Textrade
Textrade is a Tokyo-based, bootstrapped digital services company that operates Japanese-language comparison media properties (StorePro, CloudInt, CLAIRE, GameLens) and B2B services including Instagram management, SEO consulting, and store digitalization support, serving SMB restaurants, cafes, and physical retail store owners in Japan.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What Textrade does
Textrade (株式会社Textrade) is a Tokyo-based, founder-owned private company that operates a portfolio of specialized Japanese-language comparison media properties and adjacent B2B digital services for physical retail and food-service SMBs. Founded in March 2021 as a sole proprietorship and legally incorporated in December 2025 with 3,000,000 yen capital stock, the company originally launched a C2C textbook resale app for university students but discontinued that service in May 2025 to refocus entirely on store digitalization (DX) support. Current media properties include StorePro (cashless payment terminal, POS register, self-checkout, and mobile-ordering comparison content for physical stores), StorePro Assist (Instagram management outsourcing for restaurants and cafes), CLAIRE Biz (restaurant PR through regional Instagram media, including the Kagoshima CLAIRE and Kawasaki Kei accounts acquired from CLAIRE in June 2025), CloudInt (programming education and engineer-career-change comparison media, including a school diagnosis tool launched November 2024), and GameLens (gaming device information media that also runs a direct e-commerce shop launched June 2024). Underlying technology is a standard content management and SEO-optimized publishing stack with GSC/GA4-based analytics; there is no disclosed proprietary AI/ML component.
The business model is multi-stream and small-ticket. Subscription retainers anchor revenue: SEO consulting at 165,000 yen/month, SNS management outsourcing at 110,000 yen/month, and web media promotion plans starting at 50,000 yen/month. Additional revenue is generated from media advertising on StorePro and CloudInt (article placement, featured articles, banner ads, category placement for payment and education vendors), project-based web and mobile application development, CLAIRE Biz PR services for restaurants, and GameLens e-commerce sales. Go-to-market combines direct sales (phone, email, web form) to SMB owners with self-serve traffic from owned media properties. Customers are primarily Japanese SMB restaurant, cafe, and retail store owners, with secondary reach into multi-store/chain operators, beauty salons, and individuals researching programming education. The company is asset-light, relying on freelance contractors for writing, design, and store coverage, and is bootstrapped with no institutional funding disclosed.
Textrade firmographics
Firmographics- Name
- Textrade
- Legal name
- 株式会社Textrade
- Website
- https://textrade.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Textrade is a Tokyo-based, bootstrapped digital services company that operates Japanese-language comparison media properties (StorePro, CloudInt, CLAIRE, GameLens) and B2B services including Instagram management, SEO consulting, and store digitalization support, serving SMB restaurants, cafes, and physical retail store owners in Japan.
- Ownership category
- akta.pro rank
Textrade industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where Textrade is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Textrade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Service Retainers (SNS/SEO): Monthly recurring fees for ongoing services including SEO consulting (165,000 yen/month), SNS management outsourcing (110,000 yen/month), and web media promotion (from 50,000 yen/month). Application development billed per project.
- StorePro Media Advertising: Revenue from article placement, featured articles, comparison article enhancement, banner ads, and category page placement for payment terminal, POS, and retail technology service providers. Includes monthly data sharing on article views and click-through rates.
- Web/App Development: Custom web development, iOS app development, landing pages, and product page production. Requirements definition, design, implementation, and post-release maintenance support available.
