What Start Up does

Start Up Colombia S.A.S is a privately held omnichannel marketing agency headquartered in Bogotá, Colombia, founded in 2012 and operating under the proprietary "ALL IN ONE SIMYP" integrated model. The firm serves brand owners and marketers across the Americas with a four-pillar service portfolio: (1) Estrategia & Love Branding (strategic planning and insights), (2) Tangibles & MerchLoyalty (in-house production of branded merchandise and loyalty program logistics), (3) Experiencias & BTL (below-the-line experiential activations and interactive installations), and (4) Multimedia & Digital Brands (multimedia production, web development, growth marketing, and social media). The differentiator is consolidation: the in-house tangible production unit is designed to eliminate pass-through fees and vendor fragmentation for brand clients.

The business model is professional services with bespoke, quote-based pricing delivered through a sales-led GTM. Lead capture is digital-native but light — WhatsApp Business and Calendly scheduling replace traditional RFP processes. Revenue is generated from project-based marketing engagements across all four service lines; no SaaS, subscription, or recurring productized revenue is disclosed. The firm self-describes as an Americas-level Marketing Communication Agency (MCA), but the only operating geography with confirmed activity is Colombia, and headcount is in the 11–50 band, suggesting mid-market brand clients rather than global enterprise accounts. No external funding, no disclosed ownership beyond founder operation, no named customer logos, and no regulatory or certification disclosures are present in the available data.

Name

Start Up

Legal name

Start Up Colombia S.A.S

Website

https://startupco.com.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Start Up Colombia S.A.S is a Bogotá-based omnichannel marketing agency, founded in 2012, serving brand owners across the Americas with integrated strategy, tangible merchandise, experiential (BTL), and digital services under its ALL IN ONE SIMYP model.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Strategy Services: Professional services revenue from omnichannel marketing strategy development, insights strategies, and ALL IN ONE marketing planning for brands.
2. Tangible Marketing & MerchLoyalty: Production and logistics of branded tangibles including industrial products, retail merchandise, and mass-market promotional items for brand loyalty programs.
3. Experiential & BTL Marketing: Below-the-line marketing services including experiential activations, interactive stands, and BTL marketing campaigns.
4. Multimedia & Digital Brand Services: Digital brand development services including multimedia production, web development, growth marketing, and social media marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Start Up Colombia SAS is a Bogotá-based Marketing Communication Agency (MCA) operating under the proprietary "ALL IN ONE SIMYP" model. The company delivers integrated omnichannel marketing services spanning strategy and insights, branded tangible merchandise (MerchLoyalty), below-the-line experiential activations, and multimedia/digital brand production for brands across the Americas.

Product overview

Start Up Colombia SAS is an omnichannel marketing agency operating under the ALL IN ONE SIMYP model, which unifies multiple marketing channels into a single integrated platform. The portfolio consists of five interconnected offerings: (1) Estrategia & Love Branding for strategic planning and insights, (2) Tangibles & MerchLoyalty® for physical merchandise and branding logistics, (3) Experiencias & BTL for experiential activations and interactive installations, and (4) Multimedia & Digital Brands for digital production and growth marketing. This architecture enables brands to access comprehensive marketing solutions spanning both tangible and digital channels through a single agency relationship.

Differentiator

Problem solved

Functional benefit

Brands

• MerchLoyalty: Brand focusing on tangible merchandise and loyalty programs for brands.

Products and services

• Tangibles & MerchLoyalty A dedicated business unit focused on production of branded tangible marketing materials, industrial products, retail merchandise, and mass-market promotional items, supporting brand loyalty programs. Allows brands to manage end-to-end development of physical marketing assets without additional fees.
• Experiencias & BTL Below-the-line (BTL) marketing experiences including experiential activations, branded stands, and interactive installations designed for brand engagement.
• Multimedia & Digital Brands Digital brand development services including multimedia production, web development, growth marketing, and social media marketing.
• Estrategia & Love Branding Strategic marketing services including marketing plans, insights strategies, and integrated "ALL IN ONE" strategies aimed at building customer love for brands.
• ALL IN ONE SIMYP A unified marketing agency model that consolidates multiple marketing channels that support 90% of global enterprise strategies and campaigns, combining tangible and digital marketing solutions under a single engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sancho BBDO: Colombia affiliate of BBDO Worldwide, providing creative, advertising, and brand activation services. Direct competitor in the Colombian agency market with overlapping deliverables across strategy, creative, and BTL.
• Leo Burnett Colombia: Colombia office of Leo Burnett Worldwide, a global advertising agency. Direct competitor offering full-service creative and brand activation services to brand owners in the Colombian market.
• McCann Colombia: Colombia office of McCann Worldgroup, a major global advertising agency network. Direct competitor offering full-service brand strategy, creative, and activation capabilities to regional enterprise clients.
• Geometry Global (LATAM): WPP-owned activation and shopper marketing agency with Latin America presence. Comparable to Start Up Colombia in delivering BTL, experiential, and brand activation services to brand owners.
• TBWA\Colombia: Colombia-based office of TBWA\Worldwide, a global advertising and creative agency. Direct competitor offering omnichannel brand strategy, creative, and activation services to enterprise clients in the same Colombian market.
• DDB Colombia: Colombia office of DDB Worldwide, offering integrated advertising and creative services. Direct competitor targeting similar brand owners and marketers in Colombia with comprehensive marketing solutions.
• MullenLowe Group (LATAM): Global creative network with integrated marketing and advertising services across LATAM. Comparable to Start Up Colombia in offering an integrated agency model combining strategy, creative, and brand activation services.

Broad incumbents

• Ogilvy Colombia: Colombia office of Ogilvy, a leading global advertising agency. Large incumbent with extensive brand strategy, creative, and digital capabilities, competing with Start Up Colombia for enterprise brand work.
• Publicis Colombia: Colombia office of Publicis Worldwide, a global advertising holding company. Larger incumbent with broader portfolio including digital, media, healthcare, and communications, competing with Start Up Colombia for integrated marketing briefs.
• Wunderman Thompson Colombia: Global creative, data, and technology agency with operations in Colombia. Broader incumbent offering digital transformation, creative, and CRM services as part of a larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/start-up-colombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Start Up