GEO Holdings

Name

GEO Holdings

Legal name

GEO HOLDINGS CORPORATION

Website

https://geonet.co.jp

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Reuse and Retail Services

NAICS

Used Merchandise Retailers (4595), Other Miscellaneous Retailers (4599), Electronics and Appliance Retailers (4492)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Variety Stores (5331), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sporting Goods & Outdoor Gear Resale (CRAFAGAH)

akta.pro secondary industry

Off-Price Department Store Chains (Regional) (CRAGAEAH)

Keywords

• Reuse retail services
• Used goods resale
• Media rental stores
• Off-price retail
• Used mobile devices

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Second Street (リユース) 事業: 衣料品やバッグ・靴などの服飾品、家具、家電、生活雑貨などのリユース品的買取と販売。全国900店舗以上とオンラインストアを運営。ファッション衣料・服飾の中心としつか、家具・家電・生活雑貨まで幅広い商材を取り扱う。FY2026 売上高: 155,250百万円 (前年比17.6%増).
2. GEO (メディア) 事業: DVD・CD・ゲームソフト・書籍などのアミューズメントソフトをリユース・新品販売・レンタルという3通りの方式で提供。全国に直営を中心とした約1,000店舗を展開。FY2026 売上高: 87,759百万円 (前年比4.9%増).
3. ラグジュアリー (OKURA) 事業: 高級時計やラグジュアリーブランドのバッグなどのリユース卸売業、小売業。個人買取に加え、法人向けオークション「おお蔵市場」「JWA（日本オークション協会）」での販売アプリを 通じたレンタルサービスも展開。FY2026 売上高: 57,595百万円 (前年比1.1%減).
4. Luck Rack (オフプライス) 事業: 新品の余剰在庫を、定価の30〜90%オフ продажа。480社以上の協力企业与提携し、レディース・メンズのアパレル商品を主に、コスメや生活雑貨など1店舗あたり最大2万点を超える商品を取り揃え。FY2026 新品 含む: 124,333百万円 (前年比25.5%増).
5. モバイル (中古スマホ・タブレット) 事業: 中古スマホ・タブレット、格安SIMの取り扱い。GEO mobileは800店舗達成(2025年7月)。ワールドモバイルはBtoBで法人向け卸売・海外市場輸出も行う。
6. デジタルコンテンツ事業: viviONグループによる電子コミックサービス「comipo」の展開、ボイスコミック配信、VTuberグループ「あおぎり高校」の運営。

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

GEO Holdings operates a diversified reuse and retail business under multiple brands: 2nd STREET (comprehensive reuse shops for clothing, accessories, furniture, and household goods), GEO (DVD/CD/game rental and new and used entertainment retail), OKURA (luxury watch and brand bag resale), Luck Rack (off-price retail of manufacturer surplus goods at 30-90% off MSRP), and GEO mobile / World Mobile (used smartphone and tablet purchasing and sales). The group runs approximately 2,274 stores across Japan and 148 stores in 6 overseas markets, complemented by e-commerce platforms and digital content services.

Product overview

GEO Holdings operates a diversified retail and reuse business portfolio under a holding company structure. The core businesses include: GEO (media entertainment retail/rental with ~1,000 stores), 2nd STREET (comprehensive reuse retail with 900+ domestic stores and international expansion in 6 countries), OKURA (luxury watch and brand bag reuse), Luck Rack (off-price stores selling new surplus goods), GEO mobile/World Mobile (used smartphone retail and B2B), and digital content services through viviON Group (electronic comics and VTuber). Supporting businesses include rock (agricultural machinery and antique reuse), 2nd STORAGE (delivery storage), GEO Arekore Rental (item rental), amusement facilities, and internal system development through GEO Networks. The company operates 2,274 stores group-wide with consolidated sales of 481.2 billion yen (FY March 2026).

Differentiator

Problem solved

Functional benefit

Brands

• GEO: Media/entertainment business offering DVD, CD, game rental and sales, book rental, original goods, and daily necessities through approximately 1,000 stores nationwide.
• 2nd STREET
• OKURA
• Luck Rack
• GEO mobile
• 2nd STREET (overseas)
• viviON
• GEO Networks
• rock
• 2nd STORAGE
• GEO Arekore Rental
• Warehouse / Capsule Raku-kyoku
• Chelsea

Products and services

• GEO
• 2nd STREET
• OKURA
• Luck Rack
• GEO mobile
• World Mobile
• 2nd STREET International
• viviON Group Digital Content Services
• rock
• 2nd STORAGE
• GEO Arekore Rental
• Gaming Portable PC Rental
• Warehouse / Capsule Raku-kyoku
• Chelsea
• GEO Digital Base

