GrowWork
GrowWork is a Netherlands-based healthcare HR services company, founded in 2008, that provides staffing, recruitment, and accredited training (via its ZorgAcademie) for nurses and caregivers serving elderly care, home care, and residential care organizations across four regional offices.
- Company typePrivate
- Founded2008
- HeadquartersDen Bosch, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GrowWork does
GrowWork is a Netherlands-based healthcare HR services company founded in 2008 that operates as a three-pronged platform connecting qualified healthcare professionals with healthcare organizations while providing continuous professional development. The company operates through two private limited entities — GrowWork Healthcare B.V. (KvK 30239733) and GrowWork Healthcare Detachering B.V. (KvK 61438146) — both under the umbrella of GrowWork Group B.V., a Dutch holding company that also encompasses sister companies InterWork, JS Consultancy, POSG Holding, and Roler Personeelsdiensten Holding.
The core business comprises three revenue streams. First, professional detachment/staffing, in which GrowWork directly employs nurses, caregivers, district nurses, quality nurses, and project nurses and places them at healthcare organizations under typically six-month project assignments, billing clients a margin on top of Cao VVT (Collective Labor Agreement for Care) salary scales — €3,384–€4,659 monthly for quality nurses (FWG 50) and €3,592–€4,822 for district nurses based on a 36-hour week. Second, recruitment and selection, charging a transaction fee of approximately 30% of the candidate's annual gross salary including vacation pay and other fixed components. Third, training and education through the ZorgAcademie sub-brand, offering accredited programs including Post-HBO Quality Nurse, Post-MBO Quality Care, and Wijkverpleegkundig Leiderschap, plus customized in-company training; these are VAT-exempt given GrowWork's registration in the Centraal Register Kort Beroepsonderwijs. Additional service modules include Projectverpleegkundige (quality improvement project deployment), Junior Projectverpleegkundige traineeships (6+6 month intramural/extramural rotation for newly graduated nurses), Senior Wijkverpleegkundige placements, ZZP Bemiddeling (freelance healthcare professional mediation), and the MijnOmgeving self-service portal.
Go-to-market is sales-led with community-building elements: GrowWork targets Dutch healthcare organizations across elderly care, home care (wijkverpleging), and residential care through direct placement, while recruiting healthcare professionals via their website, job alerts, LinkedIn, newsletter, and direct phone/email/WhatsApp outreach. The company emphasizes personal guidance from a dedicated advisor throughout the professional's career, with biannual inspiration sessions for project nurses to build community. Operations are concentrated in the Netherlands, with four physical offices in Amsterdam (Alpha Tower, De Entree 73), Den Bosch (Lekkerbeetjesstraat 2-4 — the headquarters), Den Haag (New Babylon, Anna van Buerenplein 49), and Zwolle (The City Post, Westerlaan 97), and a workforce of 51–100 employees. No venture capital, private equity ownership, or international expansion has been disclosed.
GrowWork firmographics
Firmographics- Name
- GrowWork
- Legal name
- GrowWork Healthcare B.V.
- Website
- https://growwork.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GrowWork is a Netherlands-based healthcare HR services company, founded in 2008, that provides staffing, recruitment, and accredited training (via its ZorgAcademie) for nurses and caregivers serving elderly care, home care, and residential care organizations across four regional offices.
- Ownership category
- akta.pro rank
GrowWork industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where GrowWork is headquartered
LocationHeadquarters
- HQ city
- Den Bosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
GrowWork business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Detachment/Staffing Services: GrowWork provides healthcare professionals (nurses, caregivers) to healthcare organizations through detachment agreements. They charge healthcare organizations a fee for providing qualified professionals. The company employs healthcare professionals directly and places them at client organizations.
- Training and Education Services (ZorgAcademie): GrowWork offers accredited training programs and courses for healthcare professionals and organizations through their ZorgAcademie. Training programs include Post-HBO Quality Nurse, Post-MBO Quality Care Nurse, and leadership programs. Organizations can also request customized in-company training.
- Recruitment and Selection Services: GrowWork recruits and selects candidates for direct employment with healthcare organizations. They charge a fee typically equal to 30% of the candidate's annual gross salary including vacation pay and other fixed components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Healthcare staffing rates follow Cao VVT salary scales |
| Transaction based/ take rate | Multi-year contract | Recruitment and selection services |
| Other | Multi-year contract | Training programs (ZorgAcademie) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GrowWork product offering
Product offeringCore offering
GrowWork provides healthcare staffing, recruitment, and training services in the Netherlands, employing nurses, caregivers, and district nurses and placing them at care homes, home care agencies, and elderly care organizations through detachment (temporary/project staffing) and direct recruitment. The company operates the ZorgAcademie, an accredited training division offering Post-HBO Quality Nurse, Post-MBO Quality Care, and leadership programs, plus customized in-company training for healthcare organizations.
