What Breeland does

Breeland B.V. is a privately-held Dutch authorized dealer of Jaguar and Land Rover vehicles, operating since 1997 as the first Land Rover Experience Centre in Europe. The company functions as an exclusive multi-location retail franchise for the South Holland and Zeeland regions, with showrooms in Rotterdam (headquarters), Den Haag, and Dordrecht, and a service partner location in Brielle. Its core offering consists of new vehicle sales across the Jaguar and Land Rover lineups — including Range Rover, Defender, Discovery, and Jaguar models — together with an Approved (certified pre-owned) program and a butler pickup-and-delivery service for workshop customers. Revenues are split between transactional new and used vehicle sales at unit prices typically ranging from approximately €73,000 to €149,000, and recurring workshop services for maintenance, repair, and warranty work. The go-to-market is enterprise-style direct showroom sales with personalized sales advisors, supplemented by digital marketing across owned websites, social channels, Google AdWords with conversion tracking, and Facebook Custom Audience and dynamic remarketing. Breeland does not develop proprietary technology; its franchise territory, multi-location footprint, and consistent top-3/Best Jaguar Land Rover Dealer recognition in the Netherlands constitute its primary competitive position. The company is family-owned with no disclosed external investors, headcount, or revenue figures.

Name

Breeland

Legal name

Breeland B.V.

Website

https://breeland.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Breeland B.V. is an authorized Jaguar Land Rover dealer for South Holland and Zeeland, Netherlands, operating showrooms in Rotterdam, Den Haag, and Dordrecht, and a service partner in Brielle, selling new and Approved pre-owned vehicles with workshop maintenance and repair services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sale of new Jaguar and Land Rover vehicles including Range Rover, Defender, Discovery, and Jaguar models through authorized dealer showrooms.
2. Approved pre-owned vehicle sales: Sale of certified pre-owned (Approved) Jaguar and Land Rover vehicles with remaining factory warranty.
3. Workshop / maintenance services: Maintenance and repair services for Jaguar and Land Rover vehicles, including scheduled servicing and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Breeland is an official authorized Jaguar Land Rover dealer that sells new and Approved (certified pre-owned) Jaguar, Range Rover, Defender, and Discovery vehicles through showrooms in Rotterdam, Den Haag, and Dordrecht. The company also provides authorized workshop maintenance and repair services for Jaguar and Land Rover vehicles, supported by a Butler pickup-and-delivery service and online vehicle inquiry and booking via its own dealer websites.

