Highland Church

What Highland Church does

Highland Church is an independent, non-profit religious organization founded June 8, 1964 in Jamaica, Queens, New York, originally as Highland Avenue Baptist Church with 63 charter members. It operates as a nondenominational congregation under Senior Pastor Subash Cherian, who succeeded founding-era pastor Rev. James S. Wright in 1992. The church serves a multi-cultural, multi-generational congregation drawn from Jamaica, Queens and surrounding areas, delivering worship services in-person at 160-20 Highland Avenue (Sundays at 8:00 AM and 10:30 AM, Wednesdays at 7:00 PM) and via its digital platform, Highland Online.

The organization's product portfolio spans worship, education, community service, and pastoral care. Worship and digital content are delivered through Highland Online streaming, archived sermon notes (2020-2025), YouTube, and Facebook. Structured education is offered via the Highland Bible Institute, an 8-week online theological course program conducted on Google Meet. Digital giving is facilitated through Realm (online portal) and SMS Text Giving. Specialized ministry programs target distinct segments: H.O.P.E. Ministry (cancer support), Marriage Enrichment, Prayer Support, Women's Ministry (Vessels of Honor), Youth (Ages 11-18), Young Adults (Ages 19-29), Kids Sunday School, Creative Arts, Evangelism, Gift of Love (craft-based outreach), Chaplaincy, and Seniors telephone conference ministry. Visitor services include Plan Your Visit portals and a Member Portal (Realm login).

The business model is entirely donation-based, with revenue derived from voluntary tithes (10% of income) and offerings from congregation members, supporting operations, community outreach, and ministry programs. No products or services are sold for profit; the church is sustained by 11-50 staff including four pastors plus coordinating, office, building, finance, and administrative personnel. Marketing and outreach occur across social media, email newsletter, event calendar, website content, and Saturday street evangelism on Jamaica Ave, Parsons Blvd, Hillside Ave, and Francis Lewis Blvd.

Name

Highland Church

Legal name

Highland Church Jamaica New York

Website

https://highlandny.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Church is an independent non-profit religious organization in Jamaica, Queens, New York, offering worship services, theological education, and community ministry programs to a multi-cultural congregation since 1964.

Ownership category

akta.pro rank

Product category

Christian Church / Religious Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Religious worship services
• Christian ministry programs
• Biblical education courses
• Community outreach ministries
• Congregational pastoral care

Headquarters

HQ city

Jamaica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tithes and Offerings: Voluntary donations from congregation members including tithes (10% of income) and offerings (donations exceeding tithes). These support church operations, community outreach, and ministry programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Highland Church provides Christian worship services and ministry programs from its Jamaica, Queens location. Core offerings include weekly in-person and online worship services, an online Bible Institute delivering 8-week theological courses via Google Meet, age-segmented ministries (youth, women, seniors, children, marriage, cancer support, creative arts, evangelism, chaplaincy, prayer), and digital giving via Realm and SMS text giving.

