Splash Lease

What Splash Lease does

Splash Lease BV is a privately held Dutch appliance rental subscription company headquartered in Utrecht, founded in 1990 and operating exclusively in the Netherlands. The company rents household appliances — washing machines, dryers, washer-dryer combinations, dishwashers, cookers, refrigerators, fridge-freezer combinations, freezers, and microwaves — on minimum 1-year monthly subscription contracts to a single end customer: students living in shared housing (studentenhuizen) across all major Dutch university cities including Amsterdam, Groningen, Maastricht, Leiden, and Utrecht. The subscription bundles free delivery, installation, repairs, replacements, and old-appliance removal into a single monthly fee starting from €11.95 for a washing machine and €18.00 for a heat-pump dryer, with no security deposit required. A branded "Mijn Splash" customer portal, embedded NFC/QR codes on each appliance, and a share-code contract transfer mechanism form the core technology layer, while a nationwide delivery and installation logistics operation provides the physical fulfillment backbone.

The business is a direct-to-consumer operation: customers self-serve orders on splash.nl or place them by phone (088-1990111) and WhatsApp, with a callback-based advisory layer rather than field sales. Distribution is augmented by a partnership with SSH Student Housing, one of the Netherlands' largest student housing providers, which cross-promotes Splash to its tenants with discounted pricing. WEEELABEX certification (via Kiwa) governs the refurbishment and recycling of appliances between rental cycles, and a Kiyoh score of 9.2/10 across 2,019 reviews (with 98% of customers recommending the service) indicates strong customer satisfaction within the niche. The company is founder-owned with no disclosed external funding, no parent company, and headcount in the 11–50 range, consistent with a small, profitable, self-sufficient operator. An upcoming Splash mobile app and a tentative "Zakelijk" (business) segment on the website represent the most material signals of incremental product and customer expansion beyond the core student demographic.

Name

Splash Lease

Legal name

Splash Lease BV

Website

https://splash.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash Lease BV is a privately held Dutch rental subscription company, founded in 1990 and headquartered in Utrecht, that rents household appliances (washing machines, dryers, dishwashers, refrigerators) to students in shared housing across the Netherlands on minimum 1-year all-inclusive monthly contracts.

Ownership category

akta.pro rank

Product category

Appliance Rental Services

NAICS

Consumer Electronics and Appliances Rental (532210)

akta.pro primary industry

Appliance Leasing (Home & Kitchen) (FSAKANAC)

Keywords

• Appliance rental services
• White goods rental
• Subscription appliance leasing
• Student housing appliances
• Household appliance subscriptions

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Appliance Rental Subscriptions: Splash Lease's primary revenue stream is monthly rental subscriptions on home appliances (washing machines, dryers, dishwashers, fridge-freezer combinations, freezers, cookers, microwaves). Subscriptions are billed monthly at tiered rates based on product category and contract term length. Free delivery, installation, repairs, and old-appliance removal are included in the monthly fee. Revenue is recurring and scales with the number of active subscriptions. Longer contract terms reduce the monthly rate, aligning with student academic cycles (1+ year).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Splash Lease rents household appliances (washing machines, heat-pump dryers, washer-dryer combinations, dishwashers, cookers, refrigerators, fridge-freezer combinations, freezers, and microwaves) to students in the Netherlands on monthly subscription contracts. All subscriptions bundle free delivery, installation, repairs, replacement, and removal of the old appliance, with no security deposit required. A contract-transfer feature allows outgoing students to hand over the subscription to a housemate in minutes.

Product overview

Splash Lease is a rental subscription service for white goods (household appliances) targeting students in the Netherlands. The company offers a portfolio of 9 appliance categories: washing machines, dryers, washer-dryer combinations, dishwashers, cookers/stoves, refrigerators, fridge-freezer combinations, freezers, and microwaves. Products are sourced from A-brands (Bosch, AEG, Samsung, Beko) as well as house models. Every rental includes bundled services: free delivery, installation, repairs/replacements, and old appliance removal. The service operates on subscription contracts (minimum 1 year) with features like contract transfer to housemates and nationwide delivery to student cities including Amsterdam, Groningen, Maastricht, Leiden, and Utrecht.

