Borus

What Borus does

BORUS Kinderopvang is a privately held, family-owned Dutch childcare provider founded in 1997 by Stephan van den Oetelaar and Margo van Loon in Uithoorn, Netherlands. The company operates direct-to-consumer daycare (children aged 10 weeks to 4 years), after-school care, pre-school care, and toddler care (peuteropvang) for working parents and children with VVE (Voorschoolse Educatie) indications, delivered across 8 branches in the Greater Amsterdam region serving more than 1,000 children. Its core educational framework is the Uk & Puk VVE early-childhood curriculum, delivered by BORUS Academy-certified pedagogical staff under HKZ/ISO 9001 quality certification maintained since 1999 and annually audited by KIWA.

BORUS operates three documented physical sites — Uithoorn Zijdelveld (head office and daycare), Petteflet at Uithoorn Eendracht (pre-/after-school care co-located with primary schools RKBS De Springschans and OBS De Kajuit), and Abcoude (purpose-built 2012 facility with solar panels and access-control systems) — supplemented by an in-house transport fleet that picks up school-age children for €2.50 per day. All locations run from 7:15 AM to 6:30 PM, 52 weeks per year, with GGD inspections consistently confirming regulatory compliance through 2025–2026.

Revenue is generated through monthly subscription fees paid by parents via automatic direct debit, partially offset by Dutch government childcare allowance (kinderopvangtoeslag) for which the National Register Childcare registration is a prerequisite. Ancillary revenue comes from transport fees and additional contracted childcare days. Go-to-market is direct-to-consumer via the company website (online registration, tour requests, net-cost calculator), Facebook, parent referrals, and school partnerships. The company has 51–100 employees and remains independently owned without institutional investors or external funding.

Name

Borus

Legal name

BORUS Kinderopvang

Website

https://borus.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

BORUS Kinderopvang is a family-owned Dutch childcare provider operating 8 direct-to-consumer daycare and after-school care branches in the Greater Amsterdam region, serving 1,000+ children aged 0–13 with the Uk & Puk VVE curriculum under HKZ/ISO 9001 certification since 1999.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Drop-In / Flexible Infant & Toddler Care (EDACAGAG)

akta.pro secondary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Childcare services
• After-school care
• Daycare center
• Early childhood education
• Preschool programs

Headquarters

HQ city

Uithoorn

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Childcare Services - Day Care: Monthly parental contribution for full-day and half-day childcare services for children aged 0-4 years. Payment is made in advance each month by automatic payment (direct debit). Parents may receive childcare allowance from the government depending on income.
2. Childcare Services - Out-of-School Care: Monthly parental contribution for after-school care services for children aged 4-13 years. Includes pre-school care starting at 7:15 AM.
3. Transport Services: Transportation of children from schools to childcare center using BORUS vans. Fee of €2.50 per day, calculated based on 40 school weeks as a fixed monthly fee.
4. Extra Day Care: Additional childcare days beyond the contracted arrangement at the fixed price, no extra surcharges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BORUS Kinderopvang is a Dutch childcare organization that delivers full-day daycare (Dagopvang) for children aged 10 weeks to 4 years and out-of-school care (Naschoolse Opvang/BSO) for children aged 4-13 at physical childcare centers in Uithoorn, Abcoude, and Petteflet in the Greater Amsterdam region. Services are complemented by pre-school care (Voorschoolse Opvang from 7:15 AM), toddler care (Peuteropvang) with VVE and Kinderopvangtoeslag options, and a school pickup transport service using BORUS vans. All programming is structured around the licensed Uk & Puk VVE early-childhood education curriculum.

Product overview

BORUS Kinderopvang is a childcare organization operating as a platform of interconnected services across three locations (Uithoorn, Abcoude, and Petteflet). The core offering consists of Dagopvang (daycare for children 10 weeks to 4 years) and Naschoolse Opvang (after-school care for children 4-13 years), complemented by Voorschoolse Opvang (pre-school care) and Peuteropvang (toddler care). All educational programs utilize the Uk & Puk early childhood education curriculum. Supporting services include a dedicated transport fleet for school pickups and the Konnect parent portal app. BORUS Academy provides internal staff training and certification. The organization operates with extended hours (7:15 AM to 6:30 PM) and is open 52 weeks per year.