Product overview

Highland Church is a religious organization offering in-person and digital ministry services from its Jamaica, Queens location. The church provides a comprehensive suite of spiritual and community programs including Sunday and Wednesday worship services (available in-person and via Highland Online streaming), the Highland Bible Institute (8-week online theological courses via Google Meet), and various ministry programs spanning all age groups and spiritual needs. Digital giving is facilitated through Realm (online) and Text Giving (SMS), while spiritual support is provided through Prayer Support Ministry, H.O.P.E. Ministry (cancer support), Marriage Enrichment, and Grief & Loss Ministry. Youth and children's programming includes Youth Group, Youth Choir, Kids Sunday School, and Little Bitties Ministry. Community outreach is conducted through the Evangelism Ministry (street outreach), Gift of Love Ministry (crafts for those in need), and various seasonal events. The church also provides downloadable sermon notes, archived sermons, and digital church bulletins for congregation engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Highland Online Worship Services Live streaming platform offering Sunday (10:30 AM) and Wednesday (7:00 PM) worship services for members who cannot attend in person at the Jamaica, Queens location.
• Highland Bible Institute 8-week online Bible course program offering courses on theological topics including The Book of Revelation, Old Testament Prophets, Ephesians, Questioning Evangelism, and God's Healing Foods, conducted via Google Meet.
• Online Giving via Realm Secure online tithing and donation platform enabling members to give via credit/debit card, set up recurring donations, and access year-end contribution statements.
• Text Giving SMS-based donation service allowing members to give by texting 'Highlandgiving' and any amount to 73256, with automatic receipt and payment information storage.
• Prayer Support Ministry Prayer ministry providing community prayer support through online submissions, group prayer watches (Friday and Wednesday sessions), and a prayer room for in-person gatherings.
• Youth Ministry Programs Comprehensive youth programming including Youth Group (Ages 11-18), Youth Choir (Ages 5-18), and Young Adult Ministry (Ages 19-29), with regular meetings and fellowship activities.
• Women's Ministry (Vessels of Honor) Women's ministry providing fellowship, spiritual growth, and community events including the Vessels of Honor program and Self-Care Spa Day activities.
• Marriage Enrichment Ministry Couples' ministry providing a safe space for relationship strengthening through the 'Fireproofing our Marriages' 9-month study program using The Love Dare curriculum.
• H.O.P.E. Ministry (Cancer Support) Cancer support group ministry (Having Only Positive Expectations) providing emotional and spiritual support to those affected by cancer through monthly call-in conferences.
• Evangelism Ministry Street evangelism outreach program conducting regular community outreach at various locations throughout Queens, including a dedicated Evangelism Week in May 2026.
• Worship Ministry Comprehensive worship ministry including music (choir and contemporary worship team), dance, drama, and media production, serving Sunday and midweek services.
• Creative Arts Ministry Creative arts program encompassing music, theatre, set design, painting, dance, videography, poetry, photography, and writing for ministry service.
• Kids Ministry Children's programming including Kids Sunday School (Ages 5-10), Children's Church Ministry, and the Little Bitties Ministry for early childhood spiritual development.
• Gift of Love Ministry Craft-based community outreach ministry creating hand-made items (knitting, sewing, crocheting) for distribution to homeless, hospital patients, and those in need, meeting bi-weekly.
• Chaplaincy Ministry Ministry equipping members to minister to people in their lives with practical tools, meeting monthly to learn chaplaincy skills and pastoral care techniques.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• City Harvest: NYC-based faith-rooted hunger-relief nonprofit conducting community outreach in Queens. Comparable as a faith-based community service organization operating in Highland's geographic market, though focused on food distribution rather than worship.
• Interfaith Nutrition Network (The INN): Faith-based social services organization on Long Island/Queens providing shelter and food assistance. Comparable as a faith-rooted community outreach organization, though operating emergency social services rather than worship programs.

Direct peers

• Queens Church of Christ: Local Queens congregation offering worship services, Bible study, and community programs. Directly comparable by both geography (Queens) and ministry scope for local congregants in the same catchment.
• First Baptist Church of Jamaica: Another historic Baptist congregation in Jamaica, Queens operating in the same neighborhood catchment as Highland. Directly comparable by denomination, geography, and ministry scope serving a similar local congregation.
• Christ Tabernacle: Multi-ethnic, multi-generational church in Queens/NYC area with comparable focus on community outreach, youth ministries, and live worship broadcasting. Directly comparable by congregation profile and program breadth.

Broad incumbents

• Brooklyn Tabernacle: Large, well-known nondenominational church in NYC with multi-generational ministries and community outreach. Comparable as a NYC-area worship community operating extensive support programs, though at much greater scale.
• Times Square Church: NYC-based nondenominational congregation offering in-person and online worship, sermon archives, and broad ministry programming. Comparable mission and delivery model, but at significantly larger scale and broader geographic draw.
• Redeemer Church (New York): NYC-area nondenominational church network with multiple ministries, professional leadership development, and community programs. Comparable by nondenominational Christian identity and program breadth, though operating across multiple sites.

Regional players

• New York City Church of Christ: Non-denominational fellowship in NYC with active Bible study, small groups, and community ministries. Comparable peer as a similarly-sized NYC congregation emphasizing biblical teaching and small group engagement.
• The Lamb's Church: NYC charismatic/non-denominational church emphasizing worship, arts, and community outreach — comparable ministry model to Highland with similar emphasis on creative arts and missions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theHighlandny
• Facebookfacebook.com/thehighlandny
• Instagraminstagram.com/thehighlandny
• Xx.com/thehighlandny
• LinkedInlinkedin.com/company/highland-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Church