Kyoshin

What Kyoshin does

Kyoshin Group (株式会社京進) is a privately held Japanese education and life-support conglomerate headquartered in Kyoto, founded in June 1975 and incorporated in 1981. The group employs 2,195 people on a consolidated basis as of February 2026 and operates under the operating philosophy of "valuing each individual." It spans four interlocking verticals: (1) K-12 and university entrance exam preparation, delivered under the TOP∑ group-classroom brand, the School One 1-to-2 individual tutoring brand, and the Preone preschool/elementary-school exam brand (96.8% private school pass rate and 78.1% Kyoto Education University Affiliated Elementary School first-round pass rate for 2026); (2) English language education, anchored by Universal Campus (21 schools across Kansai and Kanto, over 30,000 cumulative students since 1998, and the first English conversation school in Japan certified under the Oxford Quality Program) and COPER English for adults; (3) licensed childcare and kindergarten services via the HOPPA subsidiary (95 nurseries nationwide, plus after-school clubs); and (4) elderly care, including senior housing (Life Partner, Preta, Iko Wa), home-visit and day services, rehabilitation fitness under Pita Lab, and welfare-facility meal delivery under Mogumogu. The group also operates KLA Japanese language school for international students, an exclusive Japan representation for UNSW Foundation Studies (Australian university pathway), and wholly-owned language subsidiaries in Düsseldorf, New York, Guangdong, and Sydney, with a minority interest in Myanmar.

The group's underlying pedagogical platform is its proprietary "brain science-based" learning methodology that targets self-directed learning capacity and hidden academic competencies. Distribution is overwhelmingly physical and direct-to-consumer: company-owned classrooms, franchised School One locations, HOPPA nursery facilities, Universal Campus schools, and elderly care residences. Marketing is multi-channel and content-led (corporate note/blog, Instagram accounts per brand, university-professor lectures, math/English-speech/handmade-toy contests, free trial lessons), with sales conversion driven by trial-class enrollment. Pricing is recurring monthly tuition by brand and course level (Preone 年長 120-min sessions start at ¥9,920/month tax-included; 年中 and 京教 courses start at ¥8,050/month; 年少 at ¥4,752/month). Revenue streams include tutoring tuition, childcare fees, elderly care fees, meal delivery contracts, language school tuition, and qualification-exam prep — all subscription/recurring in nature. Geographic footprint is concentrated in Kansai (Kyoto, Shiga, Osaka, Nara, Hyogo) with expanding Kanto presence (Kanagawa, Saitama) and selected international operations. Awards include 17 consecutive years of the Japanese Kanji Aptitude Testing Excellent Organization Award, the 2026 Kyoto City Regional Companies Award Special Prize, and the 2026 Konju Award (Green Ribbon) from the Japanese Government for social contribution.

Name

Kyoshin

Legal name

株式会社京進 (KYOSHIN Co., Ltd.)

Website

https://kyoshin.co.jp

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kyoshin Group is a Kyoto-headquartered, privately held Japanese conglomerate operating K-12 tutoring (TOP∑, School One, Preone), English education (Universal Campus, COPER), licensed childcare (HOPPA), and elderly care services across Japan and select international markets.

Ownership category

akta.pro rank

Product category

Education and Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), K-12 & School-Based Language Exam Prep (AP, IB, IGCSE/A-Levels) (EDANACAE), Language School Placement Agencies & Aggregators (EDAIAEAM)

Keywords

• Tutoring services
• Exam preparation
• English conversation education
• Childcare services
• Elderly care services

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tutoring Services: Tuition fees from group tutoring and individual instruction services for students from elementary school entrance exams through university entrance exam preparation
2. Childcare Services: Revenue from nursery schools, kindergartens, and childcare clubs operated by HOPPA subsidiary
3. Elderly Care Services: Senior housing, visiting care, day services, and meal delivery services
4. Language and Study Abroad Services: English conversation schools, overseas language schools, Japanese language schools for international students, and overseas university preparation programs
5. Career Support Services: Qualification exam preparation courses and employment support services for foreign workers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kyoshin Group operates a comprehensive education and life-support services platform in Japan. Its core offerings include group and individual tutoring for elementary, junior high, high school, and university entrance exams (TOP∑, School-One), preschool exam preparation (Preone), and English conversation schools for all ages (Universal Campus). Beyond education, the group provides childcare and after-school clubs (HOPPA), elderly housing and home care, Japanese language education for international students (KLA), overseas language training (ELC Australia), UNSW university preparation, rehabilitation fitness (Pita Lab), and meal delivery services.

