Stella Talent

What Stella Talent does

Stella Talent is a privately held, founder-controlled actors' talent agency headquartered in Cape Town, South Africa, with operational reach into Johannesburg. Founded in 2015 by Suzanne Boje, who has worked as an agent since 1997, the agency represents professional actors for Film, TV, Radio, and Theatre work, with a stated minimum requirement of formal acting training for all roster additions. The agency's offering is organized into three categories: Men's Talent Representation, Women's Talent Representation, and a dedicated Voice Artists division handling English and Afrikaans voice-over, narration, character voices, and commercial demos. Distribution is entirely direct-to-client, with personal relationships between agents and production companies, broadcasters, casting directors, and advertisers across South Africa's two main production centers.

The business model is commission-based: Stella Talent places talent in productions and earns a percentage of the actors' fees on each booking, with pricing and commission structures negotiated privately per project. The agency operates without any disclosed technology platform, software product, or proprietary tooling, relying instead on a Squarespace-hosted website that showcases talent galleries organized by gender and specialty. There is no disclosed external funding, parent company, or institutional ownership; the agency remains entirely founder- and team-operated, with a small headcount consisting of three named agents (Suzanne Boje, Onida Cowan, and Danelle Esbach). As of 2023 the agency added two agents with deep industry experience, signaling measured, organic team expansion rather than capital-driven growth.

Name

Stella Talent

Legal name

Stella Talent

Website

https://stellatalent.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Stella Talent is a Cape Town-based actors' talent agency representing professionally trained actors for Film, TV, Radio, Theatre, and multilingual voice-over work across South Africa's Cape Town and Johannesburg markets on a commission basis.

Ownership category

akta.pro rank

Product category

Entertainment Talent Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Talent representation
• Actors agency
• Voice artists
• Casting services
• Entertainment talent

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Talent Representation and Commission: Stella Talent generates revenue by representing professional actors and earning commissions on work secured for them. As an actors' agency, they place talent in Film, TV, Radio, and Theatre productions, taking a percentage of the actors' fees as their service fee. The agency operates in both Cape Town and Johannesburg markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Stella Talent is a Cape Town-based actors' talent agency that represents professionally trained actors and voice artists for placement in Film, TV, Radio, and Theatre productions in Cape Town and Johannesburg. The agency maintains three rosters — men's talent, women's talent, and voice artists — and charges commissions on the work it secures for its talent.

Product overview

Stella Talent is a talent agency that operates as a unified offering consisting of three core representation services: Men's Talent Representation, Women's Talent Representation, and Voice Artists Representation. The agency represents professional actors for Film, TV, Radio and Theatre work in both Cape Town and Johannesburg. All three talent categories work together under the Stella Talent brand to serve casting and production needs across the South African entertainment industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Talent Representation Representation of professional male actors for Film, TV, Radio and Theatre work in Cape Town and Johannesburg; roster covers multiple age groups (18–30 and 30+).
• Women's Talent Representation Representation of professional female actors for Film, TV, Radio and Theatre work in Cape Town and Johannesburg; roster covers multiple age groups (18–25 and 25+).
• Voice Artists Representation Representation of professional voice artists for commercial demos, corporate narration, character voices, and multilingual voice recordings in English and Afrikaans; demo clips are available for download on the agency website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Theatre Benevolent Fund (TBF)minorOthersStella Talent supports the Theatre Benevolent Fund (TBF), a charitable organization supporting theatre professionals. This represents community support rather than a commercial partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moonyeenne Lee Artists Management: Cape Town-based actors' talent agency representing performers for film, TV, theatre and commercials in South Africa. Directly comparable to Stella Talent in geographic focus, talent categories and traditional commission-based representation model.
• 011 Actors Agency: Gauteng-based actors' agency representing performers for film, TV, theatre and commercial production in South Africa. Directly comparable offering and customer base to Stella Talent, with concentration in the Johannesburg market.
• Noble Artists: South African talent management agency representing actors and entertainers across film, television and live performance. Comparable in that it operates as a traditional representation agency for performers in the same South African market.
• Real Life Actors Agency: Johannesburg-based talent agency representing actors across South African film, television, theatre and commercial work. Closely comparable in business model, target market and artist categories, with geographic overlap in Johannesburg.
• Fetched Talent Management: South African talent management firm representing actors and creatives. Operates in the same regional ecosystem with a comparable commission-based representation model for film, TV and commercial work.

Broad incumbents

• Creative Artists Agency (CAA): Global talent and entertainment agency representing actors, directors and other entertainment professionals across film, TV and theatre. Comparable in core representation activity but operates at vastly larger scale and across global markets; useful as a benchmark for the upper bound of the talent agency business model.
• William Morris Endeavor (WME): Major global talent agency representing actors, writers, directors and other entertainment figures. Comparable in representation services and commission-based revenue model, but at significantly larger scale and with a global footprint.
• United Talent Agency (UTA): Large global talent and literary agency representing actors and other creatives. Comparable core offering of actor representation but with much broader scope and resources than a regional boutique like Stella Talent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stellatalentagency
• LinkedInlinkedin.com/company/stella-talent-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stella Talent