Differentiator

Problem solved

Functional benefit

Brands

• BORUS Academy: Training and coaching program for employees where staff obtain nationally recognized certificates.

Products and services

• Dagopvang (Daycare) Full-day childcare for children aged 10 weeks to 4 years, providing care and developmental support as a complement to home upbringing, structured around the Uk & Puk early childhood education program. Available Monday-Friday, 7:15 AM to 6:30 PM, 52 weeks per year, at the Uithoorn Zijdelveld and Abcoude locations.
• Naschoolse Opvang (After-school Care / BSO)

Quantifiable outcome

• More than 1,000 children served in the Amsterdam region
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RKBS De SpringschanscoreStrategic or Co-development PartnerSchool located adjacent to Petteflet location. BORUS uses school facilities including outdoor playground, gym, and sports field. Long years of experience working together with professional collaboration. Children from this school attend BORUS after-school care.
• OBS De KajuitminorStrategic or Co-development PartnerPrimary school adjacent to Petteflet location. Children from this school attend BORUS after-school care. School playground adjacent to BORUS facilities.
• Various Primary Schools (Abcoude area)coreStrategic or Co-development PartnerSchools in Abcoude area from which BORUS picks up children using their van for after-school care. BORUS-van used to transport children from school to childcare center.
• National Register Childcare (Landelijk Register Kinderopvang)coreOthersOfficial national childcare registry where BORUS is registered (registration numbers: Uithoorn 147840831, Abcoude Day care 366243135, Abcoude After-school care 477319014). Required for parents to receive government childcare allowance.
• KIWAcoreOthersCertification body that annually audits and approves BORUS quality policy under HKZ/ISO 9001 standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ska Kinderopvang: Regional Dutch childcare provider offering daycare, after-school, and toddler care across multiple locations with VVE programs. Highly comparable to BORUS in operating model and quality-focused positioning.
• Kind & Co: Dutch childcare organization operating daycare, after-school, and toddler care with HKZ quality certification. Comparable to BORUS in quality positioning and multi-service childcare offerings.
• KION Kinderopvang: Regional Dutch childcare operator providing daycare, after-school, and preschool care with strong emphasis on pedagogical quality and HKZ certification. Closely comparable to BORUS in service mix, regional focus, and quality positioning.
• Smallsteps Kinderopvang: Dutch childcare organization offering center-based daycare and after-school care, including VVE-indicated programs. Comparable to BORUS in offering structure and target segments (working parents of 0-13 year-olds).
• Kinderopvang 4Kids: Dutch childcare chain operating multiple center-based locations with daycare and BSO services. Comparable to BORUS in service portfolio and direct-to-consumer childcare model.
• Bamboe Kinderopvang: Dutch childcare operator with multiple center-based locations providing daycare and BSO services, including VVE programs. Comparable to BORUS in service portfolio and operating geography.

Broad incumbents

• Humankind Kinderopvang: Major Dutch childcare organization offering daycare, after-school care, and youth services nationwide. Directly comparable service portfolio to BORUS, with broader geographic coverage and integration of pedagogical programs.
• Partou: One of the largest national childcare chains in the Netherlands, operating daycare, after-school, and toddler care across many regions. Comparable to BORUS as a center-based, multi-service childcare provider, though at materially greater scale.

Regional players

• Nummereen Kinderopvang: Dutch regional childcare organization providing daycare, after-school, and preschool care. Comparable to BORUS as a center-based multi-service operator with localized geographic focus.
• Blosse Kinderopvang: Regional Dutch childcare and education organization combining daycare, after-school care, and primary education. Comparable to BORUS in service mix, though with stronger primary-school integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Borus-Kinderopvang/285215401585602
• Xx.com/BorusKinderopva
• LinkedInlinkedin.com/company/borus-kinderopvang

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borus