and R&T Progressive Textiles for fabrics and trimmings. The product portfolio spans over 2,500 product lines across multiple categories including marine carpet, safety vinyl flooring, canvas products (Boatmaster®, RECacril®, Bradmill Superdux®), reinforced PVC (Toptarp®, ReClear), webbing (Webtex®), fasteners (VELCRO® Brand, Viking, Stayput®, Tenax), zippers (ReZip, Lenzip), seating (GRAMMER), foams (Dunlop Marathon), adhesives (Bostik), threads (Coats), and accessories. The company acts as agent/distributor for numerous international brands alongside proprietary in-house brands, serving industries including automotive trimming, marine, equestrian, horticulture, upholstery, canvas fabrication, transport, and construction.

Differentiator

Problem solved

Functional benefit

Brands

• Boatmaster®: Marine quality canvas range including RECacril® Acrylic Canvas, suitable for boat canopies, covers and awnings
• ReClear®

Products and services

• R&T ITES Division

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• LlazacoreChannel Partner/ Reseller/ DistributorR&T Outdoor Concepts is a proud agent of Llaza, distributing a European-designed range of aesthetically pleasing awnings, roof systems, and vertical blinds in New Zealand. This is R&T's branded outdoor living division (Outdoor Concepts) reselling Llaza products.
• VELCRO (owned by Velcro Brands)coreChannel Partner/ Reseller/ DistributorR&T stocks and distributes the VELCRO Brand range of fastener tape, snap hooks, retainers, side release buckles, VELCOIN hook and loop coins, ONE-WRAP straps, and industrial moulded hook products across New Zealand.
• Webtex (Webbing Brand)coreChannel Partner/ Reseller/ DistributorR&T distributes the Webtex brand of webbing products, including textured polyester tape, high tenacity polyester twill tape, industrial webbing, plastic coated harness webbing, UV Elite polypropylene binding, halter webbing, seatbelt webbing, polyester sling webbing, and general purpose webbing.
• Recasens (Boatmaster / RECacril)coreChannel Partner/ Reseller/ DistributorR&T stocks Recasens RECacril acrylic canvas and RECsystem coated acrylic canvas under the Boatmaster range. These marine-quality canvases are suitable for boat canopies, covers and awnings, and come with 10-year limited warranties.
• ToptarpcoreChannel Partner/ Reseller/ DistributorR&T distributes the Toptarp range of reinforced PVC products including Ripstop, 650 Plus FR (fire retardant), and 700 Leather Grain variants, suitable for truck covers, tarpaulins, boat covers and general applications.
• GRAMMERcoreChannel Partner/ Reseller/ DistributorR&T is a GRAMMER seating solutions distributor, offering agricultural and industrial seating products through its dedicated GRAMMER Seating Solutions category.
• Lenzip USAcoreChannel Partner/ Reseller/ DistributorR&T stocks Lenzip USA zippers including moulded continuous chain zips, open-ended zips, and RainDefyer water-resistant zips. Lenzip zips are guaranteed for life, making them the preferred choice for industrial and marine applications.
• Coats (Thread Brand)coreChannel Partner/ Reseller/ DistributorR&T stocks Coats industrial threads including Corespun Poly/Cotton, Dabond polyester, Helios PTFE, and outdoor Dabond ranges, sourced from Coats — the world's leading industrial thread company.
• Vistaweave (Screen Mesh)minorChannel Partner/ Reseller/ DistributorR&T Outdoor Concepts offers Vistaweave screen mesh in a wide range of colours as part of its outdoor living product range.
• Somfy (Motor Kit)minorChannel Partner/ Reseller/ DistributorR&T stocks Somfy Altus motor kits (e.g., 50 NM) for automated awning and roof systems, complementing the Llaza product range.
• Redflag ToolBoxesminorChannel Partner/ Reseller/ DistributorR&T distributes Redflag ToolBoxes through its dedicated Redflag ToolBoxes product category.
• Dunlop (Marathon Foam)minorChannel Partner/ Reseller/ DistributorR&T stocks Dunlop Marathon plain foam products (density 28kg/m3) suitable for framing and firm seating, with a 5-year domestic durability guarantee.
• Bostik (Adhesive Sprays)minorChannel Partner/ Reseller/ DistributorR&T stocks Bostik 555 General Purpose Sprayable adhesive (20L, natural) for upholstery and fabrication applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• PlaceMakers: Fletcher Building-owned NZ building materials distributor. Adjacent comparability due to overlapping construction sector customer base and trade-distribution model, though focused on building materials rather than specialty hardware and textiles.

Direct peers

• Burnsco: New Zealand marine chandlery retailer and trade supplier with multi-store presence. Comparable to R&T's marine canvas, hardware, and trimmings distribution to marine trade buyers across NZ.
• Repco New Zealand: NZ automotive parts distributor serving trade and retail customers. Comparable to R&T's motor body hardware, automotive trimmings, and transport engineering product lines.
• Supercheap Auto: Automotive aftermarket retailer with trade focus across NZ and Australia. Comparable to R&T's automotive parts, accessories, and motor body hardware distribution.
• Steel & Tube New Zealand: NZX-listed NZ steel and hardware distributor serving construction, industrial, and trade customers. Comparable to R&T's industrial hardware distribution and trade-channel business model.
• Boss Glass: NZ autoglass and vehicle glass distributor. Comparable to R&T's autoglass and vehicle seals category and motor body hardware distribution.

Broad incumbents

• Bunnings: Wesfarmers-owned large-format hardware retailer with significant NZ footprint. Comparable as a broad hardware distributor operating in NZ, though does not specialize in R&T's marine/equestrian/trimmings niches.
• Mitre 10: NZ-owned hardware cooperative with nationwide store network. Comparable as a broad hardware distributor in NZ, though lacks R&T's specialty marine canvas and equestrian trimmings focus.
• Blackwoods: Wesfarmers-owned large industrial distributor operating across Australia and NZ. Comparable to R&T's industrial trade supply business and B2B distribution model, though much larger and broader in scope.

Emerging players

• Toolstation: UK-based digital-first trade hardware distributor now expanding internationally. Comparable to R&T's trade-customer focus and growing e-commerce distribution, though currently not active in NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Reid-and-Twiname/61575991569989
• LinkedInlinkedin.com/company/reid-and-twiname-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reid and Twiname