The Multicultural Association of Fredericton

What The Multicultural Association of Fredericton does

The Multicultural Association of Fredericton (MCAF) is a federally and provincially funded non-profit settlement organization established in 1974 and headquartered at 28 Saunders Street, Fredericton, New Brunswick. It serves newcomers to Canada in the Greater Fredericton Area, including Government Assisted Refugees, privately sponsored refugees, permanent residents, asylum seekers, temporary workers, and international students, and operates as the only licensed settlement agency of its scale in the region. Service lines span pre-arrival planning, airport reception and temporary accommodation for Government Assisted Refugees (via the Resettlement Assistance Program), English and French language training (Language Learning and Skills Development, CLB Foundation to 6), CELPIP testing (the only such location in Fredericton), employment services for adults and youth (NESA, Adult Skills Launch, TENY, Mentorship, IT Accelerator with Cisco), settlement workers embedded in Anglophone West and Francophone school districts (SWIS), licensed childcare through the Rainbow of Cultures Childcare Centre, youth programming, cultural broker and mentorship services, and community integration programs including the Between Friends LGBTQ2S+ group and the annual Cultural Expressions Festival.

MCAF's underlying technology stack is non-proprietary and consists of standard non-profit case management and communication tools, a bilingual (English/French) website with Ukrainian-translated intake forms, and integrations with third-party platforms including iCent (language assessment registration), ASCEND (employment skills), Cisco Networking Academy (IT curriculum), and Paragon Testing Enterprises (CELPIP). There is no in-house AI/ML platform, no proprietary data flywheel, and no disclosed research output; YouTech NB delivers AI/digital literacy training but as curriculum, not as in-house capability.

MCAF's business model is grant-funded non-profit service delivery: all services to clients are free of charge, with revenue drawn from Immigration, Refugees and Citizenship Canada (IRCC) for core settlement and RAP delivery, the Government of New Brunswick for provincial settlement programming, project-based grants from Innovation, Science and Economic Development Canada (CanCode 4.0 for YouTech NB), and donations/charitable events funding the Newcomer Scholarship Fund. Revenue is not publicly disclosed. Go-to-market is referral-based, relying on IRCC and pre-arrival organization referrals (Planning for Canada, AEIP), community and ethno-cultural organization partnerships (30+), school district partnerships, and direct in-person registration at the Fredericton office; client-facing marketing is minimal.

Name

The Multicultural Association of Fredericton

Legal name

Multicultural Association of Fredericton Inc.

Website

https://mcaf.nb.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

The Multicultural Association of Fredericton is a 1974-founded non-profit settlement agency in Fredericton, New Brunswick, delivering free pre-arrival, language, employment, childcare, and youth services to newcomers, refugees, and asylum seekers, funded primarily by IRCC and the Province of New Brunswick.

Ownership category

akta.pro rank

Product category

Immigration and Settlement Services

NAICS

Educational Support Services (611710), Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Settlement services
• Newcomer integration
• Language instruction
• Refugee resettlement
• Employment bridging

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding - Federal: MCAF receives core operational funding from Immigration, Refugees and Citizenship Canada (IRCC) to deliver settlement services including the Resettlement Assistance Program (RAP) for Government Assisted Refugees. Funding covers program delivery, staff salaries, and client support services.
2. Government Funding - Provincial: Funded by the Government of New Brunswick for provincial settlement programming, pre-arrival services coordination, and community integration initiatives. New Brunswick is Canada's only officially bilingual province.
3. Project-based Funding: MCAF receives time-limited project funding for specific initiatives such as YouTech NB (funded by Innovation, Science and Economic Development Canada under the CanCode 4.0 program) and Diversity, Inclusion and Anti-racism programming.
4. Donations and Community Support: The Newcomer Scholarship Fund receives donations and funds raised through MCAF special events to assist newcomers with post-secondary education costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Multicultural Association of Fredericton (MCAF) is a non-profit settlement organization that delivers comprehensive integration services for newcomers, refugees, asylum seekers, and immigrants in the Greater Fredericton Area. Its core offering spans pre-arrival planning, airport reception, language training (ESL/French), employment coaching, credential recognition support, childcare, youth programming, cultural broker services, and community integration programs, all delivered free of charge to eligible clients.

