Villa Serena

What Villa Serena does

Villa Serena (legal name: Casa di Cura Privata VILLA SERENA del Dr. L. Petruzzi s.r.l. con unico socio) is a private Italian healthcare clinic established in 1964 in Città Sant'Angelo, Pescara, Italy. The facility operates across three integrated divisions: a Hospital Area covering general surgery, orthopedics, general medicine, geriatrics, neurology, and intensive rehabilitation (including neurological, orthopedic, respiratory, and cardiac rehab); an Outpatient Area providing laboratory analyses, diagnostic imaging, pre-hospitalization assessments, and specialist consultations; and a Residential Care Area offering long-term care, rehabilitation, and assisted living. The clinic also operates four specialized neurology-anchored centers (Sleep Medicine, Dementia, Multiple Sclerosis, Headache), supported by a workforce of 501–1,000 staff and described as a regional and national reference point with ~60 years of operational history.

The business is structured as a single-member Italian limited liability company (s.r.l. con unico socio) with Dr. L. Petruzzi as founder, sole shareholder, and legal representative; share capital is €1,040,000. Revenue derives from two streams: reimbursable services under the Servizio Sanitario Nazionale (SSN) convention, and direct private-pay for elective procedures, specialist consultations, and premium accommodations. The clinic is ISO 9001 certified and SSN-accredited, and has adopted a whistleblowing system under EU Directive 2019/1937.

Go-to-market is direct-to-consumer via the single Città Sant'Angelo facility, supported by a digital presence (website with online booking and patient feedback forms, Facebook, Instagram, LinkedIn) and a recruitment portal (candidature.villaserena.it). Distribution is single-site and regional (Abruzzo), with no observed geographic expansion, M&A, partnerships, or funding activity. Pricing is quote-based and not publicly disclosed. The company is privately held with no institutional or external equity investors identified.

Name

Villa Serena

Legal name

Casa di Cura Privata VILLA SERENA del Dr. L. Petruzzi s.r.l. con unico socio

Website

https://villaserena.it

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Villa Serena is a private Italian healthcare clinic in Città Sant'Angelo, Pescara, providing hospital, outpatient, and residential care across multiple specialties (surgery, orthopedics, geriatrics, neurology, rehabilitation) under SSN accreditation and private payment, serving regional patients with 501–1,000 staff.

Ownership category

akta.pro rank

Product category

Private Healthcare Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (6239), General Medical and Surgical Hospitals (6221)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Private healthcare services
• Clinical diagnostics
• Rehabilitation services
• Nursing home care
• Surgical procedures

Headquarters

HQ city

Citta Sant'angelo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. National Health Service (SSN) Convention: Reimbursable healthcare services through the Italian National Health System convention, covering clinical, diagnostic, and residential services
2. Private Pay Services: Out-of-pocket payments for services not covered by the NHS or for patients choosing private care options

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Villa Serena is a private healthcare clinic offering clinical, diagnostic, surgical, rehabilitation, and residential care services across three integrated divisions: a Hospital Area (surgery, orthopedics, general medicine, geriatrics, neurology, intensive rehabilitation), an Outpatient Area (diagnostic imaging, laboratory analyses, specialist consultations), and a Residential Care Area (long-term care, assisted living, residential rehabilitation). Services are accessible to patients through the Italian National Health Service (SSN) convention or via private out-of-pocket payment.

Product overview

Villa Serena is a private healthcare clinic organized into three main service divisions: Hospital Area (Area Ospedaliera), Outpatient Area (Area Ambulatoriale), and Residential Care Area (Area Residenziale). The Hospital Area includes surgical departments (General Surgery, Orthopedics), medical departments (General Medicine, Geriatrics, Neurology), and an Intensive Rehabilitation Unit with subspecialties in neurological, orthopedic, respiratory, and cardiac rehabilitation. Specialized centers operate within the Neurology department for Sleep Medicine, Dementia, Multiple Sclerosis, and Headaches. The Outpatient Area provides laboratory analyses, diagnostic imaging, and specialist consultations. The Residential Area offers long-term care and rehabilitation across multiple residential facilities. Services are available through the National Health System (SSN) or private payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Area Ospedaliera (Hospital Area)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Auxologico: Italian non-profit hospital and research institute with multiple sites, offering multi-specialty care including rehabilitation and long-term care. Comparable to Villa Serena's integrated hospital/rehabilitation/residential model.
• Humanitas: Major Italian private hospital group with multi-site acute care hospitals and outpatient services. Comparable to Villa Serena as a private Italian healthcare operator with comprehensive hospital and outpatient offerings.
• Gruppo San Donato: Italy's largest private hospital group, operating numerous clinics and hospitals across the country with multi-specialty acute care. Comparable as a private healthcare operator in Italy with both NHS-conventioned and private-pay services.
• Korian (Parent - Pan-European): European leader in nursing homes, assisted living, and home care. While pan-European in scope, it is included as the parent peer group of Korian Italia for benchmarking residential/long-term care scale.
• Maria Cecilia Hospital (GVM Care & Research): GVM Care & Research operates a network of private hospitals and outpatient clinics across Italy offering multi-specialty acute care. Comparable as a private Italian multi-specialty hospital group.
• Fondazione Policlinico Universitario Agostino Gemelli: Large private Catholic hospital in Rome offering multi-specialty inpatient, outpatient, and diagnostic services. Comparable as a large private Italian multi-specialty hospital with NHS convention.

Direct peers

• Codess Sociale: Italian cooperative operating residential care, elderly care, and rehabilitation facilities. Comparable to Villa Serena's Residential Care Area and long-term care services.
• Orpea Italia (emeis): Italian operations of European nursing home and long-term care group emeis (formerly Orpea). Comparable to Villa Serena's residential and long-term care services in Italy.
• Korian Italia (Segesta): Italian arm of Korian, one of Europe's leading nursing home, long-term care, and assisted living operators. Directly comparable to Villa Serena's Residential Care Area and Long-Term Care Unit.
• Fondazione Don Gnocchi: Italian non-profit foundation operating multiple centers for rehabilitation, long-term care, and geriatric services. Comparable to Villa Serena's rehabilitation and long-term care offerings.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casadicuravillaserena
• LinkedInit.linkedin.com/company/casa-di-cura-villa-serena
• Instagraminstagram.com/casadicuravillaserena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Serena