Product overview

Breeland is an official Jaguar Land Rover dealer operating as a multi-location automotive retail and service business. The company offers a unified product portfolio consisting of new vehicle sales and Approved (certified pre-owned) vehicles for the Jaguar and Land Rover brands, including Range Rover, Defender, and Discovery sub-brands. Additional offerings include vehicle maintenance and repair services, various limited edition packages (such as Defender Forest & Dynamic Editions, Range Rover Sport Limited Editions, and Range Rover Evoque Editions/Hoxton Edition), and a butler service for vehicle pickup and delivery. The company operates showrooms in Rotterdam, Den Haag, and Dordrecht, with a service partner location in Brielle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Land Rover vehicle sales Sale of new Land Rover vehicles (including Range Rover, Defender, and Discovery sub-brands) through the authorized dealer showrooms in Rotterdam, Den Haag, and Dordrecht for individual retail buyers in South Holland and Zeeland.
• New Jaguar vehicle sales
• Approved (certified pre-owned) Land Rover vehicles
• Approved (certified pre-owned) Jaguar vehicles
• Jaguar Service (maintenance and repair)
• Land Rover Service (maintenance and repair)
• Defender Forest & Dynamic Editions Limited edition Defender 110 P300e packages (Forest, Dynamic SE, Dynamic HSE) with premium options including panoramic sunroof, Black Exterior Pack, 20-inch wheels, heated seats, Cold Climate Pack, Driver Assist Pack, and tow hitch. Limited to 250 units each edition, priced from €97,990 to €112,879.
• Range Rover Sport Limited Editions Limited edition Range Rover Sport packages (P460e Momentum, P460e Santorini Momentum, P550e Autobiography) with Enhanced Black Pack, 23-inch Gloss Black wheels, Premium Upgrade Pack, Meridian 3D Surround Sound, and premium interior upgrades. Limited to 250 units each edition, priced from €124,768 to €148,768.
• Range Rover Evoque Hoxton Edition Special edition Range Rover Evoque featuring Platinum Atlas exterior finish, 20-inch Satin Gold alloy wheels, 3D surround camera, Black Brushed Aluminium trim, Cabin Air Purification Plus, Head-Up display, illuminated metal sill plates, and adjustable interior lighting. Priced from €73,188.
• Range Rover Evoque Editions Special edition Range Rover Evoque packages (including P270e variants) offering up to 5 years warranty on new or Approved Evoque models purchased from stock.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jaguar Land RovercoreChannel Partner/ Reseller/ DistributorBreeland is the official authorized Jaguar and Land Rover dealer for South Holland and Zeeland regions, established in 1997 (Land Rover) and 2016 (Jaguar). Breeland operates as the exclusive dealer representation for the brand in its territory, selling new vehicles, Approved pre-owned vehicles, and providing workshop services.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Wensink Groep: Largest Jaguar Land Rover dealer group in the Netherlands and the most direct comparable: multi-brand premium dealer group with multiple authorized franchises, multi-location showrooms, aftersales service, and active territory expansion — competing for the same JLR allocations and customer base as Breeland.
• Van Mossel Automotive Group: One of the largest Dutch automotive dealer groups with a broad premium franchise portfolio, multi-location showrooms, and integrated service operations; comparable in business model (authorized dealer + service) and in competing for the same premium Dutch customer segment.
• Stern Groep: Dutch publicly listed automotive dealer group operating multiple premium brand franchises across the Netherlands with full-service showrooms; comparable as a multi-brand dealer group with similar aftersales and CPO revenue mix, though at significantly larger scale than Breeland.
• Louwman Group: Large Dutch family-owned automotive group operating premium franchises (including Toyota/Lexus) across multiple locations with full sales, service, and CPO operations; comparable multi-location premium dealer business model competing for similar affluent Dutch consumers.
• Hedin Mobility Group: European automotive dealer group operating multiple premium franchises including JLR in the Netherlands; comparable as a multi-brand, multi-location authorized premium dealer with both retail and aftersales operations competing in the same Dutch market.
• D'Ieteren Center: Belgian-headquartered automotive group with authorized JLR dealer operations in the Netherlands; comparable as a premium multi-brand dealer with showrooms, certified service, and Approved CPO programs targeting the same premium buyer profile in adjacent geographies.

Broad incumbents

• Mercedes-Benz Dealer (e.g., Stern MB Rotterdam): Authorized Mercedes-Benz dealer in the Rotterdam region offering GLE/GLS premium SUVs that directly substitute for Range Rover models; comparable as a premium authorized dealer competing head-to-head for the same high-net-worth buyer in the South Holland territory.
• Audi Dealer Rotterdam: Authorized Audi dealer in the Rotterdam region with Q7/Q8 models competing for the same premium SUV buyer profile as Range Rover Sport and Defender; broader premium incumbent competing in the same geographic catchment.
• Porsche Centrum Rotterdam: Authorized Porsche dealer located in the same Rotterdam catchment as Breeland, competing for the same premium-SUV and luxury car buyer with overlapping price bands (Cayenne, Macan vs Range Rover/Defender); broader incumbent in the premium automotive retail category rather than a JLR-specific peer.
• BMW / MINI Dealer Group Rotterdam: Authorized BMW Group dealer in the Rotterdam region offering competing premium SUV product (X5, X7) at similar price points to Range Rover/Defender; comparable as a premium multi-location dealer competing for the same Randstad-area affluent customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC20JS-CC9o6E1SZmK0jznWg
• Facebookfacebook.com/breeland.landrover
• LinkedInlinkedin.com/company/breeland
• Instagraminstagram.com/breeland.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breeland