- CLAIRE Biz PR Services:
- CloudInt Media Content: Content and features for programming education media including school diagnosis tools, ranking comparisons, and related information services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Web Media Promotion Plan - Starting tier for businesses wanting to reach audiences through specialized owned media |
| Subscription | Monthly | SNS Media Promotion Plan - Instagram-based restaurant promotion through CLAIRE media channels |
| Subscription | Monthly | SEO Consulting Plan - Comprehensive SEO optimization and content strategy |
| Subscription | Monthly | SNS Management Outsourcing Plan - Full-service Instagram account management for restaurants |
| Other | Pay-as-you-go | Application Development - Custom web and mobile application development |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Textrade product offering
Product offeringCore offering
Textrade runs owned comparison and content media properties (StorePro for payment terminals/POS, CloudInt for programming education, GameLens for gaming devices, CLAIRE Biz for restaurant PR) and delivers integrated B2B digital marketing services to physical stores and F&B operators, including SEO consulting, SNS operations, web production, and app development.
Product overview
Textrade operates as a digital solutions provider offering a portfolio of specialized media platforms and marketing services. The core offerings include StorePro (cashless payment/POS comparison media for physical stores), StorePro Assist (Instagram marketing for restaurants/cafes), and CLAIRE Biz (restaurant PR services), all supporting physical store DX initiatives. Additionally, the company operates CloudInt (programming education media) and GameLens (gaming device information media), alongside SEO consulting and web/app development services. The original Textrade textbook marketplace app has been discontinued.
Differentiator
Problem solved
Functional benefit
Brands
- StorePro: Cashless payment terminal and POS register comparison media for physical stores in Japan
- StorePro Assist
- CLAIRE Biz
- CloudInt
- GameLens
Products and services
- StorePro Comparison and information media platform covering payment terminals and POS systems, helping Japanese physical retail stores select and adopt cashless payment solutions.
- StorePro Assist Managed Instagram marketing service for restaurants and cafes, designed to help F&B operators build SNS presence and customer engagement.
- CLAIRE Biz Restaurant media and PR service for F&B operators, providing PR distribution and content support tailored to restaurants and cafes in Japan.
- CloudInt Programming education media platform providing comparison and content resources for programming schools and learners in Japan.
- GameLens Gaming device media platform covering gaming hardware, peripherals, and related content for the Japanese gaming market.
- SEO Consulting SEO consulting service helping businesses improve organic search visibility and inbound traffic as part of Textrade's B2B digital marketing services.
- Web and App Development Web production and app development service for B2B clients, delivered as custom projects that complement Textrade's media and SNS offerings.
Quantifiable outcome
- Kitchen goods retailer achieved 2,258% follower increase through Instagram management
- +4 more outcomes
Companies that use Textrade
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Textrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Textrade partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CLAIREcoreAcquired restaurant media business and SNS management operations from CLAIRE in June 2025. Transaction included Kagoshima-based restaurant introduction Instagram media (21,000 followers) and SNS operations business. Strengthened Textrade's restaurant and cafe customer acquisition services by combining CLAIRE's creative capabilities with existing StorePro and StorePro Assist offerings.
- 株式会社もしもminorListed as major client/partner in corporate profile. Nature of relationship appears to be affiliate advertising or e-commerce related.
- 株式会社ファンコミュニケーションズminorListed as major client/partner. Major internet advertising and affiliate marketing company based in Japan.
- 株式会社インタースペースminorListed as major client/partner. Japanese internet advertising and media company.
- 株式会社ファーストペンギンminorListed as major client/partner. Affiliate advertising company.
- 谷歌合同会社 (Google)minorListed as major client/partner. Relationship likely involves Google advertising platforms and/or Google Analytics implementation.
- 株式会社フォーイットminorListed as major client/partner. Internet advertising and media company.
- バリューコマース株式会社minorListed as major client/partner. Major affiliate marketing network in Japan.
- リンクシェア・ジャパン株式会社minorListed as major client/partner. Affiliate marketing network company (Rakuten Group subsidiary).
- 辻・本郷税理士法人minorListed as tax accountant firm. Provides ongoing tax advisory and compliance services.
- GMOあおぞらネット銀行minorListed as partner bank. Provides corporate banking services through free branch (フリー支店) arrangement.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Textrade competitors and assessment
Company assessmentDirect peers
- ガイアックス (GaiaX): Listed Japanese company (3775) operating community platforms and SNS-related services, including marketing support and crypto/NFT community tools. Comparable across Textrade's community-driven Instagram operations and media-driven SMB marketing services.