Product overview

Kyoshin Group operates as a comprehensive education and life support services company. The core education services include: TOPΣ (exam preparation for junior high/high school and university entrance exams), School-One (one-on-two individual tutoring), Purewan (elementary school exam preparation with experience-based learning), and Universal Campus (English conversation school with Oxford Quality certification). Life support services span childcare (HOPPA nursery schools, after-school clubs), elderly care (senior housing, home care, day services), language education (KLA Japanese language school, COPER English for adults, overseas ELC language schools, UNSW university preparation), rehabilitation fitness (Pita Lab), meal delivery services, and career support. The group also runs educational events including math contests, English speech contests, and handmade toy contests. Kyoshin Digital Academy handles digital transformation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• TOP∑ (トップシグマ): 中学・高校受験、大学受験対策の学習塾ブランド
• スクール・ワン (School One)
• ぷれわん (Preone)
• ユニバーサルキャンパス (Universal Campus)
• コペル英語 (COPER ENGLISH)
• English Language Company (ELC)
• KLA
• HOPPA (ホッパ)
• ライフパートナー/プレタ
• ピタラボ (Pita Lab)
• リンクハート
• いこ和
• Rich (リッチ)
• もぐもぐ
• ミツケル (Mitsukeru)

Products and services

• Kyoshin Junior High / High School Exam TOP∑ (京進の中学・高校受験 TOP∑)

Quantifiable outcome

• Preone achieves 96.8% private school exam pass rate and 78.1-93.6% Kyoto Education University Affiliated Elementary School first-round pass rates
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Oxford University Press (オックスフォード大学出版局)coreStrategic or Co-development Partner · 5 June 2024Strategic partnership where Oxford University Press provides training, teaching materials, and methodology support to Universal Campus. Universal Campus is the first English conversation school in Japan to receive Oxford Quality Program certification. Oxford University Press is the world's largest university press and provides ongoing curriculum support and instructor training.
• UNSW College (University of New South Wales)coreStrategic or Co-development PartnerPartnership for UNSW Foundation Studies Program providing overseas university preparation courses. Kyoshin operates as the exclusive representative for UNSW programs in Japan, offering pathway programs to Australian universities.
• Tokyo University Professor Ikegami Yuji (東京大学 池谷裕二教授)supportingStrategic or Co-development PartnerProfessor Ikegami serves as exclusive advisor to HOPPA childcare division, providing brain science-based educational consultation and participating in educational seminars for parents.
• English Language Company Australia (ELC)coreStrategic or Co-development PartnerKyoshin subsidiary operating overseas English language schools in Australia. ELC provides immersive English learning experiences and serves as a key component of Kyoshin's international education ecosystem.
• Kyoto University Affiliated Kyoto Elementary School (京都教育大学附属京都小中学校)supportingStrategic or Co-development PartnerPreone operates specialized exam preparation classes tailored to Kyoto Education University Affiliated schools, achieving consistently high pass rates (78.1-93.6%) with 115 total admissions over 5 years.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Benesse Corporation: Major Japanese education conglomerate offering diversified services including the Shine tutoring program, educational publishing, and senior care. Comparable to Kyoshin as a broad incumbent spanning education across the lifecycle, but with a wider portfolio and stronger publishing/media presence.
• Gakken Holdings: Japanese educational publisher and operator of tutoring services, classroom programs, and elderly care facilities. Comparable to Kyoshin's diversified model across education and care, with a stronger publishing/content library.

Direct peers

• NOVA: Major Japanese English conversation school chain with national classroom network. Comparable to Universal Campus and COPER English in serving mass-market English learners across Japan with group and individual instruction formats.
• ECC: Major Japanese language education provider operating English, Chinese, and Korean conversation schools plus junior and high school programs. Comparable to Universal Campus and KLA in small-group language instruction and adult learner segments.
• Kumon: Japan's largest K-12 supplemental education franchise with the Kumon Method of self-learning. Comparable to Kyoshin in K-12 math/language tutoring and exam preparation, with a similarly extensive nationwide footprint and parent-driven GTM.
• Meiko Gakuin (Meiko Gijuku): Japanese jigyō cram school chain with strong regional presence in Kanto and Kansai. Comparable to Kyoshin's TOP∑ and School One in classroom-based K-12 exam preparation and individual tutoring delivery.
• Yoyogi Zemi: National Japanese cram school chain with strong university entrance exam prep focus. Directly competes with Kyoshin TOP∑ for high school and university-bound students through classroom-based instruction.
• Waseda Academy: Major Japanese cram school (juku) chain focused on junior high, high school, and university entrance exam preparation. Directly comparable to Kyoshin's TOP∑ and School One brands in classroom-based exam prep and K-12 academic tutoring.
• Sundai Academy: One of Japan's largest cram school chains with strong market position in university entrance exam preparation. Comparable to Kyoshin's TOP∑ 大学受験 brand in test prep content, instructor quality, and parent/student customer base.
• AEON (English Conversation School): One of Japan's largest English conversation school chains with nationwide classroom presence. Directly comparable to Universal Campus in target customer (children to adults), small-group class format, and Japan-based English language education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kyoshin_recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyoshin