Maverick Insurance

What Maverick Insurance does

Maverick Insurance is a privately held independent insurance agency headquartered in Cleveland, Ohio, operating under Principal Agent Scott Andrew Mills. The firm distributes personal and business insurance products on behalf of a panel of 15+ carrier partners — including Progressive, Grange, Hanover, Safeco, Auto Owners, Cincinnati, Liberty Mutual, National General, State Auto, Travelers, West Bend, and Westfield — earning commission on policies placed for clients. It is licensed to operate in seven U.S. states (OH, PA, MI, TN, SC, FL, TX) with primary market focus on Northeast Ohio, and distributes through phone, email, website quote requests, and in-person consultations from its Cleveland office, supplemented by a referral-driven growth model.

The company's product portfolio spans three core lines: Personal Insurance (auto, home, life, pet, umbrella, and specialty coverages including flood, condo, motorcycle, watercraft, wedding, yacht, and high-net-worth), Business Insurance (Business Owners Policy, commercial auto, general liability, cyber liability, commercial property, workers' compensation, commercial umbrella, D&O, EPLI, E&O, and crime), and Insurance by Industry (verticalized programs for contractors, manufacturers, schools, restaurants, nightclubs, and 50+ other verticals). The technology stack is a standard agency platform with a Service Center portal enabling claim reporting, bill payment, ID card requests, certificate requests, policy review, and policy changes, plus a vipHome.app mobile integration for homeowner services.

Maverick is a small, principal-agent-led operation with 1–10 employees, no external investors or disclosed funding, and no parent company. Revenue derives from carrier commissions on quote-based, monthly-billed premiums customized to each customer's risk profile, with growth driven primarily by referrals, Google reviews, social media presence, and educational blog content. The business model is operationally simple and relationship-driven, with long-tenured customers (multiple clients report 5+ years of service) offset by absence of disclosed AI capabilities, proprietary technology, or active M&A or hiring signals.

Name

Maverick Insurance

Legal name

Maverick Insurance

Website

https://maverickinsurance1.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Maverick Insurance is a privately held, Cleveland-based independent insurance agency distributing personal, business, and industry-specific insurance through 15+ carrier partners. It serves individuals and SMBs primarily in Northeast Ohio and is licensed across seven U.S. states.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Excess Liability Insurance (FSAJANAC), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance solutions
• Insurance broker services
• Specialty industry insurance

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Maverick Insurance earns commissions from multiple insurance carrier partners (Progressive, Grange, Hanover, Safeco, Auto Owners, Cincinnati, Liberty Mutual, NatGen, State Auto, Travelers, West Bend, Westfield, and others) for policies placed on behalf of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maverick Insurance is an independent insurance agency that places personal, business, and industry-specific insurance policies on behalf of clients through multiple carrier partnerships. The agency earns commissions from carriers including Progressive, Grange, Hanover, Safeco, Auto Owners, Cincinnati, Liberty Mutual, National General, State Auto, Travelers, West Bend, and Westfield, providing quote-based advisory services across auto, home, life, commercial, and specialty coverage lines.

Product overview

Maverick Insurance is an independent insurance agency offering a comprehensive portfolio of personal and business insurance solutions. The company provides three core product lines: Personal Insurance (auto, home, life, pet, umbrella, and specialty coverages like flood, condo, and classic car); Business Insurance (business owners policies, commercial auto, general liability, cyber liability, commercial property, workers' compensation, and professional liability coverage); and Insurance by Industry (specialized programs for contractors, manufacturers, schools, restaurants, and nightlife establishments). All products are distributed through independent agency relationships with multiple insurance carriers. The company also offers a Service Center platform enabling clients to manage policies, report claims, and request documents online.

Differentiator

Problem solved

Functional benefit

Brands

• vipHome App: Mobile application for homeowners to simplify homeownership management

Products and services

• Personal Insurance Personal insurance solutions for individuals and families covering auto, home, life, pet, umbrella, condo, flood, high net worth, motorcycle, renters, watercraft, wedding, annuities, and other specialty personal lines. Customers receive bundled advisory service from a single independent agent who compares rates across 15+ carrier partners.
• Business Insurance Business insurance solutions including Business Owners Policy (BOP), commercial auto, general liability, cyber liability, commercial property, workers' compensation, commercial umbrella, directors and officers, employment practice liability, errors and omissions, crime, and other specialized commercial lines for small and medium businesses.
• Insurance by Industry Specialized insurance programs tailored for specific industries including contractors (alarm, arborist, carpenter, concrete, drywall, electrical, excavation, fire protection, flooring, HVAC, IT, plumbing), manufacturers, schools, restaurants, nightclubs and bars, breweries, child care, churches, condo buildings, dance studios, dealerships, dental offices, distilleries, farms, fire departments, fitness centers, food trucks, garage repair, golf courses, hospitality, landlords, landscaping, medical offices, non-profits, pet businesses, property managers, technology firms, trucking, veterinary, warehousing, and wineries.
• Service Center Online portal enabling clients to report claims, pay bills, request auto ID cards, request certificates of insurance, review policies, and request policy changes. Available to all agency clients across personal and business lines.