- トレタ (Toreta): Restaurant-tech platform offering reservation, customer management, and analytics for restaurants and cafes. Direct comparable to Textrade's CLAIRE Biz and StorePro Assist services, which similarly target F&B SMBs with customer acquisition and operations support.
- BOXIL (スマートキャンプ): Japan's leading SaaS comparison and review platform owned by Smart Camp. Direct comparable to StorePro's B2B comparison media model targeting SMBs evaluating payment terminals, POS, and operational software — same lead-generation-plus-ads monetization framework.
- テーブルチェック (TableCheck): Restaurant tech platform offering reservation, POS, payment, and customer data infrastructure globally with strong Japan presence. Comparable business model focus on F&B SMB digitalization, similar to Textrade's integrated payment/POS comparison and SNS services.
- ホットリンク (Hotlink): Tokyo Stock Exchange-listed (2951) SNS marketing agency offering analytics, influencer marketing, and social media support. Direct comparable to Textrade's StorePro Assist SNS outsourcing and CLAIRE Biz restaurant PR services, both targeting SMBs with bundled content and operations services.
- ITreview: Japanese IT product review and comparison platform covering SaaS and business software, with user reviews, rankings, and lead generation. Direct comparable to StorePro, which evaluates payment terminals and POS systems using the same comparison/review-driven traffic model.
- トレンダーズ (TRENDERS): TSE-listed (6069) Japanese marketing agency specializing in SNS, influencer, and content marketing for brands. Highly comparable to StorePro Assist's Instagram operations offering for restaurants and the broader Textrade media + agency stack.
- ferret (BASIC): Japanese marketing-specialized media by BASIC (formerly known as ferret), providing articles, tools, and resources on web marketing, SNS, and SEO. Closely aligned with Textrade's owned-media-and-agency hybrid model and target audience of marketing-savvy SMBs.
Emerging players
- Progate (株式会社Progate): Japan-focused programming education platform with paid online courses targeting career changers and learners. Comparable audience overlap with Textrade's CloudInt programming education media, which targets the same learning-and-career-change persona.
Broad incumbents
- ぐるなび (Gurunavi): Long-established Japanese restaurant discovery and promotional platform with broad SMB marketing products. Comparable as a broader incumbent serving the same restaurant-owner customer base that CLAIRE and StorePro Assist target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Textrade social profiles
Digital presenceTextrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Textrade leadership team
Management profileNumber of profiles
Textrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Textrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Textrade
What does Textrade do?
Textrade runs owned comparison and content media properties (StorePro for payment terminals/POS, CloudInt for programming education, GameLens for gaming devices, CLAIRE Biz for restaurant PR) and delivers integrated B2B digital marketing services to physical stores and F&B operators, including SEO consulting, SNS operations, web production, and app development.
Is Textrade a public or private company?
Textrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Textrade founded?
Textrade was founded in 2021.
Where is Textrade based?
Textrade is headquartered in Tokyo, Japan, in the Asia region.
How does Textrade make money?
Five revenue lines are on record. Service Retainers (SNS/SEO) is the primary driver. The others are storePro Media Advertising, web/App Development, CLAIRE Biz PR Services and cloudInt Media Content.
Who are Textrade's main competitors?
Direct peers on record are ガイアックス (GaiaX), トレタ (Toreta), BOXIL (スマートキャンプ), テーブルチェック (TableCheck), ホットリンク (Hotlink), ITreview, トレンダーズ (TRENDERS) and ferret (BASIC). Progate (株式会社Progate) is listed as an emerging player. ぐるなび (Gurunavi) is listed as a broad incumbent.
Does Textrade have an API?
No public API is recorded for Textrade.
What industry is Textrade in?
Textrade's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 541810 and its SIC code is 7311.