Grenobloise d'Electronique et d'Automatismes

What Grenobloise d'Electronique et d'Automatismes does

GEA (Grenobloise d'Electronique et d'Automatismes) is a privately held French industrial electronics company founded in 1971 and headquartered in Meylan, near Grenoble. The company designs, manufactures, and integrates electronic toll collection (ETC) and parking management systems for government highway authorities, toll road concessionaires, and parking operators, with 100% of its equipment produced in its French factories. Its installed base exceeds 28,000 toll lanes across 41 countries, and it controls more than 90% of French toll lane systems, making it the preferred supplier to nearly all French highway operators.

GEA's product portfolio spans the full tolling stack: ATIM automatic ticket dispensers and APMP automatic payment terminals for manual lanes; the OVSC optical vehicle separator and classifier; the TGR IP ETC antenna (with 9,000+ units shipped); and the XG 5000 on-board unit, the world's first 5.8 GHz toll badge. Beyond hardware, GEA offers the GEA PARK sub-brand providing complete parking revenue collection solutions, supported by central IT systems for tariff management, real-time traffic optimization, and interoperability. The technology backbone includes DSRC, GNSS satellite tolling, ANPR, automatic vehicle classification, and free-flow multi-lane gantry systems with sensor-driven traffic flow optimization.

The company generates revenue through a combination of one-time hardware sales, recurring maintenance and support contracts, and turnkey parking solutions, with a B2G enterprise field-sales motion targeting public-sector buyers. Geographic revenue distribution as of 30/09/23 shows France at 39.96%, Africa at 29.69%, CEE at 21.51%, Europe outside the EU at 5.55%, the Americas at 2.77%, and Asia at 1.5%, with 64% of the order book originating outside France. GEA holds ISO 9001 and ISO 14001 certifications and is structured as a Société Anonyme à directoire with €2,400,000 in registered share capital.

Name

Grenobloise d'Electronique et d'Automatismes

Legal name

GRENOBLOISE D'ELECTRONIQUE ET D'AUTOMATISMES - GEA

Website

https://gea.fr

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

GEA (Grenobloise d'Electronique et d'Automatismes) is a French manufacturer founded in 1971 that designs and produces electronic toll collection and parking management systems for highway authorities, toll road concessionaires, and parking operators worldwide, with 28,000 lanes installed across 41 countries.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection Systems

NAICS

Parking Lots and Garages (812930)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH)

akta.pro secondary industries

Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)

Keywords

• Electronic toll collection
• Highway toll systems
• Parking management solutions
• Vehicle classification systems
• GNSS satellite tolling

Headquarters

HQ city

Meylan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Toll Systems and Equipment Sales: GEA generates revenue through the sale of complete toll collection systems including hardware (ticket dispensers, payment terminals, antennas, vehicle classification sensors, on-board units) and central IT systems. Revenue distribution shows France at 39.96%, Africa at 29.69%, CEE at 21.51%, Europe outside EU at 5.55%, Americas at 2.77%, and Asia at 1.5%.
2. System Maintenance and Support: Ongoing maintenance and software support services for deployed toll and parking systems, ensuring continuous operation of installed equipment.
3. Parking Solutions: Turnkey solutions for parking revenue collection in partnership with major parking operators and local authorities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GEA designs, manufactures, and supplies electronic toll collection (ETC) systems, automatic ticket dispensers, automatic payment terminals, optical vehicle classifiers, DSRC antennas, 5.8 GHz on-board units (toll badges), and GNSS satellite-based free-flow tolling infrastructure for highway authorities and toll road operators. The company also delivers turnkey parking revenue collection systems under the GEA PARK sub-brand for parking operators and local authorities.

Product overview

GEA (Grenobloise d'Electronique et d'Automatismes) is a leading provider of toll collection and parking management systems with over 50 years of experience. The company offers an integrated portfolio of products including: (1) Automatic ticket dispensers (ATIM) and automatic payment terminals (APMP) for manual toll lanes; (2) the OVSC (Optical Vehicle Separator and Classifier) for vehicle detection and classification; (3) TGR IP ETC antenna for electronic toll collection with CEN-compliant badges; (4) the XG 5000 onboard unit (OBU) for 5.8 GHz microwave toll collection; and (5) the GEA PARK sub-brand for parking solutions. All products are designed and manufactured in GEA's French facilities and integrate with central IT systems for comprehensive toll and parking management.