Product overview
GrowWork operates as a healthcare HR services company providing staffing, recruitment, and training solutions. The core offering combines recruitment and detachment services (placing nurses and caregivers with healthcare organizations) with the ZorgAcademie training division. Key service modules include Projectverpleegkundige for quality improvement projects, Junior Projectverpleegkundige trainee program, and specialized nursing positions (Senior Wijkverpleegkundige). The ZorgAcademie provides accredited training including post-hbo Quality Nurse and District Nursing Leadership programs, plus customized training for healthcare organizations. Additional services include ZZP mediation for freelance healthcare professionals and the MijnOmgeving self-service portal for professionals.
Differentiator
Problem solved
Functional benefit
Brands
- ZorgAcademie: The training and education division of GrowWork offering accredited healthcare training programs for professionals and healthcare organizations, including post-hbo quality nursing courses and customized training solutions.
Companies that use GrowWork
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
GrowWork technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GrowWork partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrowWork Group B.V.coreGrowWork Healthcare B.V. is a subsidiary of GrowWork Group B.V., the parent company. GrowWork Group also includes sister companies: InterWork, JS Consultancy, POSG Holding, and Roler Personeelsdiensten Holding. The Group supports organizations in the public domain with a broad spectrum of HR services.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
GrowWork competitors and assessment
Company assessmentDirect peers
- Medi Interim: Healthcare-focused staffing brand operating in the Netherlands, placing nurses and care professionals with hospitals, care homes, and home care organizations. Direct competitor in the same Dutch healthcare HR market niche.
- BKV Group: Dutch healthcare-specific recruitment and staffing firm placing doctors, nurses, and care professionals. Most directly comparable to GrowWork in its exclusive healthcare focus and use of direct-hire and temporary placement models.
- Highcare: Dutch healthcare staffing specialist focused on nursing and care placements. Directly comparable niche focus, candidate base, and customer segment to GrowWork.
- Jonker Zorgstaffing: Specialized Dutch healthcare staffing and recruitment firm placing nurses, caregivers, and medical specialists. Closely comparable in service offering, candidate focus, and target healthcare employer base.
- TMI (Talent, Mens & Informatie): Dutch healthcare staffing specialist placing nurses, physicians, and allied health professionals. Directly comparable to GrowWork in target customers, candidate types, and service model.
Broad incumbents
- Randstad Nederland: Dutch arm of global staffing leader Randstad, with a dedicated healthcare division (Randstad Healthcare) placing nurses and care staff. A broad incumbent serving the same healthcare employer segment as GrowWork but at much greater scale and across all verticals.
- Tempo-Team (Adecco): Major Dutch staffing firm under Adecco Group with healthcare staffing capabilities. Competes with GrowWork for nursing and care placements but offers a much broader portfolio across industries.
- Yacht (Randstad): Randstad's professional staffing brand in the Netherlands placing higher-skilled professionals, including healthcare specialists. Overlaps with GrowWork's quality nurse and senior district nurse placements.
- Brunel Netherlands: Dutch arm of global professional staffing firm Brunel, with healthcare and life sciences coverage. Competes for higher-end healthcare professional placements and project-based assignments.
- ManpowerGroup Netherlands: Global staffing firm's Dutch operation with healthcare and professional staffing offerings. Targets similar healthcare organizations as GrowWork but as part of a multi-industry portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GrowWork social profiles
Digital presenceGrowWork compliance and trust
Trust signalCompliance5 records
GrowWork financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowWork leadership team
Management profileNumber of profiles
GrowWork funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowWork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowWork
What does GrowWork do?
GrowWork provides healthcare staffing, recruitment, and training services in the Netherlands, employing nurses, caregivers, and district nurses and placing them at care homes, home care agencies, and elderly care organizations through detachment (temporary/project staffing) and direct recruitment. The company operates the ZorgAcademie, an accredited training division offering Post-HBO Quality Nurse, Post-MBO Quality Care, and leadership programs, plus customized in-company training for healthcare organizations.
Is GrowWork a public or private company?
GrowWork is a private company. It is classified as corporate owned and is currently operating.
When was GrowWork founded?
GrowWork was founded in 2008. It employs 51 to 100 people.
Where is GrowWork based?
GrowWork is headquartered in Den Bosch, Netherlands, in the Europe region.
How does GrowWork make money?
Three revenue lines are on record. Professional Detachment/Staffing Services are the primary driver. The others are training and Education Services (ZorgAcademie) and recruitment and Selection Services.
Who are GrowWork's main competitors?
Direct peers on record are Medi Interim, BKV Group, Highcare, Jonker Zorgstaffing and TMI (Talent, Mens & Informatie). Broad incumbents are Randstad Nederland, Tempo-Team (Adecco), Yacht (Randstad), Brunel Netherlands and ManpowerGroup Netherlands.
Does GrowWork have an API?
No public API is recorded for GrowWork.
What industry is GrowWork in?
GrowWork's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACAFAH, Healthcare Clinical Direct Hire (Nursing/Allied/Physicians), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 61143 and its SIC code is 8050.