Mr Price store
Mr Price Home is a South African value-priced home goods retailer and a core operating division of JSE-listed Mr Price Group Ltd. It sells furniture, décor, bedding, kitchen, and kids products through physical stores, e-commerce, mobile app, and click-and-collect to mass-market South African consumers.
- Company typePublic
- Founded1985
- HeadquartersDurban, South Africa
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Mr Price store does
Mr Price Home is a South African value-priced home goods retailer and a core operating division of Mr Price Group Ltd, a publicly listed entity on the Johannesburg Stock Exchange (JSE: MRP). Headquartered in Durban, South Africa, the division sells affordable furniture, bed and bath, home décor, kitchen and dining, kids/baby/pets products, and a premium office-and-travel range, operating as part of a parent group with 10,000+ employees across multiple retail brands. Its product catalog spans six core merchandising categories plus ancillary services such as gift registry, gift vouchers, made-to-order custom furniture, and wallpaper installation.
The business runs a dual-channel retail model combining a chain of physical stores across South Africa with a direct-to-consumer e-commerce platform at mrphome.com, supplemented by a mobile application (MRP Home App) and a click-and-collect fulfillment option that bridges online and in-store shopping. The underlying technology stack is a standard e-commerce storefront with mobile-app extension and store-based fulfillment routing rather than proprietary or differentiated infrastructure. No AI/ML, API, or third-party technology integrations are disclosed in the source data.
Revenue is generated through one-time retail sales at marked unit prices, with promotional and seasonal sales events reinforcing the value positioning. The target customer is the value-conscious South African consumer seeking stylish home furnishings at accessible price points; no B2B, enterprise, or wholesale customers are documented. Operating geography is listed as Southern Africa, with the physical and digital footprint concentrated in South Africa.
Mr Price store firmographics
Firmographics- Name
- Mr Price store
- Legal name
- Mr Price Group Ltd
- Website
- https://mrphome.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mr Price Home is a South African value-priced home goods retailer and a core operating division of JSE-listed Mr Price Group Ltd. It sells furniture, décor, bedding, kitchen, and kids products through physical stores, e-commerce, mobile app, and click-and-collect to mass-market South African consumers.
- Ownership category
- akta.pro rank
Mr Price store industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mid-Tier Department Stores (Home-Led) (CRAGACAC)
Keywords
Where Mr Price store is headquartered
LocationHeadquarters
- HQ city
- Durban
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Mr Price store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: Revenue generated through direct retail sales of home goods and furnishings across physical store network and e-commerce platform. Customers purchase products at marked retail prices for immediate consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mr Price store product offering
Product offeringCore offering
Mr Price Home is a South African value retailer that sells affordable home furnishings, furniture, bedding, bathroom goods, kitchenware, dining products, home décor, and kids/baby items through its own network of physical stores and a direct-to-consumer e-commerce platform (mrphome.com). The assortment spans indoor and outdoor furniture, bed and bath textiles, kitchen and dining essentials, decorative accessories, and a premium range of office and travel goods, complemented by services such as Gift Registry, Gift Vouchers, and Made-to-Order furniture.
Product overview
Mr Price Home is a South African home goods retailer offering a diverse portfolio of products across multiple categories. The core offering includes Furniture, Bed & Bath, Home Décor, Kitchen & Dining, Kids/Baby/Pets, and a Premium Range for Office & Travel. Additional services include a Gift Registry, Gift Vouchers, Click and Collect delivery, Wallpaper installation, and Made-to-Order furniture. The company operates under the Mr Price Group and serves customers through both online and physical retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Furniture category including indoor and outdoor furniture pieces for living spaces, sold to South African consumers through Mr Price Home stores and the mrphome.com e-commerce platform.
- Bed & Bath Bedding and bathroom products including duvet covers, towels, blankets, throws, and quilts, sold to South African consumers through Mr Price Home stores and e-commerce.
- Home Décor Home decoration items including vases, cushions, mirrors, candles, candle holders, clocks, picture frames, outdoor garden décor, lighting, rugs, and runners.
- Kitchen & Dining Kitchen and dining products including dinnerware, drinkware, cutlery, cookware, and food storage items for South African consumers.
- Kids, Baby & Pets Products for children, babies, and pets including kids play items and new arrivals, sold through Mr Price Home stores and e-commerce.
