Leeff

What Leeff does

Leeff is a Dutch home accessories and lifestyle brand founded in 2013, headquartered in Gouda, Netherlands. The company designs and sells a catalog of 392+ products across categories including tableware (cutlery, glassware, crockery), home décor (candles, lanterns, vases, cushions, plaids), furniture (in collaboration with Netty), home fragrances, care products, textiles, and outdoor living accessories. The product range spans price points from €2.50 (scented sachets) to €995 (armchairs), targeting consumers seeking warm, simple, quality home accessories.

The business operates on a standard Shopify e-commerce platform powering leeff.com, with no proprietary technology disclosed. Leeff generates revenue through two primary channels: (1) direct-to-consumer sales via its own e-commerce site serving Netherlands, Belgium, Luxembourg, and Germany, with free shipping above €49.95 in NL/BE and same/next-day delivery via GLS; and (2) a B2B dealer program serving retailers, hospitality businesses, and corporate gifting clients, with €250 minimum order values and tiered shipping economics. Additional distribution occurs through a growing network of physical retail partners across Benelux.

Leeff is a private, founder-led company with no disclosed external funding, no parent company, and approximately 8 visible team members. The brand emphasizes a coherent aesthetic philosophy of warmth, simplicity, and quality, supported by atmospheric product photography, an email newsletter program, and SEO-optimized content. Strategic partnerships include a fulfillment arrangement with social enterprise Qudoos and a co-branded furniture line ('Leeff by Netty'). No revenue figures, headcount beyond visible leadership, or financial performance metrics are publicly disclosed.

Name

Leeff

Legal name

Leeff

Website

https://leeff.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Leeff is a Dutch home accessories and lifestyle brand founded in 2013, selling 392+ products across tableware, décor, candles, fragrances, and furniture through its own e-commerce site and B2B dealer network across Benelux and Germany.

Ownership category

akta.pro rank

Product category

Home Accessories

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAGAJAG

Gift, Novelty & Souvenir Variety Stores

Consumer Products & Retail/General Merchandise & Department Stores/Variety Stores (Five-and-Dime / General Variety)

Keywords

• Home accessories
• Home decor products
• Tableware and glassware
• Home fragrances and candles
• Outdoor living furniture

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Leeff generates revenue through direct-to-consumer product sales via its e-commerce website. Products are sold as one-time purchases across categories including tableware, candles, furniture, textiles, and care products. The company offers products at various price points from budget items (€2.50) to premium furniture (up to €995).
2. Wholesale/B2B Sales: Leeff sells to approved B2B dealers including retailers, corporate gifting, and hospitality businesses through a dedicated B2B portal. Minimum order value of €250 per order with tiered shipping costs based on order value and country.
3. B2C E-commerce: Direct consumer sales through leeff.com with shipping to Netherlands, Belgium, and Germany. Free shipping for orders over €49.95 within Netherlands and Belgium. Standard retail pricing model with occasional sale items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Leeff designs, brands, and sells a curated assortment of home accessories and lifestyle products — including tableware, glassware, cutlery, candles, home fragrances, furniture, textiles, garden items, and personal care products — directly to consumers via its own e-commerce site and through an approved B2B dealer network. The product range spans budget items (€2.50 scented sachets) to premium furniture (€995 armchairs) across more than 392 SKUs organized into themed collections. The company ships from its Gouda headquarters to the Netherlands, Belgium, Germany, and Luxembourg, and is also stocked in independent retail stores across the Benelux.

Product overview

Leeff is a Dutch home accessories brand founded in 2013, based in Gouda, offering a unified portfolio of lifestyle products organized across multiple collections. The product line centers on five core categories: (1) Tableware & Kitchen including cutlery (Charlot series), glassware (Wesley, Demi, Daan, Wouter, Wende collections), tableware (Emma, Luna, Bente, Croissant, Daisy, Bas series), serving boards (Olivewood Ollie, Sem, Stijn, Sander), and kitchen accessories; (2) Home Decor including candles & candlesticks (Cleo, Tina, Twan, Tobi, Timon, Tirza, Hugo, Fynn, Liz, Lynn, Luuk series), lanterns (Lou), vases (Victor, Valerie, Molly, Micha), cushions & plaids (Phileine, Puk, Paula, Peggy, Pascal, Casper, Brecht), furniture (Netty by Leeff chairs, Carlijn coffee table), and table fireplaces (Stonefire series burning bioethanol); (3) Home Fragrances including scented sachets, stone diffusers, aroma diffusers, wax melts, and refills in Sensational Spices, Fabulous Fig, and Minty Moments scents; (4) Bath & Care including bathroom accessories, hammam towels, waffle towels, care products (hand soap, shower gel, hand cream, bath salts, soap bars) in matching scents; and (5) Lifestyle & Gifts including travel accessories (tote bags, shoppers), stationery (notebooks, postcards, keychains), tea collection, outdoor collection, and gift items. Products are designed with natural materials, timeless shapes, and soothing colours, targeting consumers who value warmth, simplicity, and quality in home decor.

Differentiator

Problem solved

Functional benefit

Brands

• Leeff by Netty: A furniture sub-brand collaboration featuring chairs and seating furniture, including Woody Chair, Armchair Anna, Lisa Chair, and Juul Chair collections.