Quantifiable outcome

• 国内リユース事業で年間6万トン以上のGHG削減効果 (61,647 t-CO2e in FY2025)
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• 横浜市minorGTM or Marketing Partner · 1 June 2026セカンドストリートと横浜市のリユース活動促進に向けた連携協定の締結. 循環型社会の実現に貢献.
• 札幌市minorGTM or Marketing Partner · 1 July 2025セカンドストリートと札幌市のリユース活動促進に向けた連携協定。官民それそれに资源や機能を活かし、废弃物の削減やリユース活動を共同で推进.
• テンフィールズファクトリー株式会社minorStrategic or Co-development Partner · 14 March 2025ゲオグループはテンフィールズファクトリー株式会社と提携し、2025年3月15日よりEV充電器「A-QUICK」をゲオとセカンドストリートの計16店舗に導入。180kW出力の超急速充電器でCHAdeMO・NACS双方の規格に対応。化石燃料依存しない移動手段の普及后押しと来店客へのサービス拡充を目的.
• 株式会社シェアリングエネルギーminorStrategic or Co-development Partner · 1 September 2024ゲオホールディングスと株式会社シェアリングエネルギーが連携し、太陽光発電によるオンサイトPPA電力を一部店舗へ導入。再生可能エネルギー電力の導入店舗拡大によるCO2排出量削減を目指す.
• 日本リユース業協会minorStrategic or Co-development Partnerゲオグループは、一般社団 fluid 日本リユース業協会に正会員として加盟。本協会は「リユース業界の透明性の高い健全な発展を通じて、持続可能な循環型社会の形成に貢献する」ことを理念に掲げ、リユース業の認知向上および業界の健全な発展に向けた活動を実施.
• GX フューチャー・コンソーシアムminorStrategic or Co-development Partner官民連携組織で、脱炭素と経済成長の好循環の実現を目指す。ゲオグループは2026年4月より参画しGX Leagueの活動を 通じた脱炭素取り組みの推进.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Rakuten Group: Major Japanese e-commerce conglomerate operating Rakuten Ichiba marketplace and Rakuma resale platform. Comparable as a competitor to GEO for both online retail and the Rakuma C2C resale platform competing with 2nd STREET.
• Pan Pacific International Holdings (Don Quijote): Major Japanese discount/department store operator (Don Quijote, Majica, Panago brands). Comparable to GEO's Luck Rack off-price format and broader discount retail strategy, though operating at much larger scale across multiple retail formats.
• Yamada Holdings: Major Japanese electronics and home appliance retailer (Yamada Denki, LABI). Comparable to GEO for electronics retail component (2nd STREET electronics handling, GEO mobile device operations) but at much larger scale.
• Culture Convenience Club (TSUTAYA): Japanese media/lifestyle company operating TSUTAYA video/DVD rental stores and T-Point loyalty platform. Direct comparable to GEO's media rental business in the DVD/CD/game rental category, though TSUTAYA has broader entertainment platform ambitions.

Direct peers

• Hard-Off Corporation: Japanese reuse retail chain specializing in electronics, household goods, and hobby items through Hard-Off, Off-House, and Mode-Off formats. Directly comparable to GEO's 2nd STREET for comprehensive reuse retail, with comparable store-count scale and a public listing.
• BookOff Corporation Holdings: Japanese listed reuse retailer operating BookOff stores for books/media and various reuse formats. Most direct comparable to GEO's 2nd STREET in terms of physical reuse retail footprint in Japan, though with stronger book/media focus and smaller scale.

Emerging players

• Mercari: Japanese-founded C2C online resale marketplace (also operating in the US) and the dominant Japanese peer for resale/recommerce. While business model differs (online marketplace vs. physical stores), Mercari is the primary competitive threat to GEO's 2nd STREET in the consumer reuse category.
• Treasure Factory Co., Ltd. Japanese reuse retail chain (Treasure Factory, Mode Plus, Charmful) operating in clothing, brand goods, and household items. Comparable to 2nd STREET's clothing-focused reuse stores and operating in similar Japanese physical reuse market.
• Eco Ring Co., Ltd. Japanese reuse/secondhand retailer focused on jewelry, brand goods, and used items with both retail and B2B operations. Comparable to GEO's OKURA luxury reuse business and 2nd STREET's premium brand segment.

Others

• Daiso (Daiso Industries): Japanese variety/discount retail chain offering a wide assortment of consumer goods at standardized low prices. Adjacent peer to GEO's diverse retail formats (especially Luck Rack off-price stores) with similar multi-product retail philosophy.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@2ndSTREET
• Instagraminstagram.com/2ndstreet_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEO Holdings