- Mr Price Home Premium Range (Office & Travel) Premium range of office and travel products under the Mr Price Home brand, targeted at consumers seeking higher-end home, office, and travel accessories.
- Gift Registry Gift registry service for weddings and special occasions, allowing customers to create and manage gift lists through Mr Price Home.
- Gift Vouchers Gift voucher purchasing service, allowing customers to buy vouchers redeemable at Mr Price Home stores and online.
- Made to Order Furniture Custom furniture made-to-order service, allowing customers to order bespoke furniture pieces through Mr Price Home.
Companies that use Mr Price store
Customer profileSegments1 record
Ideal customer profiles1 record
Mr Price store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mr Price store partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Mr Price store competitors and assessment
Company assessmentDirect peers
- @home: Specialized South African home furnishings and décor retailer offering furniture, bedding, and kitchenware. Directly competes with MRP Home in the home category and serves a similar style-conscious consumer.
- Game (Massmart): Discount general merchandise retailer in South Africa (part of Walmart-owned Massmart) carrying home, appliances, and household goods. Competes directly with MRP Home on value positioning and broad home categories.
- Coricraft: South African furniture and home décor retailer specializing in sofas, dining, and bedroom furniture. Direct overlap with MRP Home's furniture category and shared South African consumer base.
- Home Choice: South African home retailer offering furniture, appliances, and homeware on credit and direct-to-consumer. Comparable to MRP Home in target customer profile (value-conscious South African) and product breadth.
- Woolworths Home: South African retailer's home and lifestyle division selling furniture, bedding, and décor. Most direct comparison to MRP Home in terms of South African mass-market footprint, multi-channel offering, and broad home category merchandising.
Broad incumbents
- IKEA: Global home furnishings leader now operating in South Africa. Comparable to MRP Home in core furniture and homeware categories, with significantly larger assortment and brand cachet; a competitive threat as South African presence matures.
- Wayfair: Global online home furnishings and décor retailer. Comparable to MRP Home's e-commerce assortment and target consumer needs; while not locally dominant, it represents a cross-border competitive vector on price and selection.
- Builders Warehouse: South African home improvement and housewares retailer (Massmart/Walmart). Overlaps with MRP Home on home décor, bedding, and kitchenware while extending into DIY and hardware - a broader-mass-market incumbent.
Others
- Mr Price Apparel: Sister brand within Mr Price Group Ltd, sharing the same value-positioning, supply chain, and customer base. Useful as a peer for cross-category basket dynamics, though not a direct competitor in home goods.
Emerging players
- H&M Home: Global fashion retailer's home line offering décor, textiles, and small furniture. Comparable to MRP Home on style-led, affordable home décor for fashion-aware consumers; emerging as a category overlap across markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr Price store social profiles
Digital presenceMr Price store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Price store leadership team
Management profileNumber of profiles
Profiles1 record
Mr Price store subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mr Price store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Price store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Price store
What does Mr Price store do?
Mr Price Home is a South African value retailer that sells affordable home furnishings, furniture, bedding, bathroom goods, kitchenware, dining products, home décor, and kids/baby items through its own network of physical stores and a direct-to-consumer e-commerce platform (mrphome.com). The assortment spans indoor and outdoor furniture, bed and bath textiles, kitchen and dining essentials, decorative accessories, and a premium range of office and travel goods, complemented by services such as Gift Registry, Gift Vouchers, and Made-to-Order furniture.
Is Mr Price store a public or private company?
Mr Price store is a public company. It is classified as public and is currently operating.
When was Mr Price store founded?
Mr Price store was founded in 1985. It employs 5,001 to 10,000 people.
Where is Mr Price store based?
Mr Price store is headquartered in Durban, South Africa, in the Africa region.
How does Mr Price store make money?
One revenue line is on record: retail Sales.
Who are Mr Price store's main competitors?
Direct peers on record are @home, Game (Massmart), Coricraft, Home Choice and Woolworths Home. Broad incumbents are IKEA, Wayfair and Builders Warehouse. Mr Price Apparel is listed as an others. H&M Home is listed as an emerging player.
Does Mr Price store have an API?
No public API is recorded for Mr Price store.
What industry is Mr Price store in?
Mr Price store's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAGACAC, Mid-Tier Department Stores (Home-Led). Its NAICS code is 4491 and its SIC code is 5700.