WTSA Radio

What WTSA Radio does

WTSA Radio is a privately held local radio broadcaster operating under the on-air brand Magic 96.7, licensed by the FCC as WTSA-FM and broadcasting from Keene, New Hampshire. The company is legally organized as Community Media, LLC and serves the Monadnock Region of New Hampshire, including Keene, Chesterfield, Swanzey, and surrounding towns. Its core product is an FM radio station delivering hyper-local news, weather, sports coverage, and community-oriented programming, supplemented by syndicated evening programming such as The John Tesh Radio Show.

The underlying technology stack is conventional: an FM broadcast transmitter operating at 96.7 MHz combined with a live streaming feed delivered through the station's website, magic967.com, which is built on the Aiir radio website CMS. Content includes live local news articles, weather updates, a community recognition program (Teacher of the Month), and live game broadcasts of the Keene Swamp Bats under a partnership positioning Magic 96.7 as the team's official radio home. The station maintains an FCC public file in compliance with sector-specific broadcasting regulations.

WTSA Radio's business model is advertising-based: the station sells airtime to local businesses in the Monadnock Region through a quote-based, contact-driven sales motion (advertisers are directed to the station's Advertise page). Its customer segment is geographically defined — local residents and SMB advertisers in and around Keene — with no disclosed enterprise or national advertisers. The company has 11–50 employees, is privately held with no evidence of external investment, and currently shows no expansion beyond its existing regional market and digital streaming extension.

Name

WTSA Radio

Legal name

Community Media, LLC

Website

https://wtsaradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WTSA Radio operates Magic 96.7, a local FM radio station in Keene, New Hampshire, serving the Monadnock Region with news, weather, sports, and community programming distributed via broadcast and online streaming under Community Media, LLC.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local FM radio broadcasting
• Community news programming
• Sports radio coverage
• Radio advertising sales
• Live audio streaming

Headquarters

HQ city

Brattleboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Sales: Radio station generates revenue through the sale of advertising airtime to local businesses. The station offers an 'Advertise' page on its website indicating commercial advertising is a primary revenue stream. Local businesses can purchase spots during programming breaks to reach the station's local audience.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WTSA Radio operates Magic 96.7, a local FM radio station (call sign WTSA-FM) licensed to Community Media, LLC and broadcasting from Keene, New Hampshire. The station delivers live local news, weather updates, sports coverage (including Keene Swamp Bats baseball), syndicated programming such as The John Tesh Radio Show, and community-focused features like Teacher of the Month to listeners in the Monadnock Region. Programming is distributed via traditional AM/FM broadcast at 96.7 MHz and online audio streaming through the station website.

Product overview

WTSA Radio operates as a local radio broadcasting company with its primary product being Magic 96.7 FM, a single AM/FM radio station serving the Keene, New Hampshire area. The station provides live radio programming including local news, weather, sports broadcasts (notably Keene Swamp Bats baseball), and syndicated shows like The John Tesh Radio Show. Programming is delivered via traditional broadcast with a companion website for streaming, news articles, and local event information.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic 96.7 FM Radio Station Local FM radio station broadcasting at 96.7 MHz from Keene, New Hampshire, delivering live local news, weather updates, sports coverage (including Keene Swamp Bats baseball), syndicated programming such as The John Tesh Radio Show, and community features such as Teacher of the Month. Programming is delivered via over-the-air FM broadcast and via online audio streaming through the station website for local residents and remote listeners.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Keene Swamp BatscoreStrategic or Co-development PartnerMagic 96.7 serves as the official radio home for Keene Swamp Bats baseball, providing live game broadcasts throughout the year. This partnership positions the station as the primary source of Swamp Bats coverage, including pre-game and post-game coverage, delivering sports entertainment to local listeners.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cumulus Media: Cumulus Media is one of the largest US radio broadcasters with hundreds of AM/FM stations. It is comparable to WTSA as an ad-supported local radio operator but at national scale and recently restructured under bankruptcy.
• Audacy: Audacy operates hundreds of AM/FM stations and the Audacy digital audio platform. It is comparable to WTSA as an advertising-supported radio broadcaster transitioning to digital, though at national scale and with a much broader digital product portfolio.
• iHeartMedia: iHeartMedia is the largest US terrestrial radio operator with thousands of AM/FM stations and the iHeartRadio streaming platform. It is broadly comparable to WTSA in core business (local ad-supported radio) but operates at vastly greater scale and with significantly more digital capability.
• Alpha Media: Alpha Media operates hundreds of radio stations across the US with a focus on live, local, and lifestyle content. It is comparable to WTSA in broadcasting model and emphasis on local programming, though at much greater scale and digital maturity.
• Townsquare Media: Townsquare Media operates local radio stations and digital properties focused on small and mid-sized US markets. It is comparable to WTSA in target market type (community/small-market radio) and local ad sales model, though across many more stations.
• Saga Communications: Saga Communications operates FM, AM, and digital radio stations primarily in small and mid-sized US markets. It is a strong comparable to WTSA in market profile and ad-supported local radio model, though across a portfolio of stations rather than a single property.

Emerging players

• TuneIn: TuneIn is a digital audio streaming platform aggregating live AM/FM stations, sports, news, and podcasts. It is comparable to WTSA's streaming arm as a distribution layer for live radio and competes for digital audio advertising and listener attention.

Regional players

• Binnie Media: Binnie Media is a New England-based family-owned radio broadcasting group operating multiple FM and AM stations in northern New England. It is directly comparable to WTSA as a regional radio group in adjacent geographies with a similar small-market, hyper-local content focus.
• Great Eastern Radio: Great Eastern Radio operates FM and AM radio stations across New Hampshire and adjacent New England states. It is highly comparable to WTSA as a small-market NH radio operator serving similar geographic audiences with local ad-supported programming.
• New Hampshire Public Radio (NHPR): NHPR is a statewide public radio network providing news, talk, and music programming across New Hampshire. It is comparable to WTSA as a NH-based audio content provider competing for the same local listeners, though supported by membership rather than commercial advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/967tsafm
• Facebookfacebook.com/wtsafm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTSA Radio