Products and services

• Cutlery Collection Cutlery designed with attention to detail and elegance, including forks, spoons, salad servers, and complete cutlery sets. The Charlot series is available in black, silver, and rose gold finishes. Targeted at home cooks and hosts setting elegant tables.
• Glassware Collection Refined glassware including carafes, tumblers, coffee servers, and double wall glasses. The Wesley, Demi, Daan, Wouter, Diede, and Wende series feature soft shapes and clear materials for elegant table settings.
• Tableware Collection Timeless tableware with a subtle, natural look for breakfasts, lunches, and dinners. Includes plates (Emma, Luna, Bente, Senna, Tasty), bowls (Croissant, Daisy, Bente, Bas, Eva), mugs (Morris, Luna, Moos, Melle), egg holders, and baking dishes.
• Cutting & Serving Boards Cutting and serving boards made from sustainable wood, including Tommy tray, Sem and Stijn serving boards, Sander board, and Olivewood Ollie serving boards, for kitchen use or as stylish serving pieces.
• Textile Collection Textiles combining softness with natural elegance, including linen napkins, throws, kitchen towels, tablecloths, oven gloves, potholders, baguette bags, and bread bags.
• Kitchen Accessories Kitchen accessories combining functionality and style, including coasters, storage jars, bar accessories, and cast iron pans with a timeless look.
• Home Fragrances Home fragrances creating a warm and relaxing atmosphere in scents such as Sensational Spices, Fabulous Fig, and Minty Moments. Includes scented sachets, stone diffusers, aroma diffusers, refills, and wax melts.
• Candles & Candlesticks Candles and candlesticks bringing warmth into the home with timeless designs. Includes elegant metal candlesticks, tealight holders, dinner candles, lanterns, and jar candles across multiple series (Cleo, Celine, Caro, Christian, Tina, Twan, Tobi, Timon, Tirza, Hugo, Coen, Chris, Luuk, Liz, Lynn, Lonnie, Celeste, Dora, Celina, Fynn, Linde).
• Cushions & Plaids Soft furnishings made from natural materials in soothing colours. Includes Phileine, Puk, Paula, Peggy, and Pascal plaids, plus Brecht blankets and Casper cushions.
• Lanterns Lanterns bringing atmosphere and light, made from natural materials in timeless shapes. Includes the Lou series for indoor and outdoor use.
• Furniture Collection (Leeff by Netty) Furniture combining functionality with a calm, natural appearance. Includes the Leeff by Netty chairs (Wooby, Directory, Juul, Lisa, Anna), Woody chairs in multiple finishes, dining chairs, and the Carlijn coffee table.
• Table Fireplaces Table fireplaces for creating warmth and ambiance indoors or outdoors. Includes the Stonefire series (Grey, White, Glass) burning bioethanol for odorless and soot-free flames, made of high-quality materials with minimalist design.
• Vases & Pots Vases and pots adding natural elegance to interiors with simple shapes and soft colours. Includes Victor, Valerie, Molly, and Micha mini vases in various colours.
• Home Accessories Decorative home accessories including stylish candlesticks, vases, trays, photo frames, clocks, garlands, deco tiles, deco frames, baskets, and socks.
• Garden Accessories Garden accessories adding atmosphere and style to outdoor spaces, including lanterns, birdhouses, and the Tino table lamp.
• Garden Furniture Garden furniture designed with simplicity, comfort and quality for gardens and balconies, including stylish tables and chairs.
• Bathroom Accessories Bathroom accessories for creating a relaxing space, including soap dishes, towels, toilet bags, pouches, make-up bags, baskets, waffle towels, hammam towels, and room sprays.
• Care Products Natural luxury personal care products including hand soap, dish soap, shower gel, hand cream, bath salts, massage soap, shaving soap, scrub soap bars, soap on a rope, wash pads, and gift boxes in Fabulous Fig, Sensational Spices, and Minty Moments scents.
• Gifts Collection Stylish and meaningful gifts including keychains, car fragrances, card holders, jar candles, candle gift sets, dinner candle gift sets, bags, and gift tags.
• Outdoor Collection Outdoor collection for enjoying outdoors with stylish garden accessories, comfortable furniture, natural colours, and sustainable design. Includes the Wesley methacrylate wine and water glasses and the Emma melamine tableware line for outdoor dining.
• Travel Collection Travel accessories designed for style and simplicity, including tote bags, shoppers, practical accessories, and soft socks.
• Stationery Collection Stationery for writing with care, including greeting cards, notebooks, keychains, and postcards with inspiring messages.
• Tea Collection Tea collection with tranquil moments in every cup, including various tea blends and accessories with warm flavours and simple aromas.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• QudooscoreStrategic or Co-development PartnerQudoos handles the shipping of Leeff.com packages, focusing on people who struggle to integrate into the regular job market. Qudoos employs people who want to grow, recover, or restart their careers in a safe, supported work environment. Every order on Leeff.com contributes to a society in which everyone can participate, regardless of background. Leeff describes this partnership with pride, emphasizing its social impact.
• Netty (Furniture Brand)minorStrategic or Co-development PartnerLeeff offers a 'Leeff by Netty' furniture line featuring chairs (Wooby, Directory, Juul, Lisa, Anna), combining Leeff's home accessories brand with Netty's furniture design expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leeffcom
• Facebookfacebook.com/Leeff

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leeff