Goove

What Goove does

Goove株式会社 (Goove Co., Ltd.) is a privately held Japanese software company headquartered in Shibuya, Tokyo with a secondary office in Kobe. It specializes in cloud and mobile application development with an emphasis on UI/UX design, delivering three lines of business: (1) 社宅スキーム (Shataku Scheme), a cloud-based corporate housing management system that automates employee account creation, property search, real estate coordination, and moving logistics — offered free to client companies while Goove operates the process as a managed service; (2) オーダーメイドシステム (Custom System), a bespoke development service for iOS/Android apps and cloud platforms, covering requirements through post-launch maintenance on project-based, multi-year contracts; and (3) LinX, an upcoming LGBTQ+ community support mobile application.

The underlying technology stack centers on iOS/Android mobile development and cloud-deployed systems designed to be terminal-independent. Distribution is entirely direct via the company website (goove.co.jp) — there is no marketplace listing, app store presence, or partner channel — and the go-to-market motion is consultative sales led, with inquiries converted through discovery interviews. The company also lists adjacent real estate and LGBT consulting services on its site. Geographically, operations are domestic-only (Japan), with no disclosed international footprint or external investors.

Goove generates revenue through two primary streams: project-based professional services for custom system development, and managed-service/consulting fees plus enterprise custom builds for the Shataku Scheme. Registered capital is ¥5,000K (approximately US$33K), no funding rounds are disclosed, and no revenue figures, named customers, awards, patents, or third-party certifications appear in the source material. The company is led by Representative Director 佐伯 恵 (Yu Saeki) and operates with a 101-250 employee headcount.

Name

Goove

Legal name

Goove株式会社

Website

https://goove.co.jp

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Goove株式会社 is a privately held Japanese software firm that builds custom mobile and cloud systems and operates 社宅スキーム (Shataku Scheme), a free cloud-based corporate housing management platform bundled with managed real estate services for corporate HR departments.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

Keywords

• Custom software development
• Cloud system development
• Mobile app development
• Corporate housing management
• IOS Android applications

Headquarters

HQ city

Kobe

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom System Development: Goove provides bespoke system development services for new service launches and business process improvement. The company conducts requirements gathering, specification documentation, development, testing, pre-launch, and formal launch, including 3 months of free maintenance post-launch. Revenue is generated through project-based custom development engagements tailored to each client's needs and budget.
2. Corporate Housing Scheme (社宅スキーム): The corporate housing scheme system is provided free of charge to client companies. Goove generates revenue by handling the operational process (real estate coordination, property matching, moving arrangements) as a consulting/operational service, or through customized system development for large-scale enterprises.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Goove is a Japanese software company that delivers the "Shataku Scheme" (社宅スキーム), a cloud-based platform for managing corporate housing search, approvals, and administration, and provides bespoke custom system development services covering iOS/Android mobile apps and cloud-based business systems for enterprise clients. The company handles the full development lifecycle from requirements definition and UI/UX design through to development, server setup, release, and post-release maintenance.

Product overview

Goove offers a portfolio of technology services including LinX (an LGBTQ+ support mobile app), the 社宅スキーム (Shataku Scheme) cloud-based corporate housing management system, and オーダーメイドシステム (Custom System) development services for mobile apps and cloud systems. The company also provides real estate consulting and LGBT service consulting alongside their technology offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Linx: LGBT support app, upcoming release
• 社宅スキーム
• オーダーメイドシステム

Products and services

• Shataku Scheme (社宅スキーム)

Quantifiable outcome

• Corporate housing process workload reduced to two simple steps: account issuance and property approval
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Daiwa House Industry: Japan's largest homebuilder that has extended into corporate-housing/dormitory services for employer clients. Competes with Goove's 社宅スキーム from a real-estate-asset owner angle, with end-to-end housing plus operational capability.
• Accenture Japan: Global consulting and custom-systems integrator with deep Japan presence. Comparable to Goove on the bespoke-systems/consultative-development motion, but at global scale with full-stack delivery capabilities.
• NTT Data Group: Japan's largest system integrator delivering cloud, mobile, and bespoke enterprise software. Direct product/category overlap with Goove's custom-dev offerings, but at vastly larger scale across industries and geographies.
• GMO Internet Group: Large Japanese internet conglomerate offering cloud hosting, SaaS, and developer services. Broad category overlap with Goove's cloud-systems work, though addressing very different customer segments and scale.
• BIPROGY (formerly Nihon Unisys): Long-established Japanese system integrator offering cloud, mobile, and enterprise system development. Overlaps Goove's custom-systems business within a much broader services portfolio.

Direct peers

• HENNGE: Japan-listed SaaS vendor serving Japanese enterprises (cloud-security/ID management). Comparable to Goove as a small Japanese productized SaaS firm competing for enterprise IT budgets, though in a different functional niche.
• Works Applications: Japan-based developer of large-scale enterprise custom/cloud software (e.g., ERP, HR). Compares to Goove's オーダーメイドシステム unit as a domestic enterprise-software developer competing for the same Japanese corporate IT modernization budgets.
• Relo Holdings (リロ・ホールディングス): Japan's largest corporate-housing/relocation services provider; directly overlaps Goove's 社宅スキーム in offering outsourced housing arrangements to corporate clients. A direct competitor in the same niche with materially greater scale.
• Simplex Holdings (シンプレクス・ホールディングス): Japan-headquartered bespoke financial/enterprise software engineering firm with similar custom-development motion. Close comparable to Goove on core activity (custom systems for Japanese enterprises), though operating at larger scale and higher-end verticals.

Others

• Akamai Technologies: Global cloud-delivery/CDN and managed-cloud services provider. Adjacent to Goove's cloud-software and managed-services delivery infrastructure rather than a direct product competitor; useful as an ecosystem reference for the cloud operations layer underpinning Goove's SaaS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goove.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goove