Differentiator

Problem solved

Functional benefit

Brands

• GEA PARK: Parking solutions sub-brand offering complete parking management systems including hardware and software designed and manufactured by GEA. Available at www.geapark.com

Products and services

• ATIM - Automatic Ticket Dispenser Automatic ticket dispenser for toll road entry lanes featuring dual ticket issuers per level, supporting all vehicle types and integrating electronic toll collection (ETC) capabilities. Designed for highway toll operators and concessionaires.
• APMP - Automatic Payment Terminal Versatile automatic payment terminal accepting credit/debit cards, private cards, checks, cash (coins and banknotes with optional recycling), remote debt recognition, and toll badges. Available as standalone units or integrated into secured shelters (MAX type).
• OVSC - Optical Vehicle Separator and Classifier Fully optical device that detects and classifies vehicles at toll lanes based on vehicle shape and number of axles using infrared optical cells mounted on pillars. Offers reduced maintenance compared to road-embedded sensors and transmits classification data to lane management systems.
• TGR IP ETC Antenna DSRC electronic toll collection antenna that identifies vehicles and processes toll transactions with CEN-compliant badges. Configurable for canalized or free-flow lane layouts, with over 9,000 units installed worldwide.
• XG 5000 On-Board Unit (Toll Badge) Compact 5.8 GHz on-board toll collection unit (OBU) smaller than a credit card, manufactured in Grenoble, France. Pioneered as the world's first 5.8 GHz toll badges and enables precise distance-based toll collection based on vehicle category and EURO classification for trucks.
• GEA PARK - Parking Management Solution Complete parking revenue collection system based entirely on hardware and software designed and manufactured by GEA. Includes multi-park management capabilities for major sites, deployed with parking operators and local authorities.

Quantifiable outcome

• 28,000 toll lanes equipped worldwide
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• GEA PARK (Parking Division)coreOthersGEA operates a dedicated parking division under the GEA PARK brand (www.geapark.com) that provides complete parking solutions. The parking solution is a complete system based entirely on hardware and software designed and manufactured by GEA, with multi-park version deployed on major sites in partnership with parking operators and local authorities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indra Sistemas: Spanish IT and tolling systems provider offering free-flow, DSRC and GNSS tolling solutions for highways. Directly comparable to GEA in multi-lane free-flow gantry deployments and back-office toll management.
• Emovis (Abertis Mobility Services): Part of the Abertis group, Emovis provides electronic toll collection and free-flow solutions globally. Direct competitor to GEA in CEN-compliant DSRC tags, multi-lane free-flow and mobility services for highway operators.
• Kapsch TrafficCom: Austrian-headquartered global provider of electronic toll collection, traffic management and connected mobility solutions. Direct competitor to GEA across ETC, DSRC and GNSS-based tolling systems for highway authorities worldwide.
• Q-Free ASA: Norwegian supplier of ITS solutions including electronic toll collection, parking and traffic management. Competes directly with GEA in ETC tags, antennas, ANPR/LPR and back-office toll systems across global tenders.
• Tecsidel: Spanish supplier of toll and traffic systems including ETC, free-flow and ANPR-based solutions. Comparable mid-sized European toll-systems vendor competing with GEA in tenders across Spain, Latin America and other markets.
• Conduent Transportation: U.S.-based large-scale provider of tolling, transit and traffic management services and technology. Competes with GEA on back-office toll management, image-based transaction processing and large-scale highway operator contracts.
• TransCore: U.S. provider of tolling, traffic management and RFID solutions with significant North American installed base. Competes with GEA in DSRC tags, readers and highway back-office systems.

Broad incumbents

• Thales: Global French technology group with a transportation business covering tolling, traffic management and rail signaling. Overlaps with GEA in electronic toll collection and transport infrastructure but as part of a much broader aerospace, defense and digital identity portfolio.
• VINCI Highways: Subsidiary of VINCI Concessions operating toll roads globally and deploying its own tolling technology. Overlaps with GEA as both customer/operator in the highway value chain and as a competing technology integrator at large concessionaires.

Regional players

• Axxès: French ETC service provider focused on EETS-compatible interoperable toll services across European HGV networks. Comparable to GEA's OBU and ETC tag business, particularly for the French truck toll market, but primarily a service provider rather than hardware manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gea-grenobloise-delectronique-et-dautomatismes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grenobloise d'Electronique et d'Automatismes