Product overview

The Multicultural Association of Fredericton (MCAF) operates as a non-profit settlement organization offering a comprehensive suite of services for newcomers, refugees, and asylum seekers. The organization provides a multi-layered service architecture centered on settlement intake and assessment, followed by specialized programs including language training (LLSD, CELPIP testing), employment services (NESA, Skills Launch, TENY), children and youth programming (SWIS, childcare, summer camps), and community integration initiatives (cultural brokers, multicultural shared spaces). Key programs include the Resettlement Assistance Program for Government Assisted Refugees, YouTech NB for digital skills training, and the Cultural Expressions Festival for community celebration. Services are delivered through partnerships with Paragon Testing Enterprises (CELPIP), Cisco Networking Academy (IT training), Planning for Canada (pre-arrival), and various government agencies, with support infrastructure including interpretation, transportation, and childcare for program participants.

Differentiator

Problem solved

Functional benefit

Brands

• Rainbow of Cultures Childcare Centre (RoC): A licensed daycare centre operated by MCAF, providing full/part-time spaces for children ages 2 to 12.
• Rainbow of Cultures Early Steps (RCES)
• Newcomer Computer Learning Centre (NCLC)
• Between Friends

Products and services

• Resettlement Assistance Program (RAP)
• Pre-Arrival Services
• Settlement Services
• Language Learning and Skills Development (LLSD)
• CELPIP Testing Service
• Newcomer Employment Services for Adults (NESA)
• Adult Skills Launch Program
• Children and Youth Programs
• Settlement Workers in Schools (SWIS)
• YouTech NB
• Rainbow of Cultures Childcare Centre (RoC)
• Hire a Newcomer
• Mentorship Program
• Cultural Brokers Program
• Newcomer Scholarship Fund
• Asylum Seeker Support
• Newcomer Support Groups
• Diversity, Inclusion and Anti-racism in Schools and Community (DIAR)
• Multicultural Shared Spaces (MSS)
• HIPPY Program
• Training and Employment for Newcomer Youth (TENY)

Quantifiable outcome

• Scholarship recipients report significant economic stress relief and motivation for academic achievement
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Planning for CanadacoreStrategic or Co-development PartnerMCAF is the Provincial Partner/Advisor for Planning for Canada, a national pre-arrival service funded by IRCC. Planning for Canada provides pre-arrival services to economic and family class immigrants before they come to Canada. MCAF staff act as Provincial Advisors to help immigrants prepare for their move, settlement, and employment in New Brunswick.
• Active Engagement and Integration Project (AEIP)coreStrategic or Co-development PartnerMCAF is the Provincial Partner for AEIP Success, a national pre-arrival organization. MCAF offers free pre-arrival services to clients referred by AEIP to help their smooth transition prior to arrival in New Brunswick.
• CCNB Language Assessment CentrecoreStrategic or Co-development PartnerPermanent Residents receive English or French language assessment through the CCNB Language Assessment Centre. MCAF assists with registration using the iCent app and directs clients to CCNB for formal language testing.
• LINC Home Study ProgramminorChannel Partner/ Reseller/ DistributorMCAF staff refer clients who cannot attend regular ESL classes to the online LINC Home Study program for remote language learning.
• World Education Services (WES) Gateway ProgramcoreStrategic or Co-development PartnerMCAF supports the WES Gateway Program which evaluates educational qualifications of individuals displaced due to challenging situations who possess minimal documentation. MCAF helps connect clients to this credential evaluation service.
• Atlantic Immigrant Career Loan FundminorStrategic or Co-development PartnerMCAF connects clients seeking to bridge foreign credentials with the Atlantic Immigrant Career Loan Fund which provides loans for credential recognition and employment bridging programs.
• Beaverbrook Art GalleryminorStrategic or Co-development PartnerMCAF Cultural Brokers participated in workshops at the Beaverbrook Art Gallery and became trained gallery docents, introducing newcomers to the Gallery's exhibitions.
• Paragon Testing EnterprisescoreTechnology or IntegrationMCAF is registered with Paragon Testing Enterprises as one of the CELPIP testing centres in New Brunswick and the only one in Fredericton. CELPIP tests are required for Permanent Residency and Citizenship applications.
• Paragon Testing Enterprises (CELPIP)coreTechnology or IntegrationMCAF serves as the official CELPIP testing location for Fredericton and all of New Brunswick, administering monthly tests for language proficiency documentation required for immigration purposes.
• Anglophone West School DistrictcoreStrategic or Co-development PartnerMCAF's Settlement Workers in Schools (SWIS) program operates in partnership with the Anglophone West School District to provide settlement services to newcomer students and families in English schools.
• Francophone School DistrictcoreStrategic or Co-development PartnerMCAF's SWIS workers support newcomer families choosing the French school system in New Brunswick, in partnership with the Francophone School District.
• New Brunswick Refugee CliniccoreStrategic or Co-development PartnerMCAF connects asylum seekers with the New Brunswick Refugee Clinic for legal representation, refugee claim filing, Basis of Claim forms, and IRB hearing preparation.
• Chinese Cultural Association of New BrunswickminorOthersMailing address at MCAF office (28 Saunders St). One of 30+ ethno-cultural organizations affiliated with MCAF, serving as community referral sources and program partners.
• Iranian Canadian Association of NBminorOthersLocated at MCAF office (Unit 119, 28 Rue Saunders St). Affiliated ethno-cultural organization providing community connections and referrals.
• Ascend EmploymentminorStrategic or Co-development PartnerMCAF uses the ASCEND platform (self-paced online videos, e-games, interactive content) for the ASCEND program to help newcomers cultivate key employment skills. ASCEND was created with Canadian employers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Affiliation of Multicultural Societies and Service Agencies of BC (AMSSA): AMSSA is an umbrella association coordinating immigrant-serving agencies across British Columbia. While it operates at a different tier (network rather than direct service), it is structurally comparable as an IRCC-funded multicultural settlement intermediary.

