Metro Turizm

What Metro Turizm does

Metro Turizm Seyahat Organizasyon ve Ticaret A.Ş. is Turkey's largest intercity road passenger transportation company, founded in November 1992 and headquartered at the Grand Istanbul Bus Terminal in Bayrampaşa. The company operates a multi-tier bus service platform (Metro Suit 2+1 premium, Metro Class 2+2 standard, Metro CIP airline-style, Metro Euro for international routes, Metro Mini for short-haul, and Metro Free city shuttles) over a fleet of 1,221 buses — 495 owned and the remainder affiliated — averaging just three years in age and running roughly 1,400 daily departures across 79 Turkish provinces and 20+ international destinations including Albania, Bulgaria, Greece, Georgia, Romania, Germany, and Iraq.

The underlying technology stack combines conventional digital channels — a website (metroturizm.com.tr), iOS and Android mobile apps, E-Bilet electronic ticketing, and the Yolcum Nerede real-time bus/passenger tracking system — with in-vehicle amenities including seat-back personal entertainment systems, WiFi, USB charging, and power outlets. Distribution is hybrid: over 1,000 active agencies and Metro Travel sales offices, a 7/24 call center (0850 222 34 55), WhatsApp support, and city shuttle pickup points in Istanbul neighborhoods. The Passenger Card loyalty program adds a digital engagement layer with discounts and point-based free travel.

Metro Turizm generates revenue primarily from passenger ticket sales across domestic and international routes, supplemented by cargo/baggage fees (30 kg allowance per seat), Metro Rent charter services for corporate and group clients, and sponsorship/advertising income from events such as the Türkiye Bilardo Şampiyonası. The customer base is overwhelmingly B2C individual travelers, with secondary demand from tourism operators, corporate charters, schools, and NGOs. The company is privately held under Metro Holding, family-controlled by the Öztürk family, with subsidiaries including Metro Rent A Bus, Metro Travel, Samsun Gıda, and Atlas Yazılım. As a private A.Ş. with no public listing and no disclosed financial statements, the company does not file audited revenue figures.

Name

Metro Turizm

Legal name

Metro Turizm Seyahat Organizasyon ve Ticaret A.Ş.

Website

https://metroturizm.com.tr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Metro Turizm is Turkey's leading intercity bus passenger transportation company, operating 1,221 buses across 79 provinces and 20+ countries, transporting roughly 19 million passengers annually via multi-tier service brands and a hybrid agency-digital distribution network of 1,000+ outlets.

Ownership category

akta.pro rank

Product category

Intercity Bus Transportation

NAICS

Interurban and Rural Bus Transportation (485210), Charter Bus Industry (48551)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Intercity Commuter Bus Operators (TLAFAFAG)

akta.pro secondary industry

Airport Express & Intercity Shuttle Operators (TLAFAFAC)

Keywords

• Intercity bus transportation
• Passenger road transport
• Bus ticket booking
• Coach travel services
• Charter bus rental

Headquarters

HQ city

Bayrampasa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Passenger Ticket Sales: Core revenue stream from intercity bus ticket sales across domestic and international routes in Turkey and neighboring countries including Albania, Bulgaria, Greece, Georgia, Azerbaijan, Iran, Iraq, and Romania. Tickets sold through online platforms, mobile app, call center, and physical sales offices.
2. Cargo/Baggage Services: Revenue from checked baggage services with 30kg limit per seat. Additional fees for baggage exceeding weight limits.
3. Bus Rental (Metro Rent): Rent-a-bus services for corporate events, group travel, and private charters through Metro Rent A Bus subsidiary.
4. Sponsorship and Advertising: Revenue from sponsorship deals and advertising on vehicles and during events such as billiards championships and youth summits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Metro Turizm is Turkey's leading intercity road passenger transportation company, operating a fleet of over 1,300 buses across 79 provinces and international routes. The company sells bus tickets directly to consumers via its website, mobile applications, 24/7 call center, and a network of 1,000+ authorized sales agencies. Its offering spans multiple service tiers (Metro Suit, Metro Class, Metro Euro, Metro Mini, Metro Free) along with charter rentals under Metro Rent and the Passenger Card loyalty program.

Product overview

Metro Turizm is Turkey's leading intercity bus transportation company operating as a single unified bus service platform with multiple service tiers. The company operates a fleet of over 1,300 buses across 79 provinces, providing seat-back personal entertainment (TV, music, films), WiFi internet, USB charging, and electrical outlets on board. The service portfolio includes: Metro Suit (premium 2+1 seating), Metro Class (standard 2+2 seating), Metro Euro (international routes to Albania, Bulgaria, Greece), Metro Mini (short-distance routes), and Metro Free (complimentary city shuttles). Supporting services include Passenger Card loyalty program, online and mobile ticket booking, real-time passenger tracking (Yolcum Nerede), and e-ticket verification. The company also operates Metro Rent (bus rental) and Metro Academy (training).

Differentiator

Problem solved

Functional benefit

Brands

• Metro Suit: Premium segment intercity buses with 2+1 seating, personal entertainment systems, WiFi, and wide refreshment options including diet products
• Metro Class
• Metro Euro
• Metro Rent
• Metro Mini
• Metro Free
• Metro Academy
• Passenger Card

Products and services

• Metro Suit Premium intercity bus service featuring 2+1 luxury seat configuration with WiFi, seat-back personal entertainment systems (TV, music, films), and expanded catering options including diet products. Targeted at travelers seeking enhanced comfort on intercity routes.
• Metro Class Standard intercity bus service with 2+2 seat configuration, WiFi, personal seat-back entertainment systems with TV, music and film options, and wide catering selections for general intercity travelers.
• Metro Euro Intercity bus service for international routes covering Albania, Bulgaria, and Greece, featuring standard 2+2 seat configuration with WiFi, seat-back personal entertainment, TV, music, film options and catering selections.
• Metro Mini Short-distance intercity and inter-district bus service designed for shorter routes between cities and towns within Turkey.
• Metro Free Free intra-city shuttle service providing complimentary transportation for passengers to and from bus terminals across major cities including Istanbul (Alibeyköy, Selimpaşa, Samandıra, Bayrampaşa).
• Metro CIP (Comfort In Premium) Premium airline-like intercity bus service featuring breakfast and cold sandwich catering, uninterrupted WiFi internet, Digitürk TV broadcasts, and latest-technology seat-back televisions. Launched on the Samsun-Ankara route, reducing travel time to 4.5 hours. Targeted at business and premium leisure travelers seeking a premium ground transport alternative.
• Metro Rent (Bus Rental Service) Bus and midibus charter rental services operated through Metro Rent A Bus Otobüs Kiralama A.Ş. subsidiary, providing dedicated charter vehicles for corporate events, group travel, school trips, sports clubs, tourism operators, and private charters.
• Passenger Card Loyalty Program Free membership loyalty program offering instant ticket discounts and point accumulation per journey redeemable for complimentary trips. Available to all travelers with online application via website; integrated with online and mobile booking platforms.

Quantifiable outcome

• Transports approximately 19 million passengers annually
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Metro Rent A Bus Otobüs Kiralama A.Ş.coreStrategic or Co-development PartnerPrimary distributor (ana distribütör) for Metro Turizm. Handles refund payments and compensation for disputes arising from ticket purchases. Operates bus rental services under the Metro Rent brand for charter and group transportation.
• Atlas Yazılım ve Bilişim Hizmetleri Ticaret A.Ş.coreTechnology or IntegrationSoftware and IT services partner handling customer complaints, suggestions, and service-related payment processing. Supports the ticket sales network as an intermediary/acency partner.
• T.C. Ulaştırma ve Altyapı BakanlığıcoreOthersMinistry of Transport and Infrastructure regulating intercity bus transportation in Turkey. Issues operating permits and licenses. Metro Turizm holds B1, B2, D1, F2 licenses as required by the ministry.
• Side TurstrategicChannel Partner/ Reseller/ DistributorTourism transportation company operating in Antalya region. Partnership involves 10-year agreement for intercity bus operations using Metro Turizm branding. Invested in 180+ vehicles with 10 Safir Plus and 6 Marathon VIP vehicles added in 2016.
• TEMS A (Temsa Ulaşım Araçları)minorOthersBus manufacturer and supplier for Metro Turizm fleet. Delivered 100 vehicles in 2016 including Safir Plus and Marathon models for Antalya region operations.
• Genç Türkiye ZirvesiminorGTM or Marketing PartnerYouth summit organization. Metro Turizm served as Gold Sponsor (Altın Sponsor) for the event, supporting youth entrepreneurship and education initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FlixBus: European long-distance bus operator now active in Turkey via its Kamil Koç and Ulusoy acquisitions. Brings dynamic pricing, standardized tech, and pan-European brand reach, directly challenging Metro on cross-border Turkish-European routes.
• Varan Turizm: Historic premium Turkish intercity bus brand with nationwide routes and a focus on higher service tiers. Overlaps directly with Metro on the Istanbul-Ankara premium segment where Metro CIP and Varan's Comfort class compete.
• Ulusoy Turizm: Turkish intercity bus operator with strong Black Sea and northern route presence; integrated into FlixMobility. Competes with Metro on domestic corridors and offers comparable online ticket booking and seat selection features.
• Pamukkale Turizm: Long-standing Turkish intercity bus operator serving western Anatolia and major trunk routes. Comparable fleet, route network, and agency-based distribution, making it a close substitute competitor to Metro on overlapping corridors.
• Kamil Koç: One of Turkey's largest intercity bus operators with nationwide coverage. Now majority-owned by FlixMobility, it competes head-to-head with Metro Turizm on trunk corridors such as Istanbul-Ankara and Istanbul-Izmir, with similar online booking and agency distribution.

Emerging players

• Obilet: Leading Turkish online intercity bus ticketing aggregator and OTA. Comparable because it controls significant demand allocation for Metro and peers via its booking funnel, and increasingly poses a threat to direct agency-led distribution.
• Bilet.com (Biletall): Major Turkish online travel and bus ticketing platform. Comparable as a digital distribution and discovery layer for intercity bus passengers, competing with Metro's own web/app channels for first-touch customer acquisition.

Broad incumbents

• Greyhound Lines: Iconic North American intercity bus operator with nationwide route network. Comparable in operating model (fixed-route scheduled intercity coach, online booking, fleet management), useful as a benchmark for network economics.
• National Express: UK-based large intercity and coach operator with international presence. Relevant peer on business model — long-distance scheduled bus services, premium tiers, and digital booking — even though geography differs.

Regional players

• PostBus (PostAuto) Switzerland: Swiss national regional and intercity bus operator under Swiss Post. Comparable operating model (scheduled intercity/regional bus with strong public brand and modern fleet), although focused on the Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metroturizm
• Xx.com/MetroTurizm
• LinkedInlinkedin.com/company/metro-turizm-organizasyon-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Turizm