Quantifiable outcome

• Multiple customers report 5-star reviews and long-term loyalty (5+ years)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and specialty.

• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, home, and other personal insurance products. Featured prominently in partner logos section.
• Grange InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner providing personal and business insurance products.
• Hanover InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial and personal insurance products.
• SafecocoreChannel Partner/ Reseller/ DistributorLiberty Mutual subsidiary insurance carrier partner.
• OIA (Ohio Insurance Agents)coreStrategic or Co-development PartnerIndustry association membership representing independent insurance agents in Ohio.
• Auto Owners InsurancemajorChannel Partner/ Reseller/ DistributorInsurance carrier for bill payment services through agency website.
• Cincinnati InsurancemajorChannel Partner/ Reseller/ DistributorInsurance carrier for bill payment services through agency website.
• Liberty MutualmajorChannel Partner/ Reseller/ DistributorInsurance carrier offering claims and billing services through agency website. Phone: 800-290-8711.
• National General (Allstate Company)majorChannel Partner/ Reseller/ DistributorInsurance carrier partner for bill payment services.
• State AutomajorChannel Partner/ Reseller/ DistributorInsurance carrier partner for bill payment services.
• TravelersmajorChannel Partner/ Reseller/ DistributorInsurance carrier partner for bill payment services.
• West BendmajorChannel Partner/ Reseller/ DistributorInsurance carrier partner for bill payment services through The Silver Lining.
• Westfield InsurancemajorChannel Partner/ Reseller/ DistributorInsurance carrier partner for bill payment services.
• Prudent Pet InsurancespecialtyChannel Partner/ Reseller/ DistributorSpecialty pet insurance partner with direct quote integration (app.prudentpet.com/?promoCode=MAV/).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Erie Insurance: Erie Insurance is a regional Property & Casualty carrier with a strong independent-agent distribution model across the Midwest and Mid-Atlantic, including Ohio. Directly comparable to Maverick in that they sell through appointed independent agents offering personal and commercial lines.
• Westfield Insurance: Westfield is a regional Ohio-headquartered P&C carrier that distributes primarily through independent agents. Comparable as a carrier partner relationship analogous to those Maverick maintains with Progressive, Grange, and others.
• Cincinnati Financial / Cincinnati Insurance: Cincinnati Financial is an Ohio-based P&C carrier distributing through independent agents with strong commercial lines focus. Comparable as a major carrier partner in Maverick's panel and represents the same independent-agency distribution ecosystem.
• Hanover Insurance Group: Hanover is a national P&C carrier with strong personal and specialty commercial lines distributed through independent agents. A direct carrier-side peer serving Maverick's customer base.
• Auto-Owners Insurance: Auto-Owners is a mutual P&C insurer that exclusively uses independent agents, with a heavy footprint in Ohio and the Midwest. A direct comparable in independent agency distribution of personal and commercial lines.
• Grange Insurance: Grange is a regional mutual P&C insurer headquartered in Columbus, OH, distributing through independent agents in Ohio and surrounding states. A direct carrier-side analog to Maverick's personal and business product offering.
• Progressive: Progressive is one of the largest U.S. P&C insurers and operates both direct and independent-agent channels. Comparable as both a carrier partner to Maverick and a competitor through its direct-to-consumer online channel.
• Liberty Mutual: Liberty Mutual is a major national P&C insurer with both direct and independent-agent distribution. Comparable as a carrier partner (parent of Safeco) and as a direct competitor in personal and commercial lines.

Direct peers

• Brightway Insurance: Brightway is one of the largest independent insurance agency franchises in the U.S., offering personal, commercial, and specialty lines through multiple carrier partners. Directly comparable to Maverick in agent-based, multi-carrier distribution of personal and business insurance.
• Goosehead Insurance: Goosehead is a national independent agency franchise placing personal and commercial lines through multiple carriers. Highly comparable because it operates the same independent multi-carrier agency model serving individuals and small businesses across multiple states.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SAMaverickUSA
• Facebookfacebook.com/maverickinsurance1
• LinkedInlinkedin.com/company/maverickinsurance1
• Instagraminstagram.com/samaverickusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Insurance