Direct peers

• Calgary Catholic Immigration Society (CCIS): CCIS delivers IRCC-funded refugee resettlement, language training, employment, and integration services in Alberta. Comparable in mandate and program architecture as a designated settlement service provider organization.
• Immigrant Services Association of Nova Scotia (ISANS): ISANS is the principal immigrant-serving agency in Nova Scotia, delivering a comparable suite of settlement, language training, employment, and refugee resettlement services funded by IRCC and the Province of Nova Scotia. Directly comparable in mandate, funding mix, and program architecture to MCAF.
• MOSAIC (Vancouver): MOSAIC is one of Canada's largest immigrant-serving agencies, delivering language training, settlement, employment, and refugee resettlement services in British Columbia. Comparable in mandate and IRCC-funded service delivery, though operating at substantially greater scale.
• Newcomer Centre of Peel (NCOPE): NCOPE provides settlement, language, employment, and youth services to newcomers in the Peel Region of Ontario under IRCC contracts. Comparable as a community-based non-profit settlement agency with similar program architecture.
• Catholic Crosscultural Services (CCS): CCS delivers settlement, refugee resettlement, language, and employment services primarily in the Greater Toronto Area. Comparable in faith-affiliated non-profit structure and IRCC-funded service mix, though at significantly larger scale.
• COSTI Immigrant Services: COSTI is a major Toronto-based settlement agency offering language training, employment services, refugee resettlement, and newcomer counseling under IRCC contracts. Comparable in service mix and government-funding model, though operating at much greater scale across multiple Ontario sites.
• Centre for Newcomers (Calgary): Centre for Newcomers is a Calgary-based settlement agency providing language, employment, and community integration services to refugees and immigrants. Directly comparable in service portfolio and target population.
• Multicultural Association of the Greater Moncton Area: Located in nearby Greater Moncton, New Brunswick, MAGMA delivers settlement, language, and community integration services under the same IRCC/provincial funding regime. Closest geographic and structural peer to MCAF.

Broad incumbents

• YMCA Newcomer Services (various provinces): YMCA branches across Canada deliver government-funded newcomer settlement, language assessment, and refugee resettlement programs under IRCC contracts. Comparable in program type and funding source, but operates as part of a much broader national YMCA portfolio rather than specializing solely in settlement.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MCAF_AMCF
• YouTubeyoutube.com/channel/UCKGE-RWSMul3IIC3MSnfosg/playlists
• Facebookfacebook.com/MulticulturalAssociationofFredericton
• LinkedInlinkedin.com/company/mcaf-amcf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about The Multicultural Association of Fredericton