Differentiator

Problem solved

Functional benefit

Products and services

• Wasmachines (Washing Machines) Rental washing machines from A-brands (AEG, Beko, Bosch, Samsung) with a minimum 6 kg drum and 1200 rpm spin, plus a budget house model. Subscription includes free delivery, installation, repairs, and removal of the old appliance. Priced from €11.95 per month with discounts for longer contract terms. Targeted at students in shared Dutch housing.
• Drogers (Heat-Pump Dryers) Rental subscription for energy-efficient heat-pump dryers only. Condensation dryers were discontinued due to energy regulations. Priced from €18.00 per month with discounts for longer terms. Designed for daily use in student houses with lower temperatures, air recirculation, and reduced power consumption.
• Wasdroogcombinaties (Washer-Dryer Combinations) Rental subscription for combined washer-dryer units offering a space-saving solution for student households. Includes free delivery, installation, repairs, and removal of the old appliance.
• Vaatwassers (Dishwashers) Rental subscription for A-brand dishwashers delivered and installed in student housing, with full service coverage included.
• Fornuizen (Cookers/Stoves) Rental subscription for cookers and stoves for student housing, with delivery and installation included in the monthly fee.
• Koelkasten (Refrigerators) Rental subscription for refrigerators in student accommodation, with delivery and installation included in the monthly fee.
• Koelvriescombinaties (Fridge-Freezer Combinations) Rental subscription for fridge-freezer combination units available in multiple sizes for different apartment types. Priced from €16.05 per month with discounts for longer contract terms.
• Vriezers (Freezers) Rental subscription for standalone freezer units in student housing, with delivery and installation included in the monthly fee.
• Magnetrons (Microwaves) Rental subscription for microwave ovens in student accommodation, with delivery and installation included in the monthly fee.

Quantifiable outcome

• 98% of 2,019 reviewed customers recommend Splash Lease (9.2/10 score)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SSH Student HousingcoreGTM or Marketing PartnerSSH Student Housing is one of the largest Dutch student housing providers. The partnership offers SSH tenants special discounted rates on Splash Lease appliances (energy-efficient washing machines and other white goods). SSH promotes Splash Lease through its own channels, and Splash provides a dedicated landing page and discount codes for SSH tenants. This partnership is a key student acquisition channel for Splash Lease, giving it access to SSH's large captive student housing portfolio across the Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Rentomojo: India-based consumer subscription-rental company offering furniture, appliances, and electronics on monthly subscriptions. Comparable business model (subscription rental of household appliances to consumers, all-inclusive service) though operating in a different geography.

Broad incumbents

• MediaMarkt: Large European consumer-electronics and appliance retailer present in the Netherlands; sells major white goods that overlap with Splash Lease's catalog and offers device-financing products that compete with Splash's no-deposit monthly-rental value proposition.
• IKEA: Global home-furnishings and appliance incumbent that has piloted furniture/appliance rental and subscription programs in several European markets. Comparable on category breadth (white goods in shared living) and student/young-adult target, though core business is ownership-based retail.
• Coolblue: Large Dutch electronics and home-appliance retailer with growing subscription/financing offerings on white goods. Overlaps Splash Lease's product categories and geography (Netherlands), but operates across a much broader portfolio with appliance sales as the primary revenue model.

Emerging players

• Fat Llama: Peer-to-peer rental marketplace for general consumer goods including electronics and small appliances. Adjacent model (consumer-goods rental) but marketplace- rather than inventory-led, with weaker overlap on the integrated delivery/installation experience Splash Lease provides.

Direct peers

• Grover: German-headquartered consumer-electronics and small-appliance subscription rental company offering month-to-month subscriptions on a wide product catalog. Directly comparable to Splash Lease on subscription model, target consumer, and product category — the closest European peer.
• OTTO (OTTO NOW / OTTO Up): Major German retailer/brand with subscription-rental programs (OTTO NOW / OTTO Up) offering furniture and household appliances on monthly subscriptions. Comparable in target user (consumers wanting to avoid large upfront purchases), product category, and recurring-rental revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SplashLease
• LinkedInlinkedin.com/company/